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What You Need to Consider In Your Brand Awareness and Visibility Plan

StrategyDriven Marketing and Sales Article |Brand awareness|What You Need to Consider In Your Brand Awareness and Visibility PlanWhen you are planning the future of your business, brand awareness and visibility should play a big part in this, or else you may find that you are unable to attract new customers or maintain your company’s success. Therefore, here are some of the top elements that should add to your brand visibility and awareness plan to ensure that your company becomes a household name.

1. The Size of Your Signage

There is no point in your customers knowing about your business if they are unable to find it. If you have decided that you are going to invest in signage for your business, you should make sure that your customers can see it without difficulty, and that your signs tell your customers where your business is and how to get there. To check whether your signage is appropriate, you should find out more about viewing distances and sign size as this will allow you to check that your signs are visible to your customers, no matter how far they are away from them. This will also ensure that the money that you spend on signs is not wasted and that they fulfill their intended purpose. Not only will good signage ensure that your customers can find your business without any issues, but it will also ensure that potential customers know about your business and what it can offer them, meaning that they will not drive past without being any wiser about your business.

2. Digital Platforms

Although physical ways of raising awareness of your brand are important, digital platforms are just as vital to any good brand awareness plan, and you should make sure that you have given them enough consideration in your planning. They will allow awareness of your brand to spread far beyond the parameters of your local community and your niche customers can find you, no matter where they are in the country. Additionally, social media posts and online information can be shared and go viral much easier than physical campaigns. Therefore, you should make sure that you are always thinking digitally to modernize your awareness campaigns.


3. Event Attendance

Although you will need multiple employees to attend events and may even have to shut your store for their duration, going to local events (even if they are nothing to do with your industry) is important. By attending events with your store and hiring a stall or even sponsoring the event, you will be able to ensure that your local community begins to recognize your company exists, and that you begin to become a familiar face among the community and its local business owners. This will also make people more likely to come to your store as they will have started to build up a direct relationship with you.

4. Your Customer Profile and Demographic

The way that you raise awareness of your brand, though, depends a lot on the demographic of your customer and the type of person you are trying to appeal to. For instance, you will probably be unable to find many customers if you take your business to sporting events when your customer profiles show that your customers are more likely to enjoy art and crafts. You should also consider the age of your customers, as this is likely to affect what platforms they use and where they go. For instance, older people may use social media less than younger people and so may be less likely to hear about your business online. By creating customer profiles, you can ensure that your brand awareness strategy is streamlined and produces great results.

5. How to Get Yourself Out There

However, the most important step that you can take when trying to increase your brand visibility is to get out from behind your desk and into the wider world, even if you are not the most confident person. As a leader and a business owner, you are the face of your business, and you need to ensure that you make yourself known both to potential customers and other professionals who may be interested in your business. This means that you should make appearances at networking events, host events within your premises, and interact with others online. The most important step that you can take to ensure this is successful is to be consistent and to avoid only putting yourself into the spotlight for a few days or weeks before receding into the background again.

Can You Improve Your Marketing Without Hiring An Expert?

StrategyDriven Marketing and Sales Article |Marketing Expert|Can You Improve Your Marketing Without Hiring An Expert?Marketing is one of those things that you should always be looking to improve. No matter what your business is, how big or small you are, you have absolutely got to make sure that you have the best marketing possible. If you don’t right now, then it’s time to start looking at some of the ways that you can improve this, without breaking the bank and hiring an expert. Keep reading down below if you would like to find out more about this.

Use Focus Groups

One of the first things you can do to improve your marketing is run focus groups to find out what your customers want. You can do this without the help of an expert, which would end up costing you a small fortune. Focus groups can be conducted in age ranges so you get a better understanding of what each group wants. For instance, some might want a better online shopping experience while others might like a loyalty scheme put in place.

When you want to run a focus group, make sure you advertise for this in the right place. You could send out email polls if your clients prefer to do things online rather than in person. You could also hold a meeting over zoom or teams to find out customers wants, needs, and wishes.


