Social Media is one of the best ways to generate traffic to your website and to create brand recognition. Using social media sources to encourage people to take that big step from moving off of the social media platform they are on and over to your website is not an easy task.
Some people’s perception of platforms such as Facebook and Twitter is one that only needs the creation of a Facebook page and a few targeted ads. If only it was that simple.
Facebook is arguably the easiest Social Media platform to encourage people to move from seeing your Facebook page to looking at your website. However, to successfully achieve this user action there are a number of elements you will need to include within your Facebook marketing strategy.
Likes and Followers
Likes and followers of your Facebook page are essentially people endorsing your brand. It doesn’t matter if you are an informational blog website like this one, an e-comm ship, travel website or any other niche, most people will not leave Facebook to visit your website if your Facebook page does not have trust.
Mistakes: Many people make the mistake of using Facebook ads for website clicks. They do this with very little social media content to begin with and no likes/followers. As a result, this type of advertising ends up being a waste of money.
The right thing to do: Start with creating some nice posts that represent your brand. Make sure you have a nice looking banner, contact details, and overall a Facebook page that looks complete and not half done or with important features missing.
To get an idea of how to do this correctly look at your competitors that have a lot of likes and followers as well as lots of comments from people interacting with their Facebook page.
Once you are ready and feel happy then start a ‘Likes and Followers’ campaign before going for clicks directly to your website. You can also use services such as Fast likes that can help build up likes and followers prior to your Facebook operated campaign.
What Happens Once You Have Built Trust On Your Facebook Page?
The next step is to start to real in engagement from other Facebook users. You can start to create posts that ask questions or competitions. Anything that you think will get people within your industry niche to interact and possibly take the next step which is to visit your website if that is your aim.
You can also start to run a Facebook campaign that encourages people to click through to your website.
With people clearly engaging with your Facebook page, hitting the like button, and following your page, now they are inclined to trust your brand – more so compared to starting the Facebook website clicks campaign with no likes or followers.
What About Using Other Social Media Sites?
You can use other social media platforms to harness trust via likes and followers. Instagram is popular if you want to use images, then YouTube is perfect if you want to use video marketing, then, of course, you have Twitter.
Twitter is much more difficult to master compared to any other social media platforms we have mentioned here. It’s a fast-moving platform and messages can get buried quickly. It is extremely useful if you can master influencer marketing.
Plus, news channels and blogs find it useful to announce new content. It’s not impossible to master Twitter, but it certainly takes a lot more effort to get the right mix of posts and getting the timing of those posts right,
https://www.strategydriven.com/wp-content/uploads/social-media-763731_1280.jpg8501280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-07-23 12:00:462020-09-07 14:09:29Generating Social Media Buzz and Trust To Gain Website Traffic
You’ve probably heard it countless times before, but every company is a tech company now. The nature of the information age is that if you aren’t keeping up with the latest in digital technologies, even the simplest of businesses can quickly fall behind the competition.
Accessing, analyzing and utilizing information is essential for businesses. Even if you are only running a small side hustle, the more information you have and the more you can manipulate it, the more efficient and successful your business could be.
But knowing that technology will impact your business in the future is not enough. Business owners need more than entrepreneurial flair and a good head for numbers these days, they also need to understand their corporate responsibility, their duty to their customers and, above all else, how to comply with business regulations in their industry. And they need to realize that this is happening now.
Compliance is Key
In the information age, compliance has become a huge part of business. For example, health care isn’t just about diagnosis and treatment any more, it’s also about managing data, maintaining customer privacy and implementing technological systems to improve performance.
As business gets more and more complex, so the law has to keep up. But businesses need to keep up to and a proactive approach to compliance is the best option. For example, a SOC 2 for Healthcare demonstrates an understanding of responsibility and a duty of care to the customer.
Your Customers Know You
The information age has democratized knowledge. For businesses, the information age means that consumer profiles and targeted advertising are more effective than ever before. But increased knowledge goes both ways and consumers are more likely to know about your business too.
