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The Ridiculously Simple Ways You Can Get People To Read More Of Your Content

Content creation is an effective yet epic task. It takes up hours of your time and is a massive drain on your marketing resources. Because of this, you want to make sure that it’s useful. But how?

It turns out that creating compelling content that people actually want to read is more complicated than many company owners imagine. If you’re like most professionals, you’re focused on what you know – the nuts and bolts of your business. Your bread and butter, if you will. Content marketing is usually little more than an afterthought.

Get it wrong, and you can waste a tremendous amount of time and money. Get it right, and you can dominate.

The trick to successfully getting people to read more of your content is understanding how people consume material on the web. Most of the people on your site probably aren’t reading every single word that you type. Typically, they’re scanning pages, looking for information they need, and then moving on. Bearing this in mind, therefore, is essential when creating content. Your content needs to have pertinent details highlighted or under particular headings so that people can visually scan your document and pick out the information they need.

That’s just one example. There are many more. Take a look at these ridiculously simple ways to get people reading more of your content and get them closer to conversion.

Start By Using Bullet Points

Using bullet points is a compelling way of engaging your users while at the same time giving them a break from a block of text.

  • Bullet points look different from regular prose
  • Bullet points break up the text
  • Bullet points provide white space
  • Bullet points succinctly collect information
  • Bullet points help readers to memorize your content
  • Bullet points organize all of the most critical information in your post

Enrich Your Text

StrategyDriven Online Marketing and Website Development Article | The Ridiculously Simple Ways You Can Get People To Read More Of Your Content | Content Creation | Entrepreneurship

The art of lead magnet creation involves doing much more than writing, say, 1,500 words. It’s also about including a catchy title, moving images, calls-to-action, landing pages, branded document designs and much much more. Creating a visually compelling document is an ideal way to encourage people to investigate more of what you have to say. People want to read articles that tell them about the pictures they’re looking at, for example.

Place Helpful Links Whenever Possible

StrategyDriven Online Marketing and Website Development Article | The Ridiculously Simple Ways You Can Get People To Read More Of Your Content | StrategyDriven | Content Creation | Entrepreneurship

If you’re writing a blog about a particular food ingredient, it helps to insert a couple of links to recipes that use it. Likewise, if you’re writing an article about personal finance, it might be helpful to give users a link to an investment calculator so they can see how much their portfolio will be worth in ten years.

Placing helpful links is helpful to users and helpful to you too. People will want to come back.

Double Check Your Formatting

Once you’ve written your article using the advice above, double check it to see whether the format actually communicates your core message. Put yourself in the shoes of your reader and ask whether they can glean the information they need.

Whatever You Do, Don’t Leave These Things Out Of Your Digital Marketing Plan!

StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Whatever You Do, Don’t Leave These Things Out Of Your Digital Marketing Plan! If your goal is to get your brand noticed online, then you will absolutely need an effective digital marketing plan. Of course, with marketing being part art, and part science, there is a substantial margin for error when it comes to writing and executing such a plan. In fact, it’s all too easy to leave out certain aspects that could have a significant effect on your success. Luckily, some of the most important ones have been highlighted below. Read on for more.

An end goal

One thing that it is crucial that you don’t leave out of your digital marketing strategy is an end goal for every campaign that you run. After all, a campaign without a specific purpose is unlikely to be as focused or as productive as it could be, and as they aren’t cheap to run its good to get this sorted out beforehand.

Analytics are a crucial element of goal monitoring.

In fact, by taking a less nebulous approach to the end result of your digital marketing campaign, you can much better track and measure the effect they are having. Of course, to do this effectively you, or the people you partner with will need to be adept at using analytics to measure the success of each campaign, and, as is becoming increasingly popular the success of altering even a single variable.

Mobile optimization

Another aspect of digital marketing strategy that you cannot leave out if you want success is the optimization of your website and apps for mobile use.

This reason for this is because over 75% of internet use is now on a mobile platform. What that means is if you don’t optimize for mobile you aren’t providing the best user experience for your up to ¾ of your customers! Something likely to reduce engagement as well as trust and positive regard for your brand.

SEO provision

You may not be an expert in it yourself, but if you are involved in running a business, it’s likely that you already know that SEO and its paid counterpart PPC are crucial things to include in your digital marketing strategy.

In fact, SEM, the term for both paid and unpaid search engine marketing, is so important because if you get it right, it will be your company that gets pulled up in the searches first.
In fact, in terms of SEO or organic rankings, it is vital that this happens because a large percentage of lead conversions happen when a click-through occurs from the first page of search results.

What that means is that if you can get your business’s link to appear on the first page of Google via the SEO method, you will have a much better chance or not only building your brand but getting good quality, convertible leads as well.

Of course, just like any other task that needs to be completed in your business, the best person for the job of SEO will be a specialist. To that end, finding an SEO agency to help you is usually a much better choice than going with someone with limited trading and experience. After all, reading a few posts on the internet won’t be enough to ensure your digital marketing strategy is effective as possible.

Engaging content

Lastly, the true cornerstone of your digital marketing strategy needs to be the content that you create. The reason being that content which offers real value to your potential customer is the currency you will use not only to convince them to listen to your message but to transcend the speaker-listener dynamic that is so prevalent in traditional forms of marketing.

In fact, by creating engaging content, you aren’t just offering an item of value to potential customers, but an opportunity to be involved in a conversation and a community as well. Both things that are greatly valued by people and can help boost your brand’s image.

Of course, by offering your potential customers this chance you can then use it to strengthen your brand’s loyalty, as well as perpetuate a genuine engagement that will keep your company name and digital marketing output relevant in their eyes. Something that, in turn, will ensure a maximum rate of success for your digital marketing strategy.

Summary

Don’t forget to have an end goal to your digital marketing strategy, and to use analytics to check that what you are doing is facilitating this. Additionally, you need to include provision for SEO and mobile optimization. Lastly, engaging content can help you not just spread your message but involve potential customers in a community around your brand as well. Something that when used in conjunction with the other tactics mentioned in this post can make your digital marketing strategy as effective as possible.