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How A Dedicated Marketing Strategy Can Help Your Plumbing Business

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StrategyDriven Marketing and Sales Article |Plumbing Marketing Strategy|How A Dedicated Marketing Strategy Can Help Your Plumbing BusinessEvery business can benefit from a dedicated marketing strategy. But if you’re a plumber who relies on new customers as part of your business, it’s particularly essential. Plumbers who use a dedicated marketing plan should see a huge growth in their client base. They will be able to direct more potential customers to their services and should see their business grow as a result.

This article is going to look at what a dedicated marketing strategy is, how to implement one, and what resources you need to get started.

What Is A Dedicated Marketing Strategy?

A dedicated marketing strategy is a focused marketing plan based on an in-depth understanding of your customers, an easily accessible website, and business listings. As a plumber, your customer base will differ from a company that offers a set list of products, as it depends on the nature of your customer’s plumbing emergency. However, you can still use website traffic to understand who is visiting your website, and what their age, background and even income is.

When you are trying to develop a dedicated marketing strategy, it is a good idea to enlist the help of Top Marketing Agency Inc. Dedicated plumbing marketing agencies will have a good knowledge of what your clients are looking for. They will also know how to optimize your website and business listings, to direct customers to you for their plumbing needs.

If you are going to create a dedicated marketing strategy yourself, here is some advice on how to get started.

Make Sure You Have A Website

A website is a sign of legitimacy if you want to set yourself up as a reputable business. Sites like Wix provide modular website designs you can use to set up your own website. A marketing agency or website design agency can also help you set one up. They may also charge a monthly fee to manage the site and make any updates for you in future.

The basics for your website include:

  • Your services
  • Your address
  • Your contact information
  • Your company address

As your business develops, you can also include reviews from previous customers, an About Me page with your listed qualifications, and any other additional information about your company that is useful to customers.


Have A Google Listing

Most people find plumbing services through search engines. A Google business listing with your company name, address and contact information is an essential part of the business listing. Over time, it will also become populated with positive reviews from clients, so it’s essential to keep this information up-to-date. Many people search for services near them, so having a Google business listing will help ensure that they are directed to your company.

Set Yourself Up As An Emergency Plumber

An emergency plumber is someone who comes out at short notice to help someone with an emergency. It might be to fix a burst pipe in a home, or to help a local authority with a water issue. Traditionally, emergency plumbers charge more than a scheduled service as they have to arrive within a short time frame. Advertise a number your customers can call in an emergency, and list it as one of your services.

Offer A Range Of Services

Plumbers have a range of services they can offer to customers. Think of bathroom fittings, emergency callouts, blocked pipes, heating, water tanks, and many more installations, repairs and services. Have a real think about what you’re qualified to deliver, and for those you can provide to customers, make sure these are listed on your website. The more services you can feasibly offer, the more customers you can target. When writing your website, try to think of keywords that will help those pages with their Search Engine Optimisation (SEO) ranking on Google and other search engines.

Leverage Your Good Customer Service

The better your customer service, the more likely you’ll be able to attract customers and positive reviews. Make sure that you highlight your positive reviews on your social media and website. If you do receive negative customer reviews, be sure to respond to these professionally. Future customers will be able to look at how you react to these. Try to automate sending feedback forms to customers and encourage them to leave you a positive review online.

Maintain A Social Media Presence

Social media is a great way to showcase your skills as a plumber. As an example, if you commonly fit bathroom installations, you can post pictures of completed rooms (with customer consent, of course). Consider setting up LinkedIn, Twitter and Facebook profiles as a basic starting point. You can also signpost customers to these sites to leave a review. On your social media pages, list your current business information to make it as easy for people to find you as possible.

Generate Plumbing Content

Many plumbers use their website as an opportunity to set up a blog. A blog provides value-added content for your customers, and also earmarks you as an expert. Blogs aren’t just a way to gain credibility. They can also help you rank highly on search engines for certain queries, and can even convert to website traffic if used correctly.

Register With A Building Service Or Bathroom Fitter

Many building companies use a pool of qualified contractors when they need plumbing services. If you register with them, it can help reduce the time you spend on marketing, as you will have a list of clients directed to you. The same applies to bathroom fitters – they may rely on a core pool of plumbers that they call. Register with local services as much as possible to improve your client traffic.

Conclusion

With a dedicated marketing strategy, plumbers can benefit from increased visibility. An online presence is an essential first step in growing your business. Do it yourself or use a marketing agency to help with a website, social media presence, Google business listing, and with reviews. Create content that provides value to your customers and sets you up as an expert. Finally, develop your range of services and sign up with a building service to leverage what you can offer clients.

What Should You Do If Your Business Is Spinning Its Wheels?