Consumers are much more concerned with ethical business practice than ever before because the have access to the information. Companies that fail to live up to their customer’s standards in any way – socially, environmentally, economically – can stand to lose and lose quickly.
Take Responsibility
One of the most important lessons businesses can take from this age is that they have a responsibility. Taking responsibility isn’t just about apologizing and carrying on any more. As consumers have woken up to bad business practices and the law has tightened up, any company reputation ultimately comes down to their sense of responsibility. And, while rebuilding a business reputation might sound easy, it is far easier to do the work first.
All businesses have a responsibility to their consumers to provide a product worth their money but they also have social and environmental responsibilities too. No business can operate in a vacuum and understanding the impact your business has – good and bad – is essential for building a positive impact model to guide your business forward.
The information age has in many ways made doing business more challenging. However, this relatively new landscape is also providing new potential for businesses to behave properly and serve their customers even better. The world is changing and businesses need to keep up!
https://www.strategydriven.com/wp-content/uploads/adults-analysis-brainstorming-1661004-1-1.jpg6571200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-07-23 11:00:502019-07-23 00:31:083 Ways Business is Changing in the Information Age
No matter what your reason is for starting your own business, you’ve got to figure out how to fund your business. Unless you’ve got a nice nest egg and are ready to part with it, you probably need to learn how to get a business loan.
Many small businesses take out business loans to get the capital they need to start up their business and even pay for day-to-day expenses. Don’t get overwhelmed with the thought of taking a loan out.
Continue reading this article to learn about getting a loan to help you get your business off the ground and flying.
The Simple Truth About How to Get a Business Loan
Getting small business loans or other types of loan for your business doesn’t have to be daunting. After you read these tips, you can go through the process without worrying.
You don’t want to apply for a loan before the lender will approve your request. The more requests you have on your credit, the more of a risk it makes you look like.
Determine Why Your Business Needs a Loan
Lenders aren’t going to take “because I want it” as a good reason for why they should lend you money.
Before you speak to a lender, you need to have a solid reason why you need this loan. The more specific you can get about the reason why you need the loan for your business, the more likely the loan officer will see your vision for your business.
How Much of a Loan Can You Afford?
You shouldn’t decide to take out a loan for as much as possible. Before applying for the loan, you should know how much of a loan you can afford.
If your business cash flow isn’t enough to cover the loan repayment, your business and you could come into some serious problems. You should check to see when loan repayments are expected.
Some companies require that you repay them every month and others even require that you repay them every two weeks. Make sure to check the terms so you know when your payments are going to be due as well.
Create a Solid Business Plan
When you were going through the reason that you needed the money for your business, you likely had to work on your business plan. The more solid your business plan is, the more comfortable a lender will be with loaning you the money.
Depending on what you need the loan for, the loan may have different terms. Write out what you foresee happening with your business. You shouldn’t leave out any important details or numbers that will back up your plans.
What Is the Current Financial Status of Your Business?
If your business is already in operation, it will be easier to get the loan. When your business is already in operation, you have some proof that you know how to do business.
Before applying for your loan make sure that your credit history is as spotless as possible. Lenders are likely to review your personal credit history and that of your business as well.
If you look at your credit report and see there are errors or old debts that haven’t been deleted, you need to request to have them taken care of right away. If you have derogatory items on your credit report it will either cause the lender to deny you or charge you a much higher interest rate.
Besides for your credit report and score, lenders are also going to look at your business cash flow. If you have a strong cash flow then lenders feel confident that you’ll have the means to pay the business loan back according to the agreed-upon terms.
If your credit history and cash flow aren’t enough to get the loan, you should look into what collateral you have to offer. If you have something that will secure the loan, the lender is more likely to trust you with their money. If you don’t pay the money back then they get whatever it is that you put up for collateral.
