Cars may be a standard part of life, but businesses don’t utilize them as much. Some do, and they are seen as influential, thriving companies that can afford to provide vehicles for their staff. You would love to do the same, yet don’t have the money or resources. At least, that’s what you assume.
Of course, the truth is that company cars raise brand awareness and generate leads without being overly expensive in terms of upfront costs. The majority of them are leased and paid in installments every month. And that’s one thing you didn’t know about vehicles and how they drive businesses.
In this post, you’ll find four more impacts that cars can have on your organization. However, be warned that they aren’t always healthy. Cars come with lots of positives, yet you’ve got to plan carefully for them to help the firm be successful.
Employee Perks
As far as employee perks are concerned, a vehicle is usually at the top of the list of benefits that workers desire. It’s not hard to see why when it eliminates the average costs that are included with owning a car outside of the office. The average sale price for a new engine in the US is around $35,000, and used cars aren’t much cheaper. Then, there is the rising costs of insurance and gas to consider, as well as repairs and maintenance fees.
Looking at from a financial point of view, it’s no wonder employees want a company car. The direct knock-on effect of this is that you’ll be able to attract a high standard of applicants when looking to recruit. Organizations that provide quality bonuses tend to secure fantastic candidates because modern workers require more from a job than a strong salary. Of course, though, it’s worth considering that you will also need to provide parking, maintenance, and even a traffic control company to keep things from getting out of control. These costs are often worth the benefits that come with your company cars.
Hidden Costs
What people don’t understand is the expense of opting for a company vehicle. In some ways, it can result in their wage being smaller at the end of each month. As soon as staff realize this, morale may drop, and that can affect output and productivity, too. There’s also employee turnover to consider.
A high rate of people leaving the business will cost you a fortune in the short, medium, and long-term. You must find a way to make employees who drive happier, and a utility vehicle is an option. They are believed to make drivers more content, limiting the high rates of turnover. Alternatively, you can be transparent about the fees from the outset. That way, you or the business isn’t to blame if the situation goes south.
21st Century Practices
The changes in the automotive industry are massive. Today, pretty much all the major manufacturers are creating hybrid or electric cars, and some are pushing the envelope further by removing drivers. Automated cars may be experiencing a few snags right now, but there’s no doubt the technology will be on the market in the future.
How does this help your business? By partnering with manufacturers such as these, you can piggyback off their innovation. Your brand is seen as creative and new-age as a result of implementing the technology into your business plan. The right vehicles are more than marketing tools with gaudy exteriors – they are signs of intent.
Also, these cars connect consumers with companies. Shoppers are more moralistic than ever, and it impacts buying decisions. Using an EV may be the symbol that proves you respect the planet, encouraging more people to adopt the brand.
Enhanced Customer Service
The importance of customer service will never cease. How customers expect to interact with business may evolve, but they will always judge you on your ability to deliver. Cars are the missing piece of this puzzle, especially vehicles that drive autonomously.
Similar to a drone, AV will be able to deliver products with fewer glitches in the future. However, unlike a drone, customers will be able to track it mid-journey to check up on their package. Plus, removing the human element means that delivery times will be shorter than usual. Then, there is the virtual assistant support that you can implement for holistic consumer experience.
Affordable self-driving cars are some way off the market, so it may be a while before they’re used in to drive businesses forward. Still, when the price drops and the tech is more stable, your customers will receive an enhanced service that will catapult you to the top of the market.
From helping customers to advertising the company to potential employees, cars have their pros and cons. Do you think one outweighs the other?
https://www.strategydriven.com/wp-content/uploads/word-image-5.png12561880StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-04-03 11:00:332021-01-10 13:45:454 Ways Vehicles Drive Businesses That You Don’t Know
Unless you are a business like a supermarket who is benefiting from the recent coronavirus outbreak, it would be fair to say that there are a lot of concerns in the world of business.
With more of the world coming under lockdown, it means that most income is radically reduced. Governments might be suggesting that tax relief and other financial benefits will be on their way to companies, but there’s no doubt that the situation is fragile to say the least.
