What is the effectiveness of Every Door direct mail?

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StrategyDriven Marketing and Sales Article |Every Door Direct Mail|What is the effectiveness of Every Door direct mail?There is a lot of talk about the effectiveness of Every Door Direct Mail (EDDM). Some say it’s an effective way to reach potential customers, while others believe it’s not worth the investment. So, what is the truth? Let’s take a closer look at EDDM and find out.

What is Every Door Direct Mail (EDDM)?

At its core, EDDM is a marketing method that uses the US postal service to deliver marketing materials directly to potential customers. It can be done through postcards, flyers, or other printed material. Companies can choose which neighbourhoods they want to target with EDDM and then pay a flat fee per mailing rather than paying for each item.

The benefits of using EDDM

There are several benefits to using EDDM for your marketing efforts, including:

  • Cost savings: One of the main advantages of EDDM is that it offers significant cost savings compared to more traditional marketing methods. Because a flat fee is paid per mailing, you don’t have to worry about expensive printing or postage costs.
  • Flexibility: EDDM also offers flexibility regarding what you can send to potential customers. Depending on their demographic characteristics, you can choose the mailings most likely to appeal to your target audience and tailor them to different neighbourhoods or regions.
  • Ease of use: Finally, using EDDM is effortless. You can easily create your mailings using software or templates, making it simple to start with this marketing method.

While EDDM does offer some clear benefits, some drawbacks should be considered. For example, it’s important to remember that not everyone will receive your mailings, as not all postal addresses are valid. In addition, EDDM campaigns may not be as effective if the marketing materials aren’t tailored to your target audience or region.

How to create an effective EDDM campaign

If you’re interested in trying out EDDM to reach potential customers, there are a few key steps that you should take:

  1. Choosing suitable marketing materials for your audience and region is essential. For example, simple postcards might be a better choice than flyers or brochures in some cases.
  2. It would help if you focused on creating compelling content that resonates with your target audience and encourages them to take action.
  3. You’ll want to target good neighbourhoods or regions for your campaign.

By following these steps, you can create an effective EDDM campaign that helps you reach more potential customers and boost your sales.


Tips for improving your EDDM results

A few essential tips can help you get better results from your EDDM campaigns. These include:

  • Using high-quality materials: Quality is one of the most important things to focus on when creating EDDM marketing materials. Make sure you use high-quality printing and design to create an attractive and professional-looking piece that will catch your audience’s attention.
  • Understanding your audience: It’s also crucial to take the time to understand your target audience and what appeals to them. Try doing research or surveys to learn more about their needs and interests, and use that information when creating content for your EDDM marketing materials.
  • Testing and tracking: Finally, test your EDDM marketing materials to see what works best, and track the results of your campaigns so that you can refine your strategy over time. With these tips, you can immediately start seeing better results from your EDDM campaigns.

Case studies of successful EDDM campaigns.

One company that has had great success with EDDM marketing is ABC Company. When they first started using EDDM, they struggled to generate much interest in their products or services. But after doing some research and testing different strategies, they created a highly effective campaign that led to increased sales and customer engagement.

Their strategy involved creating high-quality, targeted content that resonated with their target audience. They also conducted extensive testing to see what types of materials and messaging worked best and tracked the results of their campaigns so that they could continually refine and improve their approach. Thanks to these efforts, ABC Company is now one of the top companies in their industry, as their EDDM campaigns have helped them connect with more potential customers and grow their business.

The future of direct mail marketing

The future of direct mail marketing looks bright, as this approach continues to be an effective and popular way to reach potential customers and boost sales. Some key trends predicted for this space include the increased use of personalized content and greater use of technology and automation tools for creating and distributing EDDM campaigns. Additionally, companies will likely continue to invest more time and resources into understanding their target audiences to create more relevant and effective marketing materials. Overall, direct mail will continue to play a significant role in marketing strategies for many years.

Conclusion

If you’re looking to boost your sales and reach more potential customers, direct mail marketing using EDDM strategies may be an excellent option. To get the best results from your campaigns, it’s essential to focus on creating high-quality materials that resonate with your target audience and testing and tracking your efforts so that you can refine your strategy over time. With these tips, you can create an effective EDDM campaign and see better results from your marketing efforts today. Contact a company specializing in direct mail services today for more info on eddm pricing or to get started with your EDDM marketing campaign.

