Whether you are a small business or a corporate giant, the need for placing security as a priority for your employees goes without saying. The very first step employers should take in providing a safe work environment is to screen all possible new hires through a quality background check. By “quality” I mean “thorough.”
Yet, as a security expert (and a former Public Officer / Detective specializing in violence prevention), I often see employers who are more interested in the speed and cost of a background check rather than the quality.
However, I would go so far as to say that employers can’t afford NOT to run a thorough background check. The threat of workplace violence is a continuing problem that will not be blunted by cheap and incomplete (or inaccurate) background checks.
Due to the frantic world we live in, too many employers and HR professionals believe that a comprehensive criminal record check can be completed instantly. But unfortunately, it cannot.
To buy into the INSTANT or “FAST FOOD” variety of background checks will not create a safe environment that every employer and employee needs and desires.
When You Use a Quality Background Check You MUST Wait for the Results before Hiring
It is an HR manager’s dream: the perfect candidate walks into an interview with a superb resume, terrific qualifications, and great interview responses. It’s a “no-brainer” that this is the right person for the job. Yet the dream can easily turn into a nightmare when the candidate is offered the job position BEFORE HR gets the results back from the background check.
The new hire starts work, and things are progressing well until a week later when HR receives the individual’s background check. Reality hits. Besides many red flags, there are also prior convictions that leave the employer no other choice but to promptly fire the employee.
In this case, the new hire is terminated and must be escorted off the company property. It is a scenario that no business wants on its hands. Besides being an awkward situation, it puts the work environment of other employees in a compromised position rather than one of safety.
The Takeaway
Background checks are important in detailing an individual’s history and play a big role in narrowing candidates. Depending on the type of background check, it can take some time for the results to return to the HR team.
Although waiting for a check to clear may seem like an inconvenience, it can’t compare to the problems created by an ill-informed job offer. The screening process should not be overlooked or rushed.
It is far better to invest the time needed to secure a comprehensive background check and wait for the results before offering a job candidate the employment position. By doing so, you show your fellow employees that providing a secure work environment is your greatest priority.
About the Author
Mike McCarty is Founder & CEO of Safe Hiring Solutions with thousands of clients such as Liberty Mutual Insurance, Kiwanis International, Big Brothers Big Sisters, Boys and Girls Clubs, and more. Mike has more than 25 years of violence prevention experience that includes being a violent crime detective with the Metro Nashville Police Department, and a violence prevention consultant to organizations such as the U.S. Department of Homeland Security, U.S. Department of Defense, U.S. Department of Justice, National Sheriff’s Association and the Federal Law Enforcement Training Center.
https://www.strategydriven.com/wp-content/uploads/magnifying-glass-1607208_1280.jpg5701280Sharon Kastorianohttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngSharon Kastoriano2019-10-23 07:00:172019-10-23 01:57:36Why Acquiring Background Checks – and Waiting for the Result – is Imperative for Helping Keep your Workplace Safe
Cooking the perfect meal takes time, planning and foresight — and so does great leadership.
My journey as CEO of Fresh n’ Lean, the country’s largest organic pre-prepped meal delivery company, began in 2010 when I was 18 years old.
The early years were the hardest. I consistently worked 20-hour days, tackling any task that was required, including cooking meals, washing dishes and customer service.
There were other challenges, too. I’d be sitting in meetings with older men, and they’d ask me my age (I’d feel compelled to lie and say I was 27). Or they would direct questions to my male colleagues instead of me.
People would question my decisions or my tone or my voice or my demeanor or the way I dressed. Constructive feedback can be so valuable! But much of the feedback I received wasn’t constructive and came from a place of insecurity — people’s own issues working for a young, female leader. It took me years to block out the negativity. And I was so much happier when I did.
Here are some of the other lessons I’ve learned while running Fresh n’ Lean, takeaways for other women navigating the corporate culture to become strong leaders themselves.
Find your deeper calling.
I was inspired to start Fresh n’ Lean after my father faced a life-threatening health battle. He was eating for convenience, so his diet was full of heavily processed foods. He recovered after shifting his eating habits to nutrient-rich, organic meals. His journey motivated me to find a balance between nourishment and convenience — and to help busy people lead healthier lives.
Breathe!
