4 Trends Shaping Business Events In 2024

StrategyDriven Marketing and Sales Article | 4 Trends Shaping Business Events In 2024

Business events have undergone significant change since the COVID-19 pandemic. Corporate functions, networking events, seminars, and office parties have all changed in a number of different ways, with a few notable trends emerging in the last year or so. It is helpful to stay abreast of the latest trends and developments in the world of business events so that you can keep these in mind for your own events. Business events can serve various important purposes, so you will always want to make sure you are able to plan a successful event. Keep reading to discover the main trends right now.

1. Both In-Person & Virtual Events Popular

Obviously, virtual events became normalised during the COVID-19 pandemic. Virtual events can be beneficial as they are easier and cheaper to plan, and people can attend regardless of location. This is why there are still many virtual events being held, but in-person events have had a roaring return. This is because people want to make up for lost time during COVID and miss the face-to-face interactions that make in-person events so special. This is why you should always consider the type of event you are hosting and the purpose of the event so that you can decide whether an in-person or virtual event would be best.

2. Live Entertainment

Leading on from this, the return of in-person events has also seen live entertainment become a popular option. In particular, hiring a live band is a popular trend right now for business events like staff parties because they can make these events fun, special, and memorable. Of course, you want to find a suitable band for a business event, which is why it is a good idea to use a site like Alive Network where you can compare a wide selection of talented bands with plenty of corporate function experience. No matter what kind of event you are hosting, this can be a great way to bring some fun energy and encourage people to enjoy themselves.

3. Sustainability

There is a huge focus on sustainability these days, so this is a notable trend in the business events world. It is important to make sure your event is sustainable by minimising impact on the environment. There are a few ways to do this, such as:

  • Eco-friendly materials
  • Minimising waste
  • Choosing eco-friendly venues
  • Arranging eco-friendly transport
  • Conserving water
  • LED lighting

4. Tech Integration

With so many amazing tech developments in recent years, it is not surprising that tech integration is a major part of business events in 2024. There are all kinds of technologies that can elevate any business event, including:

  • Event management platforms
  • Live streaming
  • Virtual reality and augmented reality experiences
  • AI chatbots
  • Data analytics

These are a few of the main trends shaping the UK business event world in 2024. It has been a fascinating few years with so much changing as a result of COVID-19, but there has also been a leaning towards returning to old ways with in-person events with entertainment proving to be popular in 2024.

How To Celebrate A Business Birthday

StrategyDriven Managing Your Business Article |Business Anniversary|How To Celebrate A Business BirthdayFrom time to time, a business will celebrate its anniversary. Of course, perhaps celebrating three years of being open is not something you will celebrate outside of the office, even though it is somewhat of an amazing achievement. But five years? Ten years? Twenty? These are large milestones that show you have the staying power you once felt impossible, and this is worth celebrating.

There are many methods of celebrating a business birthday. You could finally loosen that tie a little and enjoy a drink with your employees after hours. You might decide to hire a couple of new people for the interesting and exciting year ahead. Or, you could celebrate your business birthday with something truly memorable, something that adds an additional sense of occasion to the entire affair, giving you and your staff an amazing memory to remember.

This may also be a great opportunity to drum up further press for you and your business, as we often see the age of certain companies plastered all over social media once a business passes that threshold. Here’s how you can celebrate in style:

Limited Edition Products

Why not curate a wonderful set of limited edition products? You needn’t go overboard with this, of course. Sometimes, a different set of packaging, sometimes a smaller measure such as a combination of two items into one, or perhaps a collaboration with another company can give you a great means in which to sell a few products and also celebrate your firm. Perhaps if those in your office are a great fan of horror, you might opt for a spooky edition of your flagship product, even if that’s only related to its packaging. You’ll be sure to draw attention.

Office Prizes

You may wish to celebrate the staff that have helped you build your firm thus far, from morning to night. Running a staff award ceremony, running a competition, or perhaps investing in a worthwhile gift can give many the willingness to interact with and feel respect within your business events. Why not offer first prize as something quite amazing, such as flight school lessons or paid vacation? The opportunities are endless. After all, a little reinvestment in your team can be appreciated more than you may expect.

