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StrategyDriven Marketing and Sales Article

4 Ways to Improve Your Internet Marketing

StrategyDriven Marketing and Sales ArticleFor any small business, having an effective strategy to market the business well is important. Any company that doesn’t use the internet in a productive way is going to find their peers overtaking them and getting well ahead within a few short years. It’s necessary for every company to ‘up their game’ with internet marketing.

Here are four ways to help improve how your business is being marketed online.

Video Intros to Capture Attention

Video introductions are all the rage with YouTube, Vimeo, vlogging and commercial videos. It gives a chance for the presenter or company to provide a standardized beginning to every clip. For YouTube creators, using a standard intro lets viewer know that they’re on the correct channel and primes them for what to expect next. It creates a sense of anticipation of an entertaining or informative video and extends the average viewing time which helps videos rank higher in the YouTube and Vimeo search engines, respectively.

For businesses, they can also benefit from creating an introduction using software to complete the task. Having the software to hand makes it much easier and faster to change the introduction to update it as needed. A branding change or a new sister brand are easily accommodated with video intro software designed to make that fast and uncomplicated to complete. You can read more here about the features and options available with the IntroBrand Logo maker software.

Outreach to Higher Quality Websites

When starting out with a website, it’s likely that the site didn’t have much trust or ranking and found it difficult to reach out to industry sites. Making contact directly was often more successful. Using LinkedIn, attending expos on related topics and pursing other business connections having already met tends to work well.

You’re no longer doing a cold approach via email which is how many internet marketers on behalf of small businesses attempt to make contact. Because everyone is doing this, it tends to fall flat. The SkyScraper technique is a well-worn approach, but that’s why it’s increasingly become less effective as time has gone on; everyone is copying the same idea and inboxes are flooded with email.
To interest business owners and bloggers with what you have to say, it helps if you already have something of value to offer their customers or readers. If you have a blog on your site, what’s the writing quality like? Does it capture the reader’s attention or does it fall flat? If you’re making contact to eventually get a guest post published and score that all-important backlink, then your existing content is your advertisement to what they’ll receive. Putting your best foot forward in this regard is vital if you’re to attraction high-traffic, respected websites in related niches/industries.

Answer Questions Online to Demonstrate Authority

Another effective way to improve on the marketing side is to demonstrate authority in your industry or niche by answering questions. This can be done in the frequently asked questions section on your website, but you should also be interested in reaching people who don’t know your brand yet.

Answering questions on a site like Quora.com is useful because once a question is added, multiple answers are posted by different people. Visitors of the site vote on which answer was the most helpful or factually accurate. When you’re in a position to answer relevant questions factually and in an easily digestible manner, it gives you a leg up over your competitors who may not have even thought to do so. And even if they’re not directly competing with you but are impressed with your answers, this may encourage them to ask you to write a guest post on their site.

What do you do if you don’t write well or feel that you don’t have the time to do so? Jot down some bullet-points about how you would like the answer written out and then hire a writer on a per assignment basis to provide a written answer. Then, once an account is created and verified on Quora, the reply can be posted. This gets around any quality and time constraint concerns.

Develop a Popular YouTube Channel

If you’re working with a company and they make use of video intros for their corporate training videos, that’s great. However, they can do so much more with video content. An active YouTube channel is an effective way to attract interest from viewers, demonstrate knowledge, and drive traffic from YouTube to your website. This can be for email opt-ins to your newsletter or to promote a related product line.

A larger following doesn’t grow overnight but when you post on relevant topics that have searchers’ interest on YouTube, the videos and channel will start to show up more often in search results and get more views as a result.

Looking at the YouTube Analytics provides insight into total views per month, average viewing time and other useful data points. However, other software add-ons like vidIQ Vision or TubeBuddy, and a website like SocialBlade provide greater insight into popular search terms used to reach related video channels that compete with your site. By creating similar content that answers searchers’ questions better and includes keywords that match their search query, your video marketing content can rank higher sooner as well.

Concluding Thoughts

As the competition heats up for the increasingly fleeting attention span of their target market, all companies must do what they can to maximize the effectiveness of their marketing budget. Getting a high ROI is critical here.

