At least, that is the case for those not willing to be smart and creative with their marketing efforts. This is because even frugal spenders can have an effective advertising campaign without needing to splash the cash.
If you want proof of this, read on for shrewd methods to reduce your marketing costs while also boosting sales results at the same time.
Step it Up with Social Media
For frugal marketers, one of the best tools at their disposal is social media. Obviously it is free to set up a business page on the likes of Twitter, Instagram, and Facebook. It also doesn’t have to cost any money to make posts — although it is recommended to use ads on social media at some point.
Because of this, social media is a fantastic tool with limitless potential. If you manage to strike gold — aka a viral post or Tweet — this could lead to your brand being seen by hundreds of thousands of people. To improve your visibility on social media, consider the following:
- Post regularly. Try and make at least one post per day on each platform
- Don’t prioritize quantity over quality
- Understand your audience and the content it craves
- Build up relationships with customers and other businesses
- Use visuals when possible. Videos and photos always perform better than text-based content
- Monitor performance. Are certain posts/Tweets working better than others? Stick with what works going forward
- Don’t ignore any responses to your social media content. Always reply back as soon as possible
Use a Direct Mail Service
Even though this article has generally highlighted digital marketing tips, make no mistake: there’s still a place for using physical marketing for your business.
This is arguably best evidenced by mail-based marketing. Whether it’s a letter or leaflet, any mail through the post is impossible to ignore. As a result, it has a distinct advantage over emails or other online marketing strategies which can be easily skimmed over.
Sadly, a mail campaign can be a costly procedure unless you go with a direct mail provider. As established mailing experts Washington Direct Mail (WDM) demonstrates, you can receive a full-service mailing campaign at a reduced cost compared to doing it in-house.
If you’re sitting on a large quantity of content, it’s about time you start squeezing every bit of value out of it for your company’s benefit.
In terms of repurposing content, this means taking an original piece of content — say a blog post — and adapting it for different formats. For example, that blog post could be transformed into social media posts, or maybe even a video.
If you have a large piece of content such as an eBook, this is even better. This could be broken up into multiple blog posts, an infographic, audio content, etc. Basically, you have many opportunities to market your business with content you have already created.