StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.
Episode 32 – Making Change Work: What is Change? and Why is Change so Hard? explores what change is, its relationship to business systems, and why business changes are so difficult to effectively implement. During our discussion, Sharon Drew Morgen, the New York Times bestselling author of Dirty Little Secrets, shares with us her insights and illustrative examples regarding:
what change is and why its fundamentally the same regardless of industry or organization type
what systems are and their role in the change management process
This podcast is the first in a series that teaches leaders how to make change work. Coming editions of the Making Change Work series will explore the steps to gaining the buy-in and committed effort needed to implement change successfully. We’ll cover topics including:
What are systems, and how do they influence change?
The Problems of Change Management: bias, resistance, and push
If decisions are always rational, why are changees resisting?
Why is buy-in necessary and how to achieve it?
Putting it all together, a radical approach to change management: real leadership
About the Author
Sharon Drew Morgen is a New York Times bestselling author and developer of a change management model based on buy-in that she’s written about in her latest book Dirty Little Secrets. She is the visionary thought leader behind Buying Facilitation®, a decision facilitation model that focuses on helping buyers and those who would be impacted by the accompanying change manage their internal, unconscious, and behind-the-scenes issues that must be addressed before they purchase anything or buy-in to the requested change. She has served many well known companies including: KPMG, Unisys, IBM, Wachovia, and Bose. To read Sharon Drew’s complete biography, click here.
https://www.strategydriven.com/wp-content/uploads/Base3000x3000-SDP-1.jpg30003000StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-03-05 23:43:242019-03-05 23:48:07StrategyDriven Podcast Episode 32 – Making Change Work: What is Change? and Why is Change so Hard?
If you want to boost your website traffic, then this is very easy to do. It won’t take long and when you are able to understand the mechanics behind getting more website visitors, you will soon be able to benefit not only your site but your customer experience as well.
SEO
SEO, or Search Engine Optimisation helps you to really increase the visibility of your site. It also helps you to attract more visitors too. You should note that 75% of visitors don’t look past the first page of Google, so if you are not ranked there then you really are missing out. If you want to increase your traffic, then you can start by filling out the meta tags on all of your pages. You also need to do your keyword research as well, as this will help your customers to come across your site when they type in a specific keyword.
Domain Authority
Domain authority is a rating that helps to measure the strength of your domain name. You can really increase your domain authority by getting more and more people to visit your site. You can also add more content, or age your domain. A lot of this can be done naturally, and over time, so you really don’t have to do much here. If you do want to help yourself then it is a good idea for you to get rid of any bad links, or spam sites that are bringing your site down.
Linking
Getting websites that have a very high domain authority to link to your site is one of the best things that you can do if you want to get a lot of website traffic. If you aren’t sure how to do this then you need to invest in guest posting. You can also chat with other site owners to see if you can mutually benefit one another. When you do this, you can really help yourself to get more visitors on a day to day basis.
Advertising
Advertising helps you to attract visitors to your site by creating clickable ads. These will direct people right to you. If you can, you should always invest in PPC. When you do this, you only pay for the clicks you get, and this can be very good for your budget. If you want to make things even easier for yourself then it is a good idea for you to look into Adwords campaign automation.
Social Media
If your company is not on social media right now then this is a huge mistake. Social media can bring your site a ton of traffic and you would be surprised at how great it can be for your ranking. If you have never used social media before then you need to set up a business page. When you do this, you can then link your other website pages to your profile. This will really encourage people to click on the links and it will also help you to gain a much higher level of control over your investment.
https://www.strategydriven.com/wp-content/uploads/blur-business-close-up-1029757.jpg7861200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-03-05 11:00:232019-03-06 11:37:27Super Easy Ways to Increase your Website Traffic
Some personal power is organizationally bestowed. Others are self-earned. Each is effective when wielded in the proper place and time. Yet the absolute degree of influence each power differs greatly, dependent on the value offered which is further influenced by the circumstances surrounding the power’s use.
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It is no news that being a leader requires quite a lot of perseverance and personal strength. For some people becoming a leader has been a meticulous decision and a result of many years of hard work, whereas some others might have got a leadership position without ever striving for it. The luck of the draw!
In both cases, the expectations are high and the stress is unavoidable. Not only should a leader outperform themselves and make sure all the objectives are met but they should also ensure their entire team feels happy and satisfied with work. Not an easy task to do!
Regardless of how many years of professional experience and personal training leaders possess, all of them tend to commit certain mistakes because they are all human beings. But what distinguishes a good leader from the rest is their ability to be able to recognize their mistakes and find solutions to avoid them when they get a second bite at the cherry.
