It doesn’t matter what type of business you have, you need to advertise. If you want people to know about your business, you need to tell them all about it. Advertising is the way to do it and there are so many different avenues which you can go down to show your business off to the world.
The best thing about advertising is that it doesn’t have to cost you too much money. Email marketing is free. Facebook is free. Outreach on Instagram and Twitter? You’ve got it, FREE! Sure, there are plenty of ways to enhance all of these freebies. For example, Facebook is free to advertise, but if you want to target the right audience, you need to write a check. The additional services for all these advertising lines do cost, but it’s so worth it.
The thing is, if you’re not utilizing these free services, you’re going to crumble, and if you want to stay upright, you need to pay a little to ensure that you are offering the right audience the right service at the right time.
You need to focus your advertising on the right clients while creating the correct awareness for your content. This means the right call to actions, the right lead measurement and aim to convert your visitors. Advertising is just the beginning. You need to know the best places to advertise, from the freebies online to websites like https://howtoadvertiseonsiriusxm.com/. You have to think about the five reasons advertising is so important, and we have those reasons listed for you below:
When it comes to the advertising of your business, it’s the only thing that you can control. The impression that people get of you online is so important and if you want your message to get to the right places, advertising is where you start.
With advertising, you are able to hone your products to the right audience. You can target the exact audience you want to target, allowing you to have a greater connection and get the right products in front of the right people. This is so important!
If you want to be able to build the right level of awareness for your content, advertising is where to start. Everything that relates to content is educational these days, from the blog posts and vlogs you do to the ebooks you may write about your niche.
If you want to have a credible business, you need to advertise. If you are running campaigns, people sit up and take notice and if they’re doing that, you’ll find it so much easier to gain attention!
Every single time you advertise your business, you are making what you do look good. You can create better awareness for your content, which makes your business stand out in the most positive way.
If you want your business to gain the right level of respect, you need to focus on your advertising techniques and start making your campaigns stand out for the right reasons!
https://www.strategydriven.com/wp-content/uploads/light-london-adverts-piccadilly-circus-34639.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-04-03 07:00:352020-04-03 08:55:55Five Reasons Advertising Is So Important
Businesses are pinched, but managing your supply chain and business relationships through online video chat and emails is hard. It’s hard to keep people accountable, hard to clarify what you mean when you aren’t on-site, and harder still to come up with innovative solutions when you’re working through a screen.
Travelling to solve and fix these issues is essential, but not every company can currently afford it or find a flight to get them where they need to be. If you are grounded, there is not much that you can do, but to keep costs low for when the restrictions lift, you will want to follow this guide.
Sign Up for Flight Deals
There are two ways you can get a great deal on a flight. The first is to keep an ear out for special deals or sales. You’d be surprised at how many are occurring right now to help airlines manage their costs even though all their flights are grounded.
Take advantage of this to book very cheap flights months ahead, but don’t forget the cancellation policy. If the cancellation policy offered by the airline isn’t good enough, then your travel insurance should offer protection.
The second way is by comparing flights based on day and time. There are no set prices, so setting up alerts for price drops can help you get a great deal at any time of the year.
How to Save Going to and From Airports
If you live close enough to an airport that you can either take a shuttle or rent a taxi without it piercing holes in your wallet, then these are the better options. If your nearest airport is far away, then your best bet will be to drive there yourself. You will want to book long-stay parking in advance, especially in popular lots like Atlanta airport parking to secure yourself a good deal and a better spot.
Accommodation Options
If your business is truly struggling, then even hotels are going to seem out of your reach. Alternatives to hotels (even with the best deal you can find) include renting a private room from a local to seeing if your business partners have a place where you or your employee can stay.
You should also look for places out of the main area for more deals, but do remember to compare the travel costs to ensure overall you are spending the least amount of money.
Budget Food Options
The best part about renting either a room or a non-hotel option is that more often than not, you will be allowed to use an actual kitchen. Cooking will be hands-down the healthiest and cheapest way to eat while you are travelling. You can even bring with you familiar foods if you are travelling to an area where you are not used to the cuisine.
Saving on Public Transportation
The cheapest way to get around your destination will be with public transportation. Save with passes – some are designed for tourists, others are just passes for the day or week. Choose the best one for your budget and needs.