6 Ways To Avoid Bias In Product Management

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StrategyDriven Marketing and Sales Article |Product Management|6 Ways To Avoid Bias In Product ManagementProduct management involves processes that guide a product’s lifecycle, from planning and development to launching and beyond. It is a complex project with different stages, requiring strategic decision-making to be successful. Therefore, as a product manager, you must handle product management based on facts and objectively to be successful. This can sometimes be tricky, especially if you have inherent knowledge and experience alone. This bias could lead to close-mindedness and rushed decisions.

Unfortunately, you may end up with poorly made products that do not meet desired objectives. A Fuld & Company research also suggests that bias can be a bigger threat than your competition. Below are some tips to avoid it.

1. Assess your product at various times

As time goes on, information evolves and changes, and it is the same with products. After launching, you may realize that your consumer preferences have changed, industry standards have improved, etc. Leaving things the same may cause you to run at a loss. Therefore, assessment and evaluation will become necessary. Especially in the current fast-paced environment, you may not need to wait years to assess your product. Fortunately, you can use tools like the maxdiff analysis to obtain useful information, such as preferences on product features, for your research.

2. Follow benchmarks and standards

Defining success can be difficult, particularly in product management, since every business may express it differently. However, following a predetermined standard can enable you to measure your product against the market alternatives. Try to adhere to these standards whenever feasible because they are generally acknowledged, and many users are familiar with them. Utilizing benchmarks and standards in your product management can also offer constant reassurance that your product is on the right track and assist you in making the necessary adjustments as soon as possible if you’re not.

3. Involve others in processes

If you’re an entrepreneur, product management might appear to be a lonely path since you are the only one focused on the outcome of a certain product or feature. Incorporating other perspectives in your decision-making process increases confidence that it is sound and not based just on your personal bias. However, this does not imply turning product strategy into a democracy where everybody gets a say. It doesn’t also imply that you only discuss issues with stakeholders you see as equals. Every contribution is an additional viewpoint and perspective derived from a mix of data and experience. Many of these views may be founded on irrelevant or old experiences and unsupported facts and this is why standards are important.


4. Make decisions based on data

Another useful technique for reducing bias is to base your decision on data. This means determining what you already know and going out there to fish the rest. You can use several mediums to strengthen your decision-making, including research, surveys, interviews, and so on. For instance, the data you acquire via these mediums may justify why you should choose certain features and the right pricing. They can also serve as a valuable persuasion tool to get others to agree with you. Regarding product management, it is always best to argue based on concrete data from legitimate sources.

5. Check in early and frequently with your customers

Your customers can be a fantastic resource to constantly bounce off ideas. This doesn’t suggest picking up your phone and calling your customers every time about their preferred product features. There are several opportunities to use customers as a quick resource for acquiring feedback. Once you’ve worked out enough about a new feature or modification to convey it clearly, you can test it on a few valued and invested customers to see their responses.

6. Use experience as an asset

There is a lot of talk about how and why you should resist the temptation to allow experience bias to impact your decisions on product management. However, avoid downplaying how valuable an asset your experience can be. Your experiences shape your ethics and make you an important asset to your organization. However, by employing the above strategies, you can demonstrate that you are not entirely basing your approach only on the experience you have accrued over the years. Ensure that it is only one of a few factors you consider for your product’s future.

Bias is likely to present in every business, whether big or small. As you work to establish your product firmly in the market, it is critical that you are aware of the disadvantages bias brings This way, you can put measures in place to avoid it

Five Ways A Business Can Benefit From Marketing

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StrategyDriven Marketing and Sales Article |Business Marketing|Five Ways A Business Can Benefit From MarketingAs a business, marketing can be a highly effective tool and can have many uses. For businesses nowadays, having a marketing strategy, budget, and team to execute it successfully is key.

There are many ways that a business can benefit from marketing. Here are some of those benefits worth considering.

Engages with a variety of consumers

Marketing does more than just appeal to your targeted audience. Chances are, it’s going to be seen by a lot of the general public and who knows, maybe they’ll become a target consumer for your business?

With the right type of marketing in place, it can help greatly when it comes to enticing the right people to the company’s doorstep. Not only that but it might provide the business with a few surprising conversions that weren’t typically part of the buyer persona for the business in question.

Helps to grow sales

With any type of marketing, it can prove worthwhile to help grow sales. For example, the use of direct mail marketing can be highly efficient due to its personability. Receiving post in the mail can often be a more personal way to receive marketing and advertising materials, especially when first names are used.

That’s why it’s good to utilize marketing like this to help encourage consumers to convert and purchase, or make another purchase as an already existing customer.