From an employee’s perspective, there are all sorts of unanswered questions. The thought of moving job during this period is almost out of the question, for the simple reason that it’s such a risky plunge to enter a probation period which may end abruptly.
It means that any business (and there won’t be that many of them) who are looking to expand has a limited number of options. Today’s article will therefore look at some of the ways you can sell your opportunity to a potential employee, and boost your workforce amid this crisis.
Emphasize your long-term plans
As we have already alluded to, this is a period where employees are going to be very wary indeed. They know that this is a fast-paced market, and one that is going to be changing by the day.
It means that you can’t be talking about your plans over the next month or two, you need to be thinking longer-term. Admittedly, outlining your plans during the crisis is fine, but this is the time to sell-in your growth plans. While some businesses are stagnating, this might be the time where your company is putting in the legwork to come out the other side all the more stronger. Make sure anyone who is poised to join your company knows this.
Show off all of your benefits
Of course, the financial package is going to be the main thing on most people’s minds during this period. At the same time, there is more you can use to tempt individuals to join your firm.
One of these might be benefits. Granted, free gym and cinema membership might be dangerous territory in the current climate, but some companies will have alternative benefits like discounts at popular stores as an example. Make sure you use software to manage employee benefits so that this is outlined loud and clear to your workforce.
Be flexible with your contracts
Finally, make sure you’re not going to scare anybody away by being too stringent with your contracts. Generous probation periods need to be outlined, while you also need to be careful about how you are managing unpaid leave. We’ve seen some companies really upset their workforce by insisting that their employees take such leave and while such an approach might be necessary, it’s not a way to win future workers if that is your current aim. People will be looking out for these clauses more than ever before so where possible, we would urge you to be more relaxed than usual with your contracts.
https://www.strategydriven.com/wp-content/uploads/corona-4970836_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-04-03 09:00:412020-04-02 23:18:44The Coronavirus Impact: How to sell your company to potential employees
No matter what industry your business is in, you need to find clever and innovative ways to stand out from the crowd. Grabbing the attention of your customers, you need them to opt for your products or services ahead of your competitors. Without garnering this attention, your business will soon lose revenue and profits – something that no small business or startup wants to face.
In the modern-day, one of the best ways to gain attention is through developing a strong online presence. To do this effectively, you can use one or several of the following methods:
Create A Killer Website
This should be one of the first things that you do as a business. Nowadays, many customers discover a new business purely through their website. Therefore, it’s vital that you create an extraordinary website that entices them into what you have to offer. As well as making your website accessible across several devices, you should include information about who you are as a company, a payment platform, why your services/products are the number one choice, etc.
You might also want to consider starting a blog. Detailing information about your product/service as well as the latest news in your industry and other related information, it’s a key way of attracting new customers onto your site. You can do this by adding backlinks to other articles, asking for guest blog posts and including high-ranking links.
Ask For Reviews and Utilize Local Listings
To establish credibility, reliability and authority within your local area, it’s a good idea to encourage past customers to share reviews about your business. These can be posted either on your website or within third-party review sites such as TrustPilot.
Alongside reviews, consider creating a business listing on Google. This way, customers can discover what you have to offer through an organic search and they will see your business as credible.
An Effective SEO Strategy
Throughout the last few years, the powerful tool that is SEO has taken over. A force to be reckoned with, a successful SEO strategy can increase your profits in the long term. When creating an SEO strategy, make sure that you optimize your website so that it’s fully-functional and accessible, discover high ranking keywords, publish high-quality content, etc.
Alternatively, you could seek effective seo services to undertake the role for you. Giving you on-going support and ensuring that your website is ranking highly, it will assist with business growth.
Marketing, Marketing, Marketing
This might sound like an obvious one, but it’s still worth a mention. For your small business, you need to create an effective marketing strategy. This can include what your marketing campaigns are and where you will place them.
Think about the best ways that you can market your product or services to customers – will you do this solely online or will you branch out to create physical billboards/advertisements?
Social Media – A Powerful Tool To Harness
When working on your online presence, you should focus some of your effort on social media. Many customers look towards a business’ social media accounts to discover more about them and how they tackle customer service enquiries.
