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The Ultimate Way To Increase Your Brand Awareness

Brand Awareness is important for increasing your company’s revenue. Whether you’re a small business with only one product or a large corporation that offers a full line of high-quality goods and services, it’s essential to let people know what you have to offer.

StrategyDriven Online Marketing and Website Development Article | The Ultimate Way To Increase Your Brand Awareness

There are many ways to increase brand awareness, but none as effective as,

Social Media Marketing:

Use Social Media Platforms

Platforms such as Facebook and Twitter to promote your brand and content. Not only will these networks allow you to spread the word about your products/services, but they’ll also allow visitors to rate and review your products allowing other visitors to better understand the value of what you’re offering. In addition, social media can be used not just to push out your message but also to receive feedback, which is important for building trust.

Use Youtube To Share Videos Of Your Products/Services

This will give viewers an up-close look at what you have to offer before deciding whether or not to buy, increasing the chance that they will follow through on their purchase. You can also use YouTube’s annotation feature to encourage people who are watching your video (and especially subscribers) to visit your website and explore more videos like it.

Post pictures of your company events or work environments on Facebook, Pinterest, or Instagram. Make sure to hire a professional corporate event planner for your company events. These pictures will encourage viewers to learn more about who you are as a company, encouraging them to follow your brand.

Regularly Update Your Blog With New Content

Not only should you write about current events occurring in your company, but you should also write posts related to industry news and trends, as well as topics of interest for your target audience. By doing so, you’ll establish yourself as one of the go-to sources for industry information which will build trust among potential customers.

If You Do Not Have A Website Yet, Create One Now!

A website lets people know who you are and what services/products you have to offer without putting down their credit information first – they can take their time to learn about the benefits of your product. Then, if they like what they see, they can subscribe to your channel to receive updates when new posts are published.

Link All Social Media Platforms Together

i.e., post images on Pinterest that link back to Facebook, use hashtags that tie Twitter into the picture; this way, people who visit one site will be able to explore more content across other platforms. This is great for building traffic and increasing brand awareness by exposing potential customers of various demographics to various content related specifically to their interests.

Utilize Paid Ads On Social Media Sites

Media sites such as Facebook and Google Adwords to get your brand in front of a wider audience at a lower cost than conventional advertising methods. While social media marketing is highly effective in and of itself, it’s also a very cost-efficient method for getting your name out there, especially if you’re still working on establishing your brand.

The Impact of Packaging on Your eCommerce Sales

StrategyDriven Online Marketing and Website Development Article | The Impact of Packaging on Your eCommerce SalesPackaging is one of the most crucial elements of an eCommerce store and it can determine the level of success your business experiences. The way you package your product goes a long way to attracting potential customers, appealing to your target audience and differentiating your brand from the competition.

With an eCommerce business, you don’t have the benefit of customers being able to pick your products up or to talk to them face to face about your offerings, so you’re reliant on first impressions. That’s where packaging comes in to win new customers, retain existing ones and boost sales.

A rising demand for sustainable packaging

Sustainability has become an increasingly prominent issue for customers in recent years, and consumers want the products they buy to be packaged in a sustainable, environmentally-friendly way. eCommerce businesses need to be sure they’re not overpacking their products which will contribute towards excess and unnecessary waste. They also need to ensure that the materials they use are recyclable or compostable to ease the burden placed on our planet.

Sustainable packaging comes in various forms and there are many packaging strategies for eCommerce businesses to try, from shipping in smaller packages to using biodegradable alternatives and plant-based solutions. These options improve your brand’s reputation, lower shipping costs for your business and increase sales.

Increased scrutiny from consumers

With the rise in online purchasing, businesses need to do all they can to connect with consumers on a personal level. In eCommerce, a customer’s perceptions of a brand are primarily based on their initial unboxing experience, so they’ll be checking for packaging damage, whether the item arrives in good condition and how the delivery experience was for them. Damage and faulty goods can negatively affect your reputation and lead to customers going to a different supplier, so the way in which you package your items makes all the difference.

This is even more important with food products. Customers have much higher standards when it comes to consumables, so you need to think about the item you’re selling and how best to package it to preserve the integrity of the product. For example, serving up one of the nation’s most popular drinks, tea bags are sensitive to light and moisture. As such, businesses in this niche need to choose packaging that provides a barrier to these elements to ensure the customer receives the product in the same condition as when you packaged it. Likewise, a company selling bath products needs to be sure the contents of a customer’s orders will remain intact and won’t absorb moisture.