Provides great customer services

Customer services are something that matter to many of those who spend money on a brand. As we seem to be heading towards a more customer-centric experience in business, it’s important that the quality of marketing is apparent.

There’s nothing better than improving a company’s customer services, especially as it helps the business to garner further success. In fact, 90% of Americans will use customer service as an indicator of whether or they should do business with the company.

That’s a considerable amount of people that judge customer service as one of the most important factors of a company’s success to achieve custom.

Improves company reputation

A company reputation is hard to make better once it’s tarnished. However, there are plenty of easy methods in helping improve the company’s reputation, especially if it’s yet to achieve one.

With marketing, many businesses have managed to rocket their reputation through the use of viral marketing techniques and trends. It’s something that can definitely be helpful to do in order to give the business that boosts of good rep.

Strengthens company brand

Businesses can benefit greatly from marketing as it’s a good part of building a company brand. Building a brand image is necessary to help stick in the minds of the customers and with customers not recognizing a brand instantly, marketing can helpful.

Remember to incorporate brand imagery and content into the marketing itself so that it starts to become more familiar to those coming across it.

With a new year just around the corner, it’s a good time to review the company’s marketing efforts and utilize a marketing strategy in 2023.

5 Tips to Improve Sales Team Performance

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StrategyDriven Marketing and Sales Article |Sales Team Performance | 5 Tips to Improve Sales Team PerformanceDo you want to generate more sales? It’s a silly question to ask, admittedly – every business wants to send out more orders to customers. Yet actually making it a reality is a whole different story. If it were easy, you wouldn’t see so many companies fall by the wayside each year.

The good news is there are numerous ways in which you can boost the chances of selling more to consumers. This is particularly the case if your business operates with a sales team. Whether they are out in the field, within your office, or working from home remotely, there are ways to optimize their performance.

How? That’s where this guide will help. Below are five tips to improve how your sales team operates.

1. Accurate sales forecasting

Did you know that most organizations don’t feature a scalable, repeatable method for forecasting sales? If your business falls into the same situation, it’s time to change this process. The reason for this is simple: a lot of critical decisions – from investments to hiring employees – are down to sales forecasts.

As a result, sales forecasting accuracy – where you measure how close you come to hitting your forecast – is necessary. Generally, an accurate sales forecast can be essential in improving your sales team performance. For instance, it allows your business to spend adequate resources more effectively to facilitate a successful sales strategy. It also helps your sales department to attain specific business goals by determining issues with their sales and looking for ways to correct them. Lastly, having an accurate sales forecast can help you make sound business decisions in terms of budgeting, risk management, and planning.

With all these things being said, sales forecasting indeed plays an integral role in the success of your marketing and sales efforts. But if you’re a beginner, how can you create an accurate sales forecast? Well, one way of doing this is by working out the percent difference, also known as the percentage error. Simply put, this is the difference between forecast volume and the actual volume expressed in percentage form. You can learn more online about how to calculate forecast accuracy.

If you’re not good with math and the last thing you want to deal with is a percentage calculation, there is a quick solution available. GIGA Calculator offers a simple yet effective percent error solution for this issue.

2. Implement sales tools

In the sales world, there are plenty of repetitive, unproductive tasks that each employee has to handle. This is why it is recommended to automate as many of these tasks as possible with the implementation of sales tools. When tools like these are used, it helps to save a significant amount of time on redundant assignments like data entry. This means your sales team can then dedicate more time towards tasks that matter most.

To get an idea of what is available for automation, Intercom has put together a list of 45 sales tools worth your time.

Aside from innovative sales tools, there are also other things that can help make the sales team’s work much easier and faster. One of them is the so-called sales playbook. It refers to a document containing your business’s best sales tactics, strategies, and even templates which are based on your sales successes and failures. In other words, it’s a cohesive manual that can guide your company in obtaining an increase in sales over a certain period of time.

Like the other sales tools, a sales playbook can serve as an effective tool to ensure your sales team utilize the best sales strategies. It also helps get your team on the same page in terms of your marketing and sales efforts, thereby making them much easier and more efficient. With a sales playbook, you can ensure that the sales department will properly implement your proven sales tactics. So, if you want to include a sales playbook in your list of sales tools, then you should start creating one as early as now.


3. Establish a schedule

Yes, sales reps are not known for sticking to the most stringent schedules – particularly if they’re working in the field where travel also has to be factored into the equation. However, putting together some form of schedule for your sales team is highly recommended.

When you have structure, where sales reps also know how long each client session should last, it’s easier for them to organize their daily schedule. They will know how much time needs to be dedicated for each meeting, along with other points that may apply, such as travel and preparation.

