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Tips to Make Your Digital Marketing Agency a Success

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StrategyDriven Online Marketing and Website Development Article |Digital Marketing Agency|Tips to Make Your Digital Marketing Agency a Success
Image courtesy of Launchpresso

Starting a digital marketing agency is one thing, making it a successful entity is quite another. There are many such agencies that have reached the pinnacle of success with their own formula. They have worked hard and made all the right decisions at the right time. Their stories are inspirational and offer food for thought for all those people who are striving to succeed in this field. If you are in Australia then look for the digital marketing Brisbane has to offer.

Let’s discuss in brief how you can profit from the footprints of these successful entities, and reach the heights that you have always dreamed of.

1. The Essentiality of Networking

There is a saying in the business world: If you are easily able to count on your fingers the number of business connections that you possess at any given time, you better start working overtime.

In order to grow in any line of business, you must be out in the field connecting with relevant people. These connections will provide you with the referrals that you need for building your client base. In order to build a great network, you need to:

Begin locally: If you are in the same area as the business entities that you are targeting, nothing can be much better. You can introduce yourself and your digital marketing agency with great ease and comfort
Remain focused on your niche: You may find yourself compelled to offer your services to everyone, but you must first find out a target or a niche market. This is because you are an expert in a niche, and it would be best to not lose your focus by attesting to win over everyone.

2. Focus on Your Own Branding

Some digital marketing agencies are so busy working on the branding of others that they simply forget to work on their own brand management. However, the truth is that no one can grow their own business unless they are known well by their own clients and customers. This makes it imperative for digital marketers to keep aside a hefty amount from their budgets to be spent on their own marketing.

3. The Pricing Factor

Pricing is a factor that is very important whether you are making a million-dollar sale, or simply offering a T-shirt. Price is the thing that decides whether the customer will make a purchase or begin looking at other venues. Some of the promising digital marketing agencies have failed because – due to high competition – they wouldn’t charge enough for their clients. On the other hand, some failed simply because they were charging too much.

The pricing may differ for every agency. One of the best ways of arriving at the right pricing is to observe what your main competitors are charging for similar services. You can calculate their average prices, and see if the same price will provide you with a profit after you deduct all the expenses to be incurred on providing the required service. It is never advisable to set your price low in order to satisfy a few customers. You should never sell yourself cheap. Your price should always reflect the value being offered to the clients.

4. Develop Comprehensive Procedures

You should have comprehensive procedures for everything that you are doing, or plan to do. In fact, briefly defined procedures or SOPs are the cornerstones of any good business. These procedures serve as the blueprint for effectively managing the daily operations of the business in an efficient manner.

The reporting procedure should also be completely automated. Rather than typing big proposals every time all over again, there should be templates readily available that can be customized for clients, and sent to them a.s.a.p.

Appalments with clients should also be streamlined with the help of scheduling software. The team should have all the procedures and guidelines readily available so that they are able to carry out their tasks effectively and steadily.

5. Hire Professionals

One of the drawbacks faced by digital marketers and especially the newcomers is that they are unable to handle all the work coming towards them. Of course, it is your duty to deliver all the required work to the customers on time, but it is not essential that you do everything by yourself.

If you are busy doing all the work, how will you plan further growth? This means that you need a team of likeminded professionals who possess the set of necessary skills to assist you in delivering. You can also outsource some of your work to others. This becomes relevant when third parties have the required expertise in a certain field that you do not possess. This could be SEO marketing, Management of social media accounts, and other aspects of digital marketing. Your best option is either to hire people who can carry out the functions for you, or outsource them to third parties

The Final Word

Like in every other thing in life, there is no set formula for success in digital marketing. This is because the situations and circumstances differ from one business to the other. What is relevant for one company, maybe completely irrelevant to another.

However, the tips shared in the above article provide a general overview for digital marketers to follows. Of course, they will need to be taken into account and the unique circumstances in which they are operating, but still, the general rules will apply to each and every company. At the end how you are able to use these tips for your own success is entirely up to you.

Social Media Success: 10 Keys to Social Media Marketing

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StrategyDriven Online Marketing and Website Development Article, Social Media Success: 10 Keys to Social Media Marketing

Did you know Facebook alone has over 2 billion active users? That’s an ocean of potential leads, paying customers, and more! Don’t forget there are other social media platforms to consider, like YouTube, Instagram, Pinterest, and LinkedIn.

However, you can’t simply post randomly and hope you’ll succeed. There are certain keys to social media marketing that you need to grab and take advantage of.

