StrategyDriven Entrepreneurship Article |Tips for Small Business Owners|4 Small Business Tips To Save You Stress

4 Small Business Tips To Save You Stress

StrategyDriven Entrepreneurship Article |Tips for Small Business Owners|4 Small Business Tips To Save You StressOperating a small business is no easy feat and certainly not for the faint of heart. There are employees to hire, train, and keep on top of, expenses to cover, meetings to plan, clients to acquire, and so many other day-to-day aspects of the business to stay on top of. With so many different elements of your company to consider on a daily basis, it can be easy to get lost in the stress of it all and be consumed by those worries. How great would it be if you could take some of that stress off your plate and save the headaches? Here are four tips for small business owners that you might not have considered yet, which can save you time, hassle, and hours of unproductivity caused by worrying or planning.

Set up an LLC

If you haven’t done this already, the first thing you should do is keep your business finances separate from your personal self and set it up as its own taxable entity. Even if you’re a self-funded, self-employed business of one employee—yourself—this is still critical. Registering your business as an LLC involves a cost, yes, but it’s not as much as you would expect, and it will protect your business from any legal trouble that might come your way. Also, you won’t have to worry about company finances creeping into your personal finances, which is a huge plus come tax season.

Use accounting software

A good number of small businesses don’t have the capital to hire an accounting department, which is fine but can also lead to trouble if the accounting isn’t taken care of properly. If your business is looking to save money in this area, consider buying accounting software instead of hiring a team or person to take on this task until it’s necessary. There are a wide variety of software programs available at a number of price points; it wouldn’t make sense not to take advantage and utilize them fully.

Have a lawyer on retention

As much as you might not want to think about it, sometimes dealing with other companies and clients can get messy, especially when it comes to payments. If your small business relies on contracts with clients, or clients paying for work that has already been completed, or both, you might feel better knowing you have a lawyer on retention to escalate and sort out any issues. CharlestonLaw.net has top-rated employment lawyers who can help protect your business.

Invest in quality marketing

Many small business owners can think they can get away with cutting corners and saving costs on marketing efforts because “how hard can it possibly be?”. That is until they try to do it themselves and get little to no return. Unless you are educated in the field and stay on top of marketing trends and strategies, marketing is best left to the experts and professionals.

How small businesses can advertise is constantly changing, between Google algorithms and social media playing a huge role, it can be challenging to understand and keep re-educating yourself on successful strategies. Is that something you want to add to your to-do list when there are probably a hundred other tasks you should be worried about already? Invest in a freelancer or small marketing company (depending on the size of your business and your marketing needs) to take this off your mind and get the results you want.

5 Telltale Signs of Fear-Based Leadership

StrategyDriven Business Politics Practices Article |Fear-Based Leadership|5 Telltale Signs of Fear-Based LeadershipFear is bad for business. It significantly lowers engagement, morale, and ultimately, performance. Despite clear and overwhelming evidence of fear’s debilitating impacts, many leaders still resort to stoking people’s anxieties to get work done.

Consider these facts:

  • According to Human Resource Executive magazine, roughly one-third of U.S. workers spend at least 20 hours at work every month complaining about their bosses, instead of performing their jobs.
  • Gallup reports that American workers who are unhappy with their bosses are significantly less productive, to the tune of $360 billion in lost productivity each year.
  • A study published in the Journal of Managerial Psychology found that people who are mistreated on the job are twice as likely to be depressed at work and 33 percent more likely to report exhaustion and sleep disorders, which all disrupt productivity.

Given how damaging fear can be—and given the financial consequences—how can you assess if your organization is operating under fear’s grip? Look for these five telltale signs:

CYA Rules the Day. If employees spend an inordinate amount of time generating proof that they’re doing their jobs, they’re fearful—and worried about saving their tails. This may take the form of long lists of people cc’d on mundane email exchanges, obsessive meeting summaries, and employees who request formal approvals for everyday tasks.

Leaders Are Oblivious. When leaders are insulated from employee feedback, they become dangerously blind to themselves. Typically, the higher up you go in the organizational food chain, the less performance feedback is given. In most organizations, feedback flows downward, keeping leaders dangerously and blithely oblivious.

Bean Counters Call the Shots. In fear-based cultures, the educational backgrounds of C-suite leaders can disproportionately favor finance and accounting, which causes organizations to be hyper-analytical and risk-averse. When financial acumen is valued more than creativity or innovation, decisions end up being driven solely by the numbers, or by the fear of not meeting those numbers, instead of what’s in the best interest of the organization.

