The Most Effective Ways To Improve Conversions
Website conversion rates average around 2%. For every 100 visitors that find their way to your website, you can expect to get only two customers. This is actually is a pretty good conversion rate, even though it sounds low. A lot of sites have a conversion rate of only 0.1%, so they need 1000 site visitors to get one customer.
You can improve conversions with a reliable site with AWS powered WordPress, and these tricks to get more customers with your existing traffic.
Add A Pop-Up
Conversion rates have a higher conversion rate than a standard website. If you get it right, you can get a conversion rate of almost 10%. Making just this one change can really improve your conversion rate. It works on almost any kind of website, no matter your industry.
To improve your conversion rate with pop-ups:
- Try several offers, such as as premium content, different products, PDFs, and other free content, until you find something that works for you
- Put a thirty-second delay on your pop-up to prevent it from being annoying
- Make sure the pop-up is easy to close
- Set a cookie to make sure the pop-up only appears once for each use, so stop people getting sick of it
These tricks can give you a real boost in conversion and keep your complaints low at the same. You won’t annoy anyone with your pop-ups, and can still get the benefit.
Remove Unnecessary Form Fields
Have you ever started filling out a form on a website, and ended up giving up because they are just so many required fields?
Too much to fill in is a fast and effective way to completely kill your conversion rate. Take out any form fields that you don’t need, leaving only the ones that are actually needed to accomplish your goal.
For each form field you can take out, the higher your sign-ups will go. Of course, you can take this too far, so be careful. If your sales team doesn’t get all the information from the lead that they need in order to properly follow up, you might get a lot of sign-ups but won’t be able to improve your close rate. Find the right balance between getting all the relevant information while keeping required fields to a minimum. Make sure that every field plays an important part. If it doesn’t, take it out.
Add Testimonials, Reviews, And Logos
Nobody wants to be the first person to try out a product or a service. You can give them a sense of confidence in your offering by providing testimonials and reviews from past satisfied customers.
Social proof, such as testimonials, helps to put consumers’ minds at ease. Put customer reviews prominently on your site to improve your conversion rate significantly. You can see a huge uptick just by doing this.
Add logos of any big brands you work with or memberships you have to showcase how trustworthy and reliable you are to encourage new customers.
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