Did you know happy employees are 20% more productive? Productivity at the workplace is more than just one’s skills and commitment. It also depends on the person’s mood, physical health, and mental state. Therefore, ensuring that your employees enjoy their time working for the company is very crucial in the growth and success of the business.
One great way to increase enjoyment in the workspace is to throw a party and reward your employees for their hard work. Hosting a corporate EOFY function in Sydney gives all the members of your business some time to unwind and reflect on everything that happened throughout the busy year. It’s also important because it shows the employees that you care about them as much as you care for your company.
Inasmuch as the objective remains the same, how and where you plan your End of the Year or EOFY party is very significant. Wondering how to hold a perfect business party for your company? Not to worry! In this guide, we’ll go over corporate event planning tips.
1. Plan the Party and Save the Date
Try and start brainstorming for your business party up to four months beforehand. One mistake that many people make is commencing their plans when it’s too late. This makes them quite desperate and will be forced to accept whatever comes their way in terms of venue, food, and other related resources. However, starting things early enough will give you time to research caterers and different conference centers.
Ask for help from other creative employees to help you plan the party. This way, you can share the planning responsibilities.
Find out from your guests of honor when they are available for the party. Once you know what dates are free, pick one. You can send out save-the-date invitations in advance so people can mark it on their calendar.
2. Choose a Theme
To make your party fun and exciting, consider picking a unique theme. Yes, you’re obviously celebrating a successful year, but without a definitive theme, everything will be dull and boring. Therefore, make sure you have something to base your celebrations on. You can decorate the venue according to the theme you choose.
You can host a costume party or throw a breakfast event. Throw a luau party in the middle of winter to boost office morale. If you know your employees like trivia or bingo, you could host a game night. Of course, it would be wise to do something in which most of your employees will be interested to participate. You can gather this information either by going through every member’s hobby or conducting a survey.
Once you have this information, be sure to pick something that won’t be too expensive for you and your business. If you need help and have the budget available, call an interior decorator.
3. Pick a Venue
What space you choose will depend on the number of attendees and who you’re celebrating.
If you only have a small gathering, you could throw the party at a worker’s home or the office.
For a fancier gala, book a local hall.
4. Food and Drink
If you’re serving food at the event, you’ll want to hire a caterer.
Find out from your employees what kind of food they prefer. You should also find out if anyone is a vegan or if they have any allergies. You want there to be food choices for everyone to enjoy.
With your planning team, talk about if you’ll offer alcoholic drinks at your event. Find out if there are any local liquor laws for a business party. Your company could get in trouble if someone gets hurt because they misused alcohol.
If you decide to offer alcohol, hire a responsible bartender.
They will help watch guests and make sure minors don’t drink. Some caterers even provide this service with their food.
5. Hire Entertainment
You can hire entertainment for a large-scale event.
Choose from a comedian, singer, or a master of ceremonies. Make sure you approve the material beforehand.
Check out these corporate event ideas for more inspiration.
Now You Know How to Plan a Business Party
We hope this guide on planning a business party was helpful. Make sure you plan ahead of time and work with another employee.
Don’t forget to bookmark our site. This way, you won’t miss out on any of our resources.
https://www.strategydriven.com/wp-content/uploads/gala-1060382_1280.jpg8511280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-11-04 16:00:572021-08-11 10:01:42Mixing Work with Pleasure: 5 Tips to Help You Plan an Awesome Business Party
When it comes to attracting customers to your retail business, again and again, there are several areas that you could focus on to make a real difference. Having good levels of a varied choice of popular products will help you to a broad extent. However, having a recognizable and memorable brand will make sure that your company sticks in the mind of your customers and will help them to remember and choose you in the future.
A Visually Recognizable Store
A recognizable storefront help to create a lasting impression in the memories of your customers. This means having a bold logo that represents what your brand is all about. While you don’t need to have anything literal in your logo that shouts about the type of products you sell, if you’re a new company or your name gives no indication of the type of products you sell, this may be a helpful option.
