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Huge Mistakes To Avoid When Planning A Corporate Event

StrategyDriven Marketing and Sales Article |Corporate Event|Huge Mistakes To Avoid When Planning A Corporate EventBeing an entrepreneur means making mistakes. A lot of mistakes. Although it isn’t ideal, these situations allow you to learn and grow as a business owner. That being said, there are some errors that you’re better off avoiding. Corporate events are a very important part of business. They provide an opportunity to get your name out there, impress clients, and make money at the same time. The last thing you want to do when hosting an event, therefore, is make a mistake. With that in mind, here are five huge blunders to avoid when planning your own.

Beginning Planning Too Late

Once you’ve made the decision to host your own event, you should begin the planning process as soon as you can. Far too many entrepreneurs underestimate just how much time, and work must go into organizing an event of this size. Many elements of the day will have to be booked or purchased well in advance. If you fail to do this, you might miss out or could be left with a much larger bill. Don’t put your event at risk by waiting until the last minute to get organized.

Hiring Too Little Help

Never attempt to run a corporate event by yourself. With so much to take care of throughout the day, even trying to do so would make it impossible for you to enjoy yourself. There is also a very big chance of you making a mistake, which could cause chaos for both you and the guests. Instead, you should bring in plenty of help. If you can’t spare any employees from the office, then hire temporary workers for the day. You may want to book an event planner to lend a hand too.

Expecting Guests To Show

Putting time, money, and effort into an event won’t make people show. The only way to guarantee this is to promote it. However, you shouldn’t just advertise the event itself. Many guests will come for the local area too, so make sure you highlight that. If the event is in Geelong, for example, you could mention the quality conference centre accommodation within easy reach of Geelong’s waterfront and the Botanic Gardens. Promoting your event at similar ones is also a good idea.

Offering Nothing To Do

Although many people attending your event will be busy with their own stands, most will have nothing of the sort to keep them occupied. The last thing that you want is for these attendees to be stood around bored all day. This wastes your time, as well as theirs, and could damage your reputation. To avoid this, you should organize activities to keep your guests busy. Speakers, contests, bands, and games are all typical ways to pass the time and entertain guests at events.

Forgetting A Backup Plan

There are so many things that could go wrong on the day of your event. While it might cause you stress to think about these potential issues, you can’t afford to bury your head in the sand. If you ignore these risks, you’ll have no way of resolving them if they do happen. For this reason, you should write a list of all of the issues that you can think of and plans to fix them. If a speaker were to not show up, for example, you should have another one waiting in the wings.

Avoiding these mistakes should ensure that your event is a huge success.

7 Ways To Attract Attendees To Your Corporate Event

StrategyDriven Marketing and Sales Article |Corporate Events|7 Ways To Attract Attendees To Your Corporate EventCorporate events are important to anyone running a business of their own. This is especially true when you’re hosting such an event yourself. They are the perfect opportunity to find and impress new customers and clients, get your name out there, and make a little money while doing so. To achieve any of this, however, you will first need to get attendees buying tickets and through the door. This can be a difficult task, but, luckily, there are plenty of tactics that you can try. With that in mind, here are seven effective ways to attract attendees to your corporate event.

1. Invite Last Year’s Attendees

Like returning customers, those who previously attended an event of yours will require less time, money, and effort to get them back through your doors. For this reason, you must ensure that you invite back anyone who has attended one of your corporate events in the past. You might even want to offer them a discount for their loyalty. When sending these invitations, make sure that you highlight the areas of your event that are the same, as well as any exciting changes.

StrategyDriven Marketing and Sales Article |Corporate Events|7 Ways To Attract Attendees To Your Corporate Event2. Turn To Social Media

Nearly everyone is on social media these days, making it an incredibly useful marketing tool for businesses like yours. Just like you promote your product launches or promotions, you should speak about your event across all of your social media platforms. You might also want to message those most likely to attend your event directly to ensure that they are aware of it. Encouraging sharing and working with social media influencers will widen your reach further.