Look at Your Lender Options
Don’t let loyalty keep you broke. It is important that you look at multiple lenders and see what kind of rates they will offer you.
Even if you’ve done business with a certain bank for years, you might check with online banks and see if they have better rates. Since online bank’s overheads are lower, it is easier for them to offer lower interest rates to their customers.
Prepare All Necessary Paperwork
Putting all of your necessary paperwork together can take quite a while. Make sure you don’t miss any important forms or your loan may be delayed or denied.
If you’re getting a USDA or an SBA loan then you might need to fill out paperwork for the government as well as for the lender in question.
There may be some differences in the loan application process but generally, you’re going to need to include your business plan, financial statements and also your cash flow information.
You may need to provide further documentation if what you provide is deemed to be less than satisfactory.
Learn More About Business & Leadership
Now that you know how to get a business loan, you’re good to go and ready to launch and/or grow your business. Why stop learning now?
Bookmark your favorite parts of our blog so you can come back for more great reads later.
https://www.strategydriven.com/wp-content/uploads/Fund-Your-Dream-Company-How-to-Get-a-Business-Loan-Without-Fail.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-07-23 09:00:292019-07-23 00:18:07Fund Your Dream Company! How to Get a Business Loan Without Fail
If you are leading any kind of business, you need to be fully aware of the ways in which teams work, and make sure that those you are looking after are working together as best as they can. There are a lot of issues that might get in the way of a team working harmoniously, and it’s something that you are going to need to be aware of if you want your business to succeed in general. As long as the team is working as a unit, the work will be done much more effectively, and your business will benefit greatly from that. Let’s take a look at some of the things you might want to do to ensure that your teams are all working as well as they could be.
Lead Them Strongly
A good team requires a strong leader, so this is the first thing to make sure of if you are looking for your teams to work as well as possible together. If you feel that you have what it takes to be a strong leader, then you just need to work on the specific skills that will make you one. That will mean that you need to develop a general sense of confidence and magnetism, so that people will tend to follow you and appreciate what you say. You also have to have the required knowledge for the kind of work that you are expecting your team to carry out, so you can actually help them to do so with a great deal of understanding. A good leader is not afraid to get down and dirty in the work, but also knows how and when to delegate. It’s also vital that you can approach a basic reward and punishment scheme so that your employees know what you expect of them. As long as you can lead your teams strongly, you will know that you are probably getting the most out of them.
Share The Work
Nobody should feel as though they are carrying the weight of the team on their own shoulders. If anyone does feel this way, it certainly means that something has gone wrong somewhere, and as such you will need to find a way to make it fairer again. You need to make sure that you are sharing the work out amongst the people in the team as fairly as possible, paying special attention to anyone who might have particular skills and so on along the way. By sharing the work in this way, everyone will feel that they are treated equally, and you will be able to ensure that your team is working as well as it should. But how can you make sure that you are actually getting this right?
To begin with, you should look into finding a way to plan shifts out easily and fairly. If you are struggling to plan out shifts, then it can easily mean that you are going to struggle to keep it fair, as it is hard to keep track of what is going on. That’s why something like Deputy’s shift planning app can be a great boost to a team, because it means that you can easily allocate shifts in a way which is fair and open to all, and that you can even allow team members to simply switch shifts amongst themselves if they need to. Not only does that make life easier for them in general, but it ensures that the work is being shared.
It’s not just about shifts, of course. You also need to make sure that the actual workload is being shared equally. The only way to really make sure of that is to find some way to quantify the work, and then you can just look at the basic arithmetic of it. Then if anyone has a complaint, you can go through it together mathematically and see what is going on with the workload. This is important for people to feel that they are being treated fairly.