Don’t fret, we’re not going to leave you hanging. Read on below to discover 10 crucial tips for social media marketing success:

1. Pick the Right Platform

One of the most important keys to social media marketing success is to use the right platform. Don’t immediately assume that people using Facebook are the same as those on Instagram, YouTube, Snapchat, or Twitter. People go to these platforms for different things and each platform sets up different expectations.

People on YouTube want to see short videos that fully explain and explore a product. Those on Instagram might want to see expertly-edited photos.

2. Track the Right Metrics

Do you think it’s important to track how many people like your posts or share your latest videos? Those are great metrics but they don’t directly correlate to profit.

Track crucial metrics first.

This means keeping an eye on conversions-per-post, for example. This metric alone can tell you what kind of posts are the most effective in increasing conversions. Do you see more conversions when you post video ads on Instagram, snarky quotes on Twitter, or memes on Facebook?

StrategyDriven's Social Media Publication Timing Whitepaper

3. Invest in Graphic Design

Having a strong brand image is essential for social media success. Look at your favourite influencer and visit their profile. You’ll notice their images are all brand and well-designed. Dark roast is like having your own in-house designer but without the obligation of employing someone full time. It’s also a great design pickle alternative, offering unlimited graphic design for a fraction of the cost!

4. Pop-Culture is Your Friend

Is anyone surprised Baby Yoda exploded in popularity and now every shop under the sun wants to sell some sort of Baby Yoda and The Mandalorian merchandise? The biggest reason the character got so famous is pop-culture. Memes and funny GIFs propelled The Mandalorian into what it is today.

Use pop-culture to your advantage. Dig deep into Reddit and Facebook to discover the most trending memes and GIFs. Integrate the humor into your social media posts to increase shares and brand exposure.

5. Schedule Ahead

Create your marketing materials one month ahead. This should include your ad videos, posters, promo blurbs, and banners.

When ready, use tools like HootSuite. This tool lets you prepare social media posts and then schedule when they’ll upload and go live. As much as possible, do this for the whole month.

Preparing like this helps you reach social media marketing goals. You know what you want and scheduling your posts ensures you know which steps you’re taking to get to the end-goal.

6. Follow Up Social Media Leads

Did a few hundred people click on your Facebook post to sign up for a survey or newsletter registration? Don’t wait for your email marketing plan to kick-off! You can follow-up on social media leads quickly with text message marketing.

Why stop there?

You can prioritize those leads by giving them an exclusive look at your new product or give them a discount for a limited period. You can allow them to participate in A/B split testing for your new services or website design. Give them something, a reward for taking a step forward, and this can encourage them to purchase.

7. Integrate Your Store

Speaking of sales, try to give social media users as much convenience as possible. Did you post an image of your latest products? Why force them to click on a link to go to your site, funnel them to the checkout process, and then redirect them back?

Why suck them out of Instagram or Facebook when you can integrate your store with tools like Shopify? Using Shopify allows you to sell on social media, through your posts. A user can now click on the image you uploaded on Instagram and they’ll immediately get taken to the checkout page.

It’s quicker, simpler, and you’re not interrupting with their social media sphere.

8. Use Facebook Pixel

How do you get site visitors back and convince them to purchase or subscribe? One technique is to showcase ads from your site as soon as they get back on Facebook. You can do this with Facebook Pixel.

It’s a small code you can copy and edit. Paste it on your site’s back-end to let it do its thing. Whenever someone visits your website, the code will target the user and redirect Facebook ads towards them.

While it might seem like a little thing, constantly showcasing ads on social media can influence a person’s shopping habits. They might eventually get curious and click on an ad, increasing the chances of them subscribing or purchasing.

9. Take Time to Engage

One of the reasons people follow brands and businesses on social media is because these are platforms where they feel a strong, human connection. Watching a high-end ad on TV has a certain disconnect compared to commenting on Facebook and seeing an actual reply from the company.

Getting in touch with your audience is effective social media marketing. Schedule something like a Facebook Live video or a Reddit AMA.

10. Take Advantage of AI

No matter how many employees you get, you might not have enough to answer all the messages and inquiries you get on social media. Sooner or later, the expenses of hiring more customer service representatives will outweigh the benefits.

Workaround this by using AI chatbots. Fortunately, you can customize chatbots so they can identify keywords and respond appropriately to a certain extent. If needed, provide a means for users to get in touch with an actual person for special concerns.

Bonus: Highlight User-Generated Content

Do you use Pinterest? Create a board and pin images related to your latest advertising theme. Now ask people to create their own boards following the same theme, use a specific hashtag, and share their board with others.

That’s a simple method of giving marketing power to your social media audience by encouraging them to create user-generated content.

Another good example is the Ice Bucket Challenge. It encouraged people to make their own videos to spread awareness about amyotrophic lateral sclerosis aka Lou Gehrig’s disease.

