We live in a world where audiences increasingly prefer to consume video over and above all other forms of media online. Businesses and entrepreneurs, therefore, need to adapt their marketing techniques. With more than 82 percent of IP traffic now in video form, a radical shift is required.
Users have made their preferences clear, and now it is time for marketers to listen. However, you may worry that creating video content is expensive compared to, say, blogs, or press releases. That’s true – it does usually cost extra and take more time, but the impact is often far greater. What’s more, video comes with a host of benefits you just don’t get with other options.
Benefit #1: Google Loves Videos
Google knows what its users want better than anyone. For that reason, the company is keen to promote any material that it believes may add positively to their experience of the web. And because it knows that users love video content, it tends to elevate it above regular website content.
If you’ve used Google search recently, you’ll know what this looks like. You type in your search term, and then the SERP will spit back a bunch of related video results before linking to regular web pages. Firms that do this get the jump of the competition, beating them at the SEO game in one fell swoop. Just make sure that the video is relevant to customer needs.
Benefit #2: Videos Build Trust
Banner ads are the preferred PPC method, but they don’t provide users with much context. At best, they communicate a few words and raise awareness of the brand.
Videos, on the other hand, offer far greater scope for building trust. You’re able to introduce yourself, your values, and ideas far more comprehensively than you can in a regular ad.
Benefit #3: Videos Allow You To Keep With The Times
Customers like modern businesses that stay up to date with the times and provide them with desirable services that they want. It makes them appear less stodgy and more in-keeping with the needs of their audience.
Video, therefore, is the ideal marketing form because it is bang on-trend right now. Everyone wants to consume it on mobile devices whenever they can. The medium is perfect for live broadcasts, Facebook stories, Instagram video filters, and other app-based techniques.
Ideally, your videos needn’t be conventional. Instead, you have scope to do something radically different, not possible through regular cable advertising.
Benefit #4: People Who Watch Videos Are More Likely To Convert
In the world of marketing, converting customers is vital if you’re going to build a successful business. PPC, links and banner ads have notoriously poor conversion capability, but the same is not true of video. People want to watch videos on YouTube, telling them about all the details of the product before buying it. They don’t want to go into a purchase blind.
According to data, around half of all internet consumers use product-related videos before they buy anything. Videos, therefore, are a vital tool for explaining the benefits of whatever you sell. It is a great way to get ahead of the competition – most of whom still aren’t using video in their marketing strategies.
Benefit #5: Live Video Is Trending
Live video was a bit of a novelty when it first emerged a few years ago. Today, though, it’s positively mainstream and increasingly popular.
Creating live videos for marketing is actually much more straightforward than you might imagine. You don’t have to do a product showcase every time. Instead, you can use it to explain what your company is trying to achieve or educate your audience. In doing so, people will convert as a byproduct, either because you overcame their pain points or they see you as an authority.
Benefit #6: You Have Plenty Of Video Options
Video isn’t standing still. Instead, the technology is evolving all the time, giving companies more options than they’ve ever had before.
Take 360-degree video, for instance. Here you set up a camera that captures images in all directions and stitches them together using smart software. You can then use this video feed to create believable virtual reality environments. It lets you create an immersive and somewhat unique experience for your audience.
Another option is one-on-one video. Companies are now creating personalized videos for high-value customers. They just need a little extra encouragement to part with their cash. These snippets can prove to be extremely valuable.
https://www.strategydriven.com/wp-content/uploads/video-production-4223911_1280.jpg12641280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-05-19 12:00:482020-05-19 11:08:51The Benefits Of Video Marketing Every Entrepreneurs Needs To Know
Renovating your retail space can be key to attracting new customers to your brand, preparing for the future of commerce, and ensuring that your brand is able to remain as competitive as possible. However, before you take the major step towards remodeling your beloved retail space, here are some top tips to help you prepare and ensure that your renovations will run smoothly.
1.Strip the Store of its Original Fixtures
In order to create an innovative and completely reworked retail space, the best action that you can take is to start with a completely blank slate. You will then be able to recreate your ideal store. To enable you to do this, you will have to strip the store of its original fixtures. This may include removing displays, storage facilities, and even walls that are obstructing your floor plan. This will help you see the space that you have to work with and will allow your contractors to more easily work within your building.
