It is important for businesses to promote the right message to the right customer. Yet, choosing the right marketing channels can often be complex, especially when attempting to promote your brand to a specific audience. To ensure your success, read the following five marketing tactics to reach your demographic.
1. A Social Media Strategy
Facebook has approximately 1.5 billion users, which proves the large majority of planet Earth is using social media to connect with loved ones, colleagues, acquaintances and, of course, businesses. Any company hoping to succeed online must, therefore, have a strong social media presence.
Yet, with so many online campaigns to compete with, you might find it difficult knowing how or where to start – or you might be tempted to replicate your competitors’ post. However, those dedicated to developing a solid presence and connecting with their key demographic must create original, engaging social media posts that boost brand recognition and increase traffic. Firstly, consider your brand and who you’re marketing too. If you’re appealing to Millenials, then speak their language. Network and connect with Instagram and Twitter stars, converse with your customers and be unique.
2. A Video Marketing Campaign
Video marketing has easily become one of the most compelling forms of social media marketing, with people watching more daily minutes of video on Facebook over YouTube. Videos are not only engaging, but they are incredibly shareable, too – so, if you do it well, you can trust people will share your content with their followers, which can boost your online reach. It might, therefore, be helpful to enlist the help of video marketing experts, such as working-beautifully.co.uk.
3. Traditional Marketing Tactics
Many modern businesses are focusing all their attention developing engaging, creative online marketing campaigns; however, it is still beneficial to focus on a traditional marketing strategy to reach your demographic. It is important to define your target market to identify how they commonly consume information. For example, most people over the age of 55 still consume marketing and information via traditional printed press.
4. Search Engine Optimization (SEO)
Companies striving to connect with their target audience in the digital world must boost their website’s ranking in the search engines. It is vital to get to grips with the various SEO tactics that can help improve your search rankings, so you can maximize your online visibility and drive traffic to your website. For example, you could increase your site’s load time, utilize keyword optimization and embark on an effective outreach program.
5. A Content Marketing Strategy
If you want to reach your demographic, you must start creating content that will appeal to your audience. Segment your audience to produce different forms of content that will increase your reach. Video marketing might be one of the most powerful engagement tools, but there are also other forms of content to target your audience, such as blog posts, case studies, infographics, white papers and podcasts.
Aim to create engaging, informative content that complements your branding, which can establish your business as a thought leader. It is, therefore, a great way to help users make an informed decision regarding your brand, products and services, while increasing your trust and credibility within an industry.
https://www.strategydriven.com/wp-content/uploads/img_7296.jpg28484272StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2017-12-04 16:00:292017-12-31 15:50:225 Marketing Tactics to Reach Your Demographic
If you have your own company, you’ll know that there are lots of ups and downs with big challenges along the way, but you get through them, and your business improves. But it shouldn’t just be about coping day-to-day, week-to-week, running a successful business is all about careful planning, deploying some strategic thinking, and making sure you have a sustainable structure in place, which both delivers profits and looks after your staff. Here are some of the key ingredients for building a successful company.
Building or online?
It’s the question most businesses, new and recently established, ask themselves these days. Do we need a big office or a physical store front to run our company and sell to our clients? Or can we just concentrate online, with a smaller office set-up?
Whichever way you decide, you’d be foolish not to get a great-looking website up and running – if you haven’t already done so. It’s become one of those must-haves for all types of businesses. For you, as a business owner, the costs of developing an online shop window is relatively minimal when you compare to how much extra revenue it could bring in, not just locally, but also potentially from around the world.
When you do have a website, make sure it does what it says on the tin, and clearly defines your products and services with company branding. It also needs to take the user, your potential client, on a journey – hopefully netting you a new sale! If you don’t have the capability in-house to get a website up and running, then think about employing the services of a design agency. They can also help with SEO, or search-engine optimization, so that your website stands out online!
Care for your staff
Without the hard work and commitment of your staff, you’re unlikely to have a successful business – certainly not one that is sustainable. So, it’s crucial that you look after all your workers. That means rewarding them with a financial package that reflects their skills and abilities, but it’s also about creating a space and atmosphere, where your team feels respected, valued – and they have room to grow and develop.