Hire a graphic designer to create a logo and signage for the front of your store. Having well-designed branding will make a big a big difference when it comes to creating a lasting and professional impression.
But branding should not just be on the front of your store, you need to remind your customers where they are when they are inside your store. Branded signage can be used around till points, shelve-edge graphics, branded point-of-sale, posters, and if possible, on your product packaging. Using branded carrier-bags, till receipts, and promotional material will also help.
A Team That Meets Your Brand Standards
Branding is not just about your logos, store fit, and promotional material though. Your team should also represent your brand in both their appearance and how they approach your customers.
Having a distinctive image for your team is crucial as it will make your team identifiable. Whether you want your staff to wear a uniform is up to you, however, if you choose to allow your team to wear their own items of clothing then you should set some standards to ensure that they meet your brand expectations. Consider getting custom lanyards to let your customers know who is a team member.
Setting out your customer service expectations is crucial. This means working out how you want your customers to view the service experience. Instilling your ethos in everything that you do is important. If your brand wants to stand for value, quality, great service, or its ethical stance, then you need to pick the message that you want to put across in your branding.
Social Media
Your business needs to think about how the brand is represented on social media. Having a presence on the major social media sites is crucial if you want your business to thrive. When you use these sites, you should make sure that you are maintaining a standard of communication that is in keeping with the message that you want to put across to your customers. This will mean deciding the type of tone that you want to communicate using, as well as the types of posts and interactions that you will be providing.
https://www.strategydriven.com/wp-content/uploads/man-879094_1280.jpg8511280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-11-04 07:00:152019-11-04 05:23:34Building A Strong And Successful Retail Brand Image
When it comes to the workplace, people often emphasize traditional themes such as productivity and collaboration. However, there are many other valuable traits that employees can bring to the office and that managers should embrace. One of the most underrated features that you should promote in your workplace is creativity. Creativity can have a multitude of benefits for you and your workers, such as increased output and a higher sense of enthusiasm. Here are some simple but effective ways to foster creativity among your employees.
Give Employees Room to Explore
You’ll never know what your team is capable of if you don’t give them the chance to test their boundaries. To truly let your employees thrive, give them plenty of space to explore new opportunities and ask new questions. Engaging in this form of self-discovery allows your employees to have a sense of freedom while doing their jobs. Always be open to their suggestions and encourage them to propose new ideas. While not every attempt will be successful, each one can give your team a valuable learning experience that has the potential to help them thrive.
Use the Right Tools
The tools that your company utilizes on a day-to-day basis ultimately define its approach to creativity in the workplace. In order to make the most of the tools and technology that your employees use, make sure to confirm that they foster creative thinking in every way. It’s always a good idea to regularly evaluate your company’s technology to ensure that it’s facilitating your employees’ work as much as possible. From updated devices to new workflow automation software, making use of the proper tools can give your team more space to explore their creativity.
Celebrate Diversity
If you’re looking for a way to naturally incorporate creativity into your team, try to pay attention to the employees themselves. Members of diverse teams are much more likely to bring a variety of thoughts, opinions and suggestions to the table. This wide array of ideas can feed the overall creativity in your workplace and increase everyone’s enthusiasm as a result. Whether an employee has a suggestion about a project she’s working on or a proposal regarding the new Miratech software, you never know what kinds of ideas you’ll encounter when you emphasize diversity.
Don’t be hesitant about exploring the creative potential of your team at work. If you embrace this valuable trait, you can watch your employees thrive in a variety of ways.
https://www.strategydriven.com/wp-content/uploads/sharon-mccutcheon-TZZwC_xsClY-unsplash.jpg56163744StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-11-01 22:00:492019-11-01 22:19:20Different Ways to Promote Creativity in the Workplace
As you may know, a career in strategy or strategic planning implies you helping a corporation design their road to profitability and growth while overcoming competition and constant change.
Moreover, as a corporate strategist, you have the opportunity to analyze everything that makes a company run properly. Naturally, most of your responsibilities will deal with making the company run!