Be Personable
Teams always work together much better if they are actually friends with each other, or at least can be civil in a basic way that you would expect in an adult workplace. For this reason, it’s good for you to set the example by always be sociable and personable with the people in your teams. That will set the trend, and hopefully people will get to know each other and then be able to work together much better for it. You might even help this process along by trying to organize a few social events with your work colleagues. That can make a huge difference to how well the teams work together.
https://www.strategydriven.com/wp-content/uploads/bump-collaboration-colleagues-1068523-1-1.jpg7851200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-07-23 08:00:322019-07-23 00:04:08Ensure Your Team Works Well Together
Transforming into a green business is a low-cost, high-reward investment. The change over to eco-friendliness is a great contribution to our environment’s betterment. In the process, you’ll improve the brand image — win/win!
We all know about the three R’s: reduce, reuse, and recycle.
How can we bring these into our businesses? What ways can we make an environmental impact beyond them? Keep reading, we’re sharing a lot of ideas to boost sustainability in business.
Start with the Three R’s
Start with what we know to be effective in lessening our impact on the environment. Let the three R’s become a philosophy within your business.
How could you incorporate and encourage the three R’s? Try:
Reducing hard copy materials in favor of digital items
Reusing shipping materials for your logistics
Recycling old electronics and hardware when appropriate
Look for inefficiencies and waste in your business. Else, seek environmental consulting if you feel lost. These experts provide helpful insights on how to adopt eco-friendly business policies.
Go After the Low Hanging Fruit
The low hanging fruit is the “easy wins” anyone can do without trouble. They have a big impact with little put into the effort.
Do things like:
Smart plugs to track and reduce energy use
Using energy-efficient lighting
Ditching single-use products (especially plastic)
Perform an audit by tracking what gets used in the business every day. Then, see what you can do to reduce or end its usage. Find those items you and employees wouldn’t have qualms doing without.
Virtual Meetings and Remote Workers
Why waste resources holding meetings when you could do them online? Virtual meetings, webinars, and video chat mean you’re not wasting time and fuel. You also won’t waste money with printed items since you’ll deliver digital versions.
You could also open up to remote employees!
Remote workers are happy workers but they also help lessen the environmental impact. That’s one less person in the daily commute. It’s also one less person using items, facilities, and energy at the business.
Factor What’s Going on Around You
Think of your environment impact outside of the business and/or warehouse.
Consider items like:
Energy consumption
Water run-off
Sustainable sourcing
Landscaping
Trash
You could explore smart ideas like switching to renewable energy sources like solar. Or, heat energy waste via window films and reflective exterior coating.
Be mindful of where your business waste is going, too. And, the businesses you work with and their environmental impact. Harmonize your green efforts with those following similar policies for a bigger impact.
Also, choose landscaping fit for your zone’s hardness and environment. This reduces upkeep. Smart planting can reduce energy costs inside, too.
Transform into a Green Business
Make the transition into a green business part of your over-arching strategy. Leverage the positive brand image to build stronger connections. And, tap those connections to expand operations, sales, and reach.
Plus, know you’re doing good in the World by becoming sustainable.
What ways could you introduce policies and philosophies to your business to help it grow? Check out our strategy section for more ideas and inspiration!
https://www.strategydriven.com/wp-content/uploads/adult-asking-blur-630839.jpg7631200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-07-23 07:00:042019-07-22 23:45:10Green Business Guide How to Make Your Business More Eco-Friendly
A VETERAN OWNED SMALL BUSINESS | Call or text now for a FREE consultation: +1 (770) 765-3692 | Website Login
Business Programs
Generating Social Media Buzz and Trust To Gain Website Traffic
/in Online Marketing and Website Development/by StrategyDrivenSome people’s perception of platforms such as Facebook and Twitter is one that only needs the creation of a Facebook page and a few targeted ads. If only it was that simple.
Facebook is arguably the easiest Social Media platform to encourage people to move from seeing your Facebook page to looking at your website. However, to successfully achieve this user action there are a number of elements you will need to include within your Facebook marketing strategy.
