5 Digital Marketing Strategies to Put Your Power Tool Company on the Map

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StrategyDriven Online Marketing and Website Development Article | 5 Digital Marketing Strategies to Put Your Power Tool Company on the MapYou want to take over the power tool market but if you don’t have the best digital marketing strategies in place, your competition is going to leave you in the dust. Your company needs to put together a digital marketing plan vs. just putting up a couple of posts on social media every now and again.

Continue reading this article to learn five digital marketing strategies that are going to help your business go to the next level.

Must-Know Digital Marketing Strategies

When you’re trying to promote your power tool company, the following strategies will help you get started. As people learn more about how power tools work and how they help people, they’ll be more interested in investing in them and doing business with you.

Here are some ways to get the word out online.

1. SEO

SEO stands for search engine optimization and means that you do everything you can to make Google and other search engine choose your website to show in the search results. There is a lot that goes into SEO but once you get in the good graces of the search engines, you can pull in a lot of highly targeted search traffic.

2. Content Marketing

Content marketing is a great way to let your potential customers get to know you. When you deliver high-quality content that helps them with a problem they have, you become someone they see as a problem solver and may choose to do business with you when they need your product or service.

Content marketing might include blog posts, podcasts, whitepapers, ebooks and more.

3. Social Media Marketing

Getting the word out about your business online through social media can be an inexpensive way to get some serious exposure. With social media marketing, people are able to share your content with their friends and you can get a lot of reach that way.

4. Influencer Marketing

Influencer marketing is becoming more popular because of its effectiveness. Even influencers with small audiences can help you get a lot of attention and sales for your business. If an influencer recommends your products and services, their audience is likely to at least take a good look at what you have to offer.

5. Remarketing

Remarketing is a powerful way to get back in front of people that recently showed interest in your products. They may have triggered the remarketing campaign on Facebook but when they go over to Instagram, they might see your ad on that platform. Most people don’t buy anything the first time they see it so remarketing is very important.

Get More Help for Your Business

Now that you know more about these digital marketing strategies, you can get to work on your business promotion online. Why stop learning about business there? We have many articles that will help you level up your business.

Browse our site, find your favorite section, drop a bookmark and come back soon for more great reads.

How to Access Untapped Markets to Boost Your Profits

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StrategyDriven Marketing and Sales Article | How to Access Untapped Markets to Boost Your ProfitsIn today’s globalized business world, you’re no longer selling to just your community or to the people around you who might have a special interest in your products or services: you’re able to take whatever’s special about your company and multiply it across the world. This article aims to encourage you to take your product or service to the international business arena in order to tackle new markets and find new demographics in new countries to sell to – giving a significant boost to your revenue in the long-term.

Establish In-Country Contacts

The simplest way to get into a new market is through a local partner or contact. They will be able to facilitate the kind of groundwork that you’ll need to get your product imported without hassle, and to bring your product into shops and stores that you’d have to work terribly hard to penetrate yourself. With a partner you trust, you’ll be able to outsource all of this work and stress to someone who may have an incentive to make your business success overseas – a win-win for yourself and your in-country contact.

Make Use of International Shipping

If your business is primarily driven by online sales, you may technically never have to sell products to stores abroad. What you should do, however, is make sound use of the international shipping market in order to ensure that your product reaches its destination – wherever in the world that may be – as soon as possible after it’s purchased. Consider the following:

  • Establish a partnership with a shipping provider to get discount shipping rates.
  • Show international shipping options and prices prominently on your website.
  • Ensure that overseas customers can pay with different forms of payment methods so that no one is dissuaded from engaging with your brand.

Sometimes, you may not be able to drum up the interest in your products in emerging markets that would significantly boost your profits. To achieve this, you’ll need to launch a new, international marketing campaign.

International Marketing

The world of digital marketing is, of course, fairly international in and of itself, given that it takes place on the global platform that is the world wide web. Nonetheless, your marketing campaign aimed at developed nations and western countries is unlikely to communicate the same message to other countries and contexts.

As such, one of the best options you have up your sleeve is to run an international or foreign-local marketing campaign through a third party, promoting your products to new markets. Marketing in China, for instance, will make use of Chinese culture, language and sales tactics to bring your products or services to one of the world’s most thriving economies. The same can be said of other rapidly developing countries, such as India, Brazil and Nigeria.

Network Online

Finally, if you happen to find some local businesspeople and entrepreneurs online who you think may be able to sell your product for you in different countries, it’s certainly worth reaching out with an offer or inquiry. Make a small pitch, introduce yourself, and outline the proposal you have in mind: any canny businessperson in a foreign country will see this is a golden opportunity to make some extra cash – for themselves and you.

