Tag Archive for: search engine optimization

Online shopping and businesses are thriving. Everyone is at home and needs items and services that they can buy online. Unfortunately, so too are your competitors. Trying to capture your customer base’s attention is fiercer than ever, with companies trying to offset their in-store income entirely online. To beat them, you need to diversify and focus on efforts that will help your business get to the top – the top of Google, the top of social feeds, and the top of their interest.

Hire an SEO Agency

First things first, if you want to improve where your website is located on a Google search, you will need to hire an SEO agency. There is a lot that needs to be done before you can start building your backlink profile, and all of it will help improve your SE ranking.

Audit Your Website

One of the first things that will need to be done is to improve your on-site SEO, which typically starts with an audit that looks for:

• Lost or Broken Pages
• Missing Pages
• Content
• Site Speed
• Site Security
• User Friendliness
• Website visitor analytics (for this task, you can use website visitor tracking software)

Keyword Research

Keyword research is then conducted on your behalf to make sure that you know what your customers are searching for and what words they are using. You can then update your content and invest in better PPC campaigns.

Update Content

SEO optimized content is well-written, intended to entice your customers with punchy language and a compelling message. It is also designed to appeal to search algorithms that search through your site. On top of content updates, a new schema will be created to make it easier for these algorithms to understand your site and parse through it faster.

Offsite Link Building

Once on-site is optimized, it will be time to move offsite. White hat link building today looks like guest posts, where quality content in your niche will be added to other blogs and websites in your industry. It helps improve your organic reach and your SE ranking.

What You Can Do to Further Your SEO Campaign

SEO agencies can help improve the searchability and user appeal of your website, social media, and backlink profile. While they are working hard there, you will want to invest in:

PPC Marketing

PPC marketing will help you see results immediately, and you already have everything ready to go with your SEO efforts:

1. A great site
2. Keyword research

It is essential to know which keywords to invest in, however. Keywords can usually be organized based on buyer steps. At the very beginning of the buying process, customers are still researching what they want and are looking for. These keywords are often valued, and typically more expensive. If your goal is to gain a level of authority, then they are worthwhile to pay for, but if you want to boost sales, then paying for niche keywords or specific keywords should be your focus. As a bonus, these keywords are often cheaper.

Social Media Marketing

Finally, there is social media. You can pay for social media ads, but if you want to grow your business and customer loyalty, you will want to focus on good old engagement with the hope that users organically share and talk about your business on their own channels. This takes time, so start now and don’t cut corners – you need to be a real person when interacting with your customers.

If you have been doing Search Engine Optimization for your business website, you will probably understand the importance of backlinks. Do you want more traffic for your site? Do you want it to reach the top of the search rankings and sustain your position as well? Does your business reputation and customer trust matter the most? Well, you are not alone, because this is something that every business owner wants to do. And when it comes to achieving these goals, paying attention to your site’s backlinks is the key.

First things first, you need to earn (rather than buy or exchange) backlinks while following the best practices put down by Google. Relevance and authority of the source sites are equally important. But there is much more that you need to do than just sharpening your link building strategy. You also need to keep a constant vigil on every single backlink you build so that you retain the ones that are good and disavow the bad ones. Let us unveil the reasons why link monitoring is important and why you need to keep an eye on them constantly.

Reason #1: They are crucial for SEO

Over the years, it has been proved that backlinks are and will continue to be one of the most important ranking factors in Google’s algorithm. If you want your site to reach the top of the search rankings, a healthy link profile is something you cannot afford to ignore. High quality and niche-relevant backlinks have the potential to get you to the top and fetch more traffic, which can yield more conversions for your business. Obviously, you will need to monitor them on a consistent basis so that you can be sure about having ones that add strength to your profile. At the same time, you must keep an eye on the new opportunities to earn quality backlinks that will help you get better results in the long run.

Reason #2: They can boost (or hurt) your reputation

Another reason why link monitoring becomes essential is that they have the potential to make or break your reputation. On one hand, backlinks from authoritative sources add credibility to your brand because a niche leader apparently endorses you by linking with your site. Conversely, the ones coming from illegitimate sources can cause extensive damage to your reputation. The worst ones can come from sources such as irrelevant sites, adult or gambling websites, and sites that don’t have a great reputation themselves. Not keeping an eye on your existing and new links can land you in deep trouble if there are some that happen to come from such sources.

Reason #3: They can bring Google penalties

Besides damaging your reputation, bad links can get your website penalized as well. This is something alarming because a Google penalty can push your site down the search rankings. This is the last thing you would want to happen because the site you may never be able to recover. Investing in software that helps with backlink building definitely makes sense as it lets you be selective about the ones you build. At the same time, you can also leverage a solution that tracks and monitors the existing ones constantly so that you can disavow the bad ones before they do any damage. This approach can cut down the risk of penalties to a considerable extent and save your ranking and reputation in the long run.

Reason #4: They give you the exposure you need

A constant track of your backlinks is a good approach because it enables you to ensure visibility to the right audience. Quality links come from niche-relevant sources that are bound to give you the exposure you need. At the same time, the ones that are authoritative as well pack all the punch for your site because they have a wide set of followers. Such backlinks are as good as brand endorsements that are capable of extending your website’s reach significantly. Once again, monitoring your links helps you stick with the sources that matter when it comes to getting you the right kind of exposure.

Reason #5: They protect your site from negative SEO

The business landscape is highly competitive and your rivals may do everything possible to push your website down the search rankings. They may even resort to sloppy and unethical practices such as spamming your website just to tarnish its reputation. A constant vigil on your backlinks helps you identify such harmful moves so that you can protect it from negative SEO. Even if your site does fall prey to such practices, you can immediately disavow the backlinks created with the purpose of bringing a penalty for your site. A monitoring tool, for example, can get you instant alerts when your site earns new backlinks.

Reason #6: They help you see reviews and complaints

Monitoring backlinks is a smart approach if you want to go above and beyond for improving your business. By keeping a track of the new ones, you can come to know when someone posts a review or complaint about your business. Both positive and negative reviews can be leveraged as business opportunities. While you can propagate a positive one to enhance your business reputation, the negative reviews give you an idea about the areas where you can improve. Making conscious efforts to address the complaints indicates how serious you are about customer satisfaction. This mindset can actually strengthen your relationships with even the unhappy customers in the long run.

Undoubtedly, backlinks are crucial for any business and they deserve all the attention you can give. Constant monitoring, therefore, is something you must absolutely do. Since the number of links for your website is bound to increase with time, you cannot expect to keep track of them manually. Fortunately, you can use a reliable backlink management software solution to stay ahead all the time. Besides just monitoring the links consistently, you should also take the requisite action so that you can keep up the reputation of your business in the competitive scenario.