Everything Is Needed Yesterday. When fear-based leadership reigns, work environments turn toxic, permeated by anxiety and urgency. In such places, regardless of their roles, everyone seems to have the same job: firefighter! By jumping from one blazing inferno to the next, workers lose focus and their performance suffers.

People Are Crucified for Mistakes. When leaders rule through fear, even smart mistakes are punished swiftly and harshly, creating a play-it-safe-at-all-costs environment. Workers end up hiding their mistakes or blaming others for them. They cry, “Who caused this to happen?” instead of “How did this happen?”

Fortunately, despite all of its badness, fear does have one redeeming quality: it’s an invitation to courage. As such, fear, or more precisely, the courage that fear often prompts, can help you encounter your better self. By setting the tone from the top, you’ll set the stage for courage to prevail.


About the Author

Bill Treasurer is a workplace expert, courage pioneer, and author of Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results. Founder of Giant Leap Consulting, a consulting and training company specializing in courage-building, he advises organizations — including NASA, eBay, Lenovo, Saks Fifth Avenue, Spanx, the U.S. Department of Veterans Affairs, and the Pittsburgh Pirates — on teaching workers the kind of courage that strengthens businesses and careers. Learn more at GiantLeapConsulting.com.

StrategyDriven Professional Development Article |Career Hunter|3 Unusual Jobs That Pay Well

3 Unusual Jobs That Pay Well

StrategyDriven Professional Development Article |Career Hunter|3 Unusual Jobs That Pay Well Looking for a career that is different and considered unusual can often be found at the top of career hunter’s requirements. As well as looking for something that is unusual you probably want to earn a decent wage at the same time. It can definitely be a challenge to find careers that pay well and tick the box when it comes to being a little different, it can be hard to find one that is going to give you both and so people sometimes compromise.

However, with a little bit of hard work and dedication, you’re sure to find that unique job that also enables you to earn a fantastic living. Check out these occupations that are seen as little unusual but still offer you a good rate of pay.

Acupuncturist

Most people will be familiar with or at heard of this ancient Chinese practice. It’s where fine, sterile needles are inserted into your skin at certain pressure points. Sometimes electrical stimulation, heat, and pressure are also used to provide therapy to these areas. Acupuncture is a therapy that is used to release energy blocks in order to restore balance. It is often used to treat disorders that are involved with cardiovascular, digestive, immune systems, and nervous systems. As an acupuncturist, you will be dealing with patients’ health history and issues by performing physical assessments and performing therapies. You will often come across conditions such as back pain, Anxiety, Addiction and Migraines. There are several different routes to becoming a qualified acupuncturist depending on your location so it’s best to research this.

DNA/Forensic Analyst

This is a very interesting and rewarding career that requires a lot of focus, patience, commitment and discretion. Made a little more well-known thanks to crime dramas such as CSI DNA Analysts career have become a little more sort after than ever before. However, this doesn’t make them any less unusual or rewarding. You will be working closely within crimes scenes and laboratories to help assess DNA from blood, hair, bodily fluids and saliva to convict or relieve and suspects in a crime. You will use specialist equipment such as DNA extraction tools, microplates and a 96 deep well plate to complete your work and be in charge of maintaining and keeping it clean. Although a very high demanding job and the chance of been called out at any hour this type of career can be very rewarding as it plays a critical role in our jurisdiction system now.

Food Scientist

Ever wanted to make food fun? Then a career as a food scientist may be the role for you! If you’re interested in science but also love your food you are onto a real winner. Nearly every single food product that you see on the shelves in the supermarket has been seen or dealt with by a food scientist. They are the people who have the responsibility for making sure the food isn’t going to make people ill, the levels of nutrients held within the products and developing new foods and tastes. Food scientists take charge and conduct research, experiments, and often complete clinical trials to help make safer foods and preservatives. They even have a hand in creating food processing techniques, packaging and new products that could benefit how food is preserved and developed for consumption. They are often the hidden masterminds behind all our favourite flavours and tastes. Educating yourself in microbiology, chemistry or food science is going to give you a good lead on starting a career like this.