If you know what a business needs to operate properly and think that you have the analytical skills, instinct, and natural feel for a strategy job, then you should consider applying for one with recruitment agencies like The Barton Partnership who specialise in offering London based strategy jobs here https://www.thebartonpartnership.com/strategy-jobs-in-london.
It is worth noting that corporate strategists have a long-term career ahead of them, as they can easily become Senior Directors, independent consultants, or even CEOs of London-based companies. You can start your career in strategy at!
The Most Popular Roles
Browsing job openings on various platforms or locally, in your own city, will show you the most popular non-technical jobs/roles area in strategy.
Most of these roles do require a notable level of analytics, but it goes without saying that each job opening is different. For example, a certain job vacancy may require you to know some programming languages, while another one may require experience in operations and financial planning.
The point here is that, even if the role of strategy jobs is widely popular, you must find the one that suits your expertise, experience, and knowledge. You may want to be a strategist, but you can’t be one in an IT company if you’ve studied only marketing.
The Most Important Skill
Corporate strategists will state that you require a plethora of skills in order to be fit for such a job. However, a few of them will tell you what the most important one is – namely, focus!
This very field comes with a lot of challenges, as well as with a lot of opportunities that you must focus on properly. You will have to deal with potential partners, competitors, product development, and so on. In this respect, the focus will soon be your best friend!
Finding Strategy Jobs
If you want to become a corporate strategist in London, then you have to know and research the top sectors for this particular field.
Even if a certain course or training session won’t make you perfect for a job, you can use that as a boost to your strategy career. In short, even if you don’t have the required knowledge for the job, you can get your hands on it, if you are motivated enough.
At the moment, some of the top sectors that are actively looking for strategists are:
Finance
Financial Services
Public Sector
Private Equity
Business Development
Digital
Operations
Marketing
Advertising
Brand
With so many sectors, finding the corporate strategy role fit for you won’t be that hard to do.
The Bottom Line
The last thing you should know about finding strategy jobs (in London) is how to get the job – obviously. Basically, you have to know what is expected from the role that you are applying for.
Keep in mind that every role can be very different, as well as the salary and job description. This is why it is highly recommended that, before you apply for a job, you should thoroughly research the role and the company!
https://www.strategydriven.com/wp-content/uploads/anne-nygard-_P6Fr0D5U4Q-unsplash.jpg34565184StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-11-01 21:00:282019-11-01 21:36:49Finding Strategy Jobs in London
The U.S. has about 32.5 million businesses, although the exact number depends on just how you define a business.
With millions of other businesses to compete with, how can you ensure yours stands out? Throwing events is one surefire way to get noticed.
However, a business event can quickly become a business disaster if it’s not properly planned out. If your event is badly organized, out of touch, or otherwise unimpressive, it can actually be worse for your business than not having an event at all. They say there’s no such thing as bad publicity, but for small business owners, that doesn’t ring true.
But don’t let the risk of a failed event scare you away from trying. To ensure that your event gets you the right kind of recognition, you just need to plan ahead properly.
Not sure how to promote an event successfully, or how to make sure the event goes well on the day of? We’ve got you covered. Here’s our complete guide to throwing events as a business.
1. Lay out Your Goals
One of the hardest parts of planning a business event is knowing what kind of event it should be. To decide what the main event should look like, it’s often easier to work backward from your goals or desired outcomes.
Why have this event? Is it to thank your current customers, turning them into repeat customers?
Is it to get the word out about your new brand? Is to have an exciting place for a big announcement?
Once you know your goal, the type of event will soon become clear. For example, if you want to get the word out, you could consider having an open house with free refreshments and entertainment. If you want to reward your current customers, you could have an exclusive after-hours shopping event with special discounts just for them.
2. Lock Down the Basics
Now that you have your goals or “why” together, you need to nail down the “who, what, when, and where.”
In addition to knowing what kind of event it’ll be, and who it’ll be for, decide who on your team will take charge of different aspects. Figure out your location and set a date.
Make sure the date is far ahead of time so you can prepare. When it comes to event planning, it’s best to start early, especially for big events.