Likes and Followers
Likes and followers of your Facebook page are essentially people endorsing your brand. It doesn’t matter if you are an informational blog website like this one, an e-comm ship, travel website or any other niche, most people will not leave Facebook to visit your website if your Facebook page does not have trust.
Mistakes: Many people make the mistake of using Facebook ads for website clicks. They do this with very little social media content to begin with and no likes/followers. As a result, this type of advertising ends up being a waste of money.
The right thing to do: Start with creating some nice posts that represent your brand. Make sure you have a nice looking banner, contact details, and overall a Facebook page that looks complete and not half done or with important features missing.
To get an idea of how to do this correctly look at your competitors that have a lot of likes and followers as well as lots of comments from people interacting with their Facebook page.
Once you are ready and feel happy then start a ‘Likes and Followers’ campaign before going for clicks directly to your website. You can also use services such as Fast likes that can help build up likes and followers prior to your Facebook operated campaign.
What Happens Once You Have Built Trust On Your Facebook Page?
The next step is to start to real in engagement from other Facebook users. You can start to create posts that ask questions or competitions. Anything that you think will get people within your industry niche to interact and possibly take the next step which is to visit your website if that is your aim.
You can also start to run a Facebook campaign that encourages people to click through to your website.
With people clearly engaging with your Facebook page, hitting the like button, and following your page, now they are inclined to trust your brand – more so compared to starting the Facebook website clicks campaign with no likes or followers.
What About Using Other Social Media Sites?
You can use other social media platforms to harness trust via likes and followers. Instagram is popular if you want to use images, then YouTube is perfect if you want to use video marketing, then, of course, you have Twitter.
Twitter is much more difficult to master compared to any other social media platforms we have mentioned here. It’s a fast-moving platform and messages can get buried quickly. It is extremely useful if you can master influencer marketing.
Plus, news channels and blogs find it useful to announce new content. It’s not impossible to master Twitter, but it certainly takes a lot more effort to get the right mix of posts and getting the timing of those posts right,
3 Ways Business is Changing in the Information Age
/in Tactical Execution/by StrategyDrivenAccessing, analyzing and utilizing information is essential for businesses. Even if you are only running a small side hustle, the more information you have and the more you can manipulate it, the more efficient and successful your business could be.
But knowing that technology will impact your business in the future is not enough. Business owners need more than entrepreneurial flair and a good head for numbers these days, they also need to understand their corporate responsibility, their duty to their customers and, above all else, how to comply with business regulations in their industry. And they need to realize that this is happening now.
Compliance is Key
In the information age, compliance has become a huge part of business. For example, health care isn’t just about diagnosis and treatment any more, it’s also about managing data, maintaining customer privacy and implementing technological systems to improve performance.
As business gets more and more complex, so the law has to keep up. But businesses need to keep up to and a proactive approach to compliance is the best option. For example, a SOC 2 for Healthcare demonstrates an understanding of responsibility and a duty of care to the customer.
Your Customers Know You
The information age has democratized knowledge. For businesses, the information age means that consumer profiles and targeted advertising are more effective than ever before. But increased knowledge goes both ways and consumers are more likely to know about your business too.
Consumers are much more concerned with ethical business practice than ever before because the have access to the information. Companies that fail to live up to their customer’s standards in any way – socially, environmentally, economically – can stand to lose and lose quickly.
Take Responsibility
One of the most important lessons businesses can take from this age is that they have a responsibility. Taking responsibility isn’t just about apologizing and carrying on any more. As consumers have woken up to bad business practices and the law has tightened up, any company reputation ultimately comes down to their sense of responsibility. And, while rebuilding a business reputation might sound easy, it is far easier to do the work first.
All businesses have a responsibility to their consumers to provide a product worth their money but they also have social and environmental responsibilities too. No business can operate in a vacuum and understanding the impact your business has – good and bad – is essential for building a positive impact model to guide your business forward.
The information age has in many ways made doing business more challenging. However, this relatively new landscape is also providing new potential for businesses to behave properly and serve their customers even better. The world is changing and businesses need to keep up!