If you need to travel out of the city for work, however, then you will need to research your options. It might be cheaper to drive yourself, or there might be shuttle buses and other public transport choices that can help you save even further.
https://www.strategydriven.com/wp-content/uploads/train-station-863337_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-04-02 08:00:132020-04-01 22:21:07How to Keep Business Travel Costs Down
If you have been doing Search Engine Optimization for your business website, you will probably understand the importance of backlinks. Do you want more traffic for your site? Do you want it to reach the top of the search rankings and sustain your position as well? Does your business reputation and customer trust matter the most? Well, you are not alone, because this is something that every business owner wants to do. And when it comes to achieving these goals, paying attention to your site’s backlinks is the key.
First things first, you need to earn (rather than buy or exchange) backlinks while following the best practices put down by Google. Relevance and authority of the source sites are equally important. But there is much more that you need to do than just sharpening your link building strategy. You also need to keep a constant vigil on every single backlink you build so that you retain the ones that are good and disavow the bad ones. Let us unveil the reasons why link monitoring is important and why you need to keep an eye on them constantly.
Reason #1: They are crucial for SEO
Over the years, it has been proved that backlinks are and will continue to be one of the most important ranking factors in Google’s algorithm. If you want your site to reach the top of the search rankings, a healthy link profile is something you cannot afford to ignore. High quality and niche-relevant backlinks have the potential to get you to the top and fetch more traffic, which can yield more conversions for your business. Obviously, you will need to monitor them on a consistent basis so that you can be sure about having ones that add strength to your profile. At the same time, you must keep an eye on the new opportunities to earn quality backlinks that will help you get better results in the long run.
Reason #2: They can boost (or hurt) your reputation
Another reason why link monitoring becomes essential is that they have the potential to make or break your reputation. On one hand, backlinks from authoritative sources add credibility to your brand because a niche leader apparently endorses you by linking with your site. Conversely, the ones coming from illegitimate sources can cause extensive damage to your reputation. The worst ones can come from sources such as irrelevant sites, adult or gambling websites, and sites that don’t have a great reputation themselves. Not keeping an eye on your existing and new links can land you in deep trouble if there are some that happen to come from such sources.
Reason #3: They can bring Google penalties
Besides damaging your reputation, bad links can get your website penalized as well. This is something alarming because a Google penalty can push your site down the search rankings. This is the last thing you would want to happen because the site you may never be able to recover. Investing in software that helps with backlink building definitely makes sense as it lets you be selective about the ones you build. At the same time, you can also leverage a solution that tracks and monitors the existing ones constantly so that you can disavow the bad ones before they do any damage. This approach can cut down the risk of penalties to a considerable extent and save your ranking and reputation in the long run.
Reason #4: They give you the exposure you need
A constant track of your backlinks is a good approach because it enables you to ensure visibility to the right audience. Quality links come from niche-relevant sources that are bound to give you the exposure you need. At the same time, the ones that are authoritative as well pack all the punch for your site because they have a wide set of followers. Such backlinks are as good as brand endorsements that are capable of extending your website’s reach significantly. Once again, monitoring your links helps you stick with the sources that matter when it comes to getting you the right kind of exposure.
Reason #5: They protect your site from negative SEO
The business landscape is highly competitive and your rivals may do everything possible to push your website down the search rankings. They may even resort to sloppy and unethical practices such as spamming your website just to tarnish its reputation. A constant vigil on your backlinks helps you identify such harmful moves so that you can protect it from negative SEO. Even if your site does fall prey to such practices, you can immediately disavow the backlinks created with the purpose of bringing a penalty for your site. A monitoring tool, for example, can get you instant alerts when your site earns new backlinks.
Reason #6: They help you see reviews and complaints
Monitoring backlinks is a smart approach if you want to go above and beyond for improving your business. By keeping a track of the new ones, you can come to know when someone posts a review or complaint about your business. Both positive and negative reviews can be leveraged as business opportunities. While you can propagate a positive one to enhance your business reputation, the negative reviews give you an idea about the areas where you can improve. Making conscious efforts to address the complaints indicates how serious you are about customer satisfaction. This mindset can actually strengthen your relationships with even the unhappy customers in the long run.
