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Introducing the StrategyDriven Consultative Selling Knowledge Center

StrategyDriven Knowledge CenterLearn how to increase sales and improve bottom line results with the StrategyDriven Consultative Selling Knowledge Center. Based on the considerable, hard-won business experience of one of our expert contributors, each Knowledge Center contains a collection of insightful perspectives and immediately implementable tools that can be used to improve performance in its respective mission critical area.

Without adequate sales, any organization will fail – yet even star sales persons experience low conversion rates and long sales cycles. And with today’s abundance of easily accessible product pricing and performance information these individuals face increasing pressure to lower product costs and increase value. With the company’s future on the line, the question becomes: How can sales professionals increase sales, protect margins, and avoid the race to the bargain basement?

StrategyDriven Consultative Selling Knowledge Center focuses on the consultative selling tools and techniques executives, managers and sales professionals can use to improve their organization’s sales effectiveness; helping them increase their product and service value and convert more potential customers into buying clients. During the five part podcast series comprising this knowledge center, we focus on:

  1. Action Selling examines the method for establishing and building business relationships; enabling sales professionals to better engage and understand their client’s needs in order to provide greater value and increase sales.
  2. Selling Your Price further explores how the Action Selling process is used to help clients understand they are not purchasing a commodity product but rather one that is highly differentiated by the value you and your company offer.
  3. Questions: The Answer to Sales explores how asking questions enables salespeople to better understand their client’s needs and align their product or service offerings to fulfill those needs; establishing the salesperson as a value-adding consultant rather than a commodity seller.
  4. Masters of Loyalty explores how professional salespeople can move customers beyond being merely satisfied to true loyalty such that they have stopped shopping and are highly resistant to competitors’ appeals.
  5. Sales Strategy from the Inside Out examines how businesses employing a consultative sales method realize dramatically increased revenues.

StrategyDriven Knowledge Centers provide executives and managers with a focused, deep-dive examination of a critical business performance area by one of our expert contributors. Each Knowledge Center contains a collection of insightful perspectives and immediately implementable tools that can be used to improve performance in its respective mission critical area. The StrategyDriven Consultative Selling Knowledge Center is co-presented by Duane Sparks, Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 350,000 salespeople in more than 3,000 groups in the system and skills of Action Selling.

StrategyDriven Podcast Special Edition 21e – An Interview with Duane Sparks, author of Sales Strategy from the Inside Out

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 21e – An Interview with Duane Sparks, author of Sales Strategy from the Inside Out explores how businesses employing a consultative sales method realize dramatically increased revenues. During our discussion, Duane Sparks, author of Sales Strategy From The Inside Out: How Complex Selling Really Works and Chairman and Founder of The Sales Board, shares with us his insights and illustrative examples regarding:

  • the five decisions individuals go through before making the final buying decision
  • how to bring other team members into the sales process and the benefits of this practice
  • determining the right number of client needs identification interactions before presenting a solution balanced with the client’s desire to hear the solution given their time investment
  • role of the sales professional in orchestrating solution presentations made by client personnel

Additional Information

In addition to the invaluable selling skills insight Duane shares in Sales Strategy From The Inside Out and this special edition podcast, please visit his company’s Sales Training or Sales Management site. To discover why this selling skill is so effective at maximizing sales productivity, purchase Duane’s book: Sales Strategy From The Inside Out.

Complimenting Sales Strategy From The Inside Out, are Duane’s four other books on the consultative sales process including:


Read a Summary of the above Sales Books.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!


About the Author

Duane Sparks, author of Sales Strategy From The Inside Out, is Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 350,000 salespeople in more than 3,000 groups in the system and skills of Action Selling. He has written five sales books, personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process. Read Duane’s full biography and the history of Action Selling Sales Management Training.

