Here are Some of the Biggest Reasons why your Start-up Could Fail

StrategyDriven Starting Your Business Article |Start-up|Here are Some of the Biggest Reasons why your Start-up Could FailA lot of entrepreneurs often get swept up with their own ideas and they forget about some of the most common mistakes out there. If you are going to be going out on your own, then you may find that you underestimate the main mistakes that most people make. If you do this then you may find that you experience serious cash flow issues later down the line. This is the last thing that you need, but if you educate yourself now, then you may be able to come out on top.

You Don’t Start with the End in Mind

Entrepreneurs often start out with optimism and excitement. They think that they will do whatever is in their power to succeed, but at the end of the day, they don’t think about the future. You need to take the time to plan out your values, your mission and your vision. You also need to think about how your service is going to differ from the rest as this will help you to maintain your focus and your overall effectiveness. If you adopt a bigger picture approach right from the get-go, then this will help you to ask some tough questions now rather than later and this will give you a roadmap when things get tough.

You Don’t Research your Competition

Although this may seem somewhat counterintuitive, at the end of the day, you do want competition. You don’t want so much that the market becomes saturated, but you do want enough that you are able to keep on pushing forward and improving your services overall. Competitors validate the market for you and if there aren’t any, then you need to ask yourself a few key questions. You need to ask yourself if the problem that you are trying to solve is actually there, or if the problem is widespread enough to actually warrant a business being created.

You Fall in Love with a Difficult Idea

Founders of a company often fall in love with their ideas and they don’t do the hard work that is required to find out who else actually loves what they are selling. Sure, you need to be passionate about your company but if you are far too emotionally involved or invested, then you may find that you end up missing the mark. This is the last thing that you need, so make sure that your customers love what you are doing as much as you do.

You Don’t Evolve

You have to stay objective and you also need to make sure that you read the market as well. Never be afraid to change things up if you find that your original idea is not taking off as well as you had hoped. Instead, respond to what the market is asking from you as opposed to what you want to offer. YouTube started out as a dating website, but the founders soon came to the conclusion that the market didn’t want to see dating videos. They simply wanted the option of being able to upload their own videos whenever they wanted and now the rest is history.

You Don’t Seek Legal Protection

Start-up founders have to make sure that they make a special effort to try and prioritise any legal procedures. When you start a business with a college friend, you may well have written your plan on the back of a napkin and then sealed the deal with a “cheers” or a clink of a glass. This is great, and this is often how the best ideas are formed. The problem is that people are often so excited about getting their business up and running that they forget to do important things, which can include founders’ agreements or even early employee arrangements. If you do not address these steps at the beginning, then you may find that they come and bite you later down the line. Sometimes, it won’t be until years later when you feel the impact but at the end of the day, you have to make sure that you do everything you can to try and avoid this.

Not Raising Enough Capital

Entrepreneurs often think that they need to raise enough money, before they start their business. Ultimately it comes down to the fact that you are better off earning money on a much smaller scale if possible. At the end of the day, there is always a way for you to validate your concept on a small scale whether it’s by having a digital campaign or investing in Kickstarter. Until you have 100 users who are passionate about your company, you are truly not ready to grow. When you have been able to prove that there is some degree of market demand for your product, only then will investors see your company as being valuable and it is at this moment when you can begin to raise some serious money. If you want some help with raising capital, then make sure that you check out this capital raise toolbox so you can find out more.

If you are sure that your start-up is doomed to fail but you feel as though your idea is solid, then it may be worth trying to hire a mentor. When you do this, you can count on them to give you all of the advice you need to feel confident in your idea and you can also trust in them to help you to avoid some of the many mistakes that many people make when beginning their business too. Other options include freelancing and gaining as much experience in the industry as you can before you go ahead with your full idea. The great thing about doing this is that you can then push the boundaries to your career, and you can also network with others too. Any contacts you make can then be taken with you when you go to start your own company as well so make sure that you keep this in mind as it may end up serving you well.

5 Tasks Your Startup Business Should Outsource

StrategyDriven Starting Your Business Article |Outsource|5 Tasks Your Startup Business Should OutsourceFirstly, if you have decided to launch your own business, congratulations. Being an entrepreneur is a rewarding and exciting way to earn a living, but the early days are certainly the hardest.

When starting a business from scratch, it is important to understand the advantages of outsourcing certain tasks and operations, but far too many entrepreneurs try to do it all. Of course, it is natural to want to maintain control of your venture in the early days and keep overheads to a minimum. But while entrepreneurs are busy with the administration, strategy, payroll, and technical aspects of daily operations, they do not focus on growth. This guide outlines not only why startups should outsource but also the five tasks that are most commonly outsourced.

Why startups should outsource

There are several reasons for startup businesses to outsource tasks, but here are some of the most compelling.

  • You can benefit from expert advice and talent from all over the world. Many companies offer their services virtually, which means that you are not restricted to only working with people in your local area.
  • By outsourcing tasks that you are not experienced in or which are time-consuming, you can free up more time to do what you do best and focus on growing your business. This should result in greater efficiency and therefore reduced overheads.
  • Outsourcing simple but laborious tasks will enable you to focus on the tasks which require a more personalized approach giving you greater control over your business.
  • Outsourcing can save you money as you will not have the expense of hiring employees or need to divert internal resources.
  • In conclusion, outsourcing can enable a business to grow at a much faster rate.