For those leaders looking to improve their leadership qualities, we have compiled a list of 3 most common leadership mistakes and ways to avoid them in 2019.
Let’s take a closer look at each mistake.
#1. Not communicating the vision and the goals
Having a vision and setting clear goals is one thing, being able to communicate those to your employees is a completely different thing. Many leaders think that if they have a clear vision, that is more than enough for employees to succeed. While there is some truth to that, constantly communicating the vision and the goals is more than essential to guarantee a successful team work.
Leaders should remember that their employees have different personality types and they do not necessarily function in the same way. In order to ensure that the whole team is on the same page, leaders should remind them about the significance of the vision and how it translates into everyday tasks for each employee.
Sharing the vision, sticking to it and showing how every employee can contribute to that vision every day is key to creating a successful working environment based on common goals.
Top Tip: constant communication of the vision can be executed through monthly email reminders, oral reminders during meetings or via audiovisual support materials like TV screens around the office. Make sure every employee knows the vision and knows how to contribute to it.
#2. Poor delegating of tasks
Poor delegating of tasks is equally harmful as not delegating at all. Recent research has shown that leaders who skillfully delegate tasks achieve three-year growth rates that are 112% higher than those who don’t delegate at all or who do so poorly.
Delegating tasks will not only let a leader concentrate on more important tasks of strategic value to the company but will also empower employees because by doing even the smallest task employees feel like a valued member of a team, especially when those tasks correspond to their strengths.
Here is how to delegate tasks successfully:
Identify the tasks to delegate
Choose who to delegate the tasks to, based on their strengths
Be clear about the tasks to implement
Monitor progress and give continuous feedback for improvement
Be able to redelegate when something goes wrong
Show constant appreciation
It has been proven that employees who have a chance to use their strengths and character traits are on average 74% more engaged at work. Moreover, the mere fact of knowing each other’s strengths makes the team 12% more effective.
Top Tip: delegating tasks based on strength finder results will help leaders achieve maximum efficiency. Sharing each other’s strengths can be of huge help to team members who work together as well as for leaders who manage those teams.
#3. Failing to adjust to changes
In today’s ever-changing world the ability to adjust to changes is crucial to successful leadership: continuous tech developments, new customer relationship management practices, employee motivation roller-coasters, and much more.
One of the main differences between a leader and a manager is the aptitude to embrace change. Real leaders know that change leads to new ways of growth and accomplishment. While there is no perfect formula for managing change, the secret of succeeding is realizing that change is inevitable and that growth happens when things change.
Top Tip: learn to be flexible as a leader: listen to your employees, constantly follow the trends and keep an open eye on market developments. Remember to surround yourself with people who can complement you in areas where your strengths are not enough to help you with your weaknesses.
There is no special school for leadership that teaches how to be a true leader. It takes a lot of everyday practice and a great deal of flexibility to be able to adjust to people, places and different developments.
“The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.” John Maxwell
About the Author
Anatoli Chernyaev is a content marketing manager born in Armenia and currently residing in France. He writes about various topics such as self-awareness, positive thinking, personal development, and career advice.
https://www.strategydriven.com/wp-content/uploads/Leadership.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-03-02 17:44:312019-03-02 17:44:313 Most Common Leadership Mistakes and How to Avoid Them in 2019
We know that taking care of ourselves at home is important. We know that eating well and exercising regularly is what will keep us healthy. But what about our work? As a business owner, you will probably find there are times that you feel stressed and anxious, or that you work long hours and neglect your own self-care due to this.
If this is the case (as it is for many small business owners), it is essential to take a step back and think about your own self-care. After all, taking care of your physical and mental needs can improve your business. Here’s how it works.
You Can Say No
Being able to say no in business is important. If you say yes to everything that anyone asks of you, you will soon become overwhelmed and exhausted. Not only that, but you will use up all of your time doing things that are of no benefit to you, leaving little time left to do anything that will help to grow your business.
Practicing self-care means that you will be stronger and more able to say no. You will be able to look at each situation objectively and determine whether it is going to be something that you can do well and whether it will positively impact your business.
You Can Do More
Those days when you struggle into the office even though you’re feeling unwell are not productive days. It would be better if you stayed at home practicing self-care, looking after yourself and resting. That way, you will heal more quickly and get back to work sooner, resulting in less time off than if you tried to go in and became more unwell. You will also find that just a few days off to rest and mend will mean you are more productive when you return, and the quality of the work you do won’t suffer.
The more severely ill you are, the more time you will need to take off. There may be other complications including a hospital stay or the need to use The Medical Negligence Experts to help you once you have recovered if there has been a problem. No matter how long you need to take off work, rushing back will only make things worse. In these cases, insurance or a good manager will need to be used to help you.