Therefore, you should create and use your social media accounts to not only post articles and links to new products or services but as a forum for customers to connect with you by. Lots of small businesses utilize social media, so don’t get left behind.
To assist with this and to increase efficiency, you can use scheduling software to push the various posts out. An example of which is Hootsuite.
https://www.strategydriven.com/wp-content/uploads/architecture-buildings-business-car-331990.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-04-03 08:00:532020-04-02 23:09:045 Techniques To Use To Get Your Small Business Noticed
It doesn’t matter what type of business you have, you need to advertise. If you want people to know about your business, you need to tell them all about it. Advertising is the way to do it and there are so many different avenues which you can go down to show your business off to the world.
The best thing about advertising is that it doesn’t have to cost you too much money. Email marketing is free. Facebook is free. Outreach on Instagram and Twitter? You’ve got it, FREE! Sure, there are plenty of ways to enhance all of these freebies. For example, Facebook is free to advertise, but if you want to target the right audience, you need to write a check. The additional services for all these advertising lines do cost, but it’s so worth it.
The thing is, if you’re not utilizing these free services, you’re going to crumble, and if you want to stay upright, you need to pay a little to ensure that you are offering the right audience the right service at the right time.
You need to focus your advertising on the right clients while creating the correct awareness for your content. This means the right call to actions, the right lead measurement and aim to convert your visitors. Advertising is just the beginning. You need to know the best places to advertise, from the freebies online to websites like https://howtoadvertiseonsiriusxm.com/. You have to think about the five reasons advertising is so important, and we have those reasons listed for you below:
When it comes to the advertising of your business, it’s the only thing that you can control. The impression that people get of you online is so important and if you want your message to get to the right places, advertising is where you start.
With advertising, you are able to hone your products to the right audience. You can target the exact audience you want to target, allowing you to have a greater connection and get the right products in front of the right people. This is so important!
If you want to be able to build the right level of awareness for your content, advertising is where to start. Everything that relates to content is educational these days, from the blog posts and vlogs you do to the ebooks you may write about your niche.
If you want to have a credible business, you need to advertise. If you are running campaigns, people sit up and take notice and if they’re doing that, you’ll find it so much easier to gain attention!
Every single time you advertise your business, you are making what you do look good. You can create better awareness for your content, which makes your business stand out in the most positive way.
If you want your business to gain the right level of respect, you need to focus on your advertising techniques and start making your campaigns stand out for the right reasons!
https://www.strategydriven.com/wp-content/uploads/light-london-adverts-piccadilly-circus-34639.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-04-03 07:00:352020-04-03 08:55:55Five Reasons Advertising Is So Important
Businesses are pinched, but managing your supply chain and business relationships through online video chat and emails is hard. It’s hard to keep people accountable, hard to clarify what you mean when you aren’t on-site, and harder still to come up with innovative solutions when you’re working through a screen.
Travelling to solve and fix these issues is essential, but not every company can currently afford it or find a flight to get them where they need to be. If you are grounded, there is not much that you can do, but to keep costs low for when the restrictions lift, you will want to follow this guide.
Sign Up for Flight Deals
There are two ways you can get a great deal on a flight. The first is to keep an ear out for special deals or sales. You’d be surprised at how many are occurring right now to help airlines manage their costs even though all their flights are grounded.
Take advantage of this to book very cheap flights months ahead, but don’t forget the cancellation policy. If the cancellation policy offered by the airline isn’t good enough, then your travel insurance should offer protection.
The second way is by comparing flights based on day and time. There are no set prices, so setting up alerts for price drops can help you get a great deal at any time of the year.
How to Save Going to and From Airports
If you live close enough to an airport that you can either take a shuttle or rent a taxi without it piercing holes in your wallet, then these are the better options. If your nearest airport is far away, then your best bet will be to drive there yourself. You will want to book long-stay parking in advance, especially in popular lots like Atlanta airport parking to secure yourself a good deal and a better spot.
Accommodation Options
If your business is truly struggling, then even hotels are going to seem out of your reach. Alternatives to hotels (even with the best deal you can find) include renting a private room from a local to seeing if your business partners have a place where you or your employee can stay.
