The Benefits Of Radio Advertising

StrategyDriven Marketing and Sales Article |Radio Advertising|The Benefits Of Radio AdvertisingIf you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. With so many different things to consider, you need to ensure it is the best possible choice for you. To help you decide, here are some of the benefits of radio advertising:

You Can Concentrate On A Local Audience

One of the best things about radio advertising is that you can target your advertisements to a local audience. Whether it’s a national or a regional station, you can be sure you are reaching people that are going to be able to purchase your products or invest in your services. For more information about national and regional radio stations, you can visit this site here.

You Can Advertise On A Station Your Target Audience Will Listen To

As well as targeting the location of your advertisements, you can also reach your target audience based on the station they would listen to.

When you’re creating your customer avatar, you will have thought about the stations your target audience would like, giving you the perfect opportunity to advertise in a place you know they’ll be listening. With no option to skip adverts, you can be sure they’ll know your advertisement after just a couple of hours in the car. If you need assistance when it comes to creating your customer profile, you can visit this site here.

It Can Be Inexpensive And Effective

If you’re feeling a little sceptical, you may be wondering why is radio advertising important?

Well, if you’re looking for an inexpensive and effective way to reach new customers then this may be one of the best possible options. Whilst you will still incur a cost, in comparison to some marketing strategies it is incredibly affordable.

You Can Do It As Often As You Need

The trick with radio marketing is to create an advertisement that people will remember after hearing over and over again. Because of this, you will need to purchase a regular advertising spot. If you’re struggling when it comes to creating an advert people will remember, why not take a look at other radio ads that have been successful? Using their key traits, you can create one of your own.

It’s Easy To Get Your Message Across

Finally, when it comes to radio advertising, it is really easy to get your message across. In advertising, it is not very often you get to directly talk to your customer, so take this opportunity to say everything you have ever wanted about your product or service. Consider this to be your business’ 30-second elevator pitch.

5 Tips for Creating Effective Flyers for Your Business

StrategyDriven Marketing and Sales Article |Print Marketing| 5 Tips for Creating Effective Flyers for Your Business

Think print marketing is outdated? Think again.

A survey by FedEx confirms that you can stand out from your competitors with print marketing. They found four out of five businesses used professional printing services to excel over the competition.

What’s an effective print medium for your marketing efforts? Flyers are easy to create, they’re inexpensive, and you can get your message across. You can easily use flyers as mailers and you can distribute flyers to customers.

But if you don’t have a graphic designer on hand, designing a flyer can be tricky.

Here are 5 tips for creating effective flyers the first time around.

1. Make Sure Your Content Is Digestible

You can easily separate content into two categories: written and visual.

While visuals are compelling, they can easily clutter your flyer. In addition, too much text makes your flyer look uninteresting. Divide these content types into sections so your flyer is uniform, interesting, and informative.

For example, use small text snippets instead of large paragraphs. Have plenty of white space between visuals.

2. Tailor Your Content to Flyer Size

You don’t want to create content that’s over the flyer limit. Using images that are too big or too much text will make the flyer look messy. In addition, you shouldn’t try and squeeze as much text and visuals into the flyer size.

Work with the flyer size and only use the amount of content that will fit.

3. The Headline Is What Matters

The main aspect that will attract users to your flyers is the headline. Make sure the text is large and in the centre. Create a catchy hook that will entice the user.

For example, if you’re hosting a sale, the headline can read “huge sale this weekend” or even something catchy such as “sail into sales!”

4. Combine Digital Marketing Trends

Who said print and digital have to be separate? You can take what’s trending in the digital world and apply it to your flyers. This makes your flyers look more modern and relatable to the younger generation.

For example, infographics are a huge digital marketing trend. Create an infographic but use it on your flyer.

Other examples include memes and social media snippets.

5. Use Flyer Maker

Now that you know all of these great design tips, here’s the million dollar question — how do you actually create that flyer?
While you can use a graphic design program, amateurs will benefit from flyer creators. You can make a flyer easily and customize the flyer to fit your brand and your message.

Effective Flyers Will Bring Your Business Success

There are many ways to market your business and print marketing is still successful. Customers will receive mailers and you can distribute your flyers to customers.