2. Hire a Junk Disposal Team
However, completely stripping your store of its original fixtures is a messy business, and you may find that, before long, you have a large amount of waste furniture and fittings that you are not planning to carry over to your new shop. To prevent your waste from obstructing your decorating plans, and to ensure that your customers can return to a clear and attractive retail store once your project is complete, you should hire a junk removal team. They will enable you to have an empty space in no time at all and save you the hassle of finding ways to dispose of the waste yourself.
3. Create a Schedule and Timeline
It is not possible to keep retail stores closed for extended periods of time without it having an impact on your finances, possibly even on your ability to keep afloat. With this in mind, you should create a schedule and timeline for these renovations to ensure that your project is constantly moving forward and to check that your relaunch can happen when it is expected. This will also give you a clear idea for when you come to plan your relaunch. You should also plan ways to keep your business financially viable during the refit, such as doing business online or using your excess cash or a business loan to support your business while it is shut.
4. Develop Your Vision as a Team
One of the most exciting parts of a retail remodel is the fact that you will have the chance to create your dream retail space. However, rather than developing this vision on your own, you should work with your team to create a suitable retail store. This vision can include your displays, fixtures, and your floor plan. Your team will know the shop as well as you do, and you should combine your ideas to create the best vision possible.
5. Plan Your Relaunch
Lastly, once your renovations have been put in motion, it is time to plan your relaunch. To enable you to make a profit on your refit before long, and to once more grab the attention of your customers, you should plan an exciting brand relaunch that can get people interested in your brand. This may include a press release or a large opening party or event.
https://www.strategydriven.com/wp-content/uploads/clothing-store-984396_1280-1.jpg8011200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-05-19 11:00:042020-05-19 10:49:115 Top Tips to Prepare for Your Retail Store Renovation
All businesses should regularly monitor their performance and look for ways to increase efficiency, improve processes, and maximize revenues. Fortunately, some simple planning can quickly boost business performance and help you achieve your goals and objectives. Here are four tips to improve your business performance:
1. Evaluate your business performance
The first step is to evaluate your current business performance. This will give you an overview of your company and help you identify areas for improvement. You will also be able to gain a realistic idea of how close you are to achieving your intended business goals. You can use a variety of business metrics to help you assess your company’s performance. According to Chron, the following indicators can be used to evaluate business performance – key operations variables, market performance, customer returns, and product quality and returns. Monitoring your company’s performance against your business goals will help you achieve continued growth and remain competitive.
2. Focus on employee satisfaction
Employee satisfaction levels will have a significant impact on your staff’s overall performance in the workplace. Happy employees will be far more motivated and eager to do a good job. Whereas unhappy employees are likely to lack enthusiasm and be less inclined to go the extra mile at work. With that in mind, finding ways to improve employee satisfaction can be a reliable way to boost a company’s overall performance. Luckily, there are several ways that employers can increase employee engagement and improve workplace morale. Here are a few ideas:
Give employees greater responsibility and autonomy when it comes to their work tasks.
Offer flexible work schedules to help staff maintain a healthy work-life balance.
Support your team but avoid micromanagement.
Reward your staff for hard work with incentives such as shopping vouchers, bonuses, and additional vacation days.
Hold regular performance meetings and be transparent with employees about their career progression.
3. Invest in marketing campaigns
Marketing campaigns are an essential way to build brand awareness, increase sales conversions, and boost earning potential. For that reason, all companies should focus on implementing strategies to improve their marketing performance. Ideally, businesses should experiment with a variety of marketing techniques to help them determine the most effective way to reach their audience and promote their brand. All marketing campaigns should be closely monitored to maximize results and ensure that advertising budgets are being well spent. Some of the highest performing marketing strategies to fuel business growth include social media marketing, SEO marketing, and email marketing. You can make your online marketing campaigns even more effective by gaining marketing data lists from specialist companies such as Lead Lists.