3. Create a Promotion Calendar
Now that you know your event basics, you have a timeline to work with. Take the time you have between now and the event date, and create a calendar for promotion.
This means you’ll also need to decide how to promote it best. Social media always works well, but email, text, mail, and other tools can also help.
Add each promotional method to the right places on the calendar. For example, you might start making monthly social media posts about the event now while you’re six months out. But when you’re two months out, you could bump it up to biweekly posts, and send a save-the-date mailer to your current customers.
4. Work Word of Mouth
Although it may not go on your official promotion calendar, word of mouth is an important part of promotion too.
Make sure to talk up the event to everyone you meet. Train your employees to do the same. Consider giving them a short “script” so they can easily pitch the event essentials.
Talk to customers, other business owners, neighbors, and anyone who you think may be interested. Consider carrying a stash of flyers to hand out when opportunities come up. While this can’t replace your promotion calendar, it can be more successful than you might think.
5. Stick to a Budget
When you’re early in the promotion game, you may not need to think much about a budget. Unless you’re paying to reserve a venue, most of your early promotion and planning will probably be free or inexpensive.
However, as time goes by, the event will become more pricey. You might need to order promotional merch, hire a catering company, or pay local bands or speakers, for example. Without a budget, your event can quickly become impractically expensive.
Set your budget early and make sure it’s realistic. Try to foresee every possible expense, but leave some flexibility beyond the essentials too.
If your budget is tight, you can still have a great event, but you might need to compromise. For example, instead of the fully-catered meal you imagined, maybe bringing some food trucks to the parking lot will be more realistic for this event.
6. Make a Day-Of List
You’ve meticulously planned everything else out so far. So don’t leave the day of the event up to chance.
Make a list of all that needs to happen on the day of, when it needs to happen, and who’s responsible for it. This schedule will keep you and your team on track.
Of course, unexpected things during the event can throw the schedule off a bit. It’s important to be flexible too. But having a map to guide the day will ensure nothing major gets forgotten.
7. Have a Follow-Up Plan
Finally, the event doesn’t end when everyone goes home. You’ll need to follow up, see how it went, and start planning your next event.
Send out an email to attendees with post event survey questions to learn what went well and what could’ve been better. Offer a thank you to those who attended, like a discount or free trial.
Then, start planning the next event using what you learned! Whether you make your last event a regular occurrence or plan something totally new, you’ll be able to make it a success thanks to your prior experience.
Ready to Start Throwing Events for Your Business?
With this guide, you’re ready to start throwing events that everyone will look forward to.
A good business event is a great experience for your customers, your staff, and you. These events are crucial for keeping your brand ahead of the competition, so start planning yours now!
Looking for more ways to grow and improve your brand? Our insights might be just what you need. Check out our other blogs to learn more.
https://www.strategydriven.com/wp-content/uploads/The-Ultimate-Guide-to-Throwing-Events-for-a-Business.jpeg13332000StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-11-01 20:00:442019-11-01 21:02:37The Ultimate Guide to Throwing Events for a Business
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Mixing Work with Pleasure: 5 Tips to Help You Plan an Awesome Business Party
/in Managing Your People/by StrategyDrivenOne great way to increase enjoyment in the workspace is to throw a party and reward your employees for their hard work. Hosting a corporate EOFY function in Sydney gives all the members of your business some time to unwind and reflect on everything that happened throughout the busy year. It’s also important because it shows the employees that you care about them as much as you care for your company.
Inasmuch as the objective remains the same, how and where you plan your End of the Year or EOFY party is very significant. Wondering how to hold a perfect business party for your company? Not to worry! In this guide, we’ll go over corporate event planning tips.
1. Plan the Party and Save the Date
Try and start brainstorming for your business party up to four months beforehand. One mistake that many people make is commencing their plans when it’s too late. This makes them quite desperate and will be forced to accept whatever comes their way in terms of venue, food, and other related resources. However, starting things early enough will give you time to research caterers and different conference centers.
Ask for help from other creative employees to help you plan the party. This way, you can share the planning responsibilities.