Sometimes, the best way to advertise your brand and business is to let people do it for you. Give them the keys to creative use and watch them make wonders.

Use These Keys to Social Media Marketing Success!

These are ten keys to social media marketing success. Use them in tangent with each other and your goals to get the most out of these platforms. There are millions of people on social media so don’t waste the opportunity!

That said, marketing doesn’t end here. There are other methods outside of social media to consider. If you want content to guide you through these digital marketing techniques, feel free to read our other articles now!

SEO vs. PPC: Which Is Most Valuable?

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StrategyDriven Online Marketing and Website Development Article |PPC|SEO vs. PPC: Which Is Most Valuable?You can find countless articles and blogs about SEO and PPC when you browse around the web. A lot of people are writing about these topics, and it can be hard to know what to think when you’ve read so much. Of course, though, one of these marketing tools has to be better than the other, right?

To give you an idea of how they stack up, this post will be exploring search engine optimisation and pay per click advertising. By comparing their benefits, it should be nice and easy to see which of these methods will be best for your business.

What Is SEO?

SEO stands for search engine optimisation, and is the process of preparing a website to make sure that it always has a good position in searches on sites like Google. The speed of your website, the content found on it, and the links between it and other websites all contribute to this area.

Most people don’t understand SEO, though, and this can make it hard to know what needs to be done to get your site into good positions. An SEO company will be able to help you with this, providing you with everything you need to get your website higher in searches. Doing this by yourself will take a lot of time and effort, and will have far from guaranteed results.

What Is PPC?

PPC stands for pay per click, and is a name given to a specific type of online advert. Hosted on loads of different websites, adverts like this cost you money each time they are clicked, but don’t require any special work to get them working properly.

The placement of your adverts will depend on the money you’re willing to spend on them. Using Google Ads, you will have the chance to set up bids and daily caps for your spending, ensuring that you don’t spend too much to get your adverts to the right people. There are a lot of companies out there which can help you with this process.


Benefits Of SEO

SEO comes with a lot of different benefits. To start, giving a professional SEO company work on your site will mean that you only have to pay for this service a few times each year. Their work will last, and will only need to be updated as the market changes.

Alongside this, organic searches have been proven to garner higher quality results than PPC adverts. People who find your link in normal searches will be far more likely to buy things from you than those who discover it in sponsored ad sections.

Benefits of PPC

The results of PPC advertising can often be much faster than working on SEO. While you will have to wait for your adverts to be approved, this will still be quicker than having your site indexed by Google, and this is a benefit which a lot of people can’t ignore.

You will also benefit from being able to choose which demographics see your adverts, using tools like cookies to make sure that no one sees your ad unless they’re likely to be interested. PPC adverts also give you the chance to have your ads in more locations, with services like Google Shopping proving to be incredibly successful in recent years. Of course, though, you have to compete with a lot of other companies with PPC adverts. PPC advertising may seem complicated, but there are many tools that can help you to work professionally and effortlessly. In order to make your PPC advertising more easy and effective at the same time you can use software for PPC management like the one from Adplorer.

Which Is Most Valuable?

Deciding which of these marketing methods is more valuable is a very challenging job. In reality, the answer to this question will usually lie with your company and its needs.

Those which don’t mind waiting for results will almost always value SEO more. While it won’t be as fast, it will draw higher quality clients in, and will cost far less than using PPC ads. This can make it easier to sell expensive items, with those who want goods like this finding it hard to trust sponsored adverts.

Companies which need to make sales very quickly are more likely to find PPC ads more valuable. While it will cost more, this could give you the chance to start selling far faster, and this is a benefit which few businesses can ignore.

It’s crucial that you work on things like SEO as an ongoing process for your business. At the same time, though, it can also make sense to take a more direct approach sometimes, and this is where PPC comes in. Neither are better; they both have their own purpose, and this is well worth recognising.

Learn from the Best: 5 of the Best Marketing Campaigns in History

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StrategyDriven Marketing and Sales Article |Best Marketing Campaigns|Learn from the Best: 5 of the Best Marketing Campaigns in HistoryThere are certain things that stick in our memories and sometimes we don’t even know where they came from. Maybe we don’t even how we remember but they stick with us.

Many of the best marketing campaigns have had a similar effect on us. Sometimes, their effect can be so profound that it seemed ingrained into our culture. Aside from memorable, however, the best ad campaigns can make us feel a certain way or inspire us.

We took a look at some of the most famous ad campaigns in history. Check out this list of the most iconic ones.

How to Sell

When a company wants to boost its sales, it might be a good idea to invest in an advertising campaign. This can be effective for a number of reasons. Weber Associates are a trusted name in advertising and can take your company to the next level.