Undoubtedly, backlinks are crucial for any business and they deserve all the attention you can give. Constant monitoring, therefore, is something you must absolutely do. Since the number of links for your website is bound to increase with time, you cannot expect to keep track of them manually. Fortunately, you can use a reliable backlink management software solution to stay ahead all the time. Besides just monitoring the links consistently, you should also take the requisite action so that you can keep up the reputation of your business in the competitive scenario.
https://www.strategydriven.com/wp-content/uploads/seo-896175_1280-1.png6731280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-04-02 07:00:132020-04-01 22:12:45Reasons Why You Should Keep An Eye On Your Backlinks
In this era of information, businesses are searching for advanced solutions to the issues they face. The internet has been both a benefit and a mystery for businesses. Brand leaders and marketers are online continuously trying to figure out the Rubik’s Cube that is online marketing. The problem of doing business on the internet is that it is fairly new as far as platforms are concerned, and everyone is looking to find how they can implement the various outlets online to promote their businesses.
For years, marketers have been following the same protocols to build their client base with mixed results. The days when companies sought to build their customer database by seeking out individuals has resulted in diminishing returns. Companies have begun using the tools that they have traditionally used to market to individuals to market to other companies. Account-based marketing has breathed new life into the marketing strategies of many companies. Along with the power of CRM platforms, ABM has given businesses the opportunity to earn more by doing less.
What is Account-Based Marketing?
With traditional marketing online, the concept was to identify a key demographic that represents the ideal customer or client for their product or service. Account-based marketing is a strategy that focuses squarely on targeted accounts that lead to companies as clients rather than the public.
The ABM strategy uses personalized marketing campaigns that work to build a rapport with the contacts of the desired accounts. For instance, if a business decides that they want to service a national company with their products, they may begin to engage the VP, or other influential people in the company, with marketing emails personalized to speak to their values and needs. This type of strategy is perfectly suited for CRM platforms.
What is CRM?
Customer relation management (CRM) platforms are software applications that are used to compile, engage, and monetize a prospect and customer database. These platforms organize and analyze the data gathered about the current customers and prospective customers for the benefit of building a relationship and marketing special offers.
There are six features of CRM platforms that increase the odds of successful ABM campaigns. These strategies are as follows:
Lead Management: refers to tracking sales leads and distribution
Customer Service: is made easier by using the customer data, purchase information, and patterns of each customer
Marketing: targets customers and prospects with personalized campaigns
Workflow Automation: automatically performs repetitive tasks that are crucial to the success of your marketing strategy
Business Reporting: complies reports on sales, customer care, and marketing
Analytics: studies the data gathered to assist in the execution of the marketing strategy
Your Ideal Customer Profile
The first process involved in ABM is creating a profile for your ideal customer. Rather than looking for a specific demographic, you are looking for the types of companies that would likely be interested in your product offering. You need to identify companies that are worthy of your marketing efforts and those that are likely to be a waste of time.
Compile Key Data About Customers
For CRM to work, it must be fed data to categorize and analyze. Whether it is a company that you are seeking to acquire as a client or a business that is currently doing business with, CRM platforms will collect and organize this data to strengthen your personalized campaign for each account. Knowing the purchasing cycles, needs, and contact information for your customers and prospects gives you the insight needed to draft focused marketing transmissions for these accounts.
Identify Profitable Accounts
When data is properly organized, it paints a clear picture and tells a story. CRM software is easily able to identify where the bulk of your business is coming from. It is also able to identify accounts that are underperforming. Account-based marketing campaigns can benefit companies by only focusing on accounts that are performing satisfactorily.
Automate Your Workflow
If you are required to manage a large volume of accounts, the automation of your workflows will ensure that all of your accounts get equal service. Using the automated marketing features in your CRM software, you can automate workflows based on set criteria programmed to trigger specific tasks. An example of this would be an email being sent after a prospect downloads a piece of content. The CRM is triggered by the download to send the personalized email.
Disseminate Social Media Posts Wisely
Social media has become an important factor in business marketing. By knowing the targets that you are looking to attract at the onset of your strategy, you know the type of social content to produce. Many CRM platforms are keen on delivering scheduled social media posts.
Matching Leads to Accounts
Being able to match leads to their accounts is a fundamental part of ABM. Being able to attribute the leads to the appropriate accounts is the only way you can effectively execute the ABM strategy. If you are going to implement an ABM strategy, you will need to make sure your CRM can properly match leads to accounts.