If you have an office or store, then you also need to be putting health and safety considerations at the top of your priority list – ensuring that you meet government legislation. Your staff need to know the procedures, what to do in different situations – so that everyone is protected in the workplace. You or one of your colleagues needs to become a safety professional. There are lots of safety training workshops and events out there to help you.
Look after your clients
When you set up your business, you will have no doubt researched the market around you by looking at the opposition and defining who your clients are, and how you need to target them. It’s important that you keep up the momentum during the life-cycle of your company, to ensure that you maintain a healthy interest in your customers’ needs and aspirations when it comes to buying your products and services.
Stay connected with your customers and give them a reason to want to come back to you for more. That could be through a promotion, a VIP offer or an ongoing incentive program. Don’t rest on your laurels. Your clients need to be looked after, nurtured – and they need to feel like you’re in a business relationship for the long-term.
https://www.strategydriven.com/wp-content/uploads/img_7295.jpg40045868StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2017-12-04 11:00:422017-12-23 14:39:40How to Help Your Business Survive
Lots of the most successful companies have mobile apps for their customers and clients at the moment. However, many small business owners are yet to take the step. With that in mind, this post will highlight some of the benefits of releasing a mobile app for your business. Hopefully, this article will set the record straight once and for all.
Benefit 1: You’ll reach more people
There is no getting away from the fact that consumers like using mobile apps when making purchases. That is because it’s convenient, fast, and reliable. Also, your application will appear in relevant app stores, so some people might download it having never encountered your company before.
Benefit 2: You’ll sell more products or services
The ease with which consumers can make purchases using mobile apps means they tend to spend a little more than they otherwise would have done. In most instances, they only have to click a couple of buttons to spend their cash, so you’ll sell more products or services.
Benefit 3: You’ll have direct access to your customers
When customers download mobile apps, they give you direct access to their smartphones. You can place advertising or news alerts on your app to ensure you always get the best results from any new marketing strategies.
If you’re ready to release a mobile app after reading that information, you just need to build a relationship with professional developers. You’ll also want to make sure your company’s CTO takes a look at the infographic below.
https://www.strategydriven.com/wp-content/uploads/SDEFeaturedImage.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2017-12-02 16:00:122019-04-15 20:59:03The Benefits Of Mobile Apps For Your Brand
It’d be great if we could read minds but, unfortunately, that just isn’t possible. But whose mind would you read first if you had the chance? Hopefully, you’d jump at the chance to be able to read your customers’ minds. After all, if you are able to offer them everything that they want, then you can guarantee their loyal custom for years to come.
Reading your customers’ minds is impossible, but if you’ve ever wondered what your customers wish you knew, you should keep reading. We’ve done some research and have uncovered some wishes from the general public.
Quality Is More Important Than Speed
When it comes to the products that they buy, the majority of consumers agree that the quality is a lot more important than speed. Sure, it’s nice to get a product delivered to your door the day after you order it, but if it isn’t up to scratch then there is a high chance that it will be sent back. So, to make sure you don’t have to give out too many refunds, you should always prioritize quality over speed. Slightly increase your delivery times if it means you can improve the quality of your products.
They Have A Short Attention Span
Your customers might not want to admit it, but they don’t have particularly long attention spans. Not when it comes to deciding which company to do business with anyway. So, you shouldn’t overload your website with too much content. Otherwise, you might end up compromising on the overall user experience of your website. Keep content slick and concise so that you get all the information you need in it, and so it doesn’t overwhelm your customers when they visit your site.
Customers Love Things That Are Personalized
Did you know that customers absolutely love personalized products and services? It’s true! In fact, a few different research groups and studies have shown that most customers are will to pay as much as 25% more for products and services that are personalized. So, it really is worth trying to see if there are any ways you can personalize your products. This doesn’t mean writing names on all the things you sell – if your customer service team use a customer’s first name when addressing them, then you should find that this personal service goes down very well.
They Want To Hear Stories
Customers are very bored of traditional marketing strategies and advertising campaigns. I’m sure you are as well! However, there is a current trend for telling stories through advertising. That means setting up a large-scale advertising campaign in which each individual advert makes up a larger story. A story can hold the public’s attention much better, and they will feel a lot more involved with the campaign in general.
