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Web Design Tips for Plastic Surgeons

StrategyDriven Online Marketing and Website Development Article, Web Design Tips for Plastic SurgeonsWhen creating a website for your plastic surgery practice, your aim should be to convert your visitors into clients, but that doesn’t come on a silver platter. You have to work for it by ensuring your site is easy to navigate, loads fast, has the right content, can be found through organic searches, and reflects your brand identity.

That may seem like a lot of work, but it isn’t if you get your web design blueprint right. Read on for basic web design tips to keep in mind when creating your plastic surgery website.

Prioritize SEO

Search engines are the regulators of the internet. It is hard to find someone who gets into a website without first passing through Google or Bing. So, when designing your website, keep all the elements of search engine optimization (SEO) in mind. An SEO friendly web design will not only help boost your ranking and increase your domain authority but also complement your plastic surgery marketing plan and expedite your growth.

Simplify the navigation

This has little to do with the search engines and a lot to do with your visitors. Any effective website should be easy to navigate both for the frequent visitors and the first-timers. If a user is on your site for the first time, they are likely to leave if they can’t find the link to a webpage they are looking for. That will be one potential client lost, and if more and more visitors do it, your bounce rate will shoot, undercutting your other SEO efforts.

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Keep Things Simple

Simplicity is crucial in retaining first-time visitors to your site. A landing page crammed with visual and textual content can be confusing, and not many people may have the patience to pore over all that information. If you have an extensive service catalog or simply too much information to post, create many web pages, and optimize your navigation bar for easier content location.

Don’t forget your mobile users.

With more people using mobile devices to access the internet, there is a need to ensure your plastic surgery website is mobile-friendly. Failing to optimize your website for mobile access is one easy way to turn away the bulk of the internet without even realizing it. Ensure your site doesn’t have unnecessary elements and visuals that may not fit or load properly on the smaller smartphone screen. If that’s too much to ask, provide different URLs for your mobile visitors.

Be comprehensive and informative

Plastic surgery is a massive decision to make on the client’s part when you think about it. Most prospects don’t know what it entails and will drain you with questions on your first appointment. You can save yourself this by ensuring your website has answers to all basic questions clients may have. It should include service descriptions, financial information, pre-op and post-op information, and expectations for clients.

Endnote

Albeit relatively young, the plastic surgery industry is hyper-competitive. However, with a well-thought-out web design strategy, you can boost your web presence and pull yourself closer to the leading lights. Hopefully, the above tips give you a place to start as you look to build a highly converting website.

Don’t Get Left Behind With Poor Marketing, It’s Time To Step Up

StrategyDriven Marketing and Sales Article |Poor Marketing|Don't Get Left Behind With Poor Marketing, It's Time To Step UpTechnology is evolving rapidly and nothing is stagnant anymore. Our daily life changes, everything around us changes. So how could Marketing be stagnant? It has evolved and with the tools now available we have the greatest efficiency ever. Let’s take the things from the beginning.

What actually is Marketing?

The truth is that the word Marketing is quite misunderstood in different countries and means different things to different people. When you hear the word Marketing, you may think that it is something that only large companies and corporations use.The reality is completely different. You use Marketing every day in your business and you do not know it. Marketing is the coordinated and organized effort of a business to meet the needs of consumers by promoting its goods or services. In this way we manage to attract new customers, build relationships and gain loyal consumers. No matter how good your product or service is, without a clear Marketing Plan you will not be able to attract customers and grow your business. So Marketing is vital in a business no matter how big or small it is. It is also a basic expense of a business and not something optional that you can skip. Which is what makes lending so important and small business loans can really contribute massively. You should look at funding options available and see how they can help build your strategy.

Audience Targeting

Targeting the audience is more than accurate. We can show an advertisement for example to Women, 26 – 45 years old, who live in the area of Utah, have 1 child and are interested in sports items and have it specifically targeted to them depending on the type of advertising platform we choose. This is when SEO becomes a huge thing for businesses.

Measurable Results

We have at our disposal really valuable information and statistics. For example, we can see what users did when they saw your ad, how long they watched your video and how long they browsed your site. Which ad was most effective, which one had the most clicks and which demographic audience was most interested. And all this is just the beginning.