Conclusion
As you can see, the power of CRM will amplify your ABM marketing efforts. Just as there are always early adopters of new technologies, the ABM movement offers a tremendous opportunity to market leaders to increase their profits by looking for whales rather than guppies. Building and maintaining strong relationships with other businesses can create amazing opportunities for your business.
https://www.strategydriven.com/wp-content/uploads/apple-imac-ipad-workplace-freelancer-computer.jpeg637960StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-04-01 16:00:342020-04-01 20:56:59The Value of Account-Based Marketing for CRM
After all, there are over 30 million small businesses operating around the United States. That stacks up to a huge degree of competition.
The result? Standing out from the crowd, cultivating a well-known brand, attracting loyal customers, and driving sales isn’t easy.
Is your basketball-related business seeking ways to boost its image and generate greater returns?
The good news is that a whole host of strategies can be employed to help. But, believe it or not, basketball promotional items are one of the best.
Promo items are nothing new. Eager enterprises have handed used them throughout time to drive results. It’s a classic marketing strategy that flouts the trend toward digital ads and continues to prove effective.
The trick is picking the right items to use. Want some ideas for the best basketball promo items?
Read on for 9 of them!
1. Foam Gloves
Everybody loves foam gloves.
Every sports-mad household in the country needs at least one in their home. How else would you show your support for a favored team at the weekends!?
That’s good news. The best promo items are those that provide value. Foam gloves are fun, entertaining, and are sure to be put to use.
Pop your logo on the front (and back) and you know it’ll get great exposure. Everybody from the person wearing the glove to the other fans in the vicinity will see it. Even better, that gloves might be worn over and over again, spreading your reach over time.
2. Basketball Stress Relievers
Stress relievers are a classic promotional item.
Ask most businesses who employ promo items and they’ve almost certainly used branded stress balls in the past. However, for obvious reasons (i.e. their shape), they make perfect sense for basketball-related businesses.
A mini basketball-shaped stress-reliever is sure to find a place on desks around the country. You can just picture a basketball-mad exec squeezing away after a difficult meeting.
With your logo on the front, they’ll have you to thank for their better mood.
3. Mini-Basketball Hoops
There’s a time and place for generic promo items.
They make a brilliant investment when they provide true value to the end-user. However, sometimes, it’s the fun and unique items that work best.
Let’s face it, everybody’s received a free branded pen in the past. They’re nice, but will never leave a lasting impression.
A mini-basketball hoop, though, is something new altogether.
They make personable, fun-filled giveaway items that people are sure to use. They’ll be put on the backs of doors in bedrooms or offices. People will play with them for hours on end as a happy distraction from tedious times.
4. Mini Branded Basketballs
This one leads on from the last:
A mini basketball hoop needs a mini basketball to use with it!
You could combine this promo item with the last or offer it individually. Either way, you’ve bagged yourself another fun gift that people will get good value from.
Fun promo items have major benefits to business. After all, your audience associates your brand with the fun they’re having! That’s invaluable.
It informs public perception of your product/service and facilitates future custom.
5. Basketball Jerseys
Nobody’s ever going to turn down a branded basketball jersey.
Most people love getting free apparel of any kind. However, if you’re basketball-mad, then a free jersey is a big deal.
They may wear it all the time- to games, practice sessions, and around the house. It’s a valued gift that will endear your business to them. All the while, your brand enjoys newfound exposure and reach as people come into contact with it through the wearer.
6. Basketball Tote Bags
Tote bags are another traditional promotional item.
There’s a good reason for it too: they’re endlessly popular with users!
These bags are another practical product that provides value to the consumer. They’ll be used for months or even years in their day to day life.
Why not put a basketball spin on things? You could design a totes bag that’s shaped like a basketball, for example, or has a picture of one on the sides. However you do it, you’ll have created a fashionable and iconic bag that basketball-lovers will wear with pride.
Pop your logo on the side too and you’re onto a winner.
7. Basketball Keyrings
Almost everything we said about tote bags can be applied to keyrings.
They’re classic promo items. They’re happily accepted as free-gifts by consumers. And they can easily be customized with a basketball design.
The only difference is in practicality. Keyrings aren’t all that useful in and of themselves.
Their real value comes in identity. People sport particular keyrings to let others know something of themselves. Someone who owns a Harley-Davidson might have a Harley keyring. Someone who loves their Porsche might have a Porsche keyring.
And someone who loves basketball might use a basketball keyring!
8. Basketball Bottle Openers
Basketball bottle openers could be cool too.