If you are almost convinced that outsourcing could help your business to grow but are not sure where to begin, here are five tasks that you might consider outsourcing.

1. IT infrastructure and support

Unless you are starting an IT business, it is unlikely that you will have much expertise when it comes to setting up a secure and intuitive computer network. Once you are set up, you will also need adequate security, which is monitored and updated regularly. It is also wise to have access to a local IT support company so that should you run into an IT issue, you will be able to call on an expert to get back up and running as soon as possible.

2. Social media

Social media is one of the most powerful marketing tools a startup business can use. Setting up accounts and publishing content is free, and advertising on social media platforms is flexible and relatively low cost. However, to make social media marketing a success, you need to invest a lot of time and creativity to create content and build up an audience. Luckily, social media is a task that can be easily outsourced to someone with experience in building a following on social media. The person or company you use can create and schedule posts and spend time interacting with followers.

3. Website design and development

Every business in all sectors should have their own website, whether planning to sell products online or not. With the exception of website design startups, most businesses will need help when setting up their website. Designing and developing a website that is not only functional but also easy to navigate, quick to load, attractive to look at, and optimized for search engines is a complex task best left to the professionals.

4. Customer support

While businesses should always be in touch with their customers, the administration involved in monitoring and responding to every query and reading feedback can be arduous. This is particularly true if most of the queries you receive are on the same topic. To avoid having to hire a full-time customer service representative, you can outsource customer support. The person or company can monitor all your customer feedback and correspondence. Armed with the relevant information to respond to frequently asked questions, they can relieve you of a lot of the administration. They can also collate all relevant feedback into a synopsis so you can get the key information you need in order to grow.

5. Digital marketing and PR

The internet has taken the business world to another level, and businesses that are not investing in digital marketing and PR are missing out on a huge chunk of the market. To increase the likelihood that your website appears in search results for relevant search queries, you need high quality and relevant content on your website such as blogs, e-books, and infographics. Creating and promoting this content takes time and talent, which is why so many businesses turn to freelance content marketers and digital marketing agencies.

Starting And Running Your Own Restaurant

Do you want to get started in the hospitality services or cafeteria food services? Whether you’re operating out of a catering van or you’re running a restaurant, it’s a dream a lot of people can afford to do nowadays; years of family recipes being passed down through the generations and you’ve got yourself a time honored tradition that people love to indulge in. If you think it’s time to make money off Grandma’s mashed potatoes, here’s a couple of tips on getting started in the food business.

Make Sure You Love to Cook

Running a restaurant means you need to know your craft and know it well. If you don’t like the ins and outs of cutting up a chicken or frying off your vegetables without getting them brown, and you know inside you’re not willing to learn, this maybe isn’t for you. Of course you can bring in talented chefs and let them go to town with their skills, but if it’s a family run business you need to be personally invested.

Similarly, if you’re not invested in what you do, it’s very unlikely you’re going to be able to grow in the potential you should. You’re less likely to be on the lookout for opportunities, and you can more easily get bogged down.

Find a Good Place to Start

Location is everything in the food business, especially when you’re running a themed restaurant. You need to be able to attract people to your business and have free advertising from your shop front. Thankfully people like to eat, so this usually works in your favor.

Individual growth is also important for an ever growing market sector. Shop around for somewhere affordable that you know you can do something with. You may need to expand a seating or kitchen area at the end of the day, when you’ve drawn in enough customers and got yourself a good following. Plan for this from the beginning and you won’t be able to disappoint yourself or your clientele.

Know Where to Find the Parts

If anything goes wrong in your kitchen, you’re going to want to know what you can do to quickly replace any faults. The cooking area is your livelihood, so if that goes down, so does business! Don’t let yourself panic by doing a little preparation before you get yourself up and running; planning ahead is always the best way forward.

Let’s run through a quick example: for your cooking vats, or any part of your system that takes away waste oil and water, your waste storage systems are a very important part of your working life. Look into something like Simplex Pipeline Strainers when these stop doing their jobs and you notice a difference in the cooking ability of your oil.

Whilst food is serious, restaurants are lovely businesses to start and run, as you’re making good food for a mostly appreciative customer base. It just makes it all the sweeter if you can specialise on your local culture and climate as well.

4 Guidelines for Starting Your Own Business

StrategyDriven Starting Your Business Article | 4 Guidelines for Starting Your Own BusinessStarting your own business is a complex process that requires careful planning and important financial decisions. Here are a few steps to guide you through your journey and help get your business off the ground.

Reanalyze Your Idea

If you’re interested in starting your own business, you probably already have an idea of what you want to market. However, you’ll need to reanalyze your idea to ensure that it’ll offer something original to the public. Asking yourself questions such as, “Is there a need for this product?” and “Is this product innovative?” will help you determine whether your idea has the capacity to succeed.