These tips should help you access foreign markets that can provide a significant boost to your profits in your online business.

5 Tips on Marketing Your Business to Millennials

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StrategyDriven Marketing and Sales Article |Millennials|5 Tips on Marketing Your Business to MillennialsMillennials. It’s a generation that is coming of age and changing the way businesses market themselves. They make up nearly 25% of the US population and over 20% of consumer discretionary purchases. As Millennials become America’s largest generation and begin to play a greater role in the economy, you need to evolve your marketing strategy so that your business appeals to these 20-40-year-olds. Here are 5 tips to market your business to Millennials.

1. Use Social

Nearly 80% of Millennials use social media. While Facebook is the largest platform, they also spend their time on YouTube, Snapchat, Instagram, Twitter, and LinkedIn. Having a presence on social media is important as it plays a massive role in developing your brand image and cultivating trust amongst Millennials. With attention being divided across platforms, it is important to diversify your social strategy and maintain a presence on each of the different platforms. However, in order for your social strategy to be effective, you need to regularly post and interact with your followers.

2. Have a Conversation

The Baby Boomer generation embraced the hard sell. Millennials, on the other hand, are cut from a different cloth. This growing generation wants to have a conversation with a brand. Having a genuine conversation and social interaction with your customers online helps foster a feeling of trust that can make them more likely to make a purchase with your brand and increases the chances of them becoming brand loyal.

3. Focus on Mobile

Let’s face it. You need to be where your customers are. When it comes to Millennials that means you need to be online (and on mobile). In 2018, Millennials made nearly 40% of their total purchases using their mobile devices, and this is only forecasted to grow in the coming years. If your online presence doesn’t work well on mobile devices, you are missing out on these potential sales.

4. Embrace Video

As a marketing tool, video is more engaging and more memorable. Therefore, it is no surprise that it is growing in popularity amongst Millennials and is being incorporated into social platforms at breakneck speed. Video marketing can increase brand awareness more than 50%, making video a key part of any marketing plan targeting Millennials. A business can embrace video in many ways including doing Live streams on Instagram or Facebook, creating and maintaining a YouTube channel, webinars, product videos on their website, tutorials on their social feeds and website on how to use a product, etc.

5. Encourage User-Generated Content

The holy grail of traditional marketing is word of mouth. When it comes to marketing towards Millennials the new word of mouth is user-generated content (UGC). This means that users are actually creating the content that markets your business. UGC puts your customers front and center and highlights the fact that your brand is open to having a conversation rather than just another sale. Another benefit of UGC is that is stands as social proof that your business offers quality products and services. Millennials are less trusting of ads generated directly by businesses than older generations. When this reassurance comes from the mouth of a peer, Millennials are more likely to develop trust in your brand. UGC can come from posts on your wall, using a #hashtag with your brand name, tagging your business in a post on their own feeds, etc.

Take Everything You Think You Know About Marketing & Re-evaluate

While the backbone of marketing is still relatively the same, the nuances that make a marketing plan successful need to be carefully re-evaluated to make sure that it appeals to Millennials. One of the great things about marketing to Millennials is that content can often be repurposed across platforms, targeting an even greater number of potential customers. One business that has been successful at this is the website Marble.com, who has created video content on some of the top topics homeowners have when deciding on a new countertop. This video content is posted on their YouTube channel, embedded on their own site, shared with their Facebook fans, and posted for their fans on Instagram. Allowing them to get more reach with their video content and meet their customers where they are. So when you are ready to revamp your marketing to target Millennials, keep these tips in mind so that you can have a greater return on your efforts.

What The History of Advertising Teaches Us About The Future of Advertising

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StrategyDriven Marketing and Sales Article |Advertising|What The History of Advertising Teaches Us About The Future of AdvertisingAdvertising has changed and we now have the technology at our fingertips to create ads that are not even true but still hugely persuasive. Creating modern advertising videos that include fake mock-ups of celebrities make it possible for companies to actively target us and then choose exactly what we see. Therefore, the future of advertising could be considered to be rather worrying.

Whether you own a blog such as the Ultimate Banners Blog to target an audience or you choose video advertising, there are many options out there but things are changing. The truth is, marketing campaigns and advertising strategies can now expose our vulnerable side and so, we can quite easily fall victim to fake news.