4. Outsource business tasks
Outsourcing specific business tasks can be an extremely effective way to boost business efficiency levels. You should keep in mind that trying to do everything yourself is likely to harm your business performance. Whereas outsourcing will ensure that specific tasks are being managed by experts, thus allowing you additional time to focus on improving other vital areas of your company. Some business tasks to consider outsourcing includes digital marketing, customer support, blogging, and cybersecurity.
https://www.strategydriven.com/wp-content/uploads/success-2081168_1280.jpg6751200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-05-18 17:00:092020-05-18 15:42:264 Tips to Improve Your Business Performance
Could your company benefit from a brand boost? Have you been having trouble getting your logo and product in front of your target audience?
If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better.
If you’ve never ventured into the marketing world, however, the market for public relations firms can be a tough one to navigate. In this article, we’ll provide you with five things that you need to know about PR firms to better equip you to find the right fit for your needs.
1. PR is All About Storytelling
At the end of the day, branding your business is all about storytelling. Customers are engaged by stories, not by product features. The format of the story that your PR firm will tell will depend on your industry.
For instance, consider the fitness industry. Good fitness brands will be able to tell a story of how their customers who are dissatisfied with current fitness levels are able to more easily achieve their desired health.
2. Advertising is a Big Part of PR
One of the big parts of public relations is advertising. Whether it’s a billboard, Facebook ad, or Google search ads, advertising is crucial to most industries.
The right PR firm for you will be one that is experienced in implementing advertising campaigns for your particular industry. They should be able to prove with case studies and metrics of how they produced an ROI on those advertising campaigns.
3. Public Relations Can’t Save a Bad Product
Many companies turn to public relations firms to save their brand image after it is discovered by their general audience that their product or service doesn’t work as well as the competition.
However, public relations simply isn’t a cure for a bad product. PR can only attract customers to your company, but if you have a bad product then you can’t stop those customers from telling the world about it.
4. PR is Largely Digital in 2020
In 2020, pretty much everyone in your target audience is likely to have a smartphone or some way of reliably accessing the Internet. As a result, PR is largely digital.
Agencies like the Media Frenzy Global PR firm have significant digital marketing experience. Don’t use agencies that don’t have a similar level of expertise.
5. PR is An Art and a Science
Last but not least, remember that PR is both an art and a science. While PR firms can prove ROI with tangible numbers on things like social media advertising, it may not be able to do so with other things like general brand credibility. However, you should be able to see the results of a PR firm’s work as the level of respect your brand commands in the industry grows.
Which of the Many PR Firms Will Be Right for You?
Now that you know a little more about PR firms, you’re ready to pick the right one for you. Remember not to compromise and only pick a firm that has significant experience in your niche and is able to back up their abilities with a consistent track record of success.
For more business advice, you’re in the right place! Take some time to check out more articles on our website!
https://www.strategydriven.com/wp-content/uploads/Taking-It-Public-Top-5-Things-You-Should-Know-About-PR-Firms.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-05-18 16:00:522020-05-18 15:31:10Taking It Public: Top 5 Things You Should Know About PR Firms
It is not always easy to stay motivated at work. In fact, long hours, plus stress can drain all of the dedication and focus out of you. However, even if you are feeling the pull of inertia, there are some tactics you can use to stay consistently motivated. Read on to discover what they are.
Instead, you must make sure that you have a mix of immediate, short, medium, and long term goals. For example, your long term goal may be to start up your own business. However, you may wish to set becoming a manager in the company in which you already word as a medium-term goal. Additionally, a short term goal would be to secure a raise and more responsibility in your current role. While an immediate goal could be to go and ask you superior to evaluate your progress so far.
In fact, in this way you can achieve something this week, and at various stages towards your end goal. All of which will help you achieve your end goal, but will also ensure that you stay motivated along the journey.
Understanding your motivation.
Another critical aspect of staying motivated in your career is getting to grips with what motivates you as a person. In fact, there are various ways of doing this, such as defining your values or goals in life.
However, one of the most effective ways to uncover the thing that drives you is to use tools like the Enneagram. The Enneagram test can be useful for personal development because it highlights both an individual’s most fundamental fear and their most basic desire. That is what they are moving towards and away from in all areas of their lives. Of course, both of these are essential areas of motivation for any type of action, including the ones we take concerning our career.
