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How e-commerce Helps Build your Brand

StrategyDriven Online Marketing and Website Development Article |E-Commerce |How e-commerce Helps Build your BrandBranding! A word with which everyone is familiar but do not understand its profundity. It requires a lot of effort from the business to propose the idea of branding. The outcome of successful branding is the growth of the product or service, triggered by a strategic marketing plan of the product. The main idea behind keeping your brand consistent is, however, a promise of quality which customers expect from you.

Association of the customer is the measurement of the loyalty of the customers with your product. Despite your best branding efforts, the customer must ultimately decide to continue with the product or not. You absolutely can understand with the customers’ behavior that what your customers’ expectations are and how far your product is to meet with the customers’ expectations, also known as ecommerce fulfilment.

How digital media promote business in the contemporary world

To grab on customers’ minds, marketing tactics have a peculiar position. In order to meet customers’ expectations digital, and traditional media has tremendously blasted to support the businesses. However, this decade can see the importance of digital media in advertisement and development of the product. There is nothing left in your marketing, which e-channels do not support. From promotion to selling and from launching to customers’ feedback, all the work is done using an e-commerce platform.

The advancement of the e-platform of marketing took place because the customers have switched from the real world to the virtual world. It means they have started using virtual channels to talk with their faraway relatives using their androids. You have got it! Yes, it is social media that connects people from distant places. Thus, businesses have also transformed their promotions to the social media network.

Social Media Marketing (SMM)

An important aspect of digital marketing is Social Media Marketing (SMM). SMM has been formulated observing trends of the people towards social media. When companies find their target audience on social media channels like Facebook, Twitter, YouTube, Instagram, or LinkedIn, they begin promoting their products on social media platforms.

Knowing the concern of the businesses, the social media channels have also extended their features for the advertisers. They have provided different online pages for the companies who can promote the launch or innovation of the products. Most common features of the social media embrace

  • Promotional campaigns give consistency in the campaign of the brand, which is very important for brand recognition.
  • Customers can give their feedback on social media platforms about the product. It not only helps in the promotion of the products but also complies with the enhancement of features of the product.
  • Users get aware of the features of the product. They can easily check for the positive or negative reviews about your product.
  • Your company receives feedback using the social media channel, either it is positive or negative. Loyal customers of the company give positive and negative feedback both for the product. Positive reviews enhance sales of the brand, and negative feedback provides the opportunity to the business to improve the brand.

Search Engine Optimization (SEO)

The world has seen the advancement of digital platforms from the end of the last century. The e-commerce channels are updating as Google, Yahoo, Bing, etc. have enhanced their features, which are renowned search engines. Search Engine Optimization (SEO), thus, has become another essential tool for the digital advertisement and brand development of the brands.

SEO is the ranking of a company’s product, which appears instantly in any search engine when a consumer searches for a product. SEO enhances the ranking of the company. This is the reason that companies maintain their online presence and provide benefits of reaching to the customers directly. Apart from it, SEO is maintained by the corporations to increase the website ranking so that consumer will see their brand as they search for it.

If a business wants to appear on the first page of the search engine, it should be maintaining an SEO friendly page of the company. It is very difficult to achieve high rankings on Google, Bing or Yahoo – but if the business idea is unique, then your brand visibility will increase. For instance, Amazon is a pioneer of online shopping therefore, whenever customers search to buy something online, Amazon appears on the top.

Appearing on the top search enhances your visibility to the customers. Thus, your brand gets sustained in the marketplace as you reach to more users. If your business provides online delivery of the product, your brand becomes more convenient because customers want doorstep delivery. So, it is also helpful in your brand development to give the convenience of shopping to your consumers.

Why Your Online Presence Needs Maximizing

It doesn’t matter what sort of business venture you are hoping to launch, from a restaurant to a street food van, and from a tee shirt printing company to a freelance blogger, you will need to hone your online presence. Being online and visible is vital in the twenty first century. Your main market will be the millennial. These are individuals who are keen to get online as much as possible and utilize every aspect of the web to source their news, their services and their shopping. You need to ensure that you can tap this market.

The millennial demographic will communicate with their potential market online and will be keen to source companies via reputation. Your online presence can enhance your ability to appeal to the millennial market. Take a look at how you can maximize your online presence.

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Website Development

The face of your business will be your website. While you could have an all singing and all dancing website with most impressive of flash animation, this is pointless if your navigation is cumbersome and it takes an age to get to your shop page. As a rule of thumb, you should keep things as simple as possible. Have a short and simple menu and make it easy to get to your shop page within two clicks. You need your website to be attractive, but don’t worry about this so much that you forget about functionality and ease of use.

