The Strategy Behind your Marketing Moves

StrategyDriven Marketing and Sales Article | The Strategy Behind your Marketing MovesYour business marketing strategy must be built on a very clear plan, and it is this strategy that this article will discuss and elucidate upon. The aim is to provide you with some tips and tricks that will improve your chances of business success. Good business strategy is about having a vision for the future and then planning and implementing workable systems to attain this vision. Marketing is no different, and before the flashy marketing material and interactive website is developed to drive sales, you will need to cogently plan and develop a strategy upon which such materials and messages will be based.

Data, data, data

In an age where data is freely available and available in huge quantities, this data should be the cornerstone of your marketing campaign. It is about realizing the value of data and beginning to harvest it wherever you can and where this will not cause inconvenience to your customers and clients. Social media is a great avenue for data collection, collation and verification, but so will the interactions on your website, in store and via telephone and SMS.

Cleaning and collating

Once you have the data, it needs to be sorted, cleaned, and collated. What data has been collected? Is it demographic? Does it belong to current, possible, probable, or previous customers? And where and when did you obtain such data? Without this process, all the data in the world will not be used to its full potential. As noted by, data must be the starting point of your wonderful marketing journey. And it is indeed a process rather than a project.


Analyze the data that you have collected and determine at this point what it can be used for. More than three-quarters of marketers accept that it is at this point that their skills are lacking. In fact, 77% of business-to-business marketers feel that one of their team’s top 5 weaknesses is data and analytics. There are now various techniques to overcome this, either ensuring that the software you use has a built-in ability to analyze and produce the required metrics related to the data inputted.


Is the data genuine? No business wants to pay for and implement a costly marketing and advertising campaign based on data that has not been verified.

Begin to plan your marketing campaign

Only once you have gathered the necessary data, analyzed it, and begun to understand what it is and what it says about your market, customers, competition, and the future prospects of your business sector can you fully design a convincing marketing campaign.

This planning and data development will allow for a successful strategy to be determined and implemented. The idea that marketing was always for the creatives in the business or as contracted from outside the business, but the truth of the matter is that this creativity without the base data and customer and client information will be misguided, colors, bells, and whistles without substance and a poor chance of providing a solid return on investment.

5 tips for getting things right with your virtual conference

StrategyDriven Marketing and Sales Article | 5 tips for getting things right with your virtual conferenceIt’s extraordinary now to think that, as recently as two years ago, holding virtual conferences was a rather niche pursuit for business leaders. However, necessity is the mother of invention, as the saying goes – and, now, many of these leaders both attend and run virtual events.

This trend has realised a fair few advantages listed in a UC Today article – like the absence of both a commute and having to repeatedly trek across conference centres. However, you should still be careful to follow certain dos and don’ts when delivering a virtual conference.

Decide what you are aiming to achieve with your conference

Maybe you’ve got some news to break to the world, you want to address a specific issue that has long been left lingering or you have spotted an opportunity to generate more revenue. Alternatively, maybe the conference is an annual one usually held in person but you want to digitise it this time.

As a virtual conference isn’t easy to organise, you want to be sure why you are doing it and how it would benefit your audience.

What audience are you eager to attract?

You probably already have a good idea of what the conference’s audience will be if the event will be an internal-only one strictly intended for employees of your company.

Otherwise, though, you should ask yourself a series of questions outlined by UKTN – questions that could help you figure out how to attract the ‘right’ audience. For example, do you want to pique the interest of new customers, and from what age range would you like to draw attendees?

Determine a message or theme for your event

Is there a particular message you would like to be left in attendees’ heads as the conference closes? If so, keeping this message – or what one thing you want the audience to remember from the event – in mind as you organise the conference could help you to keep it streamlined.

If you can’t decide on a specific message, at least give the conference a theme for all of its elements to revolve around, enabling people to discern what to expect.

Organise more than one speaker

Speakers you organise for your virtual conference can include managers or employees of your business or professional, industry-relevant speakers from outside your company.

You could even choose to wrap up the event with an inspiring talk from a motivational speaker, leaving the audience feeling encouraged and energised.