Smart tools that provide analytics offer clues as to what is working for competitors to avoid reinventing the wheel. Similarly, building brand reputation online (and diligently protecting it) are necessary pieces of the internet marketing puzzle for companies that wish to get ahead while protecting what they already have.

A single misstep can cause more damage than a wide-reaching plan to expand your online presence by posting to social media channels more often or publishing excellent content. Strike the right balance to ensure mistakes aren’t made while forging ahead.

StrategyDriven Entrepreneurship Article

10 Signs Your Website Is Not Working Anymore

A business’ website is the basis of their online presence and marketing strategy. Therefore, it is of the utmost importance that it is effective and up to date. The set up and initial design of your website is important, but so too is the website redesign. After all, what was effective several years ago is not going to be now. The following ten points are indications that it is time to engage in some redesigning.

StrategyDriven Entrepreneurship Article
 

  1. First and foremost, you should never leave your website for longer than two years without an element of a redesign. The reason for this is that your website will almost certainly be out of date and old-fashioned if you leave it unedited for such a lengthy spell.
  2. The second telling sign that you need website redesign is if you are suffering from a lack of visitors. This means that you have lost a connection with your viewership; this is likely to be as a result of the fact that you no longer offer them anything new.
  3. In addition to this, you should consider redesigning your website if it is entirely based on flash. This is because search engines view flash as one page and so you are missing out on a whole host of visibility and traffic possibilities. Moreover, flash can take a while to load and this also impacts your search engine ranking.
  4. A fourth reason why you should consider a revamp is simply if your website looks old fashioned. It is advisable to keep up to date with the latest trends in regards to colours, patterns and fonts.
  5. Another factor you should consider is how high you are ranking on the search engine pages. If you are not ranking high up then some changes need to be made.
  6. If the navigation of your website is slightly complicated, then this is a massive indication that you need to engage in website redesign. After all, convenience and ease of navigation is everything. You will lose customers if you have a complicated interface.
  7. The seventh reason why you would need to revitalise your site is if you have a high bounce rate. This is when someone visits your website but then leaves it from exactly the same page. This indicates that your website was not engaging enough. A slow website is one of the main reasons for this, and switching to VPS can assist.
  8. Furthermore, if your site is not compatible with all browsers (Internet Explorer, Firefox, Safari etc.) then you need to redesign it so that it is.
  9. The ninth reason in the list as to why you may need a redesign is if you are benefitting from high visitors but are still suffering from low sales. This means that your design is not effective with regards to e-commerce and directing people to the sales section.
  10. And finally, if your website is no longer reflective of your business image and aims then you need a change. After all, companies’ objectives are constantly changing and thus your website will need to adapt to this too.

To conclude, if your website falls into some of the categories mentioned above then it is highly recommended that you consider the prospect of website redesign.

StrategyDriven Entrepreneurship Article

The Big Picture of Business – Wisdom From the Disasters, Recovery Through Compassion and Resilience

StrategyDriven Entrepreneurship ArticleThe month of September saw natural disasters. In times of crisis, people came together to help each other.

Forces of nature: from disasters came citizens with noble hearts and a willingness to serve others. Young people sought to help, thus inspiring lifelong commitments to community stewardship. The beacons of light came from caring people, corporate contributors and a spirit of goodwill.

Wisdom from hurricanes and natural disasters: Bring your hearts and your hands. The worst disasters bring out the best in caring, compassionate people.

Hurricane storms do not redefine who communities are… they make communities stronger. Volunteers are the glue to resilient communities. In rebuilding after hurricanes, don’t just build the way it was. When there are tragedies, there will always be helpers. Heroism emerging from Harvey and Irma.

The more we do for others, the more we feel the “potlache” of giving to others. Natural disaster stages: Warning, hit, search and rescue, recovery, rebounding, analysis, flood prevention planning, learning from crisis, community development.

Commit to a program of volunteering. Heart warming scenes of neighbors helping each other in disaster spark the passion of citizens to contribute further. Ongoing community needs for volunteers are supplied by Volunteer Houston: http://www.volunteerhou.org. This is the central contact, as they work with hundreds of non-profit organizations in the greater Houston area, ascertaining needs and scheduling volunteers. Volunteer Houston gave me their Lifetime Achievement Award two years ago. To volunteer statewide in Texas, OneStar Foundation is the coordinating entity: http://onestarfoundation.org.