Imagine a bottle opener shaped like a basketball, with the opening gizmo in the center. It’s a simple item, for sure. But it’s hard to argue against its value.
After all, there’s nothing better than sinking a few cold ones in front of the game!
They’re sure to be put to use. Better still, they’ll be super cheap to produce and distribute. That’s good news in terms of ROI.
9. Banner Stands
Banner stands make a perfect B2B promo-item.
Think of the many industry events you attend. From tradeshows to conferences and everything in-between, there’s heaps of them throughout the calendar year, right?
Each time you have a display table to help attract interest and promote your product.
For a basketball-related business, a step and repeat banner stand covered in basketballs would be a mighty help. Pop your logo on the side and you enjoy free advertising in the process.
Try These Basketball Promotional Items!
Basketball promotional items make ideal marketing solutions. If you’re looking to take your basketball-related business to the next level and engage with fans on a whole new level, consider incorporating these promotional items. And don’t forget to offer exclusive giveaways such as NBA finals tickets to create even more excitement and loyalty among your target audience
Hopefully, the suggestions in this post will help you pick the best promo options for your business.
Want to read more articles like this one? Search ‘marketing’ on the website now.
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Five Reasons Advertising Is So Important
/in Marketing & Sales/by StrategyDrivenThe best thing about advertising is that it doesn’t have to cost you too much money. Email marketing is free. Facebook is free. Outreach on Instagram and Twitter? You’ve got it, FREE! Sure, there are plenty of ways to enhance all of these freebies. For example, Facebook is free to advertise, but if you want to target the right audience, you need to write a check. The additional services for all these advertising lines do cost, but it’s so worth it.
The thing is, if you’re not utilizing these free services, you’re going to crumble, and if you want to stay upright, you need to pay a little to ensure that you are offering the right audience the right service at the right time.
You need to focus your advertising on the right clients while creating the correct awareness for your content. This means the right call to actions, the right lead measurement and aim to convert your visitors. Advertising is just the beginning. You need to know the best places to advertise, from the freebies online to websites like https://howtoadvertiseonsiriusxm.com/. You have to think about the five reasons advertising is so important, and we have those reasons listed for you below:
If you want your business to gain the right level of respect, you need to focus on your advertising techniques and start making your campaigns stand out for the right reasons!
How to Keep Business Travel Costs Down
/in Managing Your Business/by StrategyDrivenTravelling to solve and fix these issues is essential, but not every company can currently afford it or find a flight to get them where they need to be. If you are grounded, there is not much that you can do, but to keep costs low for when the restrictions lift, you will want to follow this guide.
Sign Up for Flight Deals
There are two ways you can get a great deal on a flight. The first is to keep an ear out for special deals or sales. You’d be surprised at how many are occurring right now to help airlines manage their costs even though all their flights are grounded.
Take advantage of this to book very cheap flights months ahead, but don’t forget the cancellation policy. If the cancellation policy offered by the airline isn’t good enough, then your travel insurance should offer protection.
The second way is by comparing flights based on day and time. There are no set prices, so setting up alerts for price drops can help you get a great deal at any time of the year.
How to Save Going to and From Airports
If you live close enough to an airport that you can either take a shuttle or rent a taxi without it piercing holes in your wallet, then these are the better options. If your nearest airport is far away, then your best bet will be to drive there yourself. You will want to book long-stay parking in advance, especially in popular lots like Atlanta airport parking to secure yourself a good deal and a better spot.
Accommodation Options
If your business is truly struggling, then even hotels are going to seem out of your reach. Alternatives to hotels (even with the best deal you can find) include renting a private room from a local to seeing if your business partners have a place where you or your employee can stay.
You should also look for places out of the main area for more deals, but do remember to compare the travel costs to ensure overall you are spending the least amount of money.
Budget Food Options
The best part about renting either a room or a non-hotel option is that more often than not, you will be allowed to use an actual kitchen. Cooking will be hands-down the healthiest and cheapest way to eat while you are travelling. You can even bring with you familiar foods if you are travelling to an area where you are not used to the cuisine.
Saving on Public Transportation
The cheapest way to get around your destination will be with public transportation. Save with passes – some are designed for tourists, others are just passes for the day or week. Choose the best one for your budget and needs.
If you need to travel out of the city for work, however, then you will need to research your options. It might be cheaper to drive yourself, or there might be shuttle buses and other public transport choices that can help you save even further.