3. Send A Text Message

Although most of us have a page on one social media platform or another, not all of us check those sites regularly. Some people like to limit their social media use, and others are so busy that they ignore their notifications. Texts, on the other hand, are much more likely to be read. Because of this, you should consider informing people about your event using online SMS messages. You could even have those people RSVP by sending you a text message back.

4. Network At Similar Events

Yours isn’t and won’t be the only event of its kind in the world. There will be plenty of others out there, many of which are sure to have attendees that might like to come to your event too. With that in mind, you should consider booking a booth at an event with the same demographics. As long as you’re not direct competitors, you could even team up with that event to promote your own. This allows you access to a pool of people that you might not otherwise have reached.

5. Give Out Free Tickets

As great as your event may be, if the price isn’t right, some people aren’t going to be able to come. To remedy this, you should give out free tickets or allow complimentary access to some of those would-be attendees. This won’t boost ticket sales, but it will increase the number of potential attendees for events that you host in the future. Once people have experienced an event of yours, they’ll know what they’re missing and will ensure that they can attend next year.

StrategyDriven Marketing and Sales Article |Corporate Events|7 Ways To Attract Attendees To Your Corporate Event6. Take Advantage Of YouTube

Aside from Google, YouTube is the largest search engine in the entire world. It also happens to be one of the biggest media platforms too. For this reason, it’s vital that you use this platform to your advantage. You could introduce sponsors and speakers, give sneak peeks, and offer practical advice through a series of promotional videos. You could then share those across your social media. You might also want to live stream parts of your event on your channel.

7. Promote The Local Area

Attendees want to know what is in store when they arrive at your event, but, if they’re traveling from out of town, the local area might be of interest to them too. Because of this, your marketing should extend beyond the event itself and promote the city surrounding it. You should let people know what attractions are nearby, which restaurants to eat at, and where to sleep. If anyone is on the fence as to whether or not to buy a ticket, learning all of this might be the push they need.

A corporate event can only be a success if people attend it. Hopefully, with the tips above, you will have no trouble getting people through the doors.

How to Start a Team Building Events Company

StrategyDriven Business Startup Article | How to Start a Team Building Events CompanyWhile most business owners are aware of the fact that their employees play a huge part in the company’s overall success, it has really only been in the past decade or so that business owners have come to appreciate that to its fullest. Not only do you need a staff of properly trained, experienced, and knowledgeable employees, but they also need to work well as a team. If there is a lack of communication or conflict between staff and departments, the entire company suffers, as does the bottom line.

This is where team building activities and events have really taken center stage, as they are the perfect way to bring everyone together and start to open up lines of communication and build trust with one another. This has also sparked the creation of team building events companies, who are the ones that put these events together and host them.

If you’ve been watching this trend and feel like now is the time to get in the ring and open your own team building events company, then here are some tips that can help you get started.

Create a Business Plan

Just like with any business the best place to start is with a plan. Within this plan, you want to outline the basic concept of your company, outline the business’s goals, describe what actions and plans you will take in order to reach your goals, who your target market is, what services and products you will offer, the financials, and how many employees you’ll need.

Invest in Engaging Games, Activities, and Rides

In order to be successful with your team building events company, you’re going to need to stand out from the competition, as this is an industry that is growing fast. One of the best ways to stand out is to offer your clients the best of the best when it comes to engaging games, activities, and rides. Clients need to be able to take a look at your offerings and feel as though you’ll knock it out of the park where employee engagement is concerned.

Take a look at the options available through Galaxy Multi Rides via https://galaxymultirides.com/ as great examples. You can invest in any one of these games and rides and know that displaying them on your company website will draw attention.

Ensure You Have a Digital Presence

This leads us to the next tip which is to ensure you have a robust and engaging digital presence right from the start. This means a professional looking website that operates smoothly and a presence on all the top social networks. Digital platforms will provide you with a way to interact and engage with the public, fill them in on new and exciting offerings and promotions, share useful information, and start to build name recognition.

Remember Any Business Takes Time to Grow

Even with following each of these tips, it’s important to remind yourself that your team building events company will take time to build and grow. This is natural and just part of being an entrepreneur.