How to Protect Your Professional Edge

Not only do we have access to countless types of media and information created by others, we are now able to record, organize, and recall our own personal information in more ways than ever before possible. If you can’t remember where you parked your car, it’s not a problem. Just click the fob on your keychain and listen for that telltale beep. If you lose your iPhone or iPad, again, it’s not a problem. You can use the Find My iPhone/iPad app, assuming you originally enabled your device, of course. If you’re not quite sure how to get somewhere, just plug in the address in your car’s Navigation system, or you could even use a Navigation app on your smartphone. If you forget where you saved that picture from your last vacation, or worse, a legal document that you now desperately need, don’t panic. With online storage like iCloud® or Dropbox®, you can access files anywhere. The examples are numerous, but they all point to the fact that technology is an ever-present part of our lives, saving us time, effort, and even memory.

The Risks and Rewards
Along with the perks I mentioned, there are a few pitfalls. Having access to these tools has negatively affected our ability to actually remember the little things. And of course, there are more things to remember than ever before. Do you know 10 telephone numbers? Okay, ten might have been pushing it. How about five? Yeah, me neither. If we can’t remember five phone numbers, what leads us to believe that we are capable of remembering the essential details of our business relationships?

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About the Author

CRM pioneer Mike Muhney, the co-creator of ACT! software, is CEO of mobile relationship management purveyor vipOrbit – the first relationship-centric contact manager solution enabling mobile business professionals to manage their contacts, calendar and client/customer interactions across Mac, iPhone and iPad platforms. He may be reached at www.VIPOrbit.com.