Reasons Why You Should Keep An Eye On Your Backlinks
/in Online Marketing and Website Development/by StrategyDrivenFirst things first, you need to earn (rather than buy or exchange) backlinks while following the best practices put down by Google. Relevance and authority of the source sites are equally important. But there is much more that you need to do than just sharpening your link building strategy. You also need to keep a constant vigil on every single backlink you build so that you retain the ones that are good and disavow the bad ones. Let us unveil the reasons why link monitoring is important and why you need to keep an eye on them constantly.
Reason #1: They are crucial for SEO
Over the years, it has been proved that backlinks are and will continue to be one of the most important ranking factors in Google’s algorithm. If you want your site to reach the top of the search rankings, a healthy link profile is something you cannot afford to ignore. High quality and niche-relevant backlinks have the potential to get you to the top and fetch more traffic, which can yield more conversions for your business. Obviously, you will need to monitor them on a consistent basis so that you can be sure about having ones that add strength to your profile. At the same time, you must keep an eye on the new opportunities to earn quality backlinks that will help you get better results in the long run.
Reason #2: They can boost (or hurt) your reputation
Another reason why link monitoring becomes essential is that they have the potential to make or break your reputation. On one hand, backlinks from authoritative sources add credibility to your brand because a niche leader apparently endorses you by linking with your site. Conversely, the ones coming from illegitimate sources can cause extensive damage to your reputation. The worst ones can come from sources such as irrelevant sites, adult or gambling websites, and sites that don’t have a great reputation themselves. Not keeping an eye on your existing and new links can land you in deep trouble if there are some that happen to come from such sources.
Reason #3: They can bring Google penalties
Besides damaging your reputation, bad links can get your website penalized as well. This is something alarming because a Google penalty can push your site down the search rankings. This is the last thing you would want to happen because the site you may never be able to recover. Investing in software that helps with backlink building definitely makes sense as it lets you be selective about the ones you build. At the same time, you can also leverage a solution that tracks and monitors the existing ones constantly so that you can disavow the bad ones before they do any damage. This approach can cut down the risk of penalties to a considerable extent and save your ranking and reputation in the long run.
Reason #4: They give you the exposure you need
A constant track of your backlinks is a good approach because it enables you to ensure visibility to the right audience. Quality links come from niche-relevant sources that are bound to give you the exposure you need. At the same time, the ones that are authoritative as well pack all the punch for your site because they have a wide set of followers. Such backlinks are as good as brand endorsements that are capable of extending your website’s reach significantly. Once again, monitoring your links helps you stick with the sources that matter when it comes to getting you the right kind of exposure.
Reason #5: They protect your site from negative SEO
The business landscape is highly competitive and your rivals may do everything possible to push your website down the search rankings. They may even resort to sloppy and unethical practices such as spamming your website just to tarnish its reputation. A constant vigil on your backlinks helps you identify such harmful moves so that you can protect it from negative SEO. Even if your site does fall prey to such practices, you can immediately disavow the backlinks created with the purpose of bringing a penalty for your site. A monitoring tool, for example, can get you instant alerts when your site earns new backlinks.
Reason #6: They help you see reviews and complaints
Monitoring backlinks is a smart approach if you want to go above and beyond for improving your business. By keeping a track of the new ones, you can come to know when someone posts a review or complaint about your business. Both positive and negative reviews can be leveraged as business opportunities. While you can propagate a positive one to enhance your business reputation, the negative reviews give you an idea about the areas where you can improve. Making conscious efforts to address the complaints indicates how serious you are about customer satisfaction. This mindset can actually strengthen your relationships with even the unhappy customers in the long run.
Undoubtedly, backlinks are crucial for any business and they deserve all the attention you can give. Constant monitoring, therefore, is something you must absolutely do. Since the number of links for your website is bound to increase with time, you cannot expect to keep track of them manually. Fortunately, you can use a reliable backlink management software solution to stay ahead all the time. Besides just monitoring the links consistently, you should also take the requisite action so that you can keep up the reputation of your business in the competitive scenario.
The Value of Account-Based Marketing for CRM
/in Marketing & Sales/by StrategyDrivenIn this era of information, businesses are searching for advanced solutions to the issues they face. The internet has been both a benefit and a mystery for businesses. Brand leaders and marketers are online continuously trying to figure out the Rubik’s Cube that is online marketing. The problem of doing business on the internet is that it is fairly new as far as platforms are concerned, and everyone is looking to find how they can implement the various outlets online to promote their businesses.