It’s stressful being a boss — you’re inevitably going to encounter difficult situations.
But instead of showing how overwhelmed you are, make sure to keep your emotions in check. Employees will look to you for guidance and stability, and if you’re visibly stressed, everyone else is going to be stressed, too. Be the steady presence guiding the team forward.
Be patient.
As a boss, it’s natural to want to make changes. But how will those changes impact your company’s day-to-day operations?
You may need to wait months — or even years — before your staffing, workflow or facilities changes are implemented. That was the scenario we faced when building our own kitchen and manufacturing area, a goal that had been in the works for a long time. Since Fresh n’ Lean didn’t rely on outside capital, we had to be pragmatic about growth opportunities and only moved forward when the timing was right.
It was so meaningful to fulfill that dream, and I’m glad we didn’t rush the process.
Trust your employees and empower them.
Believing in your employees and giving them opportunities to succeed will give them — and the team — a better chance of reaching full potential.
Too many people second-guess themselves, afraid to fail or worried about taking risks.
Employees should trust their judgment and follow their instincts. That culture of trust begins with the boss.
Lift up other women.
Women too often try to tear each other down in workplace settings instead of building each other up.
Look for growth opportunities for women, and empower younger women to be entrepreneurs and leaders. Go out of your way to showcase their talent. And help them recognize the leader within.
Don’t let the naysayers get to you.
As a strong female leader, it’s frustrating to face labels. Difficult. Loud. Moody. A man can act the same way and it’s celebrated. He’s passionate.
But don’t feel like you need to compromise your leadership style in order to get your point across.
If I’m in a meeting, I’ll often sit quietly and observe and wait for the right moment to speak up. Being the loudest person in the room doesn’t make you the most powerful. You’ll find the right moment, and the right way, to ensure that your voice is heard.
About the Author Laureen Asseo is only 27-years-old, yet she has become a pioneer in leading the nation’s organic food craze. She’s the CEO and founder of LA-based Fresh n’ Lean, the largest nationwide organic meal delivery service in the country. It’s her mission to make eating organic easy, affordable and accessible – reclaiming the phrase “fast food”. She was inspired by her father’s ailing health due to his eating habits, and started the company from her one bedroom apartment.
https://www.strategydriven.com/wp-content/uploads/5.jpg8001200Sharon Kastorianohttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngSharon Kastoriano2019-10-22 08:00:112019-10-23 17:40:326 leadership lessons I learned from running an organic meal delivery company
Businesses have every right to be nervous when it comes to SEO. Times are changing, and Google is really mixing things up a bit. That’s why the attendance numbers at SEO events all across the world are massively increasing. People in the industry are having to get used to a new way of doing things. Mobile platforms are being preferred over desktop websites. Websites without videos are being put further down the list. On top of this, there is worry that Google will be making itself a competitor in search results. In other words, content that is approved by Google will be given higher precedence than that which is not. This might be speculation, but it’s certainly something that is on the radar of many SEO specialists. So, what should you as a business owner look for when choosing a company to work within this area?
What is your need?
Before you start to look for an SEO company that can suit your needs, pinpoint what your need is. Do you desire content that would fit your YouTube channel? Maybe you would like SEO that is purely focussed on specific content. Perhaps you’re just about to launch a product and you would like superbly written content that explains what the product will do, what it’s made out of, what the research was behind it and more. On the other hand, you may want more backlinks, better and more powerful keywords, raising your rankings in Google, outreach to news reporting entities to get the word out there etc. What is your aim and what do you need to achieve it? These two questions must be answered before you can begin your search.
Some are better than others
Some SEO companies will be better than others, for the type of strategies you want. For example, some SEO companies may only be able to produce written content. Articles, blog posts and product descriptions etc. Other SEO companies may be better at producing videos and creating trending campaigns on social media. There are lots of SEO companies that have their own specialist area of expertise. It’s vital then that you discover which companies are better for you. It’s also vital that you choose an SEO company that knows it must stick to fair play practices. Google can dish out penalties if you try to cheat the system, which will end up hurting your campaign as the sort of punishment handed out will hamper the SEO company you have hired. Thus, playing it safe and relying on great strategy rather than any so-called ‘dark arts’ of SEO should be one of your requirements.