Test your tech before the conference proper

If there’s going to be a technical glitch, you obviously don’t want it to happen during the conference itself. This is why, once you’ve selected all of the tech you will need for the big day, you should arrange a test run to make sure all of the required hardware and software works as it should.

To this end, you should utilise a virtual conference software platform from a reliable provider like ON24, and ask guest speakers to check their own audiovisual equipment if they will be participating from their individual homes.

Talking Shop – What Your Ecommerce Site Can’t Do Without

If you’re reading this then you know that the future of shopping is well-and-truly online. But not every shop is created equal. The ecommerce businesses that keep the tips below in mind are going to see much more success with their customers.

StrategyDriven Marketing and Sales Article

Focus on the user experience first and foremost

This should be a given for any site but in the world of ecommerce, it’s actually easier to lose customers. Beyond categorization for products that makes sense and smart advanced search options, take an in-depth look through the whole process of buying items on your store. Think about where you can trim the fat, where another page or another click might not necessarily be needed. Putting customers through too long a process puts you at real risk of shopping cart abandonment. Another way of fighting it is by using breadcrumb navigation that shows customers at what stage they’re at through every part of the process. User friendliness must be your first and last concern.

Work to your product

No two ecommerce systems should work alike. In fact, if they have different products and different target markets, they should be wildly different. Beyond good navigation, you need a focus on the value proposition of the site and the individual products. For instance, the front page should be loud and clear with the deals on some of the most popular product types on the site. A front page that says nothing about the products is going to result in a lot of confused visitors. But attention to detail should go deeper than that. For instance, writing great product descriptions depends wildly from product to product. Lifestyle and fashion products, for instance, rely more on greater visual detail. Meanwhile, tech like computers and TVs need the technical details up-front. We’re talking resolutions, gigabytes, and compatibilities. You can’t sell two different kinds of products on the same selling points.

Have a site that works with you

Even worse than a site that’s confusing to customers is one that’s confusing to you. Not just in terms of design but management. Nowadays, there a lot of ecommerce hosting options that make it a lot easier for site owners to choose a platform built specifically for hosting ecommerce pages, with all the various sub-pages that go with it. Continuous, never-ending testing of the site is essential, too. Not just to make sure all pages are working. Methods like A/B testing also help you better understand how to make the site much easier to use for the customer.

Watch and learn

One of the best things about running a shop online as opposed to in the physical world is how much easier it is to store data on not just your customer base, but individual customers, too. Measuring the whole gives you a finger on the pulse of the market, seeing the trends from the customer’s’ point of view that can help you decide on which new stock might work best for the business. Building individual customer profiles, however, lets you go even further. You can specialize offers and create a bespoke browsing experience for each user that makes them a lot more likely to see something they’re tempted to buy.

Preparing Your Store so You Attract Customers and Keep Them Coming Back for More

StrategyDriven Managing Your Business Article | Preparing Your Store so You Attract Customers and Keep Them Coming Back for MoreTake in every part of your business, from the dingy store counter to the floors that have clearly seen better days. If your first thought is about how your business needs a makeover, keep reading for tips on making your space seem fresher while following the ADA guide, and keep your customers coming back for more.

Lighten the Rooms Up

When you walk into a dark space, you feel that you have no options. Unfortunately, many people don’t like this and will leave a store that is too dark. This can be costly for your business, especially if repainting isn’t an option that will help. Fortunately, the easiest way to brighten up a room is to tackle the floors.

Often, hardwoods can become dirty easily but are still salvageable. They need a good cleaning and refinishing. If you have painted concrete, you can also give this an update. Your first option is to repaint it with a lighter color and keep it clean. Or, for a lower maintenance option, you can install linoleum or similar material over the concrete. Just remember to keep the floor in touch with your main theme.

Move the Counters

One of the biggest problems stores face is the layout. Sometimes things are arranged in a way that cuts off sightlines and makes walking around confusing. Plus, many stores place their displays too close to the walls, which cramps up their counter attendants. If these problems sound familiar, you should consider investing in smaller counters, such as the ones Hestra offers, that can be placed in the center of your shop. That lets customers easily walk around your counters.

Start this process by setting up folding tables where you want your counters to go. Then, think about where you will place all your items. You don’t want anything important to be stashed into an unfrequented corner. You also want to avoid allowing anything to block your customers’ line of sight. Lastly, ensure nothing offputting is located at the entrance to your store. Remedying these problems can freshen up your shop’s layout, making it more attractive to customers.