Keep Your Eye On The Latest Trends

You should also be thinking about keeping your eye on the latest trends when it comes to marketing. Things are changing all of the time, and you have got to make sure that you know what the latest trends are so that you can try them out and see if they work for your business. For example, one of the trends that is happening right now is that people are using stickers from sites such as StickerYou to advertise their business. This method of marketing has always been around, but is becoming more and more common.

Stickers can be given out at events to promote the business, stuck onto the laptops and devices of employees and so much more. As well as this, tech is booming and is showing no signs of slowing down, so ensure that you’re keeping up with all of the latest online marketing trends.

Social Media Is Your Best Friend

The final thing that we’re going to say is that social media is your best friend. You can use this tool for free and it can really make all of the difference. You have the option to use tools such as Live on Facebook and Instagram, make multimedia posts, and interact with your customers. It really can do it all if you use it to its full potential.

We hope that you have found this article helpful, and now see some of the things that you can do in order to improve your marketing without hiring an expert. While it might not seem possible, it’s absolutely possible. You might not have the marketing background, but you don’t necessarily need it to see success. We wish you the very best of luck, and hope that you manage to boost your marketing further than ever before.

How to Make Your Clothing Brand Stand Out from the Crowd

StrategyDriven Marketing and Sales Article |Clothing Brand|How to Make Your Clothing Brand Stand Out from the CrowdThere are so many different clothing brands out there, so if you are going to set up one of your own, you need to make it stand out from the crowd in any way that you can. There are all sorts of different ways you can do this – but for the sake of east, the following article will present you with just a few of the top ideas you could use and put into practice.

Get to Know Your Customer

Firstly, you will certainly need to know and understand a great deal about your customer. The better you understand who you are actually trying to sell clothing to in the first place, the more likely you will be in a situation where you will market to them effectively.

Ultimately, you need to ensure that you have a customer base that feels like they are being listened to in terms of what is being created, with their needs and desires at the forefront of your strategy – both in the marketing and the design of your products.

Embrace Bold Styles

You should also consider embracing styles that have a certain boldness about them. After all, as mentioned, you are going to be entering a crowded marketplace, and you need to be able to stand out from the crowd.
This is also the case when you have models on the runways who will need to be fully confident in what they are wearing and rock your gear in a way that makes it big, bold, and memorable.


Ensure You Utilize Social Media

There is no doubt that fashion is a highly visual enterprise, which means that it was born for social media. Therefore, you need to be utilizing all of the social media platforms in front of you that can get the style out there into the world.
You should have a clear content plan in place, as it will make all the difference to ensure that you always have something you can put out there to engage your audience.

Keep Pushing Out New Designs

If there is one thing that a clothing brand must never do, it is staying stationary and not embracing change over time. As such, staying closely with the theme of being bold, there needs to be the sense that new designs are just around the corner with the changing of the seasons that are always occurring.

The right manufacturing partner, such as those similar to Precision Sportswear, may be able to help with this element of your business and help you keep quality up there as a top priority – which you as a business owner need to strive to uphold.
The fresh design aspect of your company can then fit in with the social media element of ensuring that you market your goods effectively, while not forgetting the initial target market that made you popular in the first place.

Conclusion

The above points are just some of the different methods that can help ensure you have created the type of clothing brand that truly stands out from the crowd and achieves everything that you want it to. Incorporate each of them into your business strategy, and you might start seeing the success you are hoping to enjoy.

Proven Strategies To Boost Your Video Marketing Plan

StrategyDriven Online Marketing and Website Development Article |Video marketing|Proven Strategies To Boost Your Video Marketing PlanVideo marketing is one of the indispensable elements of a digital marketing plan. You cannot overlook video channels because visuals are more impactful than text on any day. They have the power to capture attention and hold it for the long haul, so you can imagine how they can fuel your brand. Although videos make the most potent content form, the competition on these marketing channels is daunting. Even the best content pieces may get only a handful of views. You may need to go the extra mile to make a mark. Let us share some proven strategies to boost your video marketing plan.