Speaking for itself
Quality should and must speak for itself. Consistently well-written and interesting content will keep customers coming back. Content is just as important as keywords, keyphrases and website standards such as video and mobile versions.
Look for an SEO company that lives and breathes the industry. Preferably, one that is truly adaptable and modern, able to create video content as well as excellent blog articles.
https://www.strategydriven.com/wp-content/uploads/google-76517_1280.png8001280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-10-22 07:00:182019-10-22 21:25:53What To Look For When Choosing An SEO Company
Branding! A word with which everyone is familiar but do not understand its profundity. It requires a lot of effort from the business to propose the idea of branding. The outcome of successful branding is the growth of the product or service, triggered by a strategic marketing plan of the product. The main idea behind keeping your brand consistent is, however, a promise of quality which customers expect from you.
Association of the customer is the measurement of the loyalty of the customers with your product. Despite your best branding efforts, the customer must ultimately decide to continue with the product or not. You absolutely can understand with the customers’ behavior that what your customers’ expectations are and how far your product is to meet with the customers’ expectations, also known as ecommerce fulfilment.
How digital media promote business in the contemporary world
To grab on customers’ minds, marketing tactics have a peculiar position. In order to meet customers’ expectations digital, and traditional media has tremendously blasted to support the businesses. However, this decade can see the importance of digital media in advertisement and development of the product. There is nothing left in your marketing, which e-channels do not support. From promotion to selling and from launching to customers’ feedback, all the work is done using an e-commerce platform.
The advancement of the e-platform of marketing took place because the customers have switched from the real world to the virtual world. It means they have started using virtual channels to talk with their faraway relatives using their androids. You have got it! Yes, it is social media that connects people from distant places. Thus, businesses have also transformed their promotions to the social media network.
Social Media Marketing (SMM)
An important aspect of digital marketing is Social Media Marketing (SMM). SMM has been formulated observing trends of the people towards social media. When companies find their target audience on social media channels like Facebook, Twitter, YouTube, Instagram, or LinkedIn, they begin promoting their products on social media platforms.
Knowing the concern of the businesses, the social media channels have also extended their features for the advertisers. They have provided different online pages for the companies who can promote the launch or innovation of the products. Most common features of the social media embrace
Promotional campaigns give consistency in the campaign of the brand, which is very important for brand recognition.
Customers can give their feedback on social media platforms about the product. It not only helps in the promotion of the products but also complies with the enhancement of features of the product.
Users get aware of the features of the product. They can easily check for the positive or negative reviews about your product.
Your company receives feedback using the social media channel, either it is positive or negative. Loyal customers of the company give positive and negative feedback both for the product. Positive reviews enhance sales of the brand, and negative feedback provides the opportunity to the business to improve the brand.
Search Engine Optimization (SEO)
The world has seen the advancement of digital platforms from the end of the last century. The e-commerce channels are updating as Google, Yahoo, Bing, etc. have enhanced their features, which are renowned search engines. Search Engine Optimization (SEO), thus, has become another essential tool for the digital advertisement and brand development of the brands.
SEO is the ranking of a company’s product, which appears instantly in any search engine when a consumer searches for a product. SEO enhances the ranking of the company. This is the reason that companies maintain their online presence and provide benefits of reaching to the customers directly. Apart from it, SEO is maintained by the corporations to increase the website ranking so that consumer will see their brand as they search for it.
If a business wants to appear on the first page of the search engine, it should be maintaining an SEO friendly page of the company. It is very difficult to achieve high rankings on Google, Bing or Yahoo – but if the business idea is unique, then your brand visibility will increase. For instance, Amazon is a pioneer of online shopping therefore, whenever customers search to buy something online, Amazon appears on the top.
Appearing on the top search enhances your visibility to the customers. Thus, your brand gets sustained in the marketplace as you reach to more users. If your business provides online delivery of the product, your brand becomes more convenient because customers want doorstep delivery. So, it is also helpful in your brand development to give the convenience of shopping to your consumers.
https://www.strategydriven.com/wp-content/uploads/ecommerce-2140603_1280.jpg5481280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-10-21 20:00:132019-10-21 15:15:23How e-commerce Helps Build your Brand
Are you looking to invest in real estate? Are you hoping to redevelop an apartment complex or multi-family home? For first-time renovators, there is a lot to take into account before investing in a redevelopment project. Here are several tips to consider when taking on a new project.