The importance of visual appeal

While it’s true that packaging serves a practical function, there’s also a fantastic opportunity for eCommerce businesses to play with the design of their product and shipping packaging to elevate their brand presence and entice customers to buy. On average, customers form an opinion about a product in just 3 seconds, so you don’t have long to get their attention and keep it. Visuals are essential for representing your brand in the right way and could be the difference between a customer choosing to buy from your online business versus another.

You can use packaging design to convey your unique brand identity and messaging in a clear and concise way, so customers are immediately aware of what your business is about. Make sure your colours and fonts are cohesive with your brand and that you’re clearly displaying your business name, logo and trademarks so consumers instantly know that it’s your brand they’re purchasing from and will recognise your products from their aesthetically appealing designs.

Greater customer loyalty

Great packaging could spell the difference between a customer using your business again or switching to someone else, so it pays to take this into consideration. Consider if someone is purchasing a gift for a friend or relative. The packaging of your product could have a significant impact on whether they’re likely to consider your brand or someone else’s, and whether they’re likely to consider you again in the future.

Customer loyalty is an argument for considering custom packaging for your eCommerce goods, setting your products apart from the rest of the industry and making the design unique to your brand. Custom packaging is an underused marketing tactic that would put you a step ahead of your competition, but it also gives you the opportunity to really hone in on what your customers are looking for and provide it to them. Getting creative with the design, from the size, shape and functionality to colours and finishes, will delight your customers and encourage them to think of your business when they need to make a purchase.

Key takeaways

eCommerce businesses have to take packaging into account for a number of reasons, particularly if they want another effective method of boosting their online sales. Packaging plays an important role in protecting the interior items, providing a great service to customers and improving brand reputation and loyalty. There are so many opportunities to make packaging a focal point of a product, from playing with different designs to make your items stand out on the digital shelves to choosing sustainable materials that will give you eco points with consumers.

The main goal when it comes to increasing sales through packaging is to ensure that the style of packaging you choose is suitable for the products you’re sending out to customers and that the appearance matches up with the impression you want to give your customers.

Branding Trends To Improve Your Business In 2022

StrategyDriven Marketing and Sales Article | Branding Trends To Improve Your Business In 2022

What does branding mean?

A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ (Emotive Brand, 2021). Branding refers to the actions which you take to develop your brand. Your brand includes many different elements such as your logo, graphics, tone of voice, persona, and message. Modern marketing involves creating a story around your brand, the story should demonstrate who you are, and why your business came to exist.

Why is branding so important?
Branding is so important because it helps to differentiate your business from the competition. Using your brand you can show potential customers why you’re unique, and what sets you apart from the rest. Establishing a brand can help you to create a memorable business, and build recognition. Great branding helps you to create a distinctive style, and show customers your persona. With the right branding, you’ll achieve brand recognition across the market. If you’re looking to improve your branding, here are some of the top branding trends for 2022.

1 . Activist Brands

In 2022 we’ll be seeing an increasing number of activist brands. Consumers prefer brands that use their voices to make a difference. Businesses across the globe are making CSR part of their branding, whether it’s social justice or the environment. The key is to include activism in your brand personality, there are plenty of ways that you can do this including:

  • Support charity work and campaign for positive change.
  • Help customers to make a difference by using your products.
  • Use social media to share your philanthropic values.
  • Focus on inclusivity & diversity.
  • Educate your audience about social justice issues.

2. Immersive Branding

In 2022 businesses will be using immersive experiences, to shape their brand storytelling. What exactly are immersive brand experiences? These experiences are about bringing your audience into the world of your brand. The idea is to engage your community, invite interaction, and establish a connection.

According to Rock Content, ‘ The immersive experience represents any brand action aiming to create a new, illusory environment for its audience.’ The idea is to ensure that the audience ‘feel part of what is being presented to them.’ There are plenty of different immersive experiences you might use, whether it’s a virtual reality experience, a digital game, or a themed event.

