Why Your Premises Should Emulate Your Brand

StrategyDriven Entrepreneurship Article
In the twenty-first century, offices are much more than a set of booths, each one with a tower computer and a waste paper bin. Working environments are now much more user-friendly with opportunities for collaborative working and they are designed to consider the needs of employees to a much greater extent. Your office should emulate the ethos of your brand, be an open, welcoming and bright space, and be the optimum area for the most productive working. Take a look at how you can create your perfect premises no matter what industry sector you work in.

Location

If you run an advertising agency, you need to be in the thick of a city center environment; close to the big brands, next to excellent transport links and amongst other like-minded businesses. Clients will be attending your offices for meetings, to view your latest presentations and to brainstorm ideas for their next marketing campaigns. It’s vital that they have confidence in your credentials the moment they work through the door. Your interior needs to be sleek, modern and a hive of activity. City center premises can be older and more traditional, or you could opt for an office in a more minimalist and modern building depending on the ethos of your brand.

Space

How you use the interior space is up to you. You could opt for a more traditional zonal system where you cater to those colleagues who need to knuckle down alone in more private spaces as well as providing meeting rooms for those brainstorming sessions and collaborative meetups. You may forego the tried and tested cubicles, for a more open, transparent office environment. If you’re implementing something new, you’ll need to utilize the services of an outfit like BCI Worldwide international logistics company who can kit out a brand new office without you having to lift a finger. They use intuitive project management systems and logistics platforms to track all tasks required throughout the lifecycle of your project installation. By outsourcing a project like this, you are tapping into external expertise and networking with fellow professionals to achieve your desired office environment.

Technology

For some businesses, the latest technology is vitally important. For others, it is more of a luxury. Don’t get too hung up on having the biggest, best and latest gadgetry. What’s more important is the staff team that you surround yourself with and the minds that you manage to merge together to think outside the box and create initiatives that enable your business to grow. Having an attractive premises and office environment will hook those perfect candidates attending an interview for a role within your company. They’ll be eager to work in a dynamic space and one that is conducive to being at the forefront of your particular industry.

StrategyDriven Entrepreneurship Article

Your premises can reflect your brand in the most subtle of ways. If you are an honest, transparent and collaborative company, show this off in your office space. By doing this, you can reflect your company’s core values and promote your business vision effectively.

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