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StrategyDriven Managing Your Business Article |Business spinning its wheels|What Should You Do If Your Business Is Spinning Its Wheels?Feeling stagnant in life is never a pleasant emotion, but of course, this goes tenfold when it relates to the company we’re trying to build. Companies, by their very nature, are dynamic entities rather than the oiled machines we have come to regard them as. After all, companies that fail to innovate, to grow with the times and to develop a comprehensive plan for the future will often be left in the dust of history.

For this reason, the impression that your wheels have been spinning rather than leading to your destination can be a tiresome one, and even an impression that causes once-heralded professionals to feel productively and creatively drained.

However, just because some of your results have been questionable as of late, and just because you may be in need of something new to revivify your brand, it doesn’t mean you’re doomed to sit back and fade into obscurity.

There are worthwhile steps you can take. In this post, we’ll try to help you avoid catastrophising and instead focus on the hard facts, using them to boost your approach and get your engines fuelled again. With that in mind, let’s consider some of the worthwhile advice below:


Reconsider Your Values

Reconsider the values your firm may be operating on. Could now be the best time for a change? For instance; might it be that in order to keep up with others in your industry, sustainability has become the name of the game? Might it be that while other companies used the pandemic to reinvent in their online presence, you’ve been lagging behind and struggling to tap into the online market? Sometimes, reconsidering your values and how they determine your focus will enable you to see what market you’re serving, one that exists now, or one that may have been present five years ago.

Assess Your Marketing Plan

Without a comprehensive marketing plan you’ll struggle to offer a unifying narrative and that in itself could be considered a disadvantage. At a time when social media advertising is more quick-fire and easy to ignore than ever, campaigns that have some bite to them are pretty much the only ones that get noticed. So – what kind of approach would you like to take? Using this resource to determine the best advertising approach may be the optimal path to take, helping you move forward with the best aid in sight.

Feedback, Feedback, Feedback

Have you decided why your business is spinning its wheels without listening to feedback? You may only have half of the story, then. It’s good to challenge your preconceived ideals, especially if they’re not performing as well as you would have otherwise hoped. Focus groups, online surveys, and reading reviews can make a big difference. Any firm can make use of this, from hotels to companies selling software services. Speak to those who operate within the market you appeal to, and those adjacent to it. Get all sides of the story. This will help you identify flaws that you may not have considered or even thought possible before.

With this advice, you’re certain to gain some traction even after your business has been spinning its wheels for a time.

How to Create a Focused Marketing Campaign

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StrategyDriven Marketing and Sales Article |Marketing Campaign|How to Create a Focused Marketing CampaignYour marketing campaign is vital to the continued success of your business. Every business must be able to come up with an effective marketing plan to reach potential customers. Customers mean profit, and profit means a healthy cash flow that can support your business and allow it to grow and develop.

A marketing plan allows you to focus your strategy and maximize its performance. Otherwise, it’s easy for your marketing efforts to get lost and drown when compared to more effective campaigns. Here are some tips to help you to create a focused campaign.

Know Your Audience

The first and possibly most important part of developing a marketing campaign is to know who the target audience is. While it might be tempting to try to reach every potential customer out there, this can easily result in failure.

By muddying the waters in this way, you ensure that your company doesn’t stand out when compared to other, more tightly focused campaigns. Yes, you might reach more people, but they will be less interested in a general advertisement than something that is designed to specifically appeal to them.

The only way to make sure that your marketing campaign is geared towards a specific audience is to know who that audience is. Part of this should come into play when designing your brand and product. Some products naturally appeal more to some customers than others, and you should know which ones.

This is where market research comes into play. Market research allows you to interview your most likely customers and ask them what appeals to them. You can do this directly by conducting surveys, but you can also use other research methods such as data collation and analytics to figure out what kind of customer you should be targeting


Existing Customers

When coming up with a marketing plan, it would be a mistake to neglect your existing customers. Turning a one-time purchase into a repeat customer who is loyal to your brand creates a level of stability that companies desperately need.

The good news is that it’s often easier and cheaper to market to your existing customers. You’ve already won them over once and, as long as your product is good, it isn’t too difficult to encourage them to return. Sometimes it’s just a matter of reminding customers that you’re still around.

Most customers are willing to provide their email address or postal address when making a purchase. This allows you to reach them. However, it’s important to give them a reason to return. Marketing spam irritates customers and may discourage them from coming back, but providing offers is another matter entirely.

Digital Marketing

Every marketing strategy should integrate digital marketing, as it’s proven to be one of the most effective ways to reach customers. Marketing gurus like Joey Armstrong can provide detailed advice on how to keep up with the trends and to use digital marketing tools more effectively. Used well, this new avenue of marketing can breathe new life into your business.