You should also look for places out of the main area for more deals, but do remember to compare the travel costs to ensure overall you are spending the least amount of money.
Budget Food Options
The best part about renting either a room or a non-hotel option is that more often than not, you will be allowed to use an actual kitchen. Cooking will be hands-down the healthiest and cheapest way to eat while you are travelling. You can even bring with you familiar foods if you are travelling to an area where you are not used to the cuisine.
Saving on Public Transportation
The cheapest way to get around your destination will be with public transportation. Save with passes – some are designed for tourists, others are just passes for the day or week. Choose the best one for your budget and needs.
If you need to travel out of the city for work, however, then you will need to research your options. It might be cheaper to drive yourself, or there might be shuttle buses and other public transport choices that can help you save even further.
https://www.strategydriven.com/wp-content/uploads/train-station-863337_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-04-02 08:00:132020-04-01 22:21:07How to Keep Business Travel Costs Down
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4 Ways Vehicles Drive Businesses That You Don’t Know
/in Managing Your Business/by StrategyDrivenCars may be a standard part of life, but businesses don’t utilize them as much. Some do, and they are seen as influential, thriving companies that can afford to provide vehicles for their staff. You would love to do the same, yet don’t have the money or resources. At least, that’s what you assume.
Of course, the truth is that company cars raise brand awareness and generate leads without being overly expensive in terms of upfront costs. The majority of them are leased and paid in installments every month. And that’s one thing you didn’t know about vehicles and how they drive businesses.
In this post, you’ll find four more impacts that cars can have on your organization. However, be warned that they aren’t always healthy. Cars come with lots of positives, yet you’ve got to plan carefully for them to help the firm be successful.
As far as employee perks are concerned, a vehicle is usually at the top of the list of benefits that workers desire. It’s not hard to see why when it eliminates the average costs that are included with owning a car outside of the office. The average sale price for a new engine in the US is around $35,000, and used cars aren’t much cheaper. Then, there is the rising costs of insurance and gas to consider, as well as repairs and maintenance fees.
Looking at from a financial point of view, it’s no wonder employees want a company car. The direct knock-on effect of this is that you’ll be able to attract a high standard of applicants when looking to recruit. Organizations that provide quality bonuses tend to secure fantastic candidates because modern workers require more from a job than a strong salary. Of course, though, it’s worth considering that you will also need to provide parking, maintenance, and even a traffic control company to keep things from getting out of control. These costs are often worth the benefits that come with your company cars.
Hidden Costs
What people don’t understand is the expense of opting for a company vehicle. In some ways, it can result in their wage being smaller at the end of each month. As soon as staff realize this, morale may drop, and that can affect output and productivity, too. There’s also employee turnover to consider.
A high rate of people leaving the business will cost you a fortune in the short, medium, and long-term. You must find a way to make employees who drive happier, and a utility vehicle is an option. They are believed to make drivers more content, limiting the high rates of turnover. Alternatively, you can be transparent about the fees from the outset. That way, you or the business isn’t to blame if the situation goes south.
21st Century Practices
The changes in the automotive industry are massive. Today, pretty much all the major manufacturers are creating hybrid or electric cars, and some are pushing the envelope further by removing drivers. Automated cars may be experiencing a few snags right now, but there’s no doubt the technology will be on the market in the future.
How does this help your business? By partnering with manufacturers such as these, you can piggyback off their innovation. Your brand is seen as creative and new-age as a result of implementing the technology into your business plan. The right vehicles are more than marketing tools with gaudy exteriors – they are signs of intent.
Also, these cars connect consumers with companies. Shoppers are more moralistic than ever, and it impacts buying decisions. Using an EV may be the symbol that proves you respect the planet, encouraging more people to adopt the brand.
Enhanced Customer Service
The importance of customer service will never cease. How customers expect to interact with business may evolve, but they will always judge you on your ability to deliver. Cars are the missing piece of this puzzle, especially vehicles that drive autonomously.