Get Some Coolers Up and Running

Call your local distributor and have some coolers brought in. Have plenty of space that offers cooled items, whether it is fresh produce or something else. Many people are thrilled to see local products, such as cheeses, to snack on after shopping. When you figure out what cool products you want to offer, make sure they have enough light.

Don’t be afraid to paint your coolers, so they match your shop’s theme. Then, keep them out in the open, but don’t block your customers’ lines of sight. Also, get rid of any unnecessary racks for merchandise. At first, this may sound like a bad idea. However, having too many racks can make them get dusty and leave your inventory spread out, which can make your store appear old. Instead of relying strictly on racks, try fun ideas, like hanging merchandise on the walls. You can also try built-in options which may make your space seem more homely.

Give the Space a Makeover

Aside from these, figure out ways to make your space cosmetically appealing. The easiest things to do include figuring out ways to let more natural light in and painting the walls. Also, during your makeover, clean every surface thoroughly. Finally, if you’re changing the layout, think about how you want people to walk through your stores and place your displays accordingly. At the end of the day, make sure you highlight all of your products and that they are well lighted. By the way, lose the spinning racks because they will date your store.

Get Rid of Some Merchandise

If you want to bring in the new, get rid of the old. Even if you love something, don’t keep it in your store if it doesn’t sell. Instead, mark it down and don’t restock those items. They are simply a waste of space on your shelves.

Sometimes, it takes work to get your shop set up properly. However, taking the time to freshen up your space will help you attract new customers and keep them coming back to visit. So get started on your store’s makeover today.

5 Tips to Generate Sales for Your Dropshipping Business

StrategyDriven Marketing and Sales Article | 5 Tips to Generate Sales for Your Dropshipping Business

On the surface, running a sales-generating dropshipping business seems like a straightforward process.

Customers order and pay for your product, you pay the supplier after receiving the consumers’ payments, and the supplier handles the inventory and ships the items to the buyers.

Easy peasy, right?

Well, not quite.

With thousands of other dropshippers in the market, you’ll need the right strategies, the best dropshipping tools, and a can-do attitude for your business to beat competitors and gain massive profits.

In this guide, we’ll look at five tried and tested tips to generate sales for your dropshipping business.

1. Find the right dropshipping company for your business

A dropshipping solution or company can manage your order fulfillment logistics seamlessly.

Find ones that match your unique business needs and help you operate efficiently to ultimately grow your sales.

For instance, ecommerce solution Oberlo lets you source products from various suppliers available on AliExpress (among other platforms) and add them to your Shopify store.

You can choose the product you want to sell and import all the items’ listing information, such as the price, description, and images, in a few clicks. After importing, you can edit the product listing accordingly.

With this feature, adding products and fulfilling orders becomes efficient, allowing you to focus more on selling and increasing your profits.

Additionally, Oberlo syncs with your Shopify store, so your inventory automatically updates when your supplier changes your products’ available stocks.

For more tips on choosing a dropshipping solution, check out Neil Patel’s best dropshipping companies review.

Also, it helps to check if the dropshipping solution you want to use integrates with reliable and the best ecommerce platforms for your small business. That way, building, running, and streamlining your dropshipping business becomes so much easier.

2. Display customer ratings and reviews

Most new customers are normally skeptical of buying from you at first, especially if 15 other dropshippers sell the same items you do.

An excellent approach to build trust with your potential customers is by displaying customer testimonials, reviews, and ratings on your product pages.

Customer reviews can work like personal recommendations and show your prospects your previous customers’ positive experiences with your products, enticing shoppers to purchase.

Place a “Write a Review” section and rating option on your product pages to encourage customers to leave reviews about your products.

Display testimonials from satisfied customers on your homepage to help showcase your products’ quality and reliability.

AliExpress lets you import customer product reviews from the ecommerce platform directly to your store using the AliDropship plugin.

The plugin lets you import reviews for all products, a specific category, or for several categories at a time.

Posting positive customer reviews can increase your dropshipping business’ credibility and boost customer confidence in your products, leading to more sales.