Get Some Real Estate Advice
The best thing you can do with your own project is to get a partner who has experience. Consult a real estate professional like Steven Taylor, who can help guide you through the process of purchasing apartments to redevelop. Having someone who knows what they are doing the first time you take on your own project will help you avoid the pitfalls that first-time developers often experience. If you consult with someone on your first project, it will help you learn more about the real estate world so that you do not need a consultant down the line.
Learn How To Be A Landlord
If you are planning on redeveloping an apartment building and renting it out to people yourself, make sure you know all the responsibilities of being a landlord. Take into account not just the work of renovation, but also the expected rent of the apartments. Make sure you establish how you will find tenants, Adelaide strata management, cleaning, and maintenance services, and what your expectations of them will be as the landlord. Set yourself up for success and be ready to run your business.
Consider Your Location
Do not forget to make sure your apartment redevelopment project fits in with the community you are in. If the apartments are in a working-class neighborhood, you probably do not want to make huge luxury apartments with expensive fixtures. Adhere to where you are, because an apartment development project can not be focused on just making money. You need to attract the right people to live there, which is more determined by the people who already live in the area you are working in.
https://www.strategydriven.com/wp-content/uploads/francesca-tosolini-tHkJAMcO3QE-unsplash.jpg36485472StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-10-21 20:00:012022-05-26 16:07:15Keys To Your First Apartment Redevelopment
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Why Acquiring Background Checks – and Waiting for the Result – is Imperative for Helping Keep your Workplace Safe
/in Risk Management/by Mike McCartyYet, as a security expert (and a former Public Officer / Detective specializing in violence prevention), I often see employers who are more interested in the speed and cost of a background check rather than the quality.
However, I would go so far as to say that employers can’t afford NOT to run a thorough background check. The threat of workplace violence is a continuing problem that will not be blunted by cheap and incomplete (or inaccurate) background checks.
Due to the frantic world we live in, too many employers and HR professionals believe that a comprehensive criminal record check can be completed instantly. But unfortunately, it cannot.
To buy into the INSTANT or “FAST FOOD” variety of background checks will not create a safe environment that every employer and employee needs and desires.
When You Use a Quality Background Check You MUST Wait for the Results before Hiring
It is an HR manager’s dream: the perfect candidate walks into an interview with a superb resume, terrific qualifications, and great interview responses. It’s a “no-brainer” that this is the right person for the job. Yet the dream can easily turn into a nightmare when the candidate is offered the job position BEFORE HR gets the results back from the background check.
The new hire starts work, and things are progressing well until a week later when HR receives the individual’s background check. Reality hits. Besides many red flags, there are also prior convictions that leave the employer no other choice but to promptly fire the employee.
In this case, the new hire is terminated and must be escorted off the company property. It is a scenario that no business wants on its hands. Besides being an awkward situation, it puts the work environment of other employees in a compromised position rather than one of safety.
The Takeaway
Background checks are important in detailing an individual’s history and play a big role in narrowing candidates. Depending on the type of background check, it can take some time for the results to return to the HR team.
Although waiting for a check to clear may seem like an inconvenience, it can’t compare to the problems created by an ill-informed job offer. The screening process should not be overlooked or rushed.
It is far better to invest the time needed to secure a comprehensive background check and wait for the results before offering a job candidate the employment position. By doing so, you show your fellow employees that providing a secure work environment is your greatest priority.
About the Author
6 leadership lessons I learned from running an organic meal delivery company
/in Management & Leadership/by Laureen AsseoMy journey as CEO of Fresh n’ Lean, the country’s largest organic pre-prepped meal delivery company, began in 2010 when I was 18 years old.
The early years were the hardest. I consistently worked 20-hour days, tackling any task that was required, including cooking meals, washing dishes and customer service.
There were other challenges, too. I’d be sitting in meetings with older men, and they’d ask me my age (I’d feel compelled to lie and say I was 27). Or they would direct questions to my male colleagues instead of me.
People would question my decisions or my tone or my voice or my demeanor or the way I dressed. Constructive feedback can be so valuable! But much of the feedback I received wasn’t constructive and came from a place of insecurity — people’s own issues working for a young, female leader. It took me years to block out the negativity. And I was so much happier when I did.