Create a Business Plan

Once you’ve decided that your idea has what it takes, you’ll need to draft a business plan to take your business to the next level. Your business plan serves as a roadmap that details the various stages of development, ranging from start-up to eventual advancement. Mapping out your business plan can be a complicated process, so don’t be afraid to reach out for help if you need it. A business coach near me can identify your business’ strengths and weaknesses, instill a sense of professional confidence and ultimately help you reach your goals.

Create a Financial Plan

Starting a business requires an initial investment before you can make a profit. Some of the costs you’ll have to cover include insurance, licenses, rent and utilities. One of the main reasons why small businesses fail early on is because they run out of money before earning a profit. Therefore, creating a financial plan can help you map out how much money you’ll need to launch your business and ensure that you have enough to keep things running smoothly for at least the first year.

Choose a Business Structure

There are four main types of business structures: sole proprietorship, partnership, corporation and limited liability company. A sole proprietorship is the most popular structure, in which you are the only person who owns and runs your business. In contrast, a partnership consists of two or more individuals. A corporation is owned by its shareholders, not individuals, and you won’t be personally held liable for your business’ debts. A limited liability company is similar to a corporation in terms of its protections, but it allows for similar tax benefits as a partnership. It’s important to educate yourself on the various business structures to ensure that you choose the best one for your business.

If your business doesn’t achieve success as quickly as you’d like, don’t be disheartened. Although starting your own business can seem overwhelming at first, following these steps will help you on the path to success.

How to Start Your Own Small Business

StrategyDriven Starting Your Business Article |Small Business|How to Start Your Own Small BusinessIf you have dreamed about being an entrepreneur and starting your own small business, the process may be easier than you imagined. Since you are not opening a large or medium business, the steps to create your business are much more manageable. You do not have to deal with stock, public trading, large demands for capital, or complex tax or legal issues. Here is what you need to know about taking on this endeavor.

Steps to Starting Your Own Small Business

You can quickly launch your business after completing these steps:

Business Planning

Every business should have a business plan. This is the foundation of your request for outside funding. However, even if you do not require funding from a bank or other financial institution, a business plan can be helpful in creating a roadmap on how to operate and grow your business.

Funding Your Business

You may need some initial capital to start your small business, such as to pay for inventory, equipment, staff, and other needs. You may have several options to fund your business, such as:

  • Using personal funds
  • Asking friends and family to invest
  • Using crowdfunding
  • Borrowing from a bank or other financial institution
  • Seeking out investors

You will want to consider the funds you need to initially start your business, as well as your capital needs for the future. You don’t want to make an initial ask for funds and then have to return to ask for more shortly later.

Pick a Business Location

The location you choose for your business can have a dramatic impact on the potential success – or lack thereof – of your business. The business location you choose can affect your revenue, legal requirements, and taxes. Additionally, if you choose a bad location that is associated with past problems or legal issues, this can negatively impact the community’s perception of your business.

Use appropriate tools to get an address report about locations that you are considering. This can help you to be informed about the location and any potential issues with it.

Select Your Business Structure

The legal structure you select for your business will impact important aspects of your business, including requirements on how to register your business, your potential personal liability, and the amount you pay in taxes. Common types of legal structures for small businesses include:

  • Sole proprietorship – This is the simplest structure to have and if you do not choose any other structure, this will be the default classification for your business. With a sole proprietorship, you do not have any protection from personal liability and your business income is taxed at your individual rate.
  • Partnership – A partnership involves two or more people who are in business together. It is possible to limit personal liability with certain types of partnerships.
  • Limited liability company – A limited liability company has the same types of legal protections as a corporation but provides tax benefits of a partnership.
  • Corporation – A corporation is a separate legal entity from the individual owners. It can own property, pay taxes, enter into contracts, assume liability, and make and defend against legal claims in its own name. Corporations provide protection against personal liability.

You will want to choose the business structure that best suits the needs of your business, now and in the future.

Register Your Business

You will want to register your business to make it legal and to establish a brand for it. You will likely need to register with the government, potentially with the federal, state, and local government. Corporations must file articles of incorporation that identify the business name, its purpose, the legal structure, and other pertinent information.

If you hire employees, you will need an Employer Identification Number.

Acquire Legal Permits and Licenses

You may also be required to obtain various legal permits and licenses to legally operate your business. These vary by your state, location, industry, and other factors. Some trades require you to maintain a professional license. You may also need a permit before you collect sales tax from customers.

Purchase Insurance

Keep yourself protected by purchasing a general business insurance policy. You may also inquire about other types of insurance that may be able to protect you, such as errors and omissions insurance. A competent insurance broker should be able to inform you of your options.

Seek Out Additional Resources

Fortunately, there are many places that you can turn to for assistance and information. The Small Business Administration offers a wealth of information, including many free resources. Many states also have other organizations that provide assistance to small businesses and can help with everything from market research to financial planning. You can also check with the agency where you must register your business for additional assistance.


By following the steps above, you can soon be on your way to starting your own small business and becoming your own boss. Good luck!

About the Author

StrategyDriven Expert Contributor | Ben HartwigBen is a Web Operations Executive at InfoTracer who takes a wide view from the whole system. He authors guides by sharing the best practices and does it the right way!