Making money as an entrepreneur has so much to do with your ability to identify opportunities and make the most of them. If you’ve started a business in the first place, then this means you’ve found a gap in the market that you can fill. In light of this, you should always be thinking about how you can grow beyond where you are and ultimately increase your reach and income further. There are several ways to achieve this, and all require you to get out of your comfort zone. If you consider that being uncomfortable is typically where all of the magic happens, then you’ll be more enthusiastic about exploring new territory. Below are practical ways to make your money grow in business.
Just because you’re making money as a business, it doesn’t mean that you have to spend it at the same pace. It is crucial that you learn to manage your money and be frugal if you want to see your money experience steady growth financially. To be a frugal CEO, here are three approaches you could take.
Budget on Office Set Up: When setting up your office, it can be tempting to go all out. However, spending exorbitant amounts on furnishing isn’t necessarily going to give you the best return on your investment. Instead, look for ways to furnish on a budget such as by getting furniture that is slightly used or on clearance. The charity shop often also has fairly used or even new furniture that you can get at an affordable rate. Ask around to see how you can find affordable functional furniture so that you save space and money.
Control Legal Fees: Every business needs a lawyer but be careful not to spend too much on legal fees. These fees can eat out of your finances if they aren’t carefully managed. Focus on setting clear expectations with your lawyer before meetings, especially when their cost per hour is high. In some cases, you may even find that it’s better to pay on a per project instead of an hourly basis.
Monitor Cash Flow: As above use a fixed monthly fee accountant to keep your cash flow up to date on a monthly basis. 3 in 4 startups who do not monitor cash flow fail whilst 3 in 4 who do monitor their cash flow succeed. Be sure to shop around to find an accountant at the right cost.
DIY Marketing and PR: Aside from the mentioned, you should also make the most of the cost-effectiveness of digital marketing. Instead of hiring a PR firm in the early stages, try doing the pitching yourself to begin with. Doing this could also help build both trust and a good rapport which are tools that will get your business far. Social platforms are also ideal ways to get your brand out there without spending thousands on advertising too.
Consider Mixed Use Development
Mixed-use development is a way to grow your money as an entrepreneur. In case you’ve never heard about it before, in summary, it refers to buildings that have multiple units that are used for different purposes which are usually residential as well as commercial. You may be wondering how exactly this could benefit you as an entrepreneur. How it would work is that you could buy one or more mixed-use buildings and run your business in the commercial area while you live in, lease out or sell the other units. This could serve as a great business opportunity so read more here to find out how you could go about doing it.
Offer New Products and Services
Another straightforward way to make your money grow when running a business is to offer new products and services. Learn from the performance of your current range meaning you should do more of what’s working and improve on what isn’t. If, for instance, your customers seem to love a certain product, take the feedback and see how you can create something even better. Here are a few tips to consider when you want to launch a new product or service.
Ensure it Solves a Problem
Whether you’re launching your second or tenth product or service, you want to be certain that it solves a problem. If you look at some of the most successful ones you know, you’ll notice that they make people’s lives easier in one way or another. Creating a product that sells is about making something that’s simple, interesting, meaningful, entertaining, and long-lasting. The more value that it adds, the more likely it will do well in the market.
Before launching a new product, it’s so essential that you first take the time out to build buzz. This is key as you want to build excitement and get people to anticipate this product and the value it could add to their lives. By doing this, you’re more likely to get the kind of response you want form customers and prospects.
Devise a Strong Strategy
A product launch strategy will help you map out how to launch your product from start to finish. Start by doing this as it will work as a guiding force to help you execute your plan. When you have an effective strategy in place, you’re less likely to miss out on important elements of a product launch and also more likely to prevent major mistakes. With that being said, there are several templates you can use online to help you flesh out your strategy.
Have a Growth Strategy
Earlier on, it was mentioned that you should have a strategy for launching a product, but you should note that you also need one if you want to grow. When you have a growth strategy in place, you’ve got a better idea of where you’re going as a business and how you’re going to get there. You may decide that you’re going to start with one product for the first year and then diversify your income as a business in the second year of operating, for instance. It’s essential that you think through what direction you want to grow in, so you put measures in place to ensure that you get there.
Every business has to steadily grow if they want to remain in business and expand on to do bigger and better things. However, in order to see the growth you want, you’ve got to commit to learning and trying new strategies.