Selling is not a ‘common’ practice.

Selling is not a ‘common’ practice. It is NOT easy. There are so many people who believe anyone can sell anything and really believe that if you can ‘schmooze’, drink the ‘booze,’ and work the room, you can sell. That is so far from the truth and anyone who has made a lot of money in sales will be able to give you consistent guidelines as to how they achieved their success. So let’s take a simple but serious look at these guidelines to success in selling.

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About the Author

Cindy NovotnyCindy Novotny has been branded a “Radical Mentor” by thousands of executives around the world for her straight forward, no nonsense approach to leadership. She began her company, Master Connection Associates, in 1989. MCA is a premiere international consulting and training organization that specializes in service delivery, sales and leadership performance. MCA’s work contributed to client success including The Ritz-Carlton Hotel Company earning an unprecedented two Malcolm Baldrige National Quality Awards. For more information, visit Cindy’s website at

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