The most important aspect of your website is its visibility. Your website could be phenomenal, but what if no one can find it? Instead, you need to consider what is it worth to rank #1 in Google? The answer is everything. Google is the number one search engine that all Internet users have on hand should they need to locate a business or have a question that needs answering. Google always has the answer. Forget Lycos and AskJeeves. Times have moved on, and Google has emerged the winner.

You need your website to be searchable. So how do you compete with your already established industry rivals? You need to harness the power of SEO. If this sounds like a whole different language to you, consider outsourcing this business function. This could be money well spent. Otherwise, you could find yourself wasting a small fortune on an AdWords campaign that is not fruitful. An off site specialist will formulate a strategy to help you achieve your aims, whether this is enhancing your following on Twitter or converting more hits to sales on one particular product. Your online presence needs to have your website at the center of everything within your digital strategy. This is the platform that will result in sales and leads.

Social Media

Your social media channels are a great way to feed traffic towards your website. Ensure that you have a Twitter feed, an Instagram page and a Facebook account. These channels will allow you to display your wares, communicate with customers, post relevant content and promote discounts and offers. All of these strategies will help to direct more traffic to your website, and will enable you to increase your following online. With more shares, you will reach a greater number of people within your niche market.

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Reputation

Being online means being at the mercy of the elements. Nearly everything online is public from the comments on your Twitter feed to the remarks under your Instagram snaps. If someone chooses to review your product or customer service, it will be visible for all to see. You cannot expect a potential customer to pay a premium for your services if you have a swathe of negative reviews. You cannot allow it to get to this point, as the first thing people will check out about your company will be the reviews.

Ensure that you under promise and over deliver. If you know that you can deliver a product in two days, state that you’ll have it on the customer’s doorstep in three. This way, you can make it appear that you’ve gone the extra mile when your customer has a pleasant surprise a little early. Add an incentive, a voucher code or a freebie, and focus on customer experience. Get this right, and the positive reviews will flow in online, resulting in a more glowing presence to show off to your demographic.

You shouldn’t forget the more traditional methods of marketing, but your online presence should be the main focus in your early years as a startup. Get this right, and your business will thrive.

How A Business Can Benefit From an Online Presence

StrategyDriven Marketing and Sales ArticleThe internet allows companies of all sizes in all industries to reach new customers, connect with new suppliers, and increase recognition. So, even some more niche businesses could benefit greatly from online advertising.

It’s time for conventional companies to look beyond traditional marketing tactics, such as newspaper ads and flyers, and start focusing on online marketing campaigns. Here are three businesses that can benefit from moving online.

1. Recycling Company

Many businesses wanting to flourish and grow must start adopting modern technologies and marketing tactics. For example, there are new technologies on the market that are simplifying tasks, which can increase onsite productivity. This can apply to the recycling trade.

An online presence can, however, be beneficial to any business, as it allows them to reach a larger audience. It can also personalize a business, which can prove you provide a valuable service to the community. Professional blogs and web content can also add value to your produce, which will make people more likely to turn to your shipping business. Also, use the internet to improve your operations by researching into the most appropriate equipment, regardless of the goods you are recycling. For example, you could take your pick from reputable suppliers online, as you could buy high-quality, affordable cardboard baling wire from Baling Wire Direct.

2. Real Estate Agents

No longer are people looking through a real estate’s windows to find their dream property. Nowadays, house hunters or property sellers want to find or promote a listing online. This allows prospective buyers to easily browse through multiple properties, so they can make an informed decision and choose their new home at their own pace. If you want to compete with more forward-thinking real estate agents, you must develop a website and social media profiles, or you’ll be forced to watch potential customers turn to your competitors.

3. Retail

The rise of e-commerce has posed a serious threat to bricks and mortar stores. Unfortunately, even the most established stores are not safe without an online presence, as more and more people are choosing to shop online. If you’re a retailer without an online store, you may lose out on sales and can witness a drop in loyal custom, as consumers will choose to shop with a more flexible, helpful, and forward-thinking brand.

To survive in the modern marketplace, you could offer an e-commerce website with a fully-optimized checkout, and informative customer service and contact information. It will allow customers to shop at any time of the day, rather than being limited to opening hours at a physical store. So, an online presence could help you to generate money 24 hours per day, seven days a week.

Conclusion

There is absolutely no reason why traditional businesses should avoid moving online. By launching a website, creating social media profiles, developing content marketing strategies, and utilizing pay per click advertising (PPC), you can connect with people not only within your local community, but across the globe. It could help you to become a leader in your industry and generate a great return on your investment.

How To Create More Revenue From Your Online Presence

StrategyDriven Entrepreneurship ArticleWhile every business owner should be aware of the need for a strong online presence, often this comes down to making the occasional Facebook post about their new product and nothing else. In the digital age, where even the youngest consumers are internet-aware, that’s simply not going to be good enough. You want your online presence to not only act as a roadmap to purchase but also to work for you in order to attract more customers and create more profits. That’s why it is essential that you look at every way possible to optimize your website, streamline your social media management, and find new ways to make your online presence work for you. There are a number of ways that you can use what you already have to increase revenue, and this handy list will help you to generate more profit.

