Why Aren’t Customers Entering Your Retail Store?

StrategyDriven Managing Your Business Article |Retail Store|Why Aren't Customers Entering Your Retail Store?You invested a lot of money into a retail unit in a fantastic location. In fact, the heavy foot traffic that comes through this area is the main reason you moved your business there. Strangely, despite opening your doors a few weeks ago, you’re struggling to attract any passers-by to your retail store.

Some may stop outside, intrigued by the new store, but they rarely enter. Why is this the case? Why aren’t customers entering your retail store? A whole plethora of answers can follow this question, but we’ve narrowed it down to the most obvious ones:

Your storefront is unattractive

Nobody will enter a store if it looks really unattractive. The signage seems cheap, the shop windows are dirty, the paint is chipped, and you just generally don’t have a very inviting storefront.

It discourages people from paying you a visit, so you need to work on this right away. Start by investing in commercial cleaning services to get the front of your store looking shiny and clean. Then, work on improving your sign so it looks bold and professional. Finally, improve your window displays to encourage people to come inside. A better storefront will instantly boost the chances of seeing foot traffic in your store.

You have no online presence

That’s right, your online presence will heavily dictate your foot traffic.

How? Well, think about how most people start their journey as customers. They begin by searching for products online, which is when they are likely to find your store. Good local SEO means people can see that your shop exists and get directions to it via Google Maps. Thus, they travel down to pay you a visit and buy what they need.

You’re lacking foot traffic because you assume that everyone on the street is already interested in what you have to offer. This isn’t the case; your store might catch some people’s eyes, but most of your customers will start online and come down to see you.

You offer nothing unique

Your retail store is in a fantastic location, but the problem is that you’re surrounded by other retail stores all offering similar things. Even worse, some of these stores are big brands that have well-established reputations.

So, why would someone walk into your store when they could walk a few yards down the street and enter the one that they know they can trust?

To gain more foot traffic, you need to either set your store up in a location where it’ll be more unique or offer something that makes you stand out. What’s different about your store compared to similar ones? Do you sell a particular product that nobody else stocks? Have you got deals that they don’t? Work on making your store more unique, and this can help you gain more foot traffic.

This is why people aren’t entering your retail store. If you make some changes and things still don’t improve, you have to reassess whether or not a physical store is a good idea. Perhaps you’re destined to struggle for foot traffic as your business would operate much better as an online-only entity? Still, a lot of stores will see improvements after tackling the issues discussed above.

Simple Ways To Spruce Up Your Business Premises

StrategyDriven Managing Your Business Article |business premises|Simple Ways To Spruce Up Your Business PremisesThe way that your business premises is presented can have a huge impact on the way it is received by your audience, as an unkempt, untidy and poorly planned storefront can encourage your customers to doubt the value or quality of the products and services that you provide. Unattractive business premises may damage your reputation by giving out the wrong impression and cause you to actually lose out on customers, so there’s truly no time like the present to start improving your aesthetics today! So, if you’re interested in finding out more about how you can spruce up your business premises, then read on to discover some of the simplest steps that you can follow now to make a noticeable difference in no time at all!

Revamp Your Signage

One of the easiest ways to spruce up your business premises is by revamping your signage. Your signs are a way of your audience identifying your business, so they need to be bold, eye-catching and easy to read. There’s no point in using dark text on a dark background, as this is going to be hard to identify and your customers may not even recognize your business as a result. Always maintain a white or light colored background with large dark text, as this way your signs will be visible from far away! Use the opportunity to inject a little creativity and individuality in your signage, as you need to find a way to stand out from the crowd! Just don’t go overboard with graphics and patterns, as this can end up forcing your business into looking tacky and somewhat unprofessional. Hang your signs in clear view of any roadways, sidewalks or similar high traffic areas to ensure they benefit from the largest amount of exposure possible!

Address The Need For Curb Appeal

If you can’t draw new customers in, then you will need to rely upon repeat clients to keep your business alive. This will be more than tricky, as every business requires a certain percentage of new customers each week in order to benefit from sufficient income to cover costs and generate a profit. So, if your business premises lacks the curb appeal needed to draw in every person that walks past, then you’re likely headed for choppy waters. Curb appeal encompasses everything from your walls and external structure to your parking lot and the driveway or sidewalk that leads up to your business, so you need to get outside and take a long hard look at your premises to understand whether any improvements can be made. Hiring a paving contractor or professional painter to spruce up your business premises can be such an affordable yet effective way to revitalize the aesthetic and upgrade your curb appeal.

Sprucing up your business premises has never been so simple when you can take the time to utilize some of the brilliant tips and tricks that have been carefully detailed above! So, what are you waiting for? Get out there and transform your store today!