However, advertising, in general, is an old technique that has evolved and so, history teaches us the much of this fake news phenomenon is going to evolve. It is currently impacting politics but the reality is that it could stretch beyond that. The good news is though is that its success if you can call it that, will be very much short-lived. Therefore, the danger will diminish as people become more aware. Ultimately, they will become less effective.

So, right now, the history of advertising has shown that this manipulation of fake news will spread. We can try and slow it down but our efforts will fall short but so far, the attention is mainly focused on that of the US elections and politics. Despite this, historically we know that more effort goes into trying to persuade people to purchase goods as opposed to choosing their political part.

Advertising can take on this shady appearance whereby it can evolve to the point where it the truth is hidden somewhat when targeting consumers.

A simple Google search for a product will return a number of results and many will be from that of review sites. These can be found in amongst paid ads but many of these review sites are nothing more than veiled attempts to get us to purchase from specific vendors via direct links. So, where we think that expert reviews and feedback can help us to make an informed decision, it is, in fact, the complete opposite. And so begins the rise of advertising that is anything but transparent.

Over the last decade, we have all become more aware. Scammers are out there but we are, in some ways, more alert to their ways but something is amiss when it comes to advertising. There are laws in place that protect us from fraudulent advertising. However, as the ads become finely-tuned to target specific audiences, they then become more difficult to monitor and that in itself can prove to be a nightmare to govern.

So, the trends that we are seeing might suggest that the future is not looking so rosy. Despite this, we must still hold onto hope. This is all down to the fact that the history of advertising has taught us more than we realise. When people get used to adverts, they begin to ignore them and the results get worse and the ads stop working.

This is known as advertising wearout. Adverts should be persuasive but the more we become exposed to it, the impact of the ad declines considerably. This was first identified with TV ads but has since been documented across other media. So, as technology evolves, it is likely that the deceptive ads that we are exposed to at the moment might disappear completely because ultimately, we will soon have enough of seeing them.

How to Turn a “No” into a “Yes”

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StrategyDriven Marketing and Sales Article | How to Turn a “No” into a “Yes”You’ve met with a great lead and pitched your product or service, but all that’s coming back is a resounding “Thanks, but no thanks!”  Ever heard that before? I have (many times), and if you are an active business developer, then you have heard this, too – and will continue to hear it probably more times than you would ever want.

A friend recently asked me how my approach to developing business can help with the “Thanks, but no thanks!” situation.  Here’s what I told him based on my experience:

The first thing to do when prospects say “no” is to acknowledge something, namely that your job as a rainmaker begins when they say “no!”  This is how most rainmakers think.  They are not devastated. They don’t blame themselves or their prospects, and they certainly do not give up.  If you can simply make the decision to think this way in the “Thanks, but no thanks” situation, then you will be on your way to truly becoming a rainmaker.

Your ability to reset your mind like this should be driven by your underlying passion for what you do, your commitment to the process of developing business and your confidence that you cannot only secure the prospect but can take care of that person far better than your competitor – all things that my approach to business development – Crux Rainmaking – espouses.

With your mind reset you can then move on to a practical approach to dealing with the “Thanks, but no thanks” situation:

1. Communicate your patience to the prospect immediately.  Great clients and customers are worth the wait. The prospect will respect your understanding of the current situation, and this will immediately take the pressure off that individual to do something for you right away if they simply cannot do so.

2. Request the ability to stay in touch with that individual.  It is rare that a person will say “No, never call me again, ever!”  Most people will welcome periodic communications. If the individual is open to this (most people will be), then proceed to No. 3 below.

3. Work to develop a Unique Business Relationship (UBR) with that individual.  A UBR is a relationship that is difficult, if not impossible, to replace.  To develop a UBR with your prospect, you need to understand who they really are as a person, what makes them tick, what moves them.  You can gain this understanding through your initial conversations with the individual, through independent research and through other people who may also know the prospect.  As your relationship with the prospect becomes more and more unique, that individual will be more willing to give you a chance with their business. The scales start to tip over time from the existing vendor to you.  But you must be patient. This does not happen overnight.

Bottom line: Acknowledge that your job begins when they say “no!”  By properly resetting your mind to think consistent with the rainmaker’s brain, you can then proceed to building a UBR with an initially-reluctant prospect.  Over time, you will gain a valuable advantage over your competitors.

About the Author

StrategyDriven Expert Contributor | Joe BrocatoJoe Brocato is a business development thought leader, prominent attorney, CEO of Intense Coaching & Consulting Worldwide, and author of the forthcoming book CRUX RAINMAKING: 3 Steps To Exponential Business Development.