Here are some of the other lessons I’ve learned while running Fresh n’ Lean, takeaways for other women navigating the corporate culture to become strong leaders themselves.
Find your deeper calling.
I was inspired to start Fresh n’ Lean after my father faced a life-threatening health battle. He was eating for convenience, so his diet was full of heavily processed foods. He recovered after shifting his eating habits to nutrient-rich, organic meals. His journey motivated me to find a balance between nourishment and convenience — and to help busy people lead healthier lives.
Breathe!
It’s stressful being a boss — you’re inevitably going to encounter difficult situations.
But instead of showing how overwhelmed you are, make sure to keep your emotions in check. Employees will look to you for guidance and stability, and if you’re visibly stressed, everyone else is going to be stressed, too. Be the steady presence guiding the team forward.
Be patient.
As a boss, it’s natural to want to make changes. But how will those changes impact your company’s day-to-day operations?
You may need to wait months — or even years — before your staffing, workflow or facilities changes are implemented. That was the scenario we faced when building our own kitchen and manufacturing area, a goal that had been in the works for a long time. Since Fresh n’ Lean didn’t rely on outside capital, we had to be pragmatic about growth opportunities and only moved forward when the timing was right.
It was so meaningful to fulfill that dream, and I’m glad we didn’t rush the process.
Trust your employees and empower them.
Believing in your employees and giving them opportunities to succeed will give them — and the team — a better chance of reaching full potential.
Too many people second-guess themselves, afraid to fail or worried about taking risks.
Employees should trust their judgment and follow their instincts. That culture of trust begins with the boss.
Lift up other women.
Women too often try to tear each other down in workplace settings instead of building each other up.
Look for growth opportunities for women, and empower younger women to be entrepreneurs and leaders. Go out of your way to showcase their talent. And help them recognize the leader within.
Don’t let the naysayers get to you.
As a strong female leader, it’s frustrating to face labels. Difficult. Loud. Moody. A man can act the same way and it’s celebrated. He’s passionate.
But don’t feel like you need to compromise your leadership style in order to get your point across.
If I’m in a meeting, I’ll often sit quietly and observe and wait for the right moment to speak up. Being the loudest person in the room doesn’t make you the most powerful. You’ll find the right moment, and the right way, to ensure that your voice is heard.
About the Author
Laureen Asseo is only 27-years-old, yet she has become a pioneer in leading the nation’s organic food craze. She’s the CEO and founder of LA-based Fresh n’ Lean, the largest nationwide organic meal delivery service in the country. It’s her mission to make eating organic easy, affordable and accessible – reclaiming the phrase “fast food”. She was inspired by her father’s ailing health due to his eating habits, and started the company from her one bedroom apartment.
What To Look For When Choosing An SEO Company
/in Online Marketing and Website Development/by StrategyDrivenWhat is your need?
Before you start to look for an SEO company that can suit your needs, pinpoint what your need is. Do you desire content that would fit your YouTube channel? Maybe you would like SEO that is purely focussed on specific content. Perhaps you’re just about to launch a product and you would like superbly written content that explains what the product will do, what it’s made out of, what the research was behind it and more. On the other hand, you may want more backlinks, better and more powerful keywords, raising your rankings in Google, outreach to news reporting entities to get the word out there etc. What is your aim and what do you need to achieve it? These two questions must be answered before you can begin your search.
Some are better than others
Some SEO companies will be better than others, for the type of strategies you want. For example, some SEO companies may only be able to produce written content. Articles, blog posts and product descriptions etc. Other SEO companies may be better at producing videos and creating trending campaigns on social media. There are lots of SEO companies that have their own specialist area of expertise. It’s vital then that you discover which companies are better for you. It’s also vital that you choose an SEO company that knows it must stick to fair play practices. Google can dish out penalties if you try to cheat the system, which will end up hurting your campaign as the sort of punishment handed out will hamper the SEO company you have hired. Thus, playing it safe and relying on great strategy rather than any so-called ‘dark arts’ of SEO should be one of your requirements.
Speaking for itself
Quality should and must speak for itself. Consistently well-written and interesting content will keep customers coming back. Content is just as important as keywords, keyphrases and website standards such as video and mobile versions.
