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The Importance Of Packaging: What You Need To Know

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StrategyDriven Marketing and Sales Article |Packaging | The Importance Of Packaging: What You Need To KnowWith so many other elements going into creating, marketing, and selling a product, it is easy to overlook its packaging. However, it can make or break someone’s decision to buy that product for products bought in person. Likewise, for eCommerce products, the packaging can dictate whether or not a person will offer their repeat business. In short, the packaging of a product is vital; let’s take a closer look.

Protects Products

Packaging isn’t all about design. It serves a function too. First, it protects products from damage. Transporting a product can do a lot of harm. Packaging a product well ensures that you have done your best to keep it safe, and this goes a long way in encouraging consumers to trust you.

The function can add to the aesthetic, too. For example, banding your products with paper or ribbon helps protect them and provides a nice finish. To band your products properly, you need a packaging banding tool like the ones offered by Felins. Working with professionals like this help to ensure you’re getting the right service.

Keeps Consumers Informed

Most packaging also contains information. It educates customers on the purpose, uses and ingredients in the product. In fact, there are often legal obligations that dictate the content on the packaging. While you must adhere to legal requirements, you should also try to avoid overwhelming your consumers with information. Find the balance and consider the design.

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Communicates Your Brand

Branding is vital for a business, and your packaging helps to communicate your brand to consumers. By keeping the design consistent with your brand, you help to build a better brand recognition; your brand becomes more recognizable to consumers. Think about your colors, fonts and even tone of voice when it comes to designing your packaging; what can you do to identify your product as a part of your brand?

Acts as a First Impression

The way that you decide to package your products provides the first impression for your consumers whether they have bought the product in person or over the internet. It needs to be eye-catching and communicate your brand.

However, it goes beyond what it looks like. Think about the materials used, too; how will it feel in your consumer’s hands? Consumers can tell when something feels high-quality. Consumers are willing to pay a higher price when they know that they are receiving a quality product.

Environmental Impact

The materials that you use have a direct effect on the environment. A lot of consumers are trending towards brands that demonstrate more eco-friendly values. Think about the environmental impact of your packaging materials. For example, packaging your products in recyclable materials is more responsible, and it can act as a draw for consumers. Some packaging has uses beyond the products themselves; they can be reused by consumers.

Wrapping Up

The packaging of a product has far-reaching effects. It can act as a selling point for consumers in addition to protecting the products themselves. This is why it is worth putting the time, effort and money into ensuring that the packaging of your products is of a high quality.

Should You Start a Packaging Design Business?

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StrategyDriven Starting Your Business Article |Packaging Design | Should You Start a Packaging Design Business?A packaging design business helps to both improve current packaging designs, and create new ones with enhanced visual graphics. And, while the design itself is very important – after all, this is what tempts consumers to find out more about what you’re selling – it’s also vital that the packaging protects whatever’s inside it during the transportation, storage, and distribution process. Every package serves to protect the product inside it, and so it’s not a business that should be taken lightly.

If, after reading the above, you’re still interested in moving forward, keep reading for some tips that will help you start your own packaging design company.

The Skills You Need to Get Started

Packaging design businesses are ideal for creative individuals who have a good perspective for forward thinking designs that will sell. In order to be a success in this industry, you need to understand the different target markets and how certain design schemes and colors work within each of these markets. You also need to have a logical, analytical head, and understand the best types of materials for different types of product. A client selling a new range of organic juice, for example, will require a totally different form of packaging to a client selling children’s toys. If you also pay attention to the environment, and are willing to put in the hard work, you are ideally suited to this career.

How Much Money Do I Need?

In order to get started with packaging design, you’ll need between $2,000 and $10,000. Technically, they can be operated from home, although it’s wise to think about how you will grow the business as you may want to invest in a workshop quite soon after getting started. In addition to rent, you may also need to spend money on design training, employees, and equipment. Print finishing equipment can be purchased online, though do think about the type of materials you will be focusing on before making your decision. You may also want to set aside some money for tradeshows and events, as networking will be very important, especially during the early days.

How to Get Set Up

In order to start your business, you’ll need to follow a number of steps. Many of these are similar to businesses in other industries, and include:

  • Create a business plan
  • Form a legal entity
  • Register for state and federal taxes
  • Set up a business bank account
  • Hire an accountant if you need one – at the very least, invest in a cloud accounting software to keep track of your expenses
  • Obtain any state required licenses and permits
  • Get business insurance
  • Establish a brand
  • Create a web presence

It is possible to do much of the above on your own, although don’t be afraid to reach out to other professionals to help you with anything you are unsure how to do.

Starting a packaging design business isn’t easy. However, if you have the motivation and the skills, you could go far.