Meaningful work.
Finally, when it comes to motivation in your career, a touch of realism is vital. That is that in every single job there is, there are bad days. Days when you are fed up, drained and want to throw in the towel.
However, when you have a meaningful career, it is a lot easier to get through the more negative experiences. This is because then you will have an underlying motivation that trumps any issues you may face.
To that end, when selecting or changing a career, consider more than just the pay grade.
Instead, you also must consider factors like the ones below as well:
What you love to do.
How what you do can make a positive difference in the world.
https://www.strategydriven.com/wp-content/uploads/blue-1845901_1280.jpg6741200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-05-18 11:00:372020-05-18 12:48:48Staying Motivated In Your Career : 3 Stellar Strategies to Try
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Business Programs
The Benefits Of Video Marketing Every Entrepreneurs Needs To Know
/in Online Marketing and Website Development/by StrategyDrivenYou need video to succeed online.
Users have made their preferences clear, and now it is time for marketers to listen. However, you may worry that creating video content is expensive compared to, say, blogs, or press releases. That’s true – it does usually cost extra and take more time, but the impact is often far greater. What’s more, video comes with a host of benefits you just don’t get with other options.
Benefit #1: Google Loves Videos
Google knows what its users want better than anyone. For that reason, the company is keen to promote any material that it believes may add positively to their experience of the web. And because it knows that users love video content, it tends to elevate it above regular website content.
If you’ve used Google search recently, you’ll know what this looks like. You type in your search term, and then the SERP will spit back a bunch of related video results before linking to regular web pages. Firms that do this get the jump of the competition, beating them at the SEO game in one fell swoop. Just make sure that the video is relevant to customer needs.
Benefit #2: Videos Build Trust
Banner ads are the preferred PPC method, but they don’t provide users with much context. At best, they communicate a few words and raise awareness of the brand.
Videos, on the other hand, offer far greater scope for building trust. You’re able to introduce yourself, your values, and ideas far more comprehensively than you can in a regular ad.
Benefit #3: Videos Allow You To Keep With The Times
Customers like modern businesses that stay up to date with the times and provide them with desirable services that they want. It makes them appear less stodgy and more in-keeping with the needs of their audience.
Video, therefore, is the ideal marketing form because it is bang on-trend right now. Everyone wants to consume it on mobile devices whenever they can. The medium is perfect for live broadcasts, Facebook stories, Instagram video filters, and other app-based techniques.
Ideally, your videos needn’t be conventional. Instead, you have scope to do something radically different, not possible through regular cable advertising.
Benefit #4: People Who Watch Videos Are More Likely To Convert
In the world of marketing, converting customers is vital if you’re going to build a successful business. PPC, links and banner ads have notoriously poor conversion capability, but the same is not true of video. People want to watch videos on YouTube, telling them about all the details of the product before buying it. They don’t want to go into a purchase blind.
According to data, around half of all internet consumers use product-related videos before they buy anything. Videos, therefore, are a vital tool for explaining the benefits of whatever you sell. It is a great way to get ahead of the competition – most of whom still aren’t using video in their marketing strategies.
Live video was a bit of a novelty when it first emerged a few years ago. Today, though, it’s positively mainstream and increasingly popular.
Creating live videos for marketing is actually much more straightforward than you might imagine. You don’t have to do a product showcase every time. Instead, you can use it to explain what your company is trying to achieve or educate your audience. In doing so, people will convert as a byproduct, either because you overcame their pain points or they see you as an authority.
Video isn’t standing still. Instead, the technology is evolving all the time, giving companies more options than they’ve ever had before.
Take 360-degree video, for instance. Here you set up a camera that captures images in all directions and stitches them together using smart software. You can then use this video feed to create believable virtual reality environments. It lets you create an immersive and somewhat unique experience for your audience.
Another option is one-on-one video. Companies are now creating personalized videos for high-value customers. They just need a little extra encouragement to part with their cash. These snippets can prove to be extremely valuable.
