Your business’s brand is your business. It is what consumers think of when they see your business, and it is what they see when they think of your business. It is the image that your business gives off about itself and it is what your business is known for and as.
So, yes, your business’s brand is of the utmost importance! And, you need to protect this brand with your life. To see how that is done, make sure to read on.
Manage your digital assets
Today, a lot of a business’s brand can be found online and wrapped up in all of its digital assets, i.e. all the things that exist online that your business has a right to use, such as photos, logos, presentations, etc. So, digital asset management is important. It is important that you manage your assets and know exactly where they are and how they are being used at all times. And, only when you embrace this very important form of management will you be able to be sure that your copyrighted online material is not being misused or being taken advantage of anywhere, even in the darkest crevices of the Internet.
Something else that you can do to manage and protect your digital assets is to set up Google Alerts. Basically, what this would do is alert you every time your brand is mentioned or used in any way online, meaning you can act quickly to tackle the situation should it arise.
If you truly want to protect your brand and your trademark, then you need to get them legally registered. You need to get them legally registered because that is the only way you are going to protect them to the absolute full extent.
When seeking to get your trademarks registered with your country’s Patent and Trademark Office, you should most certainly enlist the services of a trademark attorney to assist you. You should do so because the process of getting registered in this field can be long and tedious, and one false move on your part could see the whole venture crumble.
Always think globally
Of course, it is pivotal that you trademark your brand in the country that you trade in because then your direct competitors will know not to infringe on your intellectual property. But, you should always be thinking globally when you seek to protect your brand.
You should always think globally because different countries have different rules and laws in place in regards to copyright. What this means, simply, is that just because you are protected from brand theft in your country, you might be so covered across the globe. In China, for instance, the trademark system works on a ‘first-to-file’ basis, meaning that even if you’ve used a trademark before in your country, it will not legally be yours in China until you go through all the red tape that that country asks you go to.
Your business’s brand is its most important asset, and you need to protect it as much and as well as you can.
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