Effectiveness

The effectiveness of Digital Marketing is spectacular. The most important thing is not that it turns out. How can you prove, for example, how effective the billboards you put up in the city columns were? In contrast, the digital poster you promoted on Facebook will tell you how many people saw it, what they did when they saw it, how many were interesting and to which demographic and age audience they belonged. Facebook ads can be great but you should certainly look to hire an expert to ensure you’re hitting the right people.

Speed

So imagine that you want to promote an event quickly, very quickly. You want things done on the fastrack. While it will take days to create and send a brochure, a Social Media campaign can not only “run” in 24 hours but also bring results. You should never be slow with your marketing because you can be sure that other companies are nailing it and it’s time that you do too.

Business Plan Development: Know your Finances

StrategyDriven Managing Your Finances Article |Business Plan|Business Plan Development: Know your FinancesA great business plan is the foundation of every great business. It sets out what your new business will do, how you will overcome the challenges of starting up and, most important of all, how you will make money.

But your start-up business plan is all just wishful thinking until you start filling in the financial figures.

Your marketing plan and SWOT analysis are interesting – but they don’t mean a thing if you don’t have realistic figures on your bottom line. Your financial forecasts and statements make up the most essential section of your plan. You need it – not just to set the financial targets you will work to, and as a blueprint for running your business – but to secure funding from investors or lenders. They are going to want to see numbers that show your business has the ingredients to thrive and grow and that they can be repaid, with interest.

What should be in the financial section of your business plan?

Your financial projections need to include the key figures that business accounts will show. These are the profit and loss, balance sheet, and cash flow.

These will be similar to the detailed accounting statements your business will eventually generate – but with one important difference. You will need to make projections of the figures your business will achieve, rather than report on those you have.

This means that you have to take an educated guess about the future performance of your business. It may be easier to make your estimates if you have experience of running a similar business – and if you have, say so!

Keep it real

It may be tempting to be over-optimistic – but the more realistic your estimates are, the more professional you will look – and the better your chances of securing the funding you want.

Everyone wants to set up the next Google or Twitter, but not every business can enjoy exponential growth – and plans that suggest it will, can be a red flag for investors.

One way to ensure your figures are credible is to base them on an existing business that you know well, and to use the following structure:

Start with a sales forecast. Set up a spreadsheet projecting sales over the first three years. Set up different sections for different lines, with columns for every month for the first year (you might want to change to a quarterly basis for subsequent years).

Don’t just include units. Have columns for unit sales, unit costs, pricing, one that multiplies units times price to calculate sales, and one for sales costs. This allows you to demonstrate gross margin: sales revenue less sales costs. Plus it’s a useful number for comparing with different standard industry ratios.

Create an expenses budget. Differentiate between fixed costs, such as rent and payroll, and variable costs, such as advertising and delivery. Include contingencies and variations based on different sales figures.

You may have to estimate things like interest and taxes.

Develop a cash-flow statement. This shows the cash moving in and out of the business. It is important to remember when compiling your cash-flow projection to show how many of your invoices will be paid in cash, 30 days, 60 days, 90 days and so on. Some business planning software programs will help you make these projections.

Income projections. This is your profit and loss forecast for your business for the coming three years. Use the numbers that you put in the other sections. Remember:

Sales – cost of sales = gross margin

Gross margin – expenses, interest and taxes = net profit

Include assets and liabilities. Start with assets and estimate what you’ll have on hand, month by month for cash, money owed to you, inventory, and your substantial assets like land, buildings, and equipment.

Then work out your liabilities or debts – the bills for suppliers, finance and loan repayments.

The breakeven point. If your business is viable, at a certain point your revenue will exceed your costs. This is a key point for potential lenders, who want to know that they are lending to a viable enterprise.

Do you need help?

The financial section of your business plan is so important that it is worth getting help with. Your accountant may be able to provide some input, and, remember, that you may be able to find templates for businesses like yours online.

Some accounts software may have helpful modules – and some will have the ability to translate your figures into graphic form to create pie charts or bar graphs that you can use to highlight your financials, sales history, or projected income over three years. And don’t be afraid to include visuals in your business plans – they can make complicated data much easier to understand!