Find out from your guests of honor when they are available for the party. Once you know what dates are free, pick one. You can send out save-the-date invitations in advance so people can mark it on their calendar.
2. Choose a Theme
To make your party fun and exciting, consider picking a unique theme. Yes, you’re obviously celebrating a successful year, but without a definitive theme, everything will be dull and boring. Therefore, make sure you have something to base your celebrations on. You can decorate the venue according to the theme you choose.
You can host a costume party or throw a breakfast event. Throw a luau party in the middle of winter to boost office morale. If you know your employees like trivia or bingo, you could host a game night. Of course, it would be wise to do something in which most of your employees will be interested to participate. You can gather this information either by going through every member’s hobby or conducting a survey.
Once you have this information, be sure to pick something that won’t be too expensive for you and your business. If you need help and have the budget available, call an interior decorator.
3. Pick a Venue
What space you choose will depend on the number of attendees and who you’re celebrating.
If you only have a small gathering, you could throw the party at a worker’s home or the office.
For a fancier gala, book a local hall.
4. Food and Drink
If you’re serving food at the event, you’ll want to hire a caterer.
Find out from your employees what kind of food they prefer. You should also find out if anyone is a vegan or if they have any allergies. You want there to be food choices for everyone to enjoy.
With your planning team, talk about if you’ll offer alcoholic drinks at your event. Find out if there are any local liquor laws for a business party. Your company could get in trouble if someone gets hurt because they misused alcohol.
If you decide to offer alcohol, hire a responsible bartender.
They will help watch guests and make sure minors don’t drink. Some caterers even provide this service with their food.
5. Hire Entertainment
You can hire entertainment for a large-scale event.
Choose from a comedian, singer, or a master of ceremonies. Make sure you approve the material beforehand.
Check out these corporate event ideas for more inspiration.
Now You Know How to Plan a Business Party
We hope this guide on planning a business party was helpful. Make sure you plan ahead of time and work with another employee.
Don’t forget to bookmark our site. This way, you won’t miss out on any of our resources.
Building A Strong And Successful Retail Brand Image
/in Marketing & Sales/by StrategyDrivenA Visually Recognizable Store
A recognizable storefront help to create a lasting impression in the memories of your customers. This means having a bold logo that represents what your brand is all about. While you don’t need to have anything literal in your logo that shouts about the type of products you sell, if you’re a new company or your name gives no indication of the type of products you sell, this may be a helpful option.
Hire a graphic designer to create a logo and signage for the front of your store. Having well-designed branding will make a big a big difference when it comes to creating a lasting and professional impression.
But branding should not just be on the front of your store, you need to remind your customers where they are when they are inside your store. Branded signage can be used around till points, shelve-edge graphics, branded point-of-sale, posters, and if possible, on your product packaging. Using branded carrier-bags, till receipts, and promotional material will also help.
A Team That Meets Your Brand Standards
Branding is not just about your logos, store fit, and promotional material though. Your team should also represent your brand in both their appearance and how they approach your customers.
Having a distinctive image for your team is crucial as it will make your team identifiable. Whether you want your staff to wear a uniform is up to you, however, if you choose to allow your team to wear their own items of clothing then you should set some standards to ensure that they meet your brand expectations. Consider getting custom lanyards to let your customers know who is a team member.
Setting out your customer service expectations is crucial. This means working out how you want your customers to view the service experience. Instilling your ethos in everything that you do is important. If your brand wants to stand for value, quality, great service, or its ethical stance, then you need to pick the message that you want to put across in your branding.
Social Media
Your business needs to think about how the brand is represented on social media. Having a presence on the major social media sites is crucial if you want your business to thrive. When you use these sites, you should make sure that you are maintaining a standard of communication that is in keeping with the message that you want to put across to your customers. This will mean deciding the type of tone that you want to communicate using, as well as the types of posts and interactions that you will be providing.
