How You Can Stand a Chance Against Your Big Brand Competitors

StrategyDriven Entrepreneurship Article |Competitors|How You Can Stand a Chance Against Your Big Brand CompetitorsEntering the fray of the business world with your own name and plans can be a thrilling decision to make, especially when you feel like the service or product that you’re providing is something that you are genuinely proud of and excited to show people. The downside of this excitement is the inevitable anxiety that you may feel upon being faced with the reality of the market already being dominated by large, established brand names that you fear your potential customers will stick by no matter what you do to try and convince them otherwise.

While this is an understandable fear, it’s important to recognize the possible options you have as far as standing up to your competition. Having a quality service to offer is important, but it’s hard to draw in crowds of people just from that alone, unfortunately. You’ll need to make decisions to put yourself in the best possible position to be a cut above the rest. When you’re in the early days of your business, the decisions you make are important, and it’s good to know what you can do that will potentially save you a headache, and some money, further down the road.

Save Money in Key Areas

As well as using cost-effective platforms to market your services, for example, you might be looking for other ways that you can save money. After all, making such decisions can give your business every advantage it needs to survive in this competitive environment. Unfortunately, spending money is a reality of the trade and something that you’ll need to do a lot of the time if you hope to make any money back. The important thing, therefore, is learning where to cut costs. For example, you can compare your energy supplier to other options at and potentially find a cheaper alternative that can save you money on one of the business essentials, money that you can then spend elsewhere.

Find Your Target Audience

You are no doubt aware of how important marketing is to a business. That should come as no surprise to you. You’re likely already in the midst of making several marketing pushes that will hopefully take your business to more widespread knowledge. That being said, it can be difficult to know what form of marketing will be most effective for you. What can be important is finding your target audience and then working out (via research) what method is known to appeal most to that crowd, meaning you can then focus your efforts and save both time and money to hopefully yield more effective results.

One route that you might be interested in exploring if time and money are of concern to you is to take the well-traveled road of social media marketing, putting you on a cost-effective platform that gives you an easy connection to your potential customers. Social media marketing also has the distinct advantage of allowing your audience to open a dialogue with you, building up a sense of identity for your business and a relationship between the customer and company.

Top Tips for Niche Marketing

StrategyDriven Marketing and Sales Article |Niche Marketing|Top Tips for Niche MarketingIt is the 21st century, and because of that, most people have the option to start up a business in literally no time at all. With societal rules changing by the second and laws falling shortly behind, this has already opened a whole new world for business. It is a special time, where those who have a deep passion for something specific can come together and find others who are also into the very same specific thing and turn it into something beautiful.

That said, general marketing is just not prepared for the variety of businesses, personalities, and changes that are being made by the second, and will often appear outdated for such a new concept — which is where niche marketing comes in.

This piece will discuss some top tips for niche marketing, perfect for those who have a very specific business and customer base.

Find Strengths and Weaknesses in the Niche

Like all brilliant ideas, the cons also must be considered when it comes to taking a leap into the business world.

The idea might already be firmly planted, but it is important to analyze the niche market idea to find its strengths — and how to capitalize on them — and weaknesses, to strengthen them. This is the best base from which a niche idea can flourish.

It is also important to do this for the business too, to see how it all stacks up.

Conduct Industry Research

There will be a very high probability that whatever the idea is, somebody else out there has already done it. But that is not a bad thing! In fact, there is plenty of room for many businesses in the same sector to thrive. However, conducting research will help give those in businesses a better idea of who might want to use, buy, or rent a product.

For example, varying states have changed laws regarding marijuana, which means plenty of businesses are now popping up to start a new venture in relation to this. But there is a big difference between a consumer to business relationship and a business to business relationship, and it is crucial to work out who the target audience is, and in what areas might services be required. PDX Gold have set up in a niche market offering extraction services, whereas another company might offer growing services.

Solve Customers Problems

Who better to solve customer’s problems than a company who whole-heartedly specializes in a product, service, or industry? Find gaps where similar products may not be filling a need for the target audience or work to upgrading or changing a service that eliminates customer’s problems from other services to really stand out. Showing that a business really listens to its customers and acts on it can be a brilliant ally to a brand’s reputation.

Think About What Marketing Will Benefit the Business

It is easy to tell a business to ‘get on Facebook’, but depending on what the business specializes in, that might not be helpful at all. Look at competitors and see how they approach marketing; see what is working and what is not, and do not be afraid to think outside the box. Whatever route a business goes down, make sure it is cost-effective and that the strategy engages the target audience.

4 Ways to Grab Consumer Attention

StrategyDriven Online Marketing and Website Development Article |Capture Audience Attention|4 Ways to Grab Consumer AttentionBusinesses have a tough job on their hands when it comes to marketing and connecting with their desired audience. Research has discovered that a consumer’s brain can only process a certain amount of information before they lose concentration. Information is readily available and can be sourced by their fingertips whenever they choose. As a result, businesses are finding it tougher to engage their audiences with the vast amount of competition they’re up against.

If you’re a business owner, it’s essential you know how to capture your audience’s attention to enhance the success of your business. Here are 4 tips to keep in mind:

Avoid Prominent Branding

While the whole point of marketing is to get your brand message across, consumers don’t like to be bombarded or forced into taking action. Usually, their natural reaction is to hold back if they believe they’re being pushed to make a purchase. Within your content, take an understated approach and refrain from relying on the hard sell, which is a clever marketing technique known as ‘brand pulsing’. With this in mind, create an entertaining story around your brand and if you feel the need to incorporate your logo, ensure you keep it small and subtle to prevent distraction.

Find Out Who Your Audience Is

It’s extremely difficult to create a marketing pitch without understanding who your target market is. In order to find the right customers for your brand, you’ll need to carry out research as to who you should be targeting, based on their specific interests and needs. Some useful techniques include using Google Analytics, creating user surveys and connecting with followers on social media.

Use Video Advertising

Video advertising is becoming one of the hottest trends in marketing and boosts your chance of securing consumers by 35%. According to a study, 4 billion videos are being watched on YouTube every single day, so if you aren’t using video as part of your marketing strategy, you’re missing a trick.

Amazon and eBay are two of the world’s largest brands that have jumped on the bandwagon and have started using video advertisements to catch their audience’s attention. If you haven’t got the relevant experience to make a world-class video advertisement for your brand, it may be worth hiring a professional video production company such as Motion Giraffx to create either a 2D or 3D piece of video content to grab your audience’s attention.

Create Customer Connections

Whether you’re conducting marketing online or face-to-face, people favor businesses that take a humanized approach when connecting with their customer and clients.

Encourage your employees to have friendly conversations with your consumers, with the intention of forming a close professional connection. In doing so, you’ll help promote brand loyalty for the long term and hopefully encourage potential consumers to spread the word via word-of-mouth to their own contacts.

Your products and services have been created to satisfy a need, so play on this factor when chatting with your consumers. Express your understanding of their annoyances and how your product or service is the solution they’ve been looking for.

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