Fund Your Dream Company! How to Get a Business Loan Without Fail
/in Starting Your Business/by StrategyDrivenMany small businesses take out business loans to get the capital they need to start up their business and even pay for day-to-day expenses. Don’t get overwhelmed with the thought of taking a loan out.
Continue reading this article to learn about getting a loan to help you get your business off the ground and flying.
The Simple Truth About How to Get a Business Loan
Getting small business loans or other types of loan for your business doesn’t have to be daunting. After you read these tips, you can go through the process without worrying.
You don’t want to apply for a loan before the lender will approve your request. The more requests you have on your credit, the more of a risk it makes you look like.
Determine Why Your Business Needs a Loan
Lenders aren’t going to take “because I want it” as a good reason for why they should lend you money.
Before you speak to a lender, you need to have a solid reason why you need this loan. The more specific you can get about the reason why you need the loan for your business, the more likely the loan officer will see your vision for your business.
How Much of a Loan Can You Afford?
You shouldn’t decide to take out a loan for as much as possible. Before applying for the loan, you should know how much of a loan you can afford.
If your business cash flow isn’t enough to cover the loan repayment, your business and you could come into some serious problems. You should check to see when loan repayments are expected.
Some companies require that you repay them every month and others even require that you repay them every two weeks. Make sure to check the terms so you know when your payments are going to be due as well.
Create a Solid Business Plan
When you were going through the reason that you needed the money for your business, you likely had to work on your business plan. The more solid your business plan is, the more comfortable a lender will be with loaning you the money.
Depending on what you need the loan for, the loan may have different terms. Write out what you foresee happening with your business. You shouldn’t leave out any important details or numbers that will back up your plans.
What Is the Current Financial Status of Your Business?
If your business is already in operation, it will be easier to get the loan. When your business is already in operation, you have some proof that you know how to do business.
Before applying for your loan make sure that your credit history is as spotless as possible. Lenders are likely to review your personal credit history and that of your business as well.
If you look at your credit report and see there are errors or old debts that haven’t been deleted, you need to request to have them taken care of right away. If you have derogatory items on your credit report it will either cause the lender to deny you or charge you a much higher interest rate.
Besides for your credit report and score, lenders are also going to look at your business cash flow. If you have a strong cash flow then lenders feel confident that you’ll have the means to pay the business loan back according to the agreed-upon terms.
If your credit history and cash flow aren’t enough to get the loan, you should look into what collateral you have to offer. If you have something that will secure the loan, the lender is more likely to trust you with their money. If you don’t pay the money back then they get whatever it is that you put up for collateral.
Look at Your Lender Options
Don’t let loyalty keep you broke. It is important that you look at multiple lenders and see what kind of rates they will offer you.
Even if you’ve done business with a certain bank for years, you might check with online banks and see if they have better rates. Since online bank’s overheads are lower, it is easier for them to offer lower interest rates to their customers.
Prepare All Necessary Paperwork
Putting all of your necessary paperwork together can take quite a while. Make sure you don’t miss any important forms or your loan may be delayed or denied.
If you’re getting a USDA or an SBA loan then you might need to fill out paperwork for the government as well as for the lender in question.
There may be some differences in the loan application process but generally, you’re going to need to include your business plan, financial statements and also your cash flow information.
You may need to provide further documentation if what you provide is deemed to be less than satisfactory.
Learn More About Business & Leadership
Now that you know how to get a business loan, you’re good to go and ready to launch and/or grow your business. Why stop learning now?
Bookmark your favorite parts of our blog so you can come back for more great reads later.