But you need to ensure your marketing materials are high-quality. If you want to design flyers, these tips will ensure you design effective flyers.

Need more business advice? We offer plenty of business topics, from starting a business to creating a successful business strategy.

10 Offline Marketing Methods You’ve Probably Never Considered

StrategyDriven Marketing and Sales Article |Offline Marketing|10 Offline Marketing Methods You’ve Probably Never Considered Digital strategies dominate much of the marketing methods used today, and online forms of marketing are deemed to be the only way to get results. While this can be true in certain industries and specific target markets, there are also many effective offline marketing methods available for you to use that you have probably never considered.

The digital age means that we use the internet for most things, but successful marketing can be achieved by offline means as well. Some people assume that offline methods are now outdated and aren’t as effective as online strategies, but by being creative and carefully thinking about your methods, you can create an effective offline approach.

Offline marketing methods are sometimes more popular amongst small businesses as it allows them to promote their products and services to their local communities. However, offline marketing tactics can also be successfully used by bigger and international companies to promote what they have to offer. Here are 10 offline marketing methods you probably have never considered using before.

Branding Products

Don’t underestimate the power of the freebie. Whether it is a company branded pen or keyring, or even a hat or T-shirt that features your company’s logo, making your presence known physically is a great way to get information across to potential customers. People are visual beings, and 90 percent of the information our brain receives is based on what we see, so branding products is a great method of offline marketing.

By using companies such as CustomEnvy, you can brand nearly any product with your company logo and name, for example, phone cases, apple watch straps, and beach towels. You could give away branded products to your customers so that when they use their products around their friends, you are getting additional exposure for your business.


You will be surprised at how effective sponsorship is as a form of offline marketing, especially if you sponsor an individual or event that is well-known, either locally or nationally. Sponsorship is a great way to get your presence across to specific audiences and interact with your target market.

For example, if you sell sports clothing and products then you may think about sponsoring the local football team where your brand name is more likely to be witnessed by sports fans. Just like how a big company would want to sponsor an award ceremony or international event such as the Superbowl, for example, where the exposure is massive!

Creative Business Cards

A business card may sound like an old-fashioned form of marketing, but people still like to have a physical copy of a company’s details to hand. However, you should make sure that your business card is creative and different.

By investing in some quality and well-designed business cards you can stand out from any competitors and make sure that your brand sticks in their mind rather than anyone else. You should be sure that your business cards are clear and direct so that they reflect your company and values.

You can make individual business cards for each employee so that customers have a direct line to a member of staff if they need to contact them. This is not only more convenient for customers, but it also shows that you are a professionally run business.

Unique Packaging

Some of the biggest brands around are well-known because their packaging is different and stands out from other companies. For example, leading beauty company MAC has become well-known for their product packaging, and their black lipstick cases now stand out from any other beauty brand.

Similarly, if your product is to be sold on a shelf, then you want to make sure that it stands out from all the other items it is placed next to. It can sometimes be difficult to be noticed amongst hundreds of other products but aiming to be eye-catching is an important offline marketing technique.


Offering discounts is a great way to market your business offline as people love to think they are getting a good deal. You don’t have to offer too much of a discount, but sometimes it can be worth it just to get customers through your door initially.

For example, if your target audience is older people, you may consider offering senior discounts on certain days in order to get your product talked about. By providing specific clients with special discounts, you are increasing revenue while also making your customers feel special and privileged.


Networking is important in most professions nowadays, and offline marketing strategies are no exception. There are many different opportunities for business to network with potential customers, without being online. If you are based in a small town, then you should consider hosting networking events so that you get to meet the local people and make them aware of what it is your company does and what you have to offer them.

You may also consider setting up a local business group if one doesn’t already exist, where you become friendly and collaborate with other small businesses in your area. This is a great way to set up a small network of businesses and spread the brand identity and products of your business.

Provide Expert Advice

If you have a company in a field, then you can offer expert advice to help people and you should advertise this. While it may not directly create more revenue, it is likely to increase potential customers in the future. Offering expert advice is a great way to help others while also getting some attention to your business.

If you have a small local business, then you should consider going on a community radio station to answer listener questions while also getting some publicity for your brand. Similarly, you may consider establishing workshops to your customers to help them with any problems they may have. People are much more likely to buy/use your products if you are known for being a helpful company.