A Huge Unveil

Why not use this time to add weight to a marketing proposition you have? For example, unveiling a new product line, a new marketing campaign, or perhaps a new recruitment drive can help add a sense of value to things. For example, consider two product launches, perhaps two bottles of Whisky. Inside, they are the exact same. However, one is titled ‘Whisky Company’s Own Scotch!’ while the other is titled ‘Whisky Company’s 10th Year Own Scotch!’ – which sounds more premium? Which adds that sense of intrigue as you shout this from the rooftops? This ethos can help aid many of your other birthday plans.

With this in mind, we hope you can celebrate your business birthday effectively.

Huge Mistakes To Avoid When Planning A Corporate Event

StrategyDriven Marketing and Sales Article |Corporate Event|Huge Mistakes To Avoid When Planning A Corporate EventBeing an entrepreneur means making mistakes. A lot of mistakes. Although it isn’t ideal, these situations allow you to learn and grow as a business owner. That being said, there are some errors that you’re better off avoiding. Corporate events are a very important part of business. They provide an opportunity to get your name out there, impress clients, and make money at the same time. The last thing you want to do when hosting an event, therefore, is make a mistake. With that in mind, here are five huge blunders to avoid when planning your own.

Beginning Planning Too Late

Once you’ve made the decision to host your own event, you should begin the planning process as soon as you can. Far too many entrepreneurs underestimate just how much time, and work must go into organizing an event of this size. Many elements of the day will have to be booked or purchased well in advance. If you fail to do this, you might miss out or could be left with a much larger bill. Don’t put your event at risk by waiting until the last minute to get organized.

Hiring Too Little Help

Never attempt to run a corporate event by yourself. With so much to take care of throughout the day, even trying to do so would make it impossible for you to enjoy yourself. There is also a very big chance of you making a mistake, which could cause chaos for both you and the guests. Instead, you should bring in plenty of help. If you can’t spare any employees from the office, then hire temporary workers for the day. You may want to book an event planner to lend a hand too.

Expecting Guests To Show

Putting time, money, and effort into an event won’t make people show. The only way to guarantee this is to promote it. However, you shouldn’t just advertise the event itself. Many guests will come for the local area too, so make sure you highlight that. If the event is in Geelong, for example, you could mention the quality conference centre accommodation within easy reach of Geelong’s waterfront and the Botanic Gardens. Promoting your event at similar ones is also a good idea.

Offering Nothing To Do

Although many people attending your event will be busy with their own stands, most will have nothing of the sort to keep them occupied. The last thing that you want is for these attendees to be stood around bored all day. This wastes your time, as well as theirs, and could damage your reputation. To avoid this, you should organize activities to keep your guests busy. Speakers, contests, bands, and games are all typical ways to pass the time and entertain guests at events.

Forgetting A Backup Plan

There are so many things that could go wrong on the day of your event. While it might cause you stress to think about these potential issues, you can’t afford to bury your head in the sand. If you ignore these risks, you’ll have no way of resolving them if they do happen. For this reason, you should write a list of all of the issues that you can think of and plans to fix them. If a speaker were to not show up, for example, you should have another one waiting in the wings.

Avoiding these mistakes should ensure that your event is a huge success.

7 Ways To Attract Attendees To Your Corporate Event

StrategyDriven Marketing and Sales Article |Corporate Events|7 Ways To Attract Attendees To Your Corporate EventCorporate events are important to anyone running a business of their own. This is especially true when you’re hosting such an event yourself. They are the perfect opportunity to find and impress new customers and clients, get your name out there, and make a little money while doing so. To achieve any of this, however, you will first need to get attendees buying tickets and through the door. This can be a difficult task, but, luckily, there are plenty of tactics that you can try. With that in mind, here are seven effective ways to attract attendees to your corporate event.

1. Invite Last Year’s Attendees

Like returning customers, those who previously attended an event of yours will require less time, money, and effort to get them back through your doors. For this reason, you must ensure that you invite back anyone who has attended one of your corporate events in the past. You might even want to offer them a discount for their loyalty. When sending these invitations, make sure that you highlight the areas of your event that are the same, as well as any exciting changes.

StrategyDriven Marketing and Sales Article |Corporate Events|7 Ways To Attract Attendees To Your Corporate Event2. Turn To Social Media

Nearly everyone is on social media these days, making it an incredibly useful marketing tool for businesses like yours. Just like you promote your product launches or promotions, you should speak about your event across all of your social media platforms. You might also want to message those most likely to attend your event directly to ensure that they are aware of it. Encouraging sharing and working with social media influencers will widen your reach further.