Similar to a drone, AV will be able to deliver products with fewer glitches in the future. However, unlike a drone, customers will be able to track it mid-journey to check up on their package. Plus, removing the human element means that delivery times will be shorter than usual. Then, there is the virtual assistant support that you can implement for holistic consumer experience.
Affordable self-driving cars are some way off the market, so it may be a while before they’re used in to drive businesses forward. Still, when the price drops and the tech is more stable, your customers will receive an enhanced service that will catapult you to the top of the market.
From helping customers to advertising the company to potential employees, cars have their pros and cons. Do you think one outweighs the other?
The Coronavirus Impact: How to sell your company to potential employees
/in Managing Your People/by StrategyDrivenWith more of the world coming under lockdown, it means that most income is radically reduced. Governments might be suggesting that tax relief and other financial benefits will be on their way to companies, but there’s no doubt that the situation is fragile to say the least.
From an employee’s perspective, there are all sorts of unanswered questions. The thought of moving job during this period is almost out of the question, for the simple reason that it’s such a risky plunge to enter a probation period which may end abruptly.
It means that any business (and there won’t be that many of them) who are looking to expand has a limited number of options. Today’s article will therefore look at some of the ways you can sell your opportunity to a potential employee, and boost your workforce amid this crisis.
Emphasize your long-term plans
As we have already alluded to, this is a period where employees are going to be very wary indeed. They know that this is a fast-paced market, and one that is going to be changing by the day.
It means that you can’t be talking about your plans over the next month or two, you need to be thinking longer-term. Admittedly, outlining your plans during the crisis is fine, but this is the time to sell-in your growth plans. While some businesses are stagnating, this might be the time where your company is putting in the legwork to come out the other side all the more stronger. Make sure anyone who is poised to join your company knows this.
Show off all of your benefits
Of course, the financial package is going to be the main thing on most people’s minds during this period. At the same time, there is more you can use to tempt individuals to join your firm.
One of these might be benefits. Granted, free gym and cinema membership might be dangerous territory in the current climate, but some companies will have alternative benefits like discounts at popular stores as an example. Make sure you use software to manage employee benefits so that this is outlined loud and clear to your workforce.
Be flexible with your contracts
Finally, make sure you’re not going to scare anybody away by being too stringent with your contracts. Generous probation periods need to be outlined, while you also need to be careful about how you are managing unpaid leave. We’ve seen some companies really upset their workforce by insisting that their employees take such leave and while such an approach might be necessary, it’s not a way to win future workers if that is your current aim. People will be looking out for these clauses more than ever before so where possible, we would urge you to be more relaxed than usual with your contracts.
5 Techniques To Use To Get Your Small Business Noticed
/in Online Marketing and Website Development/by StrategyDrivenIn the modern-day, one of the best ways to gain attention is through developing a strong online presence. To do this effectively, you can use one or several of the following methods:
Create A Killer Website
This should be one of the first things that you do as a business. Nowadays, many customers discover a new business purely through their website. Therefore, it’s vital that you create an extraordinary website that entices them into what you have to offer. As well as making your website accessible across several devices, you should include information about who you are as a company, a payment platform, why your services/products are the number one choice, etc.
You might also want to consider starting a blog. Detailing information about your product/service as well as the latest news in your industry and other related information, it’s a key way of attracting new customers onto your site. You can do this by adding backlinks to other articles, asking for guest blog posts and including high-ranking links.
Ask For Reviews and Utilize Local Listings
To establish credibility, reliability and authority within your local area, it’s a good idea to encourage past customers to share reviews about your business. These can be posted either on your website or within third-party review sites such as TrustPilot.
Alongside reviews, consider creating a business listing on Google. This way, customers can discover what you have to offer through an organic search and they will see your business as credible.
An Effective SEO Strategy
Throughout the last few years, the powerful tool that is SEO has taken over. A force to be reckoned with, a successful SEO strategy can increase your profits in the long term. When creating an SEO strategy, make sure that you optimize your website so that it’s fully-functional and accessible, discover high ranking keywords, publish high-quality content, etc.