First, it exposes the product or service to a wider audience. People who may have never heard of the product can now be familiar with it.

Also, people may be aware of the product but might not know why yours is superior. Finally, radio, tv, and digital marketing campaigns have a way of getting into our subconscious. Then, we tend to think of the given product automatically in certain situations.

The Top 5 Best Marketing Campaigns

Experts from marketing companies estimate that most Americans see at least four to ten thousand ads per day.
According to the researchers, we have a way to turn a blind eye to most of this bombardment.

However, there are a few TV and digital marketing examples that stick out. Here are our top five campaigns.

1. The Most Interesting Man in the World

He doesn’t always drink beer, but when he does he choose a nice, cold bottle of Dos Equis. He is an older, suave gentleman having the time of his life.

The commercials are funny and truly revived the Mexican beer company.

2. Every Kiss Begins with Kay

There are a number of classic jewelry ads (he went to Jared) that come to mind. Who doesn’t want a big diamond ring?

The slogan is clever and catchy enough that you can probably hear in it your head if you try.

3. Got Milk?

This is a classic campaign that has been remade time and time again but never seems to get old.
Basically, you just get a celebrity to make a milk moustache and have them say “got milk?”. Easy as that!

4. Got Lyft?

The rideshare giant, Lyft, can be credited for launching an ongoing digital campaign that has been extremely successful. They were able to identify growing distrust for Uber and stepped up.

They were able to market themselves as being more socially conscious. Also, their use of incentives to get riders to bring new riders and drivers in was masterful.

5. In Elon We Trust

Elon Musk is the eccentric billionaire CEO of Tesla. They are most known for their electric cars but are masters of marketing.

They created a live stream event for SpaceX, in which they launched a rocket into outer space.

Get The Word Out

There are plenty of examples of great ad campaigns. The best digital marketing campaigns can influence behavior and give your company a massive boost.

If you own a business, consider consulting with the experts. Give the message out and enjoy the rewards.

How Digital Marketing Can Help You Get Sales

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StrategyDriven Online Marketing and Website Development Article, How Digital Marketing Can Help You Get SalesIf you boil marketing down to its crux, it is simply the art of finding potential customers and explaining to them why they might find your product or service valuable. There are two components to this: the location of leads and then the skill of convincing explanation. If you consider the first point for any length of time, you will realize that in the modern climate you will find more leads online than at any other location. This means that in order to market effectively in 2019, you need to have an online digital marketing strategy. There are a myriad of things to consider when you plan your strategy, like getting the right automated marketing reporting software and planning campaigns that will grab your target audience’s attention.

Is it Right for You?

The answer is probably yes. If you’re a small business that sells a service or a product, even if you don’t sell this through an online shop, you will likely benefit from digital marketing. More than 81% of all shoppers research a product or service online before they commit to a purchase, and who can blame them? If you have a trustworthy online presence you will find your leads will be more open to hearing your pitch. Digital marketing is also so versatile it can suit many technical ability levels. It ranges from SEO techniques such as PPC to creating content to simply being active on social media. What’s more, according to www.diydigitalstrategy.com it can be done without needing to rely on expensive marketing companies for their pricey help. They can show you how anybody with a computer and a business can market online.

How does it drive sales?

Digital marketing drives sales through many different means.

  • It allows you to reach more people. This should be obvious, as the internet can connect you to almost anybody that can access a computer, but digital marketing has evolved to enable you to reach many more people in your area than traditional marketing.
  • People of all ages and demographics use the internet, but some will be more biased to certain apps or sites. You can take advantage of the heavily localized offerings of Google Adsense or Facebook or even Snapchat (consider working with Snapchat marketing agencies as you can create a filter in the area you’re targeting if you want to get kids talking about your business).
  • Social media marketing also allows you to build relationships with customers that you may never have been able to build before. You can quite literally now send a message directly into the Facebook inbox of a customer (something that’s normally reserved for friends) to check how they enjoyed your product. This is incredibly valuable as it cements your brand as caring and also associates it with the idea of being a friend.
  • Even if you don’t have time to message every customer on Facebook, simply having a social media presence can increase your sales by 5% on average.
  • You can also collect data based on how users of your website act and check how often they make purchases as well as which areas of the website they prefer. Rich data allow you to create a highly personal digital journey for your clients, and simply improving their personal online experience can be greatly beneficial to them.

Digital marketing should be on your mind a lot if you’re the operator of any business, especially as with a little research, you can do a lot yourself. Don’t be put off if you try it and don’t see immediate results – it takes time and consistency for your digital work to pay off, but when it does, you will hopefully see a substantial return on your effort and investment.