Houston Strong motivational campaign launched. It embodies resilience, rebounding from disaster, teamwork and volunteer spirit. Other memorable campaigns have included: Houston Proud, Texas Cares, Clutch City, H-Town, The City With No Limits, Houston’s Hot, Magnolia City, Bayou City, Energy Capitol, Space City, Texas Sesquicentennial, Texas State of Mind, Don’t Mess With Texas, Spirit of Texas. There were classic radio jingles: “My Home Town” and “Sounds of the City.” And there was “Houston Legends,” my seventh book, a comprehensive city history that inspired community forums, volunteer recognition and nostalgia.

George R. Brown would be so proud that the convention center bearing his name would temporarily house flood victims. He was a community leader and would be warmly greeting the citizens if he were here today. I knew Mr. Brown in the 1960s and 1970s, first as friends of President Lyndon B. Johnson, then later serving together on charity boards. His favorite accomplishments included the establishment of intercity educational and daycare programs. He was born in Belton, TX, joined the U.S. Marines in World War I and co-founded the construction firm Brown and Root. Pictured, GRB and brother Herman Brown. GRB and LBJ.

There are 23,000 non-profit organizations in the greater Houston area, in action to assist flood victims and citizens in need. Many other cities are sending rescue vehicles, supplies and volunteers. Kudos to friends and community supporters. Volunteers are always to be thanked for their service. In crises and other times, neighbors help each other.

In recovery from the disaster weather crisis, it is important to honor volunteers for their service. The more we do, the more we feel the “potlache” of giving to others.

Realities of giving and charity:

  • Ego charities benefit the organizers.
  • Celebrities often get duped into promoting causes.
  • Charitable involvement is not a game or contest.
  • Most companies give to communities.
  • Cause-related marketing is a good thing.
  • Some companies use “philanthropy” as a marketing scam.

Best advice to You, the Humanitarian:

  • Give generously.
  • Pick causes about which you are passionate.
  • Serve causes which serve many.
  • Your time is your most valuable commodity.

We’re a very giving society and want to make a difference. Companies making donations should be recognized. Human caring and hours of their volunteer service are what matters most. After the crisis, many unsung heroes render glorious service behind the scenes, where it matters.

Love and respect to the humanitarians.


About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

StrategyDriven Marketing and Sales Article

Follow These 4 Tips to Increase Your Business Visibility


 
How widespread is your business’s brand awareness? Is the general public familiar with your products and services? In particular, does your audience purchase or use these services? In order to ensure that your company ventures are successful, you must spread the message about them to your customers.

Having a strong online presence is the first order of business. When people want to search for something, they open up a search engine or go on social media. You will have to maintain engaging content, improve your searchability and keep your brand consistent at all times. For more detailed information, continue reading.

Strong online presence

A business without an online presence is falling behind its competitors. Everyone invests in a website nowadays as it is an important source of information for the general public. It can attract prospective employees, and it may even be the way that people purchase your goods, if you incorporate e-commerce with it. In addition to a website, you should also ensure that your company has an account made on the various social media platforms that your audience spends their time on. Instagram is a powerful application in today’s day and age, for instance, and so is Facebook, among others. You can keep everyone in the loop at all times about any news and promotions with these online sources.

Engaging content

How engaging is the content that you post? Your goal should be to have your audience share your business message and ideas, as this will further increase your visibility. Consider what the likes and dislikes of your target demographic are and use that to your advantage. You can also partner with influencers that your customers trust, as it will further boost your own credibility.

Searchability

It isn’t enough to have an online presence, it must also be search engine optimized. This ensures that people can more easily find you because you will be one of the first search results that come up on Google’s search engines. There are specific companies and individuals whose role it is to boost traffic, and you must use these resources to your advantage. One example is the SEO strategy provided by BCC Interactive (www.bccinteractive.com) as it is always customized to your specific goals.