3. Run social media ads

Know which social media platforms your target customers use and run social media ads. This helps you optimize your ad campaigns and advertising only to people who are most likely to buy your products.

Here are a few social media advertising tips:

  • Identify your objectives. Know your social media advertising goals to help you find the right social network to advertise and shape your ad campaign strategies.

For instance, if you’re selling jewelry to increase sales, run Facebook ads, and use the platform’s Life Events ad targeting parameter to target newly engaged users or those in new relationships.

  • Test your ads. Perform split tests on several ads to help you determine which ones give you the best returns on investment before casting a wider net.

This helps you optimize your social media advertising efforts and ensure you’re spending your budget on ad campaigns that have high chances of enticing your audiences to buy.

  • Design your ads for mobile. Ensure your social ad images and content adapt to different display sizes so mobile users can see your offers and promotions easily.

Failing to do so means missing out on engaging thousands of social media users on mobile and losing boatloads of sales opportunities.

While running social media cans can be relatively easy, keeping track of your campaigns on top of your other marketing efforts can be a lot of work.

One solution is to create an app to improve your internal workflows so you don’t spread yourself too thinly and wear yourself out.

Building your own app, such as a simple client portal, ensures you get the tailor fit solution that matches your exact needs.

Also, when creating your app using Azure DevOps, back up your codes and data with Backrightup.

The flexible service can automate running your backups and restoring your Azure DevOps instance, saving you time and effort from doing it manually — which can be tedious and laborious.

Doing so ensures your codes, instances, repositories, and other critical app data is secure and intact in case of server errors and malware that cause data loss.

4. Leverage videos

Using videos is one of the best ways to engage your potential customers and stand out from your competitors.

After all, videos allow you to showcase your products’ benefits and features and inform customers how to use your products properly through creative and fun content.

Here are several ways to use videos to help boost your sales:

  • Explainer videos. Use videos to highlight your products’ features and value. This helps you showcase your product’s benefits and makes it more interesting for shoppers to learn about your products.
  • Video ads. Evoke emotions through video advertisements. Video ads can require more time and effort to make, but these are excellent for telling stories, sharing scenarios that shoppers can resonate with, and presenting your products as the solution to customer pain points.
  • Video demonstrations. Create videos demonstrating the proper ways of using your products.

Your product’s technical aspects can be challenging to convey with words alone, making videos great for showing customers how to assemble a small piece of furniture or attach a certain accessory.

Video demos also help stir anticipation and excitement among your customers since they can get a glimpse of your product and get a good idea of its dimensions and functions, so they know what to expect.

Leverage videos to engage your potential customers better, build trust, and even add value to your products, and in turn, skyrocket your sales.

5. Work with a reliable supplier

Because your supplier manages product inventory and ships the items directly to your customers, you don’t get to see the actual product’s quality.

Find reliable suppliers that provide high-quality products, efficient shipping processes, and easy order tracking (among others) by following these tips.

  • Consider going through the order process yourself to ensure the product’s quality is up to the standards you expect to provide your customers.

This also allows you to test out factors, such as the ease of ordering, shipping period, and the returns process.

It also helps to use a dependable product data management software for ecommerce to stay on top of your inventory, catalogs, and other product information. This allows you to identify gaps and address issues in your product management and streamline working with your suppliers.

  • Scour online reviews and forums to see what other dropshippers and customers have to say about a specific vendor. This can help you find which suppliers to steer clear of and which ones to trust.
  • Check if the ecommerce platform provides a way to verify sellers. For instance, product finder and research tool Jungle Scout offers a database of global suppliers on Amazon.

The tool can help you source your products and validate known sellers on Amazon by checking their confirmed shipments and customer volumes.

You’ll also see the supplier’s top customers and resellers. This information can give you a good idea of the seller’s reliability.

Additionally, your suppliers’ policies should align with your dropshipping business’ to ensure you handle customer issues and returns efficiently, leading to happy customers.

Ready to boost your dropshipping sales?

It can take some elbow grease and grit to generate tons of sales for your dropshipping business, but the tips in this guide are excellent starting points to success.

Know the tools and strategies that work best for your dropshipping business, and you’ll be selling products like hotcakes and growing your profits in no time.