Pick a relevant focus area

Making videos is easier than ever as you can pick online tools and editors to create professional-looking pieces in just a few minutes. But you must not create randomly just because you have a tool to help. Pick a focus area to match the intent of your target audience to attract and maintain them. Ideally, your content should provide them with the information they want or need.

Create quality content

The internet has endless pieces of video content, and you need to offer compelling ones to compete. The last thing you should do is to create videos only to keep your YouTube channel busy. Invest time and effort in generating creative ideas and producing videos. You may even seek professional production services to create aesthetically-superior ones. But remember to serve value in some way, whether by answering questions, solving a problem, or introducing your brand.


Win with video SEO

Just creating great videos does not ensure marketing success. A lot depends on making them visible and enticing the audience to click them over the others. Video SEO covers these fronts, so you must master the strategy. The good thing is that it is quite similar to conventional SEO as you need to include relevant keywords in video titles and descriptions. Customizing the thumbnail, adding strong CTAs, and using interactive features like end screens can do the rest. You can leverage your SEO skills to make your videos rank better in search engines.

Prioritize education over selling

Another strategy that can help you ace the YouTube game is to prioritize education over selling. For example, a video that explains how to use a product or how it can help you solve a problem is more likely to hook a customer than a simple ad that only compels them to buy. Steer clear from over-promoting your brand and offerings, and share valuable content that sells subtly through education.

Maintain a consistent schedule

A consistent posting schedule is another proven way to win the video marketing game. But do not overwhelm the audience by posting too often. The best way to retain attention on these channels is to publish less frequently but ensure you have something that keeps the viewers waiting for more. Pros recommend posting within two to three days as it gives viewers enough time to absorb the content and get excited about the next piece.
There is no shortcut to ace video marketing, and a one-size-fits-all approach also does not work. But you can rely on these tactics to achieve the best outcomes.

The Basics Of Good Branding

StrategyDriven Marketing and Sales Article |Good branding|The Basics Of Good BrandingBranding is something that can be surprisingly tricky to get right, and yet it is arguably one of the most important elements in business at all. As long as you can get the branding to be as it should, you will find that your company is much more likely to find success, and that you are going to be in a much better position on the whole financially too. With that in mind, it’s worth taking a look at some of the following essential elements to good branding. By paying attention to these, you should be able to expect greater things.

Consistent Visuals

The visual element is arguably the most important, and it’s vital that you are doing all you can to work on this first and foremost. In particular, what you need to do is to ensure that your visuals are consistent across the board. The more effectively and successfully you can do this, the more powerful the brand is going to be, it’s really that simple. So make sure that you are doing all you can to create consistent visuals for your brand, and the rest is more likely to fall into place.

Good Spread

The spread of the brand is quite literally how far it is spreading, and in what ways. You need to make sure that there are enough methods for getting the branding out there, so that you can much more effectively hope for people to come across it in their everyday lives. You might be surprised at just how difficult this can be to get right, but it’s definitely worth working on wherever you can. The better the spread, the more effective the brand is as a force for your business. Make sure you are utilizing many methods at once – from using a screen printing company to mugs and pens – to get better spread.

Understanding Of Market

You need to make sure that your branding is designed with a clear understanding of your target market, as this is going to ensure that it actually appears better to your desired customers. This can take a long time to get right, but it is nonetheless something that you are going to want to work on, as it is really hugely relevant to the way in which your brand works – or fails to work. So spend some time researching the market, and you will find this pays off considerably.

Clarity Of Message

The clearer the message of the branding is, the better. So how can you ensure that your message is clear? Well, you need to understand it as best as you can, as the more fully you comprehend something yourself, the more clearly you can express it to other people. Take this approach to your branding, take it seriously, and you’ll find that the results are generally good. From this kind of effort, you will have a much better brand in no time, and the benefits of that are going to be felt pretty soon.