Driving Your Business Growth by Focusing on Marketing

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StrategyDriven Marketing and Sales Article |Business Growth|Driving Your Business Growth by Focusing on MarketingWhen you think about business growth, what do you think about first? You probably think about diversification, but is this the answer, and is this the right way to think or approach business growth. When you focus on marketing, you can drive new business to your door, and you can increase your reach to both new and existing customers alike. So, when it comes to utilizing marketing for growth, what should you be focusing your time and efforts on, and of course, what should you be planning for?

Deciding What Growth You Want to Achieve

To begin with, you want to walk before you can run, and to achieve this, you have to think about what growth you want to achieve. For example, are you looking to increase your companies’ turnover by a set figure or percentage? Or, are you looking to increase how large your customer base is? What does growth look like to you, and what does it mean? When you can establish what growth you want to push for, you can then start setting goals, and targets, which you can then begin working towards.

Creating a Marketing Plan

Knowing what marketing channels and methods to use and when is crucial to your business growth. Not all marketing methods that you utilize or employ will be well received or well-valued by your target market, and this is something that you really need to take into account. Knowing what marketing your target audience/customer base responds to and knowing when to implement marketing can be challenging, but with a marketing plan, you can have the information there and written down, ready to use, and ready to implement. When creating a marketing plan, you need to focus on both short-term efforts as well as long-term efforts. Looking at marketing as an ongoing concern is the best thing you can do because it is intrinsically linked to pushing your business forward into the future.

Utilizing a Marketing Company

Trying to tackle marketing all by yourself could be foolish, and it could be a costly mistake that you cannot afford to get wrong. Looking at marketing companies and getting one on board to assist your business and your efforts are crucial. A marketing company will know what channels to use, when, and why. They will know how to drive positive growth and know which mediums are more valuable than others. Utilizing others’ expertise, knowledge, and awareness in marketing are crucial, and you can do this by getting a marketing company on board.

Having a Budget in Place

Business growth and development is going to cost you money, and it is important that you invest as and when required. Establishing a budget for your business growth and deciding what cap you want to put into place is essential. If you do not have a budget in place, then how will you know what it has cost you to achieve growth, and how do you know what it will take to sustain this business growth?

Tips for Starting a Construction Company

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StrategyDriven Starting Your Business Article |Starting a Construction Company|Tips for Starting a Construction CompanyThere will always be the need for experts who can construct new homes, office blocks, and other essential buildings around the world. While construction faces a challenge just like any other industry, it can still be a very lucrative business to get into. Therefore, if you have a background in development and construction and you have always wanted to start a business, here are a few tips on how you can establish a construction company as an entrepreneur.

Market Research and Your Business Plan

The first place you need to start is with your research. Even with years of experience under your belt, it’s important to make sure that you’re covering your bases and delving deeper into the complexities of the industry and general business management. Trying to find your new company’s place in the market is key, as you will need to have something attractive to offer clients if you’re going to start landing contracts. All of the market research you do can be used to help you develop your business plan, and you will need these to secure financial backing for your business. Therefore, make sure your plan is concise but detailed, proving that you have thought of everything.

Hiring Staff

When you have secured financial backing, you can begin to start hiring employees to help you get your business off the ground. You might choose to outsource to contractors for certain projects, but you will certainly need an in-house team to help with important administrative tasks and help you with daily operations. Consider using a recruitment agency to help you find the best candidates for the job.

Office Essentials

You’ll also need to kit out the office with all the necessities you and your team will need. Invest in quality office furniture so that your employees are comfortable throughout the day. You’ll also need computers and all the necessary software to work on projects. Autodesk design software is particularly useful for construction as it can allow you to create 3D models. Remember you will also need to provide kitchen utensils for the break room and have any electronics checked regularly for safety.

Marketing Strategies

You could have started an amazing construction company, but without the right marketing, you’ll never see your business take off. Marketing can be a challenging job, as you need to make your campaigns stand out and reach the right audience. This is why it is worth looking into hiring a marketing agency to help you, as they will have the expertise and resources to create excellent campaigns and attract clients to your business. You should also make sure that your company has professional platforms across social media to share updates and engage directly with your audience.

Get Your Finances in Order

Finally, before you start moving ahead with your construction business plans, make sure that your finances are in order. When applying for a loan, there will be a credit check that will play a part in determining whether the bank or investor will back you or not. Furthermore, it might take a while for your business to start making sizeable projects, and you need to make sure that you can cover your living expenses until you can start cashing in a pay check in case it takes a few months or a year until you can do this.

If you’re interested in starting a construction company, consider these tips as the basic places to start and build the foundations of a successful business.