So, as you can see, there is plenty that your customers wish you knew. Hopefully, if you take advantage of the above points, your business will reach more of the public and can vastly increase your client and customer base.
https://www.strategydriven.com/wp-content/uploads/img_7288.jpg8731280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2017-12-02 11:00:042017-12-31 21:47:25Ever Wonder What Your Customers Wish You Knew?
It is very important for you to instil the habit of following the news in children from a very young age. There was a time when people used to wait for newspapers in order to catch the previous day’s happenings. Thanks to the internet, every latest information now is available with a click of a button. There are a lot of benefits of following the news, especially for growing children. Few common ones are listed below.
Vocabulary
So many top news media have experts working on their content. Every article is filled with new words and complex sentence formations that help students a great deal. Once the child is used to noting down difficult words and finding out their meaning, his/her vocabulary improves drastically and this will help in future assignments and essays.
Reading skills
Unfortunately now, the skill of reading is becoming a thing of the past. Kids are moving away from books to computer games and social media. When you can get them to start reading news online or offline, their brain is triggered to take up reading as an active hobby.
Writing skills
You might be surprised to hear that the more a person reads, the better his writing skills become. When you keep reading through content written by good editors, your brain maps the flow of sentences and the format. It then automatically recreates the style when needed.
World’s happenings
Kids are the future of the world. When they grow up without any idea of what is happening around the globe, their survival is at stake. Encourage your child to choose good news media and to follow it religiously every day. Smart media like the trinity newspaper come in online formats to help youngsters connect with them easily. If you kid is fond of the traditional reading style, then you can also subscribe to any good newspaper to be delivered to your home.
Confidence
Ask any expert the requirements of being successful and confidence is something everybody will talk about. When your children grow up to be confident, they take better decisions, they shoulder bigger risks and have a better chance of being successful and popular. Being updated with the world’s happenings and being informative is a great confidence booster. The child will take part in discussions more frequently and will participate in events and competitions with ease.
Present better essays
Good essays can always be the difference between picking great colleges and ending up in mediocre ones. With all the information gathered for years together, a student can put together detailed and well-thought out essays for college applications. If you have great dreams for your children and want them to have top careers, then the news becomes inevitable in their lives.
With children, the art of instilling good habits takes just a little push from your side. Help your children enjoy the news and to logically analyze information and they will grow up to be responsible citizens.
https://www.strategydriven.com/wp-content/uploads/img_7279.jpg26674000StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2017-12-01 20:00:532017-12-31 21:53:34The importance of news in a student’s life
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5 Marketing Tactics to Reach Your Demographic
/in Entrepreneurship, Marketing & Sales/by StrategyDriven1. A Social Media Strategy
Facebook has approximately 1.5 billion users, which proves the large majority of planet Earth is using social media to connect with loved ones, colleagues, acquaintances and, of course, businesses. Any company hoping to succeed online must, therefore, have a strong social media presence.
Yet, with so many online campaigns to compete with, you might find it difficult knowing how or where to start – or you might be tempted to replicate your competitors’ post. However, those dedicated to developing a solid presence and connecting with their key demographic must create original, engaging social media posts that boost brand recognition and increase traffic. Firstly, consider your brand and who you’re marketing too. If you’re appealing to Millenials, then speak their language. Network and connect with Instagram and Twitter stars, converse with your customers and be unique.
2. A Video Marketing Campaign
Video marketing has easily become one of the most compelling forms of social media marketing, with people watching more daily minutes of video on Facebook over YouTube. Videos are not only engaging, but they are incredibly shareable, too – so, if you do it well, you can trust people will share your content with their followers, which can boost your online reach. It might, therefore, be helpful to enlist the help of video marketing experts, such as working-beautifully.co.uk.
3. Traditional Marketing Tactics
Many modern businesses are focusing all their attention developing engaging, creative online marketing campaigns; however, it is still beneficial to focus on a traditional marketing strategy to reach your demographic. It is important to define your target market to identify how they commonly consume information. For example, most people over the age of 55 still consume marketing and information via traditional printed press.
