Private practice owners often overlook the importance of a continuous flow of new patients. With so many other responsibilities to focus on and often full caseloads, it’s natural to put patient acquisition on the back burner.
However, things can change in an instant. Patient acquisition should always be happening in the background to prevent gaps and the feast-or-famine mentality.
Here are six ways to attract more patients to your medical practice.
Invest in SEO
Search engine optimization (SEO) is the creation of content through the lens of search engine crawlers. When planning for medical SEO, it’s all about proactively answering questions and providing information for your patient demographic.
Before you can start researching keywords and competing with other practices, you must first understand your demographics. Take some time to analyze and clarify who your patients are and what they need to know. Consider their emotional state when looking at your offerings— someone searching for a cosmetic procedure may have a different mindset than someone treating an injury.
Once you have a better patient avatar, work with an SEO specialist to conduct keyword research and create a content plan.
Optimize Your Website
SEO is a major aspect of driving traffic to your website— but what the visitor does while there depends on several other factors.
Your website should be clear and easy to navigate. The goal is to reduce friction that deters someone from booking an appointment or clicking through for more information.
Websites with disorganized navigation or a lack of action buttons are examples of friction. In other words, if your visitors have to scroll back to the top of the page or click through several pages to contact you, they won’t.
Be Active on Social Media
Creating relevant social media content is another powerful way to connect with new patients. This visual medium provides an opportunity to share copious amounts of information in a short period of time. Create a strategy that reflects your patient demographic’s needs and interests.
Video social media marketing offers incredible potential for medical practitioners. Creating react videos to medical claims can help you establish yourself as an expert without creating content from scratch. Video content is also highly repurposable — TikToks can become Instagram Reels and YouTube Shorts. Transcriptions from long videos can become SEO-friendly blog posts for your website.
Invest in Your Community
While digital marketing is the primary focus for many modern medical practices, there’s something to be said for connecting locally.
Getting involved in your community and giving back will promote word-of-mouth marketing. It’s also an opportunity to make connections and build a rapport with potential patients who require a personal touch.
Hosting community clinics is another effective strategy for acquiring new patients. Free sessions and seminars about relevant issues your patients face and partnerships with adajcent practices and organizations will help you extend your reach.
Create a Patient Feedback System
Traditional review and feedback systems are reactive rather than proactive. This means practice owners rarely capture valuable information they can use to shape their services.
Implement a proactive patient feedback system that asks patients for feedback at various points in the process, from booking an appointment to the overall experience. Incorporate a review request asking happy patients to share their feedback on Google.
Prioritize Your People
Finally, investing in your existing patients and team is essential for attracting new patients. Your people are your best form of marketing. The happier they are, the more likely they are to send new patients (or incredible employees) your way.
Create a safe workplace culture that empowers people to find a work-life balance, invests in continuous training, and makes people feel comfortable sharing their ideas and challenges.
Use these six strategies to create a sustainable patient acquisition plan, working with a marketing expert as needed.
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