Reach more people

The internet allows you to reach across geography and attract potential new customers from anywhere in the world. This is a huge benefit to businesses that are now able to boost global sales and source cheaper suppliers. It used to be a matter of billboards and newspaper ads, but now your advertising can be controlled in-house, and by using your market research into your customer demographic, you can literally target potential customers based on age, interests and current trends. By targeting your brand to your potential audience, you are making it far more likely that you will be able to find new customers and increase your sales figures. Keep an eye on your conversion rates and make sure that you are up to date on the latest sales tools.

Internet marketing strategy

A significant part of your marketing strategy should be focused on online platforms. Although it can be all too easy to either dismiss social media as oversaturated or even worse, put all of your eggs in the social media basket, the truth is that social media platforms are an incredibly useful tool for every business. They allow you to interact regularly with both current and potential customers, and that interaction is key. Consumers now demand interaction, and that alone can boost your company profile. You want consistent two-way communication that reflects your branding and reinforces your business in the minds of those that interact with you. It’s simply not good enough these days to post a new product and walk away. Remember, it’s called social media for a reason. So be social, and always stay on brand.

The benefits of membership sites

There are a number of key reasons why you may be considering a membership site. If you’re unsure what this means, it’s simply an area of your website (or the website in its entirety) that is only accessible to certain paying customers. A membership website can pay dividends, and for several reasons. The main benefit of a membership site is that it can reinforce loyalty to your brand that makes it far less likely that your customers will look elsewhere for your services when they need them. They have committed to your business financially, which means that they already have a vested interest in your output. It is a lot easier to than you may think, however, look for guidance on how to create a membership site. They can help in not only attracting users but keeping them too. Whether you’re offering an online course, granting early access to new products, or showcasing industry-relevant how-to guides, having a membership site can end up being a very profitable extension of your company.

Lift your Google rankings

Having a strong presence on search engine rankings can drive more customers to your site than you might think. Underestimating the importance of Google is an issue that more and more businesses are facing, so to avoid that you need to make sure that you are doing everything possible to appear on the first page of any related Google search, and the higher, the better. There a number of ways that you can boost your search engine rankings, and whether you do it via fresh and regular content updates or even through Pay Per Click advertising, a good search engine ranking will play an important part of your online marketing strategy. Don’t be afraid to invest some of your marketing budgets in SEO, and you’ll find that your rankings will grow organically.

It may seem an obvious truism, but every customer facing element of your business needs to be optimized in order to attract as many potential customers as possible and convert those visitors into sales. Failing to make use of the online presence that you have cultivated means that your business is not making the most of every revenue source.

How to Create a Professional Online Presence For Your Startup Business

The Internet has made it easier than ever for budding entrepreneurs to start a business, but the nuances of “being online” can be confusing. If you’ve recently launched a startup, the first thing you’ll want to do is create a professional online presence, so people know who you are, what you do and how to reach you. Whether or not you intend to sell your products or services online, it doesn’t matter; you still need a website and some active social media profiles for your business to grow. With this in mind, here’s how to build an online presence for your startup business in five easy steps.

Step One: Do Your Research

Before you start marketing your business online, you need to know who you’re marketing it to. Find out who your target audience is and how they use the Internet, and then you can target your efforts more successfully. You probably already know your business goals (perhaps to turn a profit or fill a gap in the market), but you also need to think about the goals of your customers. What do they want and why are you best placed to provide it?

Step Two: Create a Website

As a startup business, your first investment should be a professional-looking website. There are tools you can use to set this up for free, but if you want to make an impression and stand out in your field, it’s best to consult with a web design agency. Web design can be tricky; as well as layout and branding, you also need to consider security, mobile responsiveness and search engine optimization to help people find and use your website.

Step Three: Get Active on Social Media

To connect with a modern audience, you need to know how to use social media for your business. Refer back to your customer research to decide which platform is most likely to reach your target audience. The key here is consistency: you don’t have to be on every site, but you do need to provide communication and consistency if you want to build trust in your brand.

Step Four: Promote Your Business

Social media provides the perfect platform for promoting your business, but don’t fall into the trap of thinking it’s free or even easy. Paying for ad space and running targeted campaigns is an excellent way to drive traffic to your website and build a following. Without investing at least some time or money, you’re unlikely to make much of an impact.

Step Five: Keep Up the Good Work

Now you have a professional online presence, which will attract high-paying clients, help spread the word about your products or services and enable you to build a glowing reputation. The work doesn’t end here, however. Creating a professional website and setting up your social media accounts is just the first step in marketing your startup. You also have to maintain your online presence to keep growing your business.