4. Search Engine Optimization (SEO)
Companies striving to connect with their target audience in the digital world must boost their website’s ranking in the search engines. It is vital to get to grips with the various SEO tactics that can help improve your search rankings, so you can maximize your online visibility and drive traffic to your website. For example, you could increase your site’s load time, utilize keyword optimization and embark on an effective outreach program.
5. A Content Marketing Strategy
If you want to reach your demographic, you must start creating content that will appeal to your audience. Segment your audience to produce different forms of content that will increase your reach. Video marketing might be one of the most powerful engagement tools, but there are also other forms of content to target your audience, such as blog posts, case studies, infographics, white papers and podcasts.
Aim to create engaging, informative content that complements your branding, which can establish your business as a thought leader. It is, therefore, a great way to help users make an informed decision regarding your brand, products and services, while increasing your trust and credibility within an industry.
How to Help Your Business Survive
/in Entrepreneurship/by StrategyDrivenIf you have your own company, you’ll know that there are lots of ups and downs with big challenges along the way, but you get through them, and your business improves. But it shouldn’t just be about coping day-to-day, week-to-week, running a successful business is all about careful planning, deploying some strategic thinking, and making sure you have a sustainable structure in place, which both delivers profits and looks after your staff. Here are some of the key ingredients for building a successful company.
Building or online?
It’s the question most businesses, new and recently established, ask themselves these days. Do we need a big office or a physical store front to run our company and sell to our clients? Or can we just concentrate online, with a smaller office set-up?
Whichever way you decide, you’d be foolish not to get a great-looking website up and running – if you haven’t already done so. It’s become one of those must-haves for all types of businesses. For you, as a business owner, the costs of developing an online shop window is relatively minimal when you compare to how much extra revenue it could bring in, not just locally, but also potentially from around the world.
When you do have a website, make sure it does what it says on the tin, and clearly defines your products and services with company branding. It also needs to take the user, your potential client, on a journey – hopefully netting you a new sale! If you don’t have the capability in-house to get a website up and running, then think about employing the services of a design agency. They can also help with SEO, or search-engine optimization, so that your website stands out online!
Care for your staff
Without the hard work and commitment of your staff, you’re unlikely to have a successful business – certainly not one that is sustainable. So, it’s crucial that you look after all your workers. That means rewarding them with a financial package that reflects their skills and abilities, but it’s also about creating a space and atmosphere, where your team feels respected, valued – and they have room to grow and develop.
If you have an office or store, then you also need to be putting health and safety considerations at the top of your priority list – ensuring that you meet government legislation. Your staff need to know the procedures, what to do in different situations – so that everyone is protected in the workplace. You or one of your colleagues needs to become a safety professional. There are lots of safety training workshops and events out there to help you.
Look after your clients
When you set up your business, you will have no doubt researched the market around you by looking at the opposition and defining who your clients are, and how you need to target them. It’s important that you keep up the momentum during the life-cycle of your company, to ensure that you maintain a healthy interest in your customers’ needs and aspirations when it comes to buying your products and services.
Stay connected with your customers and give them a reason to want to come back to you for more. That could be through a promotion, a VIP offer or an ongoing incentive program. Don’t rest on your laurels. Your clients need to be looked after, nurtured – and they need to feel like you’re in a business relationship for the long-term.
The Benefits Of Mobile Apps For Your Brand
/in Entrepreneurship, Marketing & Sales/by StrategyDrivenLots of the most successful companies have mobile apps for their customers and clients at the moment. However, many small business owners are yet to take the step. With that in mind, this post will highlight some of the benefits of releasing a mobile app for your business. Hopefully, this article will set the record straight once and for all.
Benefit 1: You’ll reach more people
There is no getting away from the fact that consumers like using mobile apps when making purchases. That is because it’s convenient, fast, and reliable. Also, your application will appear in relevant app stores, so some people might download it having never encountered your company before.
Benefit 2: You’ll sell more products or services
The ease with which consumers can make purchases using mobile apps means they tend to spend a little more than they otherwise would have done. In most instances, they only have to click a couple of buttons to spend their cash, so you’ll sell more products or services.
Benefit 3: You’ll have direct access to your customers
When customers download mobile apps, they give you direct access to their smartphones. You can place advertising or news alerts on your app to ensure you always get the best results from any new marketing strategies.
