3 Cost-Effective Strategies for a Modern Online Business

StrategyDriven Strategic Planning Article |Online Business|3 Cost-Effective Strategies for a Modern Online BusinessImplementing a strategy-driven paradigm for any business has never been more important as more and more businesses come to rely on online interfaces with an up-to-date IT infrastructure. Embracing and utilizing new and emerging technologies is always a viable and trusted method of engaging with the public and taking your business into an optimal configuration that both clients and employees alike will expect.

For most companies, however, managing and maintaining the vast infrastructure of a modern IT-based business is a perplexing challenge, expensive and in most cases not even possible when such things as qualified technicians, complex integrations, and the cost of equipment are considered. For these reasons and more, it might be time to think about employing the services of such providers as:

  • Managed IT services
  • Live chat systems
  • Call center operators

Managed IT services can be a godsend when it comes to the installation, maintenance, and monitoring of your computer and network systems while live chat can bring your website firmly into the 21st century while call centers offer an inexpensive method of dealing with call volume.

Managed IT Services

Simply in response to the growing reliability of most businesses on computer and network systems, managed IT services have become an almost essential and integral part of a modern business. Companies such as BlackPoint IT Services are able to provide complex IT infrastructure and maintenance services that cover such things as network configuration, PC setup, license management, hardware as a service, and cybersecurity.

As useful as all managed IT services are, the last two mentioned, HaaS and cybersecurity are the most important in the modern business world. Hardware such as PCs that are required for any office as well as printers and specialized hardware are all very expensive and can be a major cost for a business. Cybersecurity is highly relevant right now with many smaller businesses being targeted by malicious hackers in order to steal company and personal data that is then sold on the dark web. In 2017 in the UK alone, 46% of small businesses reported a cyberattack of some kind.

Live Chat Systems

One of the most expected services on any modern website is now the option of a live chat interface between your company and a client. While around 50% of people still prefer to use the telephone system, the other half opt to choose a website interface using their PC or smartphone for communication through channels such as live chat, email, or ticketing.

The best live chat for shopify comes in various forms that offer something for almost everyone so that they can have an issue resolved.

Proactive live chat provides audiovisual cues for a user to click and can be operated through either a human or AI interface and reactive chat waits for a user to engage manually. While they both offer advantages depending on the nature of your business, most users expect an AI to human proactive engagement and these can be easily integrated using third-party software.

Call Center Operators

Still a primary and effective public communications branch of any business, a call center offers customers a tried and tested method of raising queries with the correct department. While many people will choose to communicate via online channels, there are cases where calling is necessary and many of the older generations have been shown to prefer traditional telephone communications.

Employing your own full-time call center would be an enormous expense, not least for the installation and maintenance of a complex PSTN system that is soon to be outdated, but the wages for staff alone would be astronomical. There are however outsourcing companies that provide call center services for a relatively small fee, providing only the services you need such as the correct number of staffing, forwarding services, and even receptionists.

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