3. Quirky Elements

Quirky branding is set to be a hot trend in 2022. There are lots of ways to approach quirky branding, you might use humorous hand-drawn artwork, surreal imagery, or bizarre graphic design.

To create a quirky brand you need to think outside the box and dare to get creative. If your design work is quirky, you’ll need to represent this eccentricity in your tone of voice too. Branding is all about remaining consistent, this way you’ll help your audience to recognize you.

If your branding needs a revamp in 2022 don’t be afraid to shake it up with fun typography, clashing colors, and odd artwork. Eccentric branding is all about making a statement.

4. Minimalism

If you don’t like the sound of quirky and eccentric design work, not to worry, minimalism is still in vogue too!

Why is minimalism still so popular? It could be because customers want to understand a brand with zero effort! They want immediate clarity, (and this works well with plain branding). In 2022 we’ll be seeing plenty of simple logos and typography and neutral colors. It’s best to work with a graphic designer to create your logos and design work. Minimalist designs might look easy to produce, but it’s actually much trickier than you think!

5. Topical Elements

We’ve seen plenty of topical branding and marketing this year, and this is certainly going to continue throughout 2022. Many businesses are focusing on current affairs and using these topics to create their branding.

Topical branding is a great way to engage your audience, using shared values. Of course, there’s always the chance that you could cause controversy. It’s best to do plenty of target audience research beforehand. Before you get started, create guidelines, and discuss your approach with your team.

6. Inclusivity

Ignoring inclusivity is a huge mistake, not just morally, but for your reputation. So many brands have come under fire for not being inclusive enough, (and you certainly don’t want to join the club)! It’s important to examine your company as a whole, from your staff to your values, the third parties you work with, and your marketing. Unless you build an inclusive brand now you’re going to need a rebranding later down the line.

7. Humanized Personas

To keep up with the latest trends you’ve got to humanize your brand. Customers don’t naturally trust corporations, but they trust their peers. Creating a credible brand is about developing a humanized persona that people will trust.

According to research from Finance Online, consumers like brands that are helpful, friendly, honest, funny, and trendy. Stats also showed that it was important to consumers that brands were politically correct. When you humanize your brand with these attributes it’s easier for customers to relate to you.

When you’re building your brand you’ll want to ensure that you come across as professional. Your audiences will judge your brand on everything, from your website to your social media content and your customer service. You’d be surprised how much small things make a difference. For example, using a business phone instead of your personal number will help you to present your brand as more credible. To read more, check out the Phone.com website.

8. Nostalgia

Plenty of companies are using nostalgia as part of their branding, throw-backs to the past are a great way to make your audience feel all warm inside! Some brands are using 80’s style graphic designs, others are using 70’s music tracks for their ad campaigns.

Creating a nostalgic brand is about considering your target audience. To get a few cool ideas, check out these examples of nostalgic branding. When you’re looking to create an excellent branding campaign, what you need is a little inspiration.

9. Authentic Stories

Branding is all about telling stories, it’s about using the story of your company to engage your audience. In 2022 brands will start to focus on the stories of their audience. User-generated content is a fantastic way to shape a down-to-earth brand. The great thing about UGC is that it is inexpensive to produce, and it has an excellent engagement rate. Modern consumers are bored of glossy and perfect ads, they want authentic content produced by people just like them.

When you’re building your brand it’s a good idea to perform competitor research. By no means should you copy your competitors, but you should learn from them. Examine the different aspects of their brand, from their strengths to their weaknesses. Understanding the competition will help you to create a stronger brand. The key is to define your USP and use this to promote yourself.

The Takeaway

Paying attention to the latest branding trends will help you to grow your business and thrive. Remember, it’s your brand that helps you to stand out. With so many similar companies in the market, it’s important that you find ways to set yourself apart. Don’t be afraid to get creative when you’re building your brand.

Taking a few risks could help you to build an incredibly memorable brand. Ensure that you gather plenty of feedback from your audience, with the right insights you’ll be able to make lots of improvements. With the right marketing tips and branding advice you’ll take your company from strength to strength.

The Strategy Behind your Marketing Moves

StrategyDriven Marketing and Sales Article | The Strategy Behind your Marketing MovesYour business marketing strategy must be built on a very clear plan, and it is this strategy that this article will discuss and elucidate upon. The aim is to provide you with some tips and tricks that will improve your chances of business success. Good business strategy is about having a vision for the future and then planning and implementing workable systems to attain this vision. Marketing is no different, and before the flashy marketing material and interactive website is developed to drive sales, you will need to cogently plan and develop a strategy upon which such materials and messages will be based.