Digital Signs

A good old-fashioned sign is a great offline marketing strategy as it gets you noticed by hundreds of people every day. Billboards have been used for years, by both small and big businesses, as they have proven to be successful.

By using digital techniques and creative designs, you can develop innovative signs to make people aware of your business and get them familiar with your brand identity and logo. While billboards can sometimes be a bit pricey, they are a good way to use a marketing budget, as the exposure it gives your company can be priceless.

Attend Trade Shows

Depending on what sort of industry your business is based on, you may be able to attend trade shows to get offline attention. At a trade show, you can promote your brand and the different products you have on offer. This is a great way to interact with your target audience as all the people who are most likely to buy your product are all in one place.

You can combine a trade show strategy with the use of branding products, as offering something for free is a sure way to get people to flock to your stall. Here you could provide a goody bag to give to the trade show attendees that have your logo on the side with sweets, information leaflets, and special discounts in them to encourage future customers.

Advertise in Printed Media

Many people still look in their local newspaper for services and products that they require, so using printed media to promote your business is an effective offline marketing strategy. Similarly, you could ask your local paper to feature events you are holding as well as discounts and write-ups about what your business does.

Local print publications are still popular forms of communication and media, especially amongst communities, so it is a simple but effective way to get you valuable and needed attention. You should try to develop a good relationship between you and the media because it may come in handy in the future.

Whereas marketing has shifted to online and digital forms of promotion, there are many effective ways that you can develop your offline marketing strategy as well. While it is important that you have a strong online presence, you shouldn’t neglect your offline attempts at marketing either.

Older people tend to be more susceptible to offline marketing tactics, as they spend less time online than young people do. However, if you are advertising at local events or international occasions, then you can be sure to get exposure to a range of different people who may be interested in what you have to offer.

The key to a good marketing strategy, whether online or offline, is to spend some time considering where your target audience is most likely to see your adverts and focus your time and money on those environments. Interacting with potential customers is also important, as it will make your business stick in their mind for the future.

3 Ways To Market Your Business That Don’t Involve The Internet

StrategyDriven Marketing and Sales Article |Offline Marketing | 3 Ways To Market Your Business That Don't Involve The InternetWhen it comes to marketing your business, there are many ways to go about this. Whilst you may think that the internet is your only option (social media in particular), there are a variety of ways to make an impact offline, and you should actually cover more bases than just those on offer on the web. But what are these ways of marketing yourself, and how do you actually go about them? We’ve put together three simple ideas, for those looking to market themselves, without sending out a single Tweet. Well, maybe you can do all of these things, you know?

1. Speak at conferences and panel discussions

Whether you’ve been invited to talk at a conference of some sort, or a panel discussion, it’s definitely in the interest of your business to take up this opportunity. Not only does this give you a platform to talk to people that you may not have otherwise had the opportunity to connect with, but it also gives you a brief window period to convince people that your business would be useful to their lives. Sometimes, there is no better way to sell yourself than being in front of the people that may be interested in your services, so make the most of these opportunities. You’ll also meet other people in your field!

2. Keep business cards on you

Business cards have existed for ages, but a lot of professionals are still ensuring that they’ve got a few on them at all times. This is one of the key ways of offline marketing, so make sure that you order some professional business cards from a company that offers a good printing service. If you meet somebody at an event, or even somewhere totally unexpected, it doesn’t really look great if you just write your email down on a scrap of paper, and the person in question will forget who you are pretty quickly. Get some printed, and take a few out with you wherever you go.

3. Advertise on local radio

OK, we know what you’re thinking. Local radio? Who even listens to the radio anymore? But think about how many people commute in the mornings and evenings, and a lot of them do listen to the local channels. In fact, more people listen to the radio in the US than those who watch TV. There are many benefits of local radio ads, but one of them is that it isn’t as expensive as national radio, and it specifically targets your community. Sure, it may cost you a little more to put an ad out during busy times, but when you see the benefits that you get from this, you’ll be glad that you tried this offline method of marketing.

So, if you’re looking to market your business without using the internet, there are a variety of ways that you can do so. Some of these options include speaking at conferences, keeping business cards on you, and advertising on your local radio station. Good luck, and happy offline marketing!