If you’re ready to release a mobile app after reading that information, you just need to build a relationship with professional developers. You’ll also want to make sure your company’s CTO takes a look at the infographic below.
Designed by Global App Testing
Ever Wonder What Your Customers Wish You Knew?
/in Customer Relationship Management, Entrepreneurship/by StrategyDrivenIt’d be great if we could read minds but, unfortunately, that just isn’t possible. But whose mind would you read first if you had the chance? Hopefully, you’d jump at the chance to be able to read your customers’ minds. After all, if you are able to offer them everything that they want, then you can guarantee their loyal custom for years to come.
Reading your customers’ minds is impossible, but if you’ve ever wondered what your customers wish you knew, you should keep reading. We’ve done some research and have uncovered some wishes from the general public.
Quality Is More Important Than Speed
When it comes to the products that they buy, the majority of consumers agree that the quality is a lot more important than speed. Sure, it’s nice to get a product delivered to your door the day after you order it, but if it isn’t up to scratch then there is a high chance that it will be sent back. So, to make sure you don’t have to give out too many refunds, you should always prioritize quality over speed. Slightly increase your delivery times if it means you can improve the quality of your products.
They Have A Short Attention Span
Your customers might not want to admit it, but they don’t have particularly long attention spans. Not when it comes to deciding which company to do business with anyway. So, you shouldn’t overload your website with too much content. Otherwise, you might end up compromising on the overall user experience of your website. Keep content slick and concise so that you get all the information you need in it, and so it doesn’t overwhelm your customers when they visit your site.
Customers Love Things That Are Personalized
Did you know that customers absolutely love personalized products and services? It’s true! In fact, a few different research groups and studies have shown that most customers are will to pay as much as 25% more for products and services that are personalized. So, it really is worth trying to see if there are any ways you can personalize your products. This doesn’t mean writing names on all the things you sell – if your customer service team use a customer’s first name when addressing them, then you should find that this personal service goes down very well.
They Want To Hear Stories
Customers are very bored of traditional marketing strategies and advertising campaigns. I’m sure you are as well! However, there is a current trend for telling stories through advertising. That means setting up a large-scale advertising campaign in which each individual advert makes up a larger story. A story can hold the public’s attention much better, and they will feel a lot more involved with the campaign in general.
So, as you can see, there is plenty that your customers wish you knew. Hopefully, if you take advantage of the above points, your business will reach more of the public and can vastly increase your client and customer base.
The importance of news in a student’s life
/in Professional Development/by StrategyDrivenVocabulary
So many top news media have experts working on their content. Every article is filled with new words and complex sentence formations that help students a great deal. Once the child is used to noting down difficult words and finding out their meaning, his/her vocabulary improves drastically and this will help in future assignments and essays.
Reading skills
Unfortunately now, the skill of reading is becoming a thing of the past. Kids are moving away from books to computer games and social media. When you can get them to start reading news online or offline, their brain is triggered to take up reading as an active hobby.
Writing skills
You might be surprised to hear that the more a person reads, the better his writing skills become. When you keep reading through content written by good editors, your brain maps the flow of sentences and the format. It then automatically recreates the style when needed.
World’s happenings
Kids are the future of the world. When they grow up without any idea of what is happening around the globe, their survival is at stake. Encourage your child to choose good news media and to follow it religiously every day. Smart media like the trinity newspaper come in online formats to help youngsters connect with them easily. If you kid is fond of the traditional reading style, then you can also subscribe to any good newspaper to be delivered to your home.
Confidence
Ask any expert the requirements of being successful and confidence is something everybody will talk about. When your children grow up to be confident, they take better decisions, they shoulder bigger risks and have a better chance of being successful and popular. Being updated with the world’s happenings and being informative is a great confidence booster. The child will take part in discussions more frequently and will participate in events and competitions with ease.
Present better essays
Good essays can always be the difference between picking great colleges and ending up in mediocre ones. With all the information gathered for years together, a student can put together detailed and well-thought out essays for college applications. If you have great dreams for your children and want them to have top careers, then the news becomes inevitable in their lives.
With children, the art of instilling good habits takes just a little push from your side. Help your children enjoy the news and to logically analyze information and they will grow up to be responsible citizens.