Alternatively, you could seek effective seo services to undertake the role for you. Giving you on-going support and ensuring that your website is ranking highly, it will assist with business growth.
Marketing, Marketing, Marketing
This might sound like an obvious one, but it’s still worth a mention. For your small business, you need to create an effective marketing strategy. This can include what your marketing campaigns are and where you will place them.
Think about the best ways that you can market your product or services to customers – will you do this solely online or will you branch out to create physical billboards/advertisements?
Social Media – A Powerful Tool To Harness
When working on your online presence, you should focus some of your effort on social media. Many customers look towards a business’ social media accounts to discover more about them and how they tackle customer service enquiries.
Therefore, you should create and use your social media accounts to not only post articles and links to new products or services but as a forum for customers to connect with you by. Lots of small businesses utilize social media, so don’t get left behind.
To assist with this and to increase efficiency, you can use scheduling software to push the various posts out. An example of which is Hootsuite.
Five Reasons Advertising Is So Important
/in Marketing & Sales/by StrategyDrivenThe best thing about advertising is that it doesn’t have to cost you too much money. Email marketing is free. Facebook is free. Outreach on Instagram and Twitter? You’ve got it, FREE! Sure, there are plenty of ways to enhance all of these freebies. For example, Facebook is free to advertise, but if you want to target the right audience, you need to write a check. The additional services for all these advertising lines do cost, but it’s so worth it.
The thing is, if you’re not utilizing these free services, you’re going to crumble, and if you want to stay upright, you need to pay a little to ensure that you are offering the right audience the right service at the right time.
You need to focus your advertising on the right clients while creating the correct awareness for your content. This means the right call to actions, the right lead measurement and aim to convert your visitors. Advertising is just the beginning. You need to know the best places to advertise, from the freebies online to websites like https://howtoadvertiseonsiriusxm.com/. You have to think about the five reasons advertising is so important, and we have those reasons listed for you below:
If you want your business to gain the right level of respect, you need to focus on your advertising techniques and start making your campaigns stand out for the right reasons!
How to Keep Business Travel Costs Down
/in Managing Your Business/by StrategyDrivenTravelling to solve and fix these issues is essential, but not every company can currently afford it or find a flight to get them where they need to be. If you are grounded, there is not much that you can do, but to keep costs low for when the restrictions lift, you will want to follow this guide.
Sign Up for Flight Deals
There are two ways you can get a great deal on a flight. The first is to keep an ear out for special deals or sales. You’d be surprised at how many are occurring right now to help airlines manage their costs even though all their flights are grounded.
Take advantage of this to book very cheap flights months ahead, but don’t forget the cancellation policy. If the cancellation policy offered by the airline isn’t good enough, then your travel insurance should offer protection.
The second way is by comparing flights based on day and time. There are no set prices, so setting up alerts for price drops can help you get a great deal at any time of the year.
How to Save Going to and From Airports
If you live close enough to an airport that you can either take a shuttle or rent a taxi without it piercing holes in your wallet, then these are the better options. If your nearest airport is far away, then your best bet will be to drive there yourself. You will want to book long-stay parking in advance, especially in popular lots like Atlanta airport parking to secure yourself a good deal and a better spot.
Accommodation Options
If your business is truly struggling, then even hotels are going to seem out of your reach. Alternatives to hotels (even with the best deal you can find) include renting a private room from a local to seeing if your business partners have a place where you or your employee can stay.
You should also look for places out of the main area for more deals, but do remember to compare the travel costs to ensure overall you are spending the least amount of money.
Budget Food Options
The best part about renting either a room or a non-hotel option is that more often than not, you will be allowed to use an actual kitchen. Cooking will be hands-down the healthiest and cheapest way to eat while you are travelling. You can even bring with you familiar foods if you are travelling to an area where you are not used to the cuisine.
Saving on Public Transportation
The cheapest way to get around your destination will be with public transportation. Save with passes – some are designed for tourists, others are just passes for the day or week. Choose the best one for your budget and needs.
If you need to travel out of the city for work, however, then you will need to research your options. It might be cheaper to drive yourself, or there might be shuttle buses and other public transport choices that can help you save even further.