5 Top Tips to Prepare for Your Retail Store Renovation
/in Starting Your Business/by StrategyDriven1.Strip the Store of its Original Fixtures
In order to create an innovative and completely reworked retail space, the best action that you can take is to start with a completely blank slate. You will then be able to recreate your ideal store. To enable you to do this, you will have to strip the store of its original fixtures. This may include removing displays, storage facilities, and even walls that are obstructing your floor plan. This will help you see the space that you have to work with and will allow your contractors to more easily work within your building.
2. Hire a Junk Disposal Team
However, completely stripping your store of its original fixtures is a messy business, and you may find that, before long, you have a large amount of waste furniture and fittings that you are not planning to carry over to your new shop. To prevent your waste from obstructing your decorating plans, and to ensure that your customers can return to a clear and attractive retail store once your project is complete, you should hire a junk removal team. They will enable you to have an empty space in no time at all and save you the hassle of finding ways to dispose of the waste yourself.
3. Create a Schedule and Timeline
It is not possible to keep retail stores closed for extended periods of time without it having an impact on your finances, possibly even on your ability to keep afloat. With this in mind, you should create a schedule and timeline for these renovations to ensure that your project is constantly moving forward and to check that your relaunch can happen when it is expected. This will also give you a clear idea for when you come to plan your relaunch. You should also plan ways to keep your business financially viable during the refit, such as doing business online or using your excess cash or a business loan to support your business while it is shut.
4. Develop Your Vision as a Team
One of the most exciting parts of a retail remodel is the fact that you will have the chance to create your dream retail space. However, rather than developing this vision on your own, you should work with your team to create a suitable retail store. This vision can include your displays, fixtures, and your floor plan. Your team will know the shop as well as you do, and you should combine your ideas to create the best vision possible.
5. Plan Your Relaunch
Lastly, once your renovations have been put in motion, it is time to plan your relaunch. To enable you to make a profit on your refit before long, and to once more grab the attention of your customers, you should plan an exciting brand relaunch that can get people interested in your brand. This may include a press release or a large opening party or event.
4 Tips to Improve Your Business Performance
/in Managing Your Business/by StrategyDriven1. Evaluate your business performance
The first step is to evaluate your current business performance. This will give you an overview of your company and help you identify areas for improvement. You will also be able to gain a realistic idea of how close you are to achieving your intended business goals. You can use a variety of business metrics to help you assess your company’s performance. According to Chron, the following indicators can be used to evaluate business performance – key operations variables, market performance, customer returns, and product quality and returns. Monitoring your company’s performance against your business goals will help you achieve continued growth and remain competitive.
2. Focus on employee satisfaction
Employee satisfaction levels will have a significant impact on your staff’s overall performance in the workplace. Happy employees will be far more motivated and eager to do a good job. Whereas unhappy employees are likely to lack enthusiasm and be less inclined to go the extra mile at work. With that in mind, finding ways to improve employee satisfaction can be a reliable way to boost a company’s overall performance. Luckily, there are several ways that employers can increase employee engagement and improve workplace morale. Here are a few ideas:
3. Invest in marketing campaigns
Marketing campaigns are an essential way to build brand awareness, increase sales conversions, and boost earning potential. For that reason, all companies should focus on implementing strategies to improve their marketing performance. Ideally, businesses should experiment with a variety of marketing techniques to help them determine the most effective way to reach their audience and promote their brand. All marketing campaigns should be closely monitored to maximize results and ensure that advertising budgets are being well spent. Some of the highest performing marketing strategies to fuel business growth include social media marketing, SEO marketing, and email marketing. You can make your online marketing campaigns even more effective by gaining marketing data lists from specialist companies such as Lead Lists.
4. Outsource business tasks
Outsourcing specific business tasks can be an extremely effective way to boost business efficiency levels. You should keep in mind that trying to do everything yourself is likely to harm your business performance. Whereas outsourcing will ensure that specific tasks are being managed by experts, thus allowing you additional time to focus on improving other vital areas of your company. Some business tasks to consider outsourcing includes digital marketing, customer support, blogging, and cybersecurity.