StrategyDriven Podcast Special Edition 21c – An Interview with Duane Sparks, author of Questions: The Answer to Sales

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 21c – An Interview with Duane Sparks, author of Questions: The Answer to Sales explores how asking questions enables salespeople to better understand their client’s needs and align their product or service offerings to fulfill those needs; establishing the salesperson as a value-adding consultant rather than a commodity seller. During our discussion, Duane Sparks, author of Questions: The Answer to Sales and Chairman and Founder of The Sales Board, shares with us his insights and illustrative examples regarding:

  • why questions are important to building client trust and engagement
  • what gives salespeople the right to ask clients probing questions
  • avoiding the trap of immediately delivering a sales pitch
  • formulating The Best Questions
  • structuring questions so to convey a deep understanding of business and industry issues

Additional Information

In addition to the invaluable selling skills insight Duane shares in Questions: The Answer to Sales and this special edition podcast, please visit his company’s Sales Training or Sales Management site. To discover why this selling skill is so effective at maximizing sales productivity, purchase Duane’s book: Questions: The Answer to Sales.

Complimenting Questions: The Answer to Sales, are Duane’s four other books on the consultative sales process including:


Read a Summary of the above Sales Books.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!


About the Author

Duane Sparks, author of Questions: The Answer to Sales, is Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 350,000 salespeople in more than 3,000 groups in the system and skills of Action Selling. He has written five sales books, personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process. Read Duane’s full biography and the history of Action Selling Sales Management Training.

StrategyDriven Podcast Special Edition 21b – An Interview with Duane Sparks, author of Selling Your Price

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 21b – An Interview with Duane Sparks, author of Selling Your Price further explores how the Action Selling process is used to help clients understand they are not purchasing a commodity product but rather one that is highly differentiated by the value you and your company offer. During our discussion, Duane Sparks, author of Selling Your Price: How to Escape the Race to the Bargain Basement and Chairman and Founder of The Sales Board, shares with us his insights and illustrative examples regarding:

  • why buyers come to perceive products and services as commodities
  • why salespeople fall into the trap of accepting their client’s assertions that their products and services are commodities
  • what salespeople can to do differentiate their products and services
  • how salespeople can deal with buyers who are highly trained and skilled in negotiating on price in order to avoid the race to the bargain basement

Additional Information

In addition to the invaluable selling skills insight Duane shares in Selling Your Price and this special edition podcast, please visit his company’s Sales Training or Sales Management site. To discover why this selling skill is so effective at maximizing sales productivity, purchase Duane’s book: Selling Your Price.

Complimenting Selling Your Price, are Duane’s four other books on the consultative sales process including:


Read a Summary of the above Sales Books.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!


About the Author

Duane Sparks, author of Selling Your Price, is Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 350,000 salespeople in more than 3,000 groups in the system and skills of Action Selling. He has written five sales books, personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process. Read Duane’s full biography and the history of Action Selling Sales Management Training.

StrategyDriven Podcast Special Edition 21a – An Interview with Duane Sparks, author of Action Selling

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 21a – An Interview with Duane Sparks, author of Action Selling explores the Action Selling process, a method for establishing and building business relationships; enabling sales professionals to better engage and understand their client’s needs in order to provide greater value and increase sales. During our discussion, Duane Sparks, author of Action Selling: How to sell like a professional, even if you think you are one and Chairman and Founder of The Sales Board, shares with us his insights and illustrative examples regarding:

  • why selling is a profession and not simply an activity
  • five fundamental decisions individuals go through before making the final purchase decision and how the Action Selling process addresses each
  • the most important skills for effectiveness in selling
  • how a salesperson sells him or herself
  • how salespeople can help their client overcome ‘buyers remorse‘ once a purchase commitment is received

Additional Information

In addition to the invaluable selling skills insight Duane shares in Action Selling and this special edition podcast, please visit his company’s Sales Training or Sales Management site. To discover why this selling skill is so effective at maximizing sales productivity, purchase Duane’s book: Action Selling.

Complimenting Action Selling, are Duane’s four other books on the consultative sales process including:


Read a Summary of the above Sales Books.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!


About the Author

Duane Sparks, author of Action Selling, is Chairman and Founder of The Sales Board, a Minneapolis-based strategic sales training company that has trained and certified more than 350,000 salespeople in more than 3,000 groups in the system and skills of Action Selling. He has written five sales books, personally facilitated more than 300 Action Selling training sessions and continues to engage in the business and art of the strategic sales process. Read Duane’s full biography and the history of Action Selling Sales Management Training.