For years, marketers have been following the same protocols to build their client base with mixed results. The days when companies sought to build their customer database by seeking out individuals has resulted in diminishing returns. Companies have begun using the tools that they have traditionally used to market to individuals to market to other companies. Account-based marketing has breathed new life into the marketing strategies of many companies. Along with the power of CRM platforms, ABM has given businesses the opportunity to earn more by doing less.
What is Account-Based Marketing?
With traditional marketing online, the concept was to identify a key demographic that represents the ideal customer or client for their product or service. Account-based marketing is a strategy that focuses squarely on targeted accounts that lead to companies as clients rather than the public.
The ABM strategy uses personalized marketing campaigns that work to build a rapport with the contacts of the desired accounts. For instance, if a business decides that they want to service a national company with their products, they may begin to engage the VP, or other influential people in the company, with marketing emails personalized to speak to their values and needs. This type of strategy is perfectly suited for CRM platforms.
What is CRM?
Customer relation management (CRM) platforms are software applications that are used to compile, engage, and monetize a prospect and customer database. These platforms organize and analyze the data gathered about the current customers and prospective customers for the benefit of building a relationship and marketing special offers.
There are six features of CRM platforms that increase the odds of successful ABM campaigns. These strategies are as follows:
Your Ideal Customer Profile
The first process involved in ABM is creating a profile for your ideal customer. Rather than looking for a specific demographic, you are looking for the types of companies that would likely be interested in your product offering. You need to identify companies that are worthy of your marketing efforts and those that are likely to be a waste of time.
Compile Key Data About Customers
For CRM to work, it must be fed data to categorize and analyze. Whether it is a company that you are seeking to acquire as a client or a business that is currently doing business with, CRM platforms will collect and organize this data to strengthen your personalized campaign for each account. Knowing the purchasing cycles, needs, and contact information for your customers and prospects gives you the insight needed to draft focused marketing transmissions for these accounts.
Identify Profitable Accounts
When data is properly organized, it paints a clear picture and tells a story. CRM software is easily able to identify where the bulk of your business is coming from. It is also able to identify accounts that are underperforming. Account-based marketing campaigns can benefit companies by only focusing on accounts that are performing satisfactorily.
Automate Your Workflow
If you are required to manage a large volume of accounts, the automation of your workflows will ensure that all of your accounts get equal service. Using the automated marketing features in your CRM software, you can automate workflows based on set criteria programmed to trigger specific tasks. An example of this would be an email being sent after a prospect downloads a piece of content. The CRM is triggered by the download to send the personalized email.
Disseminate Social Media Posts Wisely
Social media has become an important factor in business marketing. By knowing the targets that you are looking to attract at the onset of your strategy, you know the type of social content to produce. Many CRM platforms are keen on delivering scheduled social media posts.
Matching Leads to Accounts
Being able to match leads to their accounts is a fundamental part of ABM. Being able to attribute the leads to the appropriate accounts is the only way you can effectively execute the ABM strategy. If you are going to implement an ABM strategy, you will need to make sure your CRM can properly match leads to accounts.
Conclusion
As you can see, the power of CRM will amplify your ABM marketing efforts. Just as there are always early adopters of new technologies, the ABM movement offers a tremendous opportunity to market leaders to increase their profits by looking for whales rather than guppies. Building and maintaining strong relationships with other businesses can create amazing opportunities for your business.
9 Great Ideas for Basketball Promotional Items
/in Marketing & Sales/by StrategyDrivenAfter all, there are over 30 million small businesses operating around the United States. That stacks up to a huge degree of competition.
The result? Standing out from the crowd, cultivating a well-known brand, attracting loyal customers, and driving sales isn’t easy.
Is your basketball-related business seeking ways to boost its image and generate greater returns?
The good news is that a whole host of strategies can be employed to help. But, believe it or not, basketball promotional items are one of the best.
Promo items are nothing new. Eager enterprises have handed used them throughout time to drive results. It’s a classic marketing strategy that flouts the trend toward digital ads and continues to prove effective.
The trick is picking the right items to use. Want some ideas for the best basketball promo items?
Read on for 9 of them!
1. Foam Gloves
Everybody loves foam gloves.