Data, data, data

In an age where data is freely available and available in huge quantities, this data should be the cornerstone of your marketing campaign. It is about realizing the value of data and beginning to harvest it wherever you can and where this will not cause inconvenience to your customers and clients. Social media is a great avenue for data collection, collation and verification, but so will the interactions on your website, in store and via telephone and SMS.

Cleaning and collating

Once you have the data, it needs to be sorted, cleaned, and collated. What data has been collected? Is it demographic? Does it belong to current, possible, probable, or previous customers? And where and when did you obtain such data? Without this process, all the data in the world will not be used to its full potential. As noted by gsa-marketing.co.uk, data must be the starting point of your wonderful marketing journey. And it is indeed a process rather than a project.

Analysis

Analyze the data that you have collected and determine at this point what it can be used for. More than three-quarters of marketers accept that it is at this point that their skills are lacking. In fact, 77% of business-to-business marketers feel that one of their team’s top 5 weaknesses is data and analytics. There are now various techniques to overcome this, either ensuring that the software you use has a built-in ability to analyze and produce the required metrics related to the data inputted.

Validation

Is the data genuine? No business wants to pay for and implement a costly marketing and advertising campaign based on data that has not been verified.

Begin to plan your marketing campaign

Only once you have gathered the necessary data, analyzed it, and begun to understand what it is and what it says about your market, customers, competition, and the future prospects of your business sector can you fully design a convincing marketing campaign.

This planning and data development will allow for a successful strategy to be determined and implemented. The idea that marketing was always for the creatives in the business or as contracted from outside the business, but the truth of the matter is that this creativity without the base data and customer and client information will be misguided, colors, bells, and whistles without substance and a poor chance of providing a solid return on investment.

5 tips for getting things right with your virtual conference

StrategyDriven Marketing and Sales Article | 5 tips for getting things right with your virtual conferenceIt’s extraordinary now to think that, as recently as two years ago, holding virtual conferences was a rather niche pursuit for business leaders. However, necessity is the mother of invention, as the saying goes – and, now, many of these leaders both attend and run virtual events.

This trend has realised a fair few advantages listed in a UC Today article – like the absence of both a commute and having to repeatedly trek across conference centres. However, you should still be careful to follow certain dos and don’ts when delivering a virtual conference.

Decide what you are aiming to achieve with your conference

Maybe you’ve got some news to break to the world, you want to address a specific issue that has long been left lingering or you have spotted an opportunity to generate more revenue. Alternatively, maybe the conference is an annual one usually held in person but you want to digitise it this time.

As a virtual conference isn’t easy to organise, you want to be sure why you are doing it and how it would benefit your audience.

What audience are you eager to attract?

You probably already have a good idea of what the conference’s audience will be if the event will be an internal-only one strictly intended for employees of your company.

Otherwise, though, you should ask yourself a series of questions outlined by UKTN – questions that could help you figure out how to attract the ‘right’ audience. For example, do you want to pique the interest of new customers, and from what age range would you like to draw attendees?

Determine a message or theme for your event

Is there a particular message you would like to be left in attendees’ heads as the conference closes? If so, keeping this message – or what one thing you want the audience to remember from the event – in mind as you organise the conference could help you to keep it streamlined.

If you can’t decide on a specific message, at least give the conference a theme for all of its elements to revolve around, enabling people to discern what to expect.

Organise more than one speaker

Speakers you organise for your virtual conference can include managers or employees of your business or professional, industry-relevant speakers from outside your company.

You could even choose to wrap up the event with an inspiring talk from a motivational speaker, leaving the audience feeling encouraged and energised.

Test your tech before the conference proper

If there’s going to be a technical glitch, you obviously don’t want it to happen during the conference itself. This is why, once you’ve selected all of the tech you will need for the big day, you should arrange a test run to make sure all of the required hardware and software works as it should.

To this end, you should utilise a virtual conference software platform from a reliable provider like ON24, and ask guest speakers to check their own audiovisual equipment if they will be participating from their individual homes.