Ensure Your Team Works Well Together
/in Talent Management/by StrategyDrivenLead Them Strongly
A good team requires a strong leader, so this is the first thing to make sure of if you are looking for your teams to work as well as possible together. If you feel that you have what it takes to be a strong leader, then you just need to work on the specific skills that will make you one. That will mean that you need to develop a general sense of confidence and magnetism, so that people will tend to follow you and appreciate what you say. You also have to have the required knowledge for the kind of work that you are expecting your team to carry out, so you can actually help them to do so with a great deal of understanding. A good leader is not afraid to get down and dirty in the work, but also knows how and when to delegate. It’s also vital that you can approach a basic reward and punishment scheme so that your employees know what you expect of them. As long as you can lead your teams strongly, you will know that you are probably getting the most out of them.
Share The Work
Nobody should feel as though they are carrying the weight of the team on their own shoulders. If anyone does feel this way, it certainly means that something has gone wrong somewhere, and as such you will need to find a way to make it fairer again. You need to make sure that you are sharing the work out amongst the people in the team as fairly as possible, paying special attention to anyone who might have particular skills and so on along the way. By sharing the work in this way, everyone will feel that they are treated equally, and you will be able to ensure that your team is working as well as it should. But how can you make sure that you are actually getting this right?
It’s not just about shifts, of course. You also need to make sure that the actual workload is being shared equally. The only way to really make sure of that is to find some way to quantify the work, and then you can just look at the basic arithmetic of it. Then if anyone has a complaint, you can go through it together mathematically and see what is going on with the workload. This is important for people to feel that they are being treated fairly.
Be Personable
Teams always work together much better if they are actually friends with each other, or at least can be civil in a basic way that you would expect in an adult workplace. For this reason, it’s good for you to set the example by always be sociable and personable with the people in your teams. That will set the trend, and hopefully people will get to know each other and then be able to work together much better for it. You might even help this process along by trying to organize a few social events with your work colleagues. That can make a huge difference to how well the teams work together.
Green Business Guide How to Make Your Business More Eco-Friendly
/in Managing Your Business/by StrategyDrivenWe all know about the three R’s: reduce, reuse, and recycle.
How can we bring these into our businesses? What ways can we make an environmental impact beyond them? Keep reading, we’re sharing a lot of ideas to boost sustainability in business.
Start with the Three R’s
Start with what we know to be effective in lessening our impact on the environment. Let the three R’s become a philosophy within your business.
How could you incorporate and encourage the three R’s? Try:
Look for inefficiencies and waste in your business. Else, seek environmental consulting if you feel lost. These experts provide helpful insights on how to adopt eco-friendly business policies.
Go After the Low Hanging Fruit
The low hanging fruit is the “easy wins” anyone can do without trouble. They have a big impact with little put into the effort.
Do things like:
Perform an audit by tracking what gets used in the business every day. Then, see what you can do to reduce or end its usage. Find those items you and employees wouldn’t have qualms doing without.
Virtual Meetings and Remote Workers
Why waste resources holding meetings when you could do them online? Virtual meetings, webinars, and video chat mean you’re not wasting time and fuel. You also won’t waste money with printed items since you’ll deliver digital versions.
You could also open up to remote employees!
Remote workers are happy workers but they also help lessen the environmental impact. That’s one less person in the daily commute. It’s also one less person using items, facilities, and energy at the business.
Factor What’s Going on Around You
Think of your environment impact outside of the business and/or warehouse.
Consider items like:
You could explore smart ideas like switching to renewable energy sources like solar. Or, heat energy waste via window films and reflective exterior coating.
Be mindful of where your business waste is going, too. And, the businesses you work with and their environmental impact. Harmonize your green efforts with those following similar policies for a bigger impact.
Also, choose landscaping fit for your zone’s hardness and environment. This reduces upkeep. Smart planting can reduce energy costs inside, too.
Transform into a Green Business
Make the transition into a green business part of your over-arching strategy. Leverage the positive brand image to build stronger connections. And, tap those connections to expand operations, sales, and reach.
Plus, know you’re doing good in the World by becoming sustainable.
What ways could you introduce policies and philosophies to your business to help it grow? Check out our strategy section for more ideas and inspiration!