Keep consistent

When you promote your company and establish a particular brand message, you must stay consistent with it. You will only confuse the public if you switch gears and do something different to what you normally do. For instance, if you are a fashion company that promotes clothes and jump into the pharmaceutical industry out of the blue, you will confuse everyone.

Growing business visibility should always be a goal that everyone in the company works towards. Any organization depends on its target audience to gain profit, and this affects your ability to expand. Determine what does and does not work, and do not continue with ventures that are not showing results. Once your promotion efforts start picking up, you will notice that word-of-mouth news about your company will spread as well.

StrategyDriven Marketing and Sales Article

Essential Elements Of An Awesome Landing Page

StrategyDriven Marketing and Sales Article
 
When you sit down to think of a new way to market for your business this year, one of the first things which might come to mind is creating a website which will share your story, your products and show people who you are. A website is a window to your business and many people upon hearing your name will search for you online in the hopes of getting a better understanding of your business. The landing page of a website is the most crucial thing of all to add to your site, and here is how to make a great one.

Links, links, links

When it comes to making a website which will connect you to your business and make sure that people can connect with all aspects of the business you will want to ensure that you places links all over the website which will help people to find what they are looking for. Links to social media channels can be placed in either the header or footer on every page and things such as links to other blog posts on your site can be added as you create new ones. You want to make it as easy for people to connect with you as possible.

Good navigation

Every website needs a good style of navigation to make it as easy as possible for people to move around the site to get to where they need to go. When it comes to planning a sitemap for your website and making sure that your customers can find pages easily you will want to make sure that the menu is in a prominent place at the top of the page and also that you have a search bar on the header so people can make a search to find what they need.

Stunning imagery

Images speak 1000 words, and images are the perfect way to breathe some life and character into an otherwise dull landing page. When you want people to visit your website you want them to see something they like and click through rather than leave the site and cause you a large bounce rate. Images can be exactly what you need to entice people into your website and make them want to know more. If you were visiting a website and you saw a page which had a recipe for cookies with no image, and another site with an image: which one would you want to explore? Images are the key to making a statement and the key to making people want to engage with your brand.

Featured posts

A great way to entice customers further into your website on the landing page is to add some featured posts on there which people can visit directly from the homepage. When choosing featured posts for your landing page make sure that you think about the season, what’s popular at the moment and which of your posts seem to be the most popular. 3 featured posts is usually enough and will cause people to want to stay and explore your website further.

Clever branding

When it comes to making yourself know to the world and getting people to recognise your brand and logo, you need to be smart about it and find a way to place your branding in as many places as possible. The header of your website will likely feature a logo and then you can add the logo to other parts of the landing page to really make people familiar with who you are and what you look like. It is a kind of subliminal message which should work wonders for your brand.

Amazing content

When it comes to making an amazing landing page and an engaging website in general, content is key. Content can be anything from images, videos, articles, social posts and more which you share with your audience to gain a response. Have a think about making a video to introduce your brand or demonstrate the use of a product and have this in a prominent place in the landing page. Video can be very engaging and an ideal way to keep people on your website for longer.

Good SEO

SEO is essential if you want to be successful on the internet and even though you can’t necessarily see SEO at work on your landing page, you should still take the time out to do it. Think about changing your meta title and description to include lots of keywords which suit what the website is about and what you can offer to your customers. Ensure that you have keywords all over the landing page in different places to make search engines rank you higher. It is a time consuming task to do but it is more than worth it for your exposure in the end.

A cohesive theme

When it comes to making your website the best it can possibly be you need to pick a theme and stick to it. Luckily, most CMS platforms such as WordPress have many themes you can choose from, and it means that you can have a consistent colour palette, font and design all throughout your website. Having a dynamic theme from the moment the customer steps into your world is crucial if you want to grab onto them and keep them interested.

Testimonials

One of the things which can sometimes be ideal to add to a landing page for your website are testimonials. If you have had customers in the past who have said wonderful things about your business and who would support you through anything, you can add their testimonials on the landing page to prove to new customers that your products and services are worth their money. Having reviews front and centre on your website shows the viewer that you have nothing to hide from them and it will immediately create a foundation of trust between you. The more testimonials you can add the better, and people will trust that you mean what you say and will be more likely to buy things from you.