Many businesses including ones like dentist practices rely on their customers for return business. They also rely on their families and through word of mouth to attract new customers. However, sometimes those ways alone won’t drive enough patients to your door for you to be a viable practice. If that’s the case, then you will want to start thinking about other ways to attract clients. You may have used traditional methods before such as newspapers and local advertising. Although these are great ways to get more interest, you can also use other methods such as creating a presence online.
First Thing is a Website
Before you think about getting your business online, you will need to set up a website. It will enable you to put all the information people will need and create a good base from where to grow your online profile. You don’t have to spend a lot of money creating a website; there are many online site creators that allow you to design and build your own site for free. It is a good place to start, and you can add as much or as little as you want. It is also easy to use, so you don’t need to worry about not being technically minded. The other thing you will need to do is to create your domain name. You will need it to reflect your business name, and what you do; you can then get your site uploaded onto the internet.
Hosting Your Site
When you have a site and a domain name, you can find a company to host your website online. There are many to choose from, so you need to look at a few and see what they offer. Most will give you an amount of space for your site, plus they will keep it up to date for you. All you will need to do is change or add details as you need to. Although there are free hosting sites out there, you will get more functionality from a paid host.
Create Your Website Content
There are a couple of avenues you can use when it comes to content for your site. Some companies prefer a site that has all their information and prices already on there, they then leave it until something changes. The other method is to have the same information, but also add other parts such as a blog post at regular intervals. Having a blog or something that keeps people returning to your site can create more potential patients. You will have to think about what you want to blog about; it can be anything in the dentist news or special offers and services you may be running. You can also ask some of your patients to write a short testimonial that you can put on the site. New customers like to have reviews and testimonials to read, and it creates more trust for your patients.
Get Social Media Working for You
One of your biggest tools is going to be social media. Almost everyone now has at least one social media account so that you will be placing your business in front of millions of potential customers. Because you are a local business, you will only be interested in those people in your area, although if your business is in a tourist area, you may also get those looking for emergency treatment. By having your business on social media, you are also encouraging people to spread the word. Get your existing customers to like your page and become followers. Then, when you post something on there, they are likely to share it with their friends and family.
Just like other forms of traditional marketing, online marketing can be tailored to your location and your particular business. There are many ways you can use online marketing including placed advertising on social media, mobile phone advertising and even online streaming services and YouTube. Getting the right balance to attract new patients can take time to get right. Instead of trying this yourself, you can use an online marketing company to do all the work for you. You can learn more about how these companies work by visiting their websites.
Working with Others in the Same Market
Starting a partnership with other companies or businesses that offer complementary services can be a good way to get your business online while saving money. If you have been thinking about using online advertising, then you can share the cost by having both companies on the same ad. There may be some companies that will also want you to advertise their products alongside your company. It could be a brand of toothpaste or toothbrush, that they would like you to help them market.
Email marketing has been around for some time, and it is still one of the most effective ways to get your message across to your clients. You can start by asking for your existing client’s email addresses as part of the registration form; then you can email them when it is near their time for a check-up or appointment. Along with this email, you can also add special deals or new services you are offering. As you gain more clients, you will get a bigger email list, and you can start adding more products to the email. A good way to generate new email addresses is to have a contact form on your website. It will ask them to enter their email address for you to reply to their query and then you can also send them email marketing to encourage them to come for a check-up.
By embracing the online world and seeing what it can do for your business, you are opening up your dental practice to a huge number of people. Many of them will be local to you and may not even know your practice existed. With so many people looking for services online through their smartphones and tablets, having an online presence has never been more critical.
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