Taking It Public: Top 5 Things You Should Know About PR Firms
/in Marketing & Sales/by StrategyDrivenIf so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better.
If you’ve never ventured into the marketing world, however, the market for public relations firms can be a tough one to navigate. In this article, we’ll provide you with five things that you need to know about PR firms to better equip you to find the right fit for your needs.
1. PR is All About Storytelling
At the end of the day, branding your business is all about storytelling. Customers are engaged by stories, not by product features. The format of the story that your PR firm will tell will depend on your industry.
For instance, consider the fitness industry. Good fitness brands will be able to tell a story of how their customers who are dissatisfied with current fitness levels are able to more easily achieve their desired health.
2. Advertising is a Big Part of PR
One of the big parts of public relations is advertising. Whether it’s a billboard, Facebook ad, or Google search ads, advertising is crucial to most industries.
The right PR firm for you will be one that is experienced in implementing advertising campaigns for your particular industry. They should be able to prove with case studies and metrics of how they produced an ROI on those advertising campaigns.
3. Public Relations Can’t Save a Bad Product
Many companies turn to public relations firms to save their brand image after it is discovered by their general audience that their product or service doesn’t work as well as the competition.
However, public relations simply isn’t a cure for a bad product. PR can only attract customers to your company, but if you have a bad product then you can’t stop those customers from telling the world about it.
4. PR is Largely Digital in 2020
In 2020, pretty much everyone in your target audience is likely to have a smartphone or some way of reliably accessing the Internet. As a result, PR is largely digital.
Agencies like the Media Frenzy Global PR firm have significant digital marketing experience. Don’t use agencies that don’t have a similar level of expertise.
5. PR is An Art and a Science
Last but not least, remember that PR is both an art and a science. While PR firms can prove ROI with tangible numbers on things like social media advertising, it may not be able to do so with other things like general brand credibility. However, you should be able to see the results of a PR firm’s work as the level of respect your brand commands in the industry grows.
Which of the Many PR Firms Will Be Right for You?
Now that you know a little more about PR firms, you’re ready to pick the right one for you. Remember not to compromise and only pick a firm that has significant experience in your niche and is able to back up their abilities with a consistent track record of success.
For more business advice, you’re in the right place! Take some time to check out more articles on our website!
Staying Motivated In Your Career : 3 Stellar Strategies to Try
/in Professional Development/by StrategyDrivenGet your goal setting right.
The first way to maintain your motivation at work is to understand effective goal setting. This is because if you are always aiming for things in the distant future, it can be straightforward to lose the motivation to continue.
Instead, you must make sure that you have a mix of immediate, short, medium, and long term goals. For example, your long term goal may be to start up your own business. However, you may wish to set becoming a manager in the company in which you already word as a medium-term goal. Additionally, a short term goal would be to secure a raise and more responsibility in your current role. While an immediate goal could be to go and ask you superior to evaluate your progress so far.
In fact, in this way you can achieve something this week, and at various stages towards your end goal. All of which will help you achieve your end goal, but will also ensure that you stay motivated along the journey.
Understanding your motivation.
Another critical aspect of staying motivated in your career is getting to grips with what motivates you as a person. In fact, there are various ways of doing this, such as defining your values or goals in life.
However, one of the most effective ways to uncover the thing that drives you is to use tools like the Enneagram. The Enneagram test can be useful for personal development because it highlights both an individual’s most fundamental fear and their most basic desire. That is what they are moving towards and away from in all areas of their lives. Of course, both of these are essential areas of motivation for any type of action, including the ones we take concerning our career.
Meaningful work.
Finally, when it comes to motivation in your career, a touch of realism is vital. That is that in every single job there is, there are bad days. Days when you are fed up, drained and want to throw in the towel.
However, when you have a meaningful career, it is a lot easier to get through the more negative experiences. This is because then you will have an underlying motivation that trumps any issues you may face.
To that end, when selecting or changing a career, consider more than just the pay grade.
Instead, you also must consider factors like the ones below as well:
In fact, this sweet spot between all of these factors is something the Japanese refer to as Ikigai. This is a state that will help you stay motivated at work even on the most challenging of days.