3. Send A Text Message

Although most of us have a page on one social media platform or another, not all of us check those sites regularly. Some people like to limit their social media use, and others are so busy that they ignore their notifications. Texts, on the other hand, are much more likely to be read. Because of this, you should consider informing people about your event using online SMS messages. You could even have those people RSVP by sending you a text message back.

4. Network At Similar Events

Yours isn’t and won’t be the only event of its kind in the world. There will be plenty of others out there, many of which are sure to have attendees that might like to come to your event too. With that in mind, you should consider booking a booth at an event with the same demographics. As long as you’re not direct competitors, you could even team up with that event to promote your own. This allows you access to a pool of people that you might not otherwise have reached.

5. Give Out Free Tickets

As great as your event may be, if the price isn’t right, some people aren’t going to be able to come. To remedy this, you should give out free tickets or allow complimentary access to some of those would-be attendees. This won’t boost ticket sales, but it will increase the number of potential attendees for events that you host in the future. Once people have experienced an event of yours, they’ll know what they’re missing and will ensure that they can attend next year.

StrategyDriven Marketing and Sales Article |Corporate Events|7 Ways To Attract Attendees To Your Corporate Event6. Take Advantage Of YouTube

Aside from Google, YouTube is the largest search engine in the entire world. It also happens to be one of the biggest media platforms too. For this reason, it’s vital that you use this platform to your advantage. You could introduce sponsors and speakers, give sneak peeks, and offer practical advice through a series of promotional videos. You could then share those across your social media. You might also want to live stream parts of your event on your channel.

7. Promote The Local Area

Attendees want to know what is in store when they arrive at your event, but, if they’re traveling from out of town, the local area might be of interest to them too. Because of this, your marketing should extend beyond the event itself and promote the city surrounding it. You should let people know what attractions are nearby, which restaurants to eat at, and where to sleep. If anyone is on the fence as to whether or not to buy a ticket, learning all of this might be the push they need.

A corporate event can only be a success if people attend it. Hopefully, with the tips above, you will have no trouble getting people through the doors.

How to Start a Team Building Events Company

StrategyDriven Business Startup Article | How to Start a Team Building Events CompanyWhile most business owners are aware of the fact that their employees play a huge part in the company’s overall success, it has really only been in the past decade or so that business owners have come to appreciate that to its fullest. Not only do you need a staff of properly trained, experienced, and knowledgeable employees, but they also need to work well as a team. If there is a lack of communication or conflict between staff and departments, the entire company suffers, as does the bottom line.

This is where team building activities and events have really taken center stage, as they are the perfect way to bring everyone together and start to open up lines of communication and build trust with one another. This has also sparked the creation of team building events companies, who are the ones that put these events together and host them.

If you’ve been watching this trend and feel like now is the time to get in the ring and open your own team building events company, then here are some tips that can help you get started.

Create a Business Plan

Just like with any business the best place to start is with a plan. Within this plan, you want to outline the basic concept of your company, outline the business’s goals, describe what actions and plans you will take in order to reach your goals, who your target market is, what services and products you will offer, the financials, and how many employees you’ll need.

Invest in Engaging Games, Activities, and Rides

In order to be successful with your team building events company, you’re going to need to stand out from the competition, as this is an industry that is growing fast. One of the best ways to stand out is to offer your clients the best of the best when it comes to engaging games, activities, and rides. Clients need to be able to take a look at your offerings and feel as though you’ll knock it out of the park where employee engagement is concerned.

Take a look at the options available through Galaxy Multi Rides via as great examples. You can invest in any one of these games and rides and know that displaying them on your company website will draw attention.

Ensure You Have a Digital Presence

This leads us to the next tip which is to ensure you have a robust and engaging digital presence right from the start. This means a professional looking website that operates smoothly and a presence on all the top social networks. Digital platforms will provide you with a way to interact and engage with the public, fill them in on new and exciting offerings and promotions, share useful information, and start to build name recognition.

Remember Any Business Takes Time to Grow

Even with following each of these tips, it’s important to remind yourself that your team building events company will take time to build and grow. This is natural and just part of being an entrepreneur.