Four Risks to Avoid During B2B Web Development

StrategyDriven Marketing and Sales Article

A basic tip provided by start-up technicians, expert technology specialists, self-help experts, and network experts on how to start an online business is: “Be Effective.”

Start-ups in e-commerce do their best, often taking part in courses tagged “Start-up 101” that are being promoted as the “easiest”, “fastest” and “best”, and they all seem to disappear in one or two years for reasons unknown. The people who have created new e-commerce enterprises ask the same questions raised by slick and motivational articles about success, instead of clarifying their vision. Unfortunately, none of these resources contains a single piece of advice on how to avoid at the typical errors synonymous with web development during the creation of platforms.

Our company is not just a web development agency; we are the technology partners of several start-ups. Our focus is on quick launch, and long-term projects have also become our priority. Our company is not only interested in the development hours paid by the project owner, but also in the success of a project, the development of additional features, maintenance capacity, and scalability.

Without further ado, we will talk about the main risks involved in web development:

Risk No 1: Contractor’s Experience

Most decision makers try to find an experienced web development company with skills that align with the planned project. If all companies were the same, there would be no single company or proposal that matches the needs of a specific project.

Solution: Look for a web development contractor with extensive expertise. Brendan Wilde of believes that it demonstrates the contractor’s ability to implement different business models and bring the experience of other business areas to the benefit of the system. ‘A contractor with limited experience can be a star in a specific field but cannot always see the system in a broader sense’, Wilde added.

Risk No 2: Shortcuts

Some decision makers believe that if they find a contractor with the same experience in implementing the same type of project, then there’s no use to invest in research, analysis, lists of features, prototypes, etc. This may seem reasonable for small business websites or blogs, but when it comes to B2B systems and e-commerce platforms, these errors could lead to huge losses.

Solution: Take your time. Analyse the functionalities and their means of implementation, plot production, create prototypes and align the system’s professional outlook with marketing experts before coding. This will save costs on redesign, or solve technical bottlenecks created by lack of planning. This phase requires between 2% to 7% of the project budget, but saves a large amount of funds for long-term projects. Since start-ups are high-risk on their own, we suggest you avoid all possible dangers whenever you can.

Risk No 3: Length of the Project

This risk also relates to the cost of the project. The trick is to combine the financing model and the development calendar. In a linear process, different experts participate in various parts of the project, passing the baton to the next phase and to the team of experts. This approach may be suitable for small projects, but for large platforms it can ruin the whole idea. This is because the project could be obsolete before you even launch it.

Solution: Look for web development agencies aware of this risk. We have seen a huge positive impact when involving all types of experts in every phase of the project. This workflow ensures a faster transition of expertise among project team members at every stage of development, reduces repetitions and over-clarification, saves development costs in general, and shortens the development cycle.

Risk No 4: Linear Development

As per practical implementation, consider linear workflow as an example. The customer decides to create a B2B web platform from scratch. In a linear workflow, the first two months would be devoted to engineering requirements, creating feature lists and creating prototypes. The following two months will be dedicated to the correction of the prototype with the designers, the outlook design, the correction of the design (because the customer takes on a marketing agency for the purpose of the project) and the fine-tuning of the design. Development will begin in the fifth month simply because the corrections made in the second phase would return to the previous phase and would be used again in the second phase. This process is long, boring, complicated and risky in a competitive environment.

Solution: Try to reduce these repetitions, since the amount of work done by the requisite engineers in two weeks is enough to start working on prototypes, present the marketing agency with results, demonstrate the concept, and implement the changes and subsequently adapt to the market.

In this way, the client can start receiving comments from project experts in four weeks instead of four months. In addition, several specialists work at the same time: the developers are involved in the requirements analysis phase to discuss the performance of features and in the prototype phase to share their vision of coding design with the highest engagement ratio during the phase of development. The participation of designers is at the highest during the design phase, but also influences prototyping because they share their UI/UX experience and continue to support developers during the development phase.

With projects created in two weeks, you can start the development phase faster, using good WordPress plugins. Since the start of the design work is two weeks after design requirements, one month of preparation in this model is sufficient to initiate the development of back-end and front-end, and align the design or functionality with the recommendation from the marketing agency.

Think big, ask relevant questions, act quickly and pay attention to the details of hidden importance. These can ruin the entire project or bring it to the highest peak of business.


The team of web developers over at ALT Agency believe that with any web development project the key to success comes down to project management.

When projects aren’t planned correctly from the start they tend to fall apart mid project and leave to unexpected delays and often increased costs for clients.

By sitting down as a team and planning correctly and using tools such as Trello and Invision it allows for a much clearer outcome and with through planning with all requirements and elements of a development broken down it’s easy to identify issues before they arise.

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