When creating a website for your plastic surgery practice, your aim should be to convert your visitors into clients, but that doesn’t come on a silver platter. You have to work for it by ensuring your site is easy to navigate, loads fast, has the right content, can be found through organic searches, and reflects your brand identity.
That may seem like a lot of work, but it isn’t if you get your web design blueprint right. Read on for basic web design tips to keep in mind when creating your plastic surgery website.
Search engines are the regulators of the internet. It is hard to find someone who gets into a website without first passing through Google or Bing. So, when designing your website, keep all the elements of search engine optimization (SEO) in mind. An SEO friendly web design will not only help boost your ranking and increase your domain authority but also complement your plastic surgery marketing plan and expedite your growth.
Simplify the navigation
This has little to do with the search engines and a lot to do with your visitors. Any effective website should be easy to navigate both for the frequent visitors and the first-timers. If a user is on your site for the first time, they are likely to leave if they can’t find the link to a webpage they are looking for. That will be one potential client lost, and if more and more visitors do it, your bounce rate will shoot, undercutting your other SEO efforts.
Simplicity is crucial in retaining first-time visitors to your site. A landing page crammed with visual and textual content can be confusing, and not many people may have the patience to pore over all that information. If you have an extensive service catalog or simply too much information to post, create many web pages, and optimize your navigation bar for easier content location.
Don’t forget your mobile users.
With more people using mobile devices to access the internet, there is a need to ensure your plastic surgery website is mobile-friendly. Failing to optimize your website for mobile access is one easy way to turn away the bulk of the internet without even realizing it. Ensure your site doesn’t have unnecessary elements and visuals that may not fit or load properly on the smaller smartphone screen. If that’s too much to ask, provide different URLs for your mobile visitors.
Be comprehensive and informative
Plastic surgery is a massive decision to make on the client’s part when you think about it. Most prospects don’t know what it entails and will drain you with questions on your first appointment. You can save yourself this by ensuring your website has answers to all basic questions clients may have. It should include service descriptions, financial information, pre-op and post-op information, and expectations for clients.
Albeit relatively young, the plastic surgery industry is hyper-competitive. However, with a well-thought-out web design strategy, you can boost your web presence and pull yourself closer to the leading lights. Hopefully, the above tips give you a place to start as you look to build a highly converting website.