4. Decide on daily goals

Accountability leads to results. It is a driving force that gives your sales team that extra push to, well, sell your products. To add accountability, one of the easiest methods is to set goals that serve as a form of motivation. They supply salespeople with a plan of action, a sense of direction so they can hit their set targets.

For instance, say an employee is set with the target of reaching $500 in sales for the day. To do this, they need to make five sales. On average, it takes 20 attempts for them to land a single sale. As a result, it is known they need to make approximately 100 attempts to reach their goal of $500.

With this type of information and motivation, they can plan out how to make their goals a reality.

5. Communication is key

Being in constant communication with your sales team is imperative. This point shouldn’t be overlooked. The more you stay in touch with your employees, the more you’ll be aware of their performance and any feedback they might have.

When communicating with your employees, you can start with a quick meeting each morning. Yet, it is also wise to schedule a daily one-on-one check-in with each salesperson. This doesn’t necessarily have to happen each day, of course, but it is a great way to gain insight from employees.

By going with an in-depth interaction like this, it is perfect for getting valuable feedback. You can learn about not just ways to improve your business, but also the morale of your employees and if any steps need to be taken to improve their mood.

Top 6 Ways to Attract More Patients to Your Medical Practice

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StrategyDriven Marketing and Sales Article |Attract More Patients to Medical Practice|Top 6 Ways to Attract More Patients to Your Medical PracticePrivate practice owners often overlook the importance of a continuous flow of new patients. With so many other responsibilities to focus on and often full caseloads, it’s natural to put patient acquisition on the back burner.

However, things can change in an instant. Patient acquisition should always be happening in the background to prevent gaps and the feast-or-famine mentality.

Here are six ways to attract more patients to your medical practice.

Invest in SEO

Search engine optimization (SEO) is the creation of content through the lens of search engine crawlers. When planning for medical SEO, it’s all about proactively answering questions and providing information for your patient demographic.

Before you can start researching keywords and competing with other practices, you must first understand your demographics. Take some time to analyze and clarify who your patients are and what they need to know. Consider their emotional state when looking at your offerings— someone searching for a cosmetic procedure may have a different mindset than someone treating an injury.

Once you have a better patient avatar, work with an SEO specialist to conduct keyword research and create a content plan.

Optimize Your Website

SEO is a major aspect of driving traffic to your website— but what the visitor does while there depends on several other factors.

Your website should be clear and easy to navigate. The goal is to reduce friction that deters someone from booking an appointment or clicking through for more information.

Websites with disorganized navigation or a lack of action buttons are examples of friction. In other words, if your visitors have to scroll back to the top of the page or click through several pages to contact you, they won’t.

Be Active on Social Media

Creating relevant social media content is another powerful way to connect with new patients. This visual medium provides an opportunity to share copious amounts of information in a short period of time. Create a strategy that reflects your patient demographic’s needs and interests.

Video social media marketing offers incredible potential for medical practitioners. Creating react videos to medical claims can help you establish yourself as an expert without creating content from scratch. Video content is also highly repurposable — TikToks can become Instagram Reels and YouTube Shorts. Transcriptions from long videos can become SEO-friendly blog posts for your website.

Source: https://www.pexels.com/photo/a-woman-wearing-a-face-mask-getting-a-checkup-6285396/


Invest in Your Community

While digital marketing is the primary focus for many modern medical practices, there’s something to be said for connecting locally.

Getting involved in your community and giving back will promote word-of-mouth marketing. It’s also an opportunity to make connections and build a rapport with potential patients who require a personal touch.

Hosting community clinics is another effective strategy for acquiring new patients. Free sessions and seminars about relevant issues your patients face and partnerships with adajcent practices and organizations will help you extend your reach.

Create a Patient Feedback System

Traditional review and feedback systems are reactive rather than proactive. This means practice owners rarely capture valuable information they can use to shape their services.

Implement a proactive patient feedback system that asks patients for feedback at various points in the process, from booking an appointment to the overall experience. Incorporate a review request asking happy patients to share their feedback on Google.

Prioritize Your People

Finally, investing in your existing patients and team is essential for attracting new patients. Your people are your best form of marketing. The happier they are, the more likely they are to send new patients (or incredible employees) your way.

Create a safe workplace culture that empowers people to find a work-life balance, invests in continuous training, and makes people feel comfortable sharing their ideas and challenges.

Use these six strategies to create a sustainable patient acquisition plan, working with a marketing expert as needed.