StrategyDriven Online Marketing and Website Development Article |Digital Presence|The Right and Wrong Way to Grow Your Digital Presence

The Right and Wrong Way to Grow Your Digital Presence

StrategyDriven Online Marketing and Website Development Article |Digital Presence|The Right and Wrong Way to Grow Your Digital PresenceFocusing on your digital presence is a sure-fire way to grow your business, but there are a lot of misconceptions and misunderstandings surrounding it. For instance, many people read outdated articles about how important advertising is, but the reality is that as the internet evolves the strategies we need to use have to change as well. So in order to demystify these problems and give you a better chance at growing your business, here are some tips on the right and wrong way to grow your digital presence.

Wrong: Focusing solely on advertising

Advertising is a great way to improve your digital presence, but there’s a single problem that makes it a terrible idea for most startups and SMEs; competition. While you could probably advertise on a similar level to larger companies, they’ll ultimately have a lot more money to spend, a larger marketing budget and ultimately more power than you. You simply don’t win when it comes down to who has more marketing power.

Right: Changing the approach depending on your budget

That’s why it’s incredibly important to change your approach depending on your budget. Smaller companies with less capital can focus on social media-based approaches. This involves joining communities, getting to know your audience and paying more attention to their needs as you try to meet them.

Wrong: Doing everything yourself to save money

There are far too many entrepreneurs and SMEs that would rather use their employees or even their own skills to try and grow their digital presence. This could include learning to design your own website, trying to use free SEO tools to get noticed on Google or even trying to manage your social media accounts alone. This is a poor approach because it takes a lot of your time and you simply don’t have the knowledge or skills required.

Right: Investing into services wisely

That’s why it’s important to partner yourself with an SEO agency, web design company or even a community manager. The idea is to always rely on specialists when possible because they’ll be capable of handling the tasks you’ve set while you can focus on striking more deals, developing new products and ultimately scaling your company. You can leave the design and technical work to specialists instead.

Wrong: Automating everything that you can

There are far too many services and tools that can help you automate tasks that really shouldn’t be automated. For instance, there are tools that will automatically update your social media pages with random bits of content, there are email templates and services that will spam emails to various accounts and there are tools to automate lead followup. This might work for larger businesses, but if you value customer interaction then there’s another option.

Right: Personalizing your content

Personalizing all of your content makes you more human and thus approachable. If you’re going to grow your digital presence then you absolutely need to write and send your own emails, curate content that you wish to display to the public and follow up on leads in person.

StrategyDriven Marketing and Sales Article |Brand Awareness|5 Easy Steps You Can Take To Improve Your Company's Brand Awareness

5 Easy Steps You Can Take To Improve Your Company’s Brand Awareness

StrategyDriven Marketing and Sales Article |Brand Awareness|5 Easy Steps You Can Take To Improve Your Company's Brand AwarenessBrand awareness is critical for any business considering that it impacts the number of people that know about your company. This will then affect the likelihood that your products and services will be used in the first place, and this is hence something that must be prioritized.

The good news is that there are a few easy steps that you can take to improve your organization’s marketing tactics. First, however, you must determine what goals you want to meet. You need something to work towards, after all. Once you have dealt with this, you will need to ensure that you have a strong online presence, tailor your content to your target audience, and get assistance from a team of professionals that know exactly how to achieve all of this.

Set business goals you want to meet

Every single business must have a number of goals that they are working towards. When you are devising your marketing strategy, these must be kept top of mind at all times. Ask yourself; how much profit are you expecting to make within the following year? Do you want to improve your relationship with your customers?

Ensure you have a strong online presence

Having a strong online presence is important for improving your brand awareness. This includes having a website as well as a social media presence where your audience can learn more about you and where they can interact with your content. In order to have a strong presence, you also must make sure that the content you post in the first place is high quality in nature, including both the copy and imagery.

Importance of your target audience

It is thanks to your target audience that you can improve your profitability as a company, and that is why you need to identify who they are. Everything that you post on any one of your social media platforms must be tailored to your audience. Think about what their likes and dislikes are and how they would benefit from using your company’s ideas and products.

Get assistance

It’s always important to get the experts assistance on matters of marketing. There are so many marketing agencies that specialize in improving your brand’s presence, why wouldn’t you make use of them?

One such example is DigitalCoast Marketing, and they are both a web design and online marketing agency that specializes in SEO, pay per click advertising, social media marketing, video marketing, and much more. While your in-office team dedicates their time and effort to other company matters, the marketing professionals can improve your strategy and boost your brand awareness. It’s a win-win situation.

Boosting brand awareness is not as hard as you may think, but it will take some time until you notice all of the results that you were expecting. If you give it time, persevere, and change strategies if something is not producing results, then you will notice a huge improvement to your company’s online traffic and engagement.