When it comes to generating web traffic and online brand awareness, few methods are more effective in the long-term than search engine optimization (SEO), which is simply the practice of optimizing your website and marketing efforts to facilitate higher rankings in the search engines. Since all of those search results are linking to content, the primary driving force behind any SEO campaign is content creation/marketing. Although site owners and marketers should always aim for quality over quantity, to a degree it really is a number game. The number of posts you have online at any given time will directly affect your brand’s visibility. With that said, here are four strategies you can use to achieve expansive results in any content marketing strategy:
1. Geo-Targeting and International Marketing
Sometimes, expanding into foreign markets is all it takes to tap into an extra group of visitors that you might’ve previously overlooked. This is worthy of being mentioned first because it’s something that many marketing campaigns fail to take into account. While global brands can benefit tremendously from international marketing – click here for more information on that – local brands should also be using geo-targeting techniques to increase the amount of traffic generated in the regions where they conduct business.
2. Guest Posting and Allowing Guest Authors
Another way to get your content in front of new eyes is to volunteer to post your content on relevant blogs and sites that allow guest posts. By guest posting on high authority sites and then linking back to a page on your own site, you’re not only attracting direct referral traffic but you’re also improving your SEO stats by increasing the number of high-ranking inbound links that point to your site. Likewise, posting an open invitation for guest authors will give your site fresh new content for free.
3. Infographics, Videos, and Other Media
You could be losing a large chunk of traffic by not producing and promoting infographics, videos, GIFs, sideshows, reports, presentations, and other forms of media content. Infographics can spread like wildfire if they contain a number unique and useful statistics, as they tend to be linked back to as resources by bloggers.
4. Focus on the Social Networking Side of the Coin
Finally, staying active on social media is a duty that no brand should neglect, especially if you’re trying to promote content to generate additional traffic and awareness. Having a post go viral on a site like Facebook or Twitter is a great way to build massive momentum and dozens of strong inbound links in a matter of days.
Content Marketing Has become the Crux of SEO
Not too long ago, SEO was ridden with sneaky, short-sighted tactics that often involved nothing more than seeking out random links from sites that match a set of criteria. However, in recent years search engines like Google have evolved past a purely metrics-based approach and are now able to more accurately discern what quality content reads and performs like. Since the goal of the search engine is to provide links to the most relevant content, it was only a matter of time before content quality became the core issue in SEO, so take note and adapt your SEO efforts to follow suit.