Business marketing can’t be avoided, and often entrepreneurs will stick to the same tried and trusted methods to get the results they require. There’s nothing wrong with that at all, but on occasion it’s a good idea to think a little out of the box and try some different strategies to open your business to (hopefully) a whole new customer base.
Quirky ideas for small business marketing are entirely possible with a little know-how.
Take your marketing out and about
Getting out and about and thinking very laterally about your marketing opportunities can offer some amazingly creative ideas.
It’s old school, but there’s something very charming about making flyers, posters or art and taking them to local shops, cafes and restaurants to help your cause. Get out onto the streets and pound the pavements with an old fashioned sandwich board advertising your business services. It’s a talking point and provides potential customers with an opportunity to connect with you.
Create quirky freebies to give away
It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts.
Why not invest in a personalised custom magic 8 ball set and have them made up to send out as an original way to advertise and market your business? An idea like this, or something similar can provide a neat talking point and get potential customers interested in what else you might have to offer.
Consider contests and competitions
Use your website and social media to run contests and competitions that will promote your business. Make sure they’re shareable on social media with ‘share’ buttons from your website to help get better outreach for them.
Create highly unique and relevant hashtags too, so that you can find out who is sharing and discussing what you have to offer and ways in which you can improve your outreach.
Go back to the future
Look into your crystal ball and try to predict what the future holds for your particular industry and use this as a way of promoting your company as always being one step ahead. Remember, that if you’re going to do this, you’ve got to be able to back up any statements you make with the right data and you can’t just pluck figures and statistics out of thin air.
Look at unusual trends or statistics on a subject matter that relates to your business or industry and turn these into a quirky infographic, animation or video to share on your site and via social media. People (generally) love short, easy to digest lists of stats and interesting figures.
Finally, and most definitely not for the faint hearted is to stir up a little controversy. Now, this doesn’t mean being upsetting, argumentative or offensive in any way. Rather it means looking to the industry you’re in, seeing what news stories or negative press surround it and addressing it in a meaningful way that provides genuine, thoughtful answers people can consider for themselves. It can show your customers you’re not afraid to tackle big issues and that you’re honest and upfront, too.