Different Ways to Promote Creativity in the Workplace
/in Innovation/by StrategyDrivenGive Employees Room to Explore
You’ll never know what your team is capable of if you don’t give them the chance to test their boundaries. To truly let your employees thrive, give them plenty of space to explore new opportunities and ask new questions. Engaging in this form of self-discovery allows your employees to have a sense of freedom while doing their jobs. Always be open to their suggestions and encourage them to propose new ideas. While not every attempt will be successful, each one can give your team a valuable learning experience that has the potential to help them thrive.
Use the Right Tools
The tools that your company utilizes on a day-to-day basis ultimately define its approach to creativity in the workplace. In order to make the most of the tools and technology that your employees use, make sure to confirm that they foster creative thinking in every way. It’s always a good idea to regularly evaluate your company’s technology to ensure that it’s facilitating your employees’ work as much as possible. From updated devices to new workflow automation software, making use of the proper tools can give your team more space to explore their creativity.
Celebrate Diversity
If you’re looking for a way to naturally incorporate creativity into your team, try to pay attention to the employees themselves. Members of diverse teams are much more likely to bring a variety of thoughts, opinions and suggestions to the table. This wide array of ideas can feed the overall creativity in your workplace and increase everyone’s enthusiasm as a result. Whether an employee has a suggestion about a project she’s working on or a proposal regarding the new Miratech software, you never know what kinds of ideas you’ll encounter when you emphasize diversity.
Don’t be hesitant about exploring the creative potential of your team at work. If you embrace this valuable trait, you can watch your employees thrive in a variety of ways.
Finding Strategy Jobs in London
/in Professional Development/by StrategyDrivenMoreover, as a corporate strategist, you have the opportunity to analyze everything that makes a company run properly. Naturally, most of your responsibilities will deal with making the company run!
If you know what a business needs to operate properly and think that you have the analytical skills, instinct, and natural feel for a strategy job, then you should consider applying for one with recruitment agencies like The Barton Partnership who specialise in offering London based strategy jobs here https://www.thebartonpartnership.com/strategy-jobs-in-london.
It is worth noting that corporate strategists have a long-term career ahead of them, as they can easily become Senior Directors, independent consultants, or even CEOs of London-based companies. You can start your career in strategy at!
The Most Popular Roles
Browsing job openings on various platforms or locally, in your own city, will show you the most popular non-technical jobs/roles area in strategy.
Most of these roles do require a notable level of analytics, but it goes without saying that each job opening is different. For example, a certain job vacancy may require you to know some programming languages, while another one may require experience in operations and financial planning.
The point here is that, even if the role of strategy jobs is widely popular, you must find the one that suits your expertise, experience, and knowledge. You may want to be a strategist, but you can’t be one in an IT company if you’ve studied only marketing.
The Most Important Skill
Corporate strategists will state that you require a plethora of skills in order to be fit for such a job. However, a few of them will tell you what the most important one is – namely, focus!
This very field comes with a lot of challenges, as well as with a lot of opportunities that you must focus on properly. You will have to deal with potential partners, competitors, product development, and so on. In this respect, the focus will soon be your best friend!
Finding Strategy Jobs
If you want to become a corporate strategist in London, then you have to know and research the top sectors for this particular field.
Even if a certain course or training session won’t make you perfect for a job, you can use that as a boost to your strategy career. In short, even if you don’t have the required knowledge for the job, you can get your hands on it, if you are motivated enough.
At the moment, some of the top sectors that are actively looking for strategists are:
With so many sectors, finding the corporate strategy role fit for you won’t be that hard to do.
The Bottom Line
The last thing you should know about finding strategy jobs (in London) is how to get the job – obviously. Basically, you have to know what is expected from the role that you are applying for.
Keep in mind that every role can be very different, as well as the salary and job description. This is why it is highly recommended that, before you apply for a job, you should thoroughly research the role and the company!
The Ultimate Guide to Throwing Events for a Business
/in Marketing & Sales/by StrategyDrivenWith millions of other businesses to compete with, how can you ensure yours stands out? Throwing events is one surefire way to get noticed.
However, a business event can quickly become a business disaster if it’s not properly planned out. If your event is badly organized, out of touch, or otherwise unimpressive, it can actually be worse for your business than not having an event at all. They say there’s no such thing as bad publicity, but for small business owners, that doesn’t ring true.