Every sports-mad household in the country needs at least one in their home. How else would you show your support for a favored team at the weekends!?
That’s good news. The best promo items are those that provide value. Foam gloves are fun, entertaining, and are sure to be put to use.
Pop your logo on the front (and back) and you know it’ll get great exposure. Everybody from the person wearing the glove to the other fans in the vicinity will see it. Even better, that gloves might be worn over and over again, spreading your reach over time.
2. Basketball Stress Relievers
Stress relievers are a classic promotional item.
Ask most businesses who employ promo items and they’ve almost certainly used branded stress balls in the past. However, for obvious reasons (i.e. their shape), they make perfect sense for basketball-related businesses.
A mini basketball-shaped stress-reliever is sure to find a place on desks around the country. You can just picture a basketball-mad exec squeezing away after a difficult meeting.
With your logo on the front, they’ll have you to thank for their better mood.
3. Mini-Basketball Hoops
There’s a time and place for generic promo items.
They make a brilliant investment when they provide true value to the end-user. However, sometimes, it’s the fun and unique items that work best.
Let’s face it, everybody’s received a free branded pen in the past. They’re nice, but will never leave a lasting impression.
A mini-basketball hoop, though, is something new altogether.
They make personable, fun-filled giveaway items that people are sure to use. They’ll be put on the backs of doors in bedrooms or offices. People will play with them for hours on end as a happy distraction from tedious times.
4. Mini Branded Basketballs
This one leads on from the last:
A mini basketball hoop needs a mini basketball to use with it!
You could combine this promo item with the last or offer it individually. Either way, you’ve bagged yourself another fun gift that people will get good value from.
Fun promo items have major benefits to business. After all, your audience associates your brand with the fun they’re having! That’s invaluable.
It informs public perception of your product/service and facilitates future custom.
5. Basketball Jerseys
Nobody’s ever going to turn down a branded basketball jersey.
Most people love getting free apparel of any kind. However, if you’re basketball-mad, then a free jersey is a big deal.
They may wear it all the time- to games, practice sessions, and around the house. It’s a valued gift that will endear your business to them. All the while, your brand enjoys newfound exposure and reach as people come into contact with it through the wearer.
6. Basketball Tote Bags
Tote bags are another traditional promotional item.
There’s a good reason for it too: they’re endlessly popular with users!
These bags are another practical product that provides value to the consumer. They’ll be used for months or even years in their day to day life.
Why not put a basketball spin on things? You could design a totes bag that’s shaped like a basketball, for example, or has a picture of one on the sides. However you do it, you’ll have created a fashionable and iconic bag that basketball-lovers will wear with pride.
Pop your logo on the side too and you’re onto a winner.
7. Basketball Keyrings
Almost everything we said about tote bags can be applied to keyrings.
They’re classic promo items. They’re happily accepted as free-gifts by consumers. And they can easily be customized with a basketball design.
The only difference is in practicality. Keyrings aren’t all that useful in and of themselves.
Their real value comes in identity. People sport particular keyrings to let others know something of themselves. Someone who owns a Harley-Davidson might have a Harley keyring. Someone who loves their Porsche might have a Porsche keyring.
And someone who loves basketball might use a basketball keyring!
8. Basketball Bottle Openers
Basketball bottle openers could be cool too.
Imagine a bottle opener shaped like a basketball, with the opening gizmo in the center. It’s a simple item, for sure. But it’s hard to argue against its value.
After all, there’s nothing better than sinking a few cold ones in front of the game!
They’re sure to be put to use. Better still, they’ll be super cheap to produce and distribute. That’s good news in terms of ROI.
9. Banner Stands
Banner stands make a perfect B2B promo-item.
Think of the many industry events you attend. From tradeshows to conferences and everything in-between, there’s heaps of them throughout the calendar year, right?
Each time you have a display table to help attract interest and promote your product.
For a basketball-related business, a step and repeat banner stand covered in basketballs would be a mighty help. Pop your logo on the side and you enjoy free advertising in the process.
Try These Basketball Promotional Items!
Basketball promotional items make ideal marketing solutions. If you’re looking to take your basketball-related business to the next level and engage with fans on a whole new level, consider incorporating these promotional items. And don’t forget to offer exclusive giveaways such as NBA finals tickets to create even more excitement and loyalty among your target audience
Hopefully, the suggestions in this post will help you pick the best promo options for your business.
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