Video content became the most popular way of conveying a message on the internet. Users in the US watch over 180 million hours of video content every day, making it the perfect method of spreading the word about your business.
Videos have the power to help transform some areas of your business and help you communicate with customers through content to improve sales, solve problems, and build trust. Keep reading, and we’ll explain how an enterprise video platform can help you grow your business.
What Exactly Is an Enterprise Video Content System?
When put in simple terms, an enterprise video content system is a centralized management system that allows you to manage and deliver online video content. While it might seem simple, it’s a complicated and handy tool for growing a business.
For example, such a system allows you to access files stored across multiple platforms such as Dropbox, Box, Google Drive, and so on. It takes away all traditional restrictions such as file size and type of video and allows you to quickly set up your videos from a single management platform.
Why Using YouTube Isn’t the Best Choice
Sure, you might think that all you need to do to set up a working video platform for your business is to open a private YouTube account used for that specific purpose. YouTube does have some marketing value, but it’s not very good for managing internal video content. Apart from posing another security threat for your entire enterprise, YouTube is followed by other issues you should be aware of.
1. Loss of proprietary content
YouTube has its own policies that keep changing over time. That means that a video you posted according to the rules at the time might become unsuitable according to the current rules. If that’s the case, YouTube will simply delete those videos or the entire channel.
In other words, you’re not in control of your videos – YouTube is. If the platform simply sees your posted video unfit because of whatever reason, they will delete it completely, and you will lose all of the hard work you’ve put into creating those videos.
2. No control over related videos
YouTube comes with its own recommendation tool that pretty much decides what content your videos should be paired with. While that might not be a problem for some type of businesses, it can create a massive issue for your company.
There’s simply no way you can know with which videos your content will be paired with. It can be paired directly with your competitors or with completely irrelevant information that ruins your lead generation.
An enterprise video management system, on the other hand, gives you complete control over your content. It also features advanced security protocols such as restricted access and advanced encryption, allowing you to control who sees the content and who doesn’t.
Other Benefits of Using an Enterprise Video Content Management System
The most basic role of such a system is to provide you with a single platform you can use to save videos on and individually choose who can access each video. However, most advanced solutions, such as VidYard, will give you more advanced features you can use to your benefit. Here are some of those features:
1. Support for large files and high definition videos
Video files can be immense, depending on their video resolution. A minute of a 4K video is often much larger than what most free platforms support. Using your own system, you can upload videos of any size and format, and all of them are saved to a single library for easy access.
2. Built-in video creation tools
A high-quality enterprise video content management system comes with a set of video creation tools designed to make the entire process as simple as possible. You won’t have to spend days and even weeks putting a video together anymore. With built-in recording tools and other features, you’ll be able to record and share videos directly from the manager. That will save you a lot of time and money in the process.
3. Automatic transcription and closed-captioning
Every video should have a transcription to make sure that everyone who sees it understands every single word, even if they are deaf. Advanced video management systems have a built-in feature that processes speech and turns it into text automatically. Again, saving you time and money in the process.
4. Advanced search
Since most advanced enterprise video management systems offer the speech to text feature, you can use it to quickly find the videos you want simply by saying important keywords out loud. A single phrase or sentence is enough to pinpoint the video you want to access.
5. Mobile optimization
Most legacy systems don’t allow access using other devices or software because of the specific formats they use. A management system will allow all of your team members and potential customers to access any content using any device. They can access your video library 24/7, enabling you to spread the word about your business more effectively.
The Bottom Line
Video content is the most effective marketing method used by businesses to generate leads and spread the word about their offers. They will become even more important in the near future, which is why investing in an enterprise video content system is definitely a good idea.
You will get unlimited control over all your video content, and you won’t have to worry about potential security risks or losing your content due to changing rules on third-party platforms.
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