But don’t let the risk of a failed event scare you away from trying. To ensure that your event gets you the right kind of recognition, you just need to plan ahead properly.
Not sure how to promote an event successfully, or how to make sure the event goes well on the day of? We’ve got you covered. Here’s our complete guide to throwing events as a business.
1. Lay out Your Goals
One of the hardest parts of planning a business event is knowing what kind of event it should be. To decide what the main event should look like, it’s often easier to work backward from your goals or desired outcomes.
Why have this event? Is it to thank your current customers, turning them into repeat customers?
Is it to get the word out about your new brand? Is to have an exciting place for a big announcement?
Once you know your goal, the type of event will soon become clear. For example, if you want to get the word out, you could consider having an open house with free refreshments and entertainment. If you want to reward your current customers, you could have an exclusive after-hours shopping event with special discounts just for them.
2. Lock Down the Basics
Now that you have your goals or “why” together, you need to nail down the “who, what, when, and where.”
In addition to knowing what kind of event it’ll be, and who it’ll be for, decide who on your team will take charge of different aspects. Figure out your location and set a date.
Make sure the date is far ahead of time so you can prepare. When it comes to event planning, it’s best to start early, especially for big events.
3. Create a Promotion Calendar
Now that you know your event basics, you have a timeline to work with. Take the time you have between now and the event date, and create a calendar for promotion.
This means you’ll also need to decide how to promote it best. Social media always works well, but email, text, mail, and other tools can also help.
Add each promotional method to the right places on the calendar. For example, you might start making monthly social media posts about the event now while you’re six months out. But when you’re two months out, you could bump it up to biweekly posts, and send a save-the-date mailer to your current customers.
4. Work Word of Mouth
Although it may not go on your official promotion calendar, word of mouth is an important part of promotion too.
Make sure to talk up the event to everyone you meet. Train your employees to do the same. Consider giving them a short “script” so they can easily pitch the event essentials.
Talk to customers, other business owners, neighbors, and anyone who you think may be interested. Consider carrying a stash of flyers to hand out when opportunities come up. While this can’t replace your promotion calendar, it can be more successful than you might think.
5. Stick to a Budget
When you’re early in the promotion game, you may not need to think much about a budget. Unless you’re paying to reserve a venue, most of your early promotion and planning will probably be free or inexpensive.
However, as time goes by, the event will become more pricey. You might need to order promotional merch, hire a catering company, or pay local bands or speakers, for example. Without a budget, your event can quickly become impractically expensive.
Set your budget early and make sure it’s realistic. Try to foresee every possible expense, but leave some flexibility beyond the essentials too.
If your budget is tight, you can still have a great event, but you might need to compromise. For example, instead of the fully-catered meal you imagined, maybe bringing some food trucks to the parking lot will be more realistic for this event.
6. Make a Day-Of List
You’ve meticulously planned everything else out so far. So don’t leave the day of the event up to chance.
Make a list of all that needs to happen on the day of, when it needs to happen, and who’s responsible for it. This schedule will keep you and your team on track.
Of course, unexpected things during the event can throw the schedule off a bit. It’s important to be flexible too. But having a map to guide the day will ensure nothing major gets forgotten.
7. Have a Follow-Up Plan
Finally, the event doesn’t end when everyone goes home. You’ll need to follow up, see how it went, and start planning your next event.
Send out an email to attendees with post event survey questions to learn what went well and what could’ve been better. Offer a thank you to those who attended, like a discount or free trial.
Then, start planning the next event using what you learned! Whether you make your last event a regular occurrence or plan something totally new, you’ll be able to make it a success thanks to your prior experience.
Ready to Start Throwing Events for Your Business?
With this guide, you’re ready to start throwing events that everyone will look forward to.
A good business event is a great experience for your customers, your staff, and you. These events are crucial for keeping your brand ahead of the competition, so start planning yours now!
Looking for more ways to grow and improve your brand? Our insights might be just what you need. Check out our other blogs to learn more.