Look for an SEO company that lives and breathes the industry. Preferably, one that is truly adaptable and modern, able to create video content as well as excellent blog articles.
How e-commerce Helps Build your Brand
/in Online Marketing and Website Development/by StrategyDrivenAssociation of the customer is the measurement of the loyalty of the customers with your product. Despite your best branding efforts, the customer must ultimately decide to continue with the product or not. You absolutely can understand with the customers’ behavior that what your customers’ expectations are and how far your product is to meet with the customers’ expectations, also known as ecommerce fulfilment.
How digital media promote business in the contemporary world
To grab on customers’ minds, marketing tactics have a peculiar position. In order to meet customers’ expectations digital, and traditional media has tremendously blasted to support the businesses. However, this decade can see the importance of digital media in advertisement and development of the product. There is nothing left in your marketing, which e-channels do not support. From promotion to selling and from launching to customers’ feedback, all the work is done using an e-commerce platform.
The advancement of the e-platform of marketing took place because the customers have switched from the real world to the virtual world. It means they have started using virtual channels to talk with their faraway relatives using their androids. You have got it! Yes, it is social media that connects people from distant places. Thus, businesses have also transformed their promotions to the social media network.
Social Media Marketing (SMM)
An important aspect of digital marketing is Social Media Marketing (SMM). SMM has been formulated observing trends of the people towards social media. When companies find their target audience on social media channels like Facebook, Twitter, YouTube, Instagram, or LinkedIn, they begin promoting their products on social media platforms.
Knowing the concern of the businesses, the social media channels have also extended their features for the advertisers. They have provided different online pages for the companies who can promote the launch or innovation of the products. Most common features of the social media embrace
Search Engine Optimization (SEO)
The world has seen the advancement of digital platforms from the end of the last century. The e-commerce channels are updating as Google, Yahoo, Bing, etc. have enhanced their features, which are renowned search engines. Search Engine Optimization (SEO), thus, has become another essential tool for the digital advertisement and brand development of the brands.
SEO is the ranking of a company’s product, which appears instantly in any search engine when a consumer searches for a product. SEO enhances the ranking of the company. This is the reason that companies maintain their online presence and provide benefits of reaching to the customers directly. Apart from it, SEO is maintained by the corporations to increase the website ranking so that consumer will see their brand as they search for it.
If a business wants to appear on the first page of the search engine, it should be maintaining an SEO friendly page of the company. It is very difficult to achieve high rankings on Google, Bing or Yahoo – but if the business idea is unique, then your brand visibility will increase. For instance, Amazon is a pioneer of online shopping therefore, whenever customers search to buy something online, Amazon appears on the top.
Appearing on the top search enhances your visibility to the customers. Thus, your brand gets sustained in the marketplace as you reach to more users. If your business provides online delivery of the product, your brand becomes more convenient because customers want doorstep delivery. So, it is also helpful in your brand development to give the convenience of shopping to your consumers.
Keys To Your First Apartment Redevelopment
/in Entrepreneurship/by StrategyDrivenGet Some Real Estate Advice
The best thing you can do with your own project is to get a partner who has experience. Consult a real estate professional like Steven Taylor, who can help guide you through the process of purchasing apartments to redevelop. Having someone who knows what they are doing the first time you take on your own project will help you avoid the pitfalls that first-time developers often experience. If you consult with someone on your first project, it will help you learn more about the real estate world so that you do not need a consultant down the line.
Learn How To Be A Landlord
If you are planning on redeveloping an apartment building and renting it out to people yourself, make sure you know all the responsibilities of being a landlord. Take into account not just the work of renovation, but also the expected rent of the apartments. Make sure you establish how you will find tenants, Adelaide strata management, cleaning, and maintenance services, and what your expectations of them will be as the landlord. Set yourself up for success and be ready to run your business.
Consider Your Location
Do not forget to make sure your apartment redevelopment project fits in with the community you are in. If the apartments are in a working-class neighborhood, you probably do not want to make huge luxury apartments with expensive fixtures. Adhere to where you are, because an apartment development project can not be focused on just making money. You need to attract the right people to live there, which is more determined by the people who already live in the area you are working in.