Good Company Policy
At some point, you may well hire other people to assist you in your business. You need them to be happy and function well, and if you can lead by example this will be beneficial. Practicing self-care by having scheduled breaks throughout the day, having set working hours, taking the time to relax and exercise where possible, and eating well is something that you can instill in your employees. This will make the business somewhere that is good to work in, and your employees will be more loyal to you if they know you have their best interests at heart.
Make it company policy that self-care needs to be a priority and your workers will be more productive and much happier in their jobs.
https://www.strategydriven.com/wp-content/uploads/person-3404657_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-02-28 11:00:332019-02-28 00:45:31How Self-Care Can Improve Your Business
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StrategyDriven Podcast Episode 32 – Making Change Work: What is Change? and Why is Change so Hard?
/in Change Management, StrategyDriven Podcast/by Sharon Drew MorgenEpisode 32 – Making Change Work: What is Change? and Why is Change so Hard? explores what change is, its relationship to business systems, and why business changes are so difficult to effectively implement. During our discussion, Sharon Drew Morgen, the New York Times bestselling author of Dirty Little Secrets
, shares with us her insights and illustrative examples regarding:
Additional Information
Making Change Work!
This podcast is the first in a series that teaches leaders how to make change work. Coming editions of the Making Change Work series will explore the steps to gaining the buy-in and committed effort needed to implement change successfully. We’ll cover topics including:
About the Author
Podcast: Play in new window | Download (Duration: 30:01 — 41.3MB)
Subscribe: RSS
Super Easy Ways to Increase your Website Traffic
/in Online Marketing and Website Development/by StrategyDrivenSEO
SEO, or Search Engine Optimisation helps you to really increase the visibility of your site. It also helps you to attract more visitors too. You should note that 75% of visitors don’t look past the first page of Google, so if you are not ranked there then you really are missing out. If you want to increase your traffic, then you can start by filling out the meta tags on all of your pages. You also need to do your keyword research as well, as this will help your customers to come across your site when they type in a specific keyword.
Domain Authority
Domain authority is a rating that helps to measure the strength of your domain name. You can really increase your domain authority by getting more and more people to visit your site. You can also add more content, or age your domain. A lot of this can be done naturally, and over time, so you really don’t have to do much here. If you do want to help yourself then it is a good idea for you to get rid of any bad links, or spam sites that are bringing your site down.
Getting websites that have a very high domain authority to link to your site is one of the best things that you can do if you want to get a lot of website traffic. If you aren’t sure how to do this then you need to invest in guest posting. You can also chat with other site owners to see if you can mutually benefit one another. When you do this, you can really help yourself to get more visitors on a day to day basis.
Advertising
Advertising helps you to attract visitors to your site by creating clickable ads. These will direct people right to you. If you can, you should always invest in PPC. When you do this, you only pay for the clicks you get, and this can be very good for your budget. If you want to make things even easier for yourself then it is a good idea for you to look into Adwords campaign automation.
Social Media
If your company is not on social media right now then this is a huge mistake. Social media can bring your site a ton of traffic and you would be surprised at how great it can be for your ranking. If you have never used social media before then you need to set up a business page. When you do this, you can then link your other website pages to your profile. This will really encourage people to click on the links and it will also help you to gain a much higher level of control over your investment.
Business Politics Players – Influential Strength of Each Personal Power
/in Business Politics Players, Premium/by StrategyDrivenHi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.
Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).
Not sure? Click here to learn more.
Don’t need a subscription? Buy access to Business Politics Players – Influential Strength of Each Personal Power for just $2!
3 Most Common Leadership Mistakes and How to Avoid Them in 2019
/in Management & Leadership, Practices for Professionals/by Anatoli ChernyaevIn both cases, the expectations are high and the stress is unavoidable. Not only should a leader outperform themselves and make sure all the objectives are met but they should also ensure their entire team feels happy and satisfied with work. Not an easy task to do!
Regardless of how many years of professional experience and personal training leaders possess, all of them tend to commit certain mistakes because they are all human beings. But what distinguishes a good leader from the rest is their ability to be able to recognize their mistakes and find solutions to avoid them when they get a second bite at the cherry.
For those leaders looking to improve their leadership qualities, we have compiled a list of 3 most common leadership mistakes and ways to avoid them in 2019.
Let’s take a closer look at each mistake.
#1. Not communicating the vision and the goals
Having a vision and setting clear goals is one thing, being able to communicate those to your employees is a completely different thing. Many leaders think that if they have a clear vision, that is more than enough for employees to succeed. While there is some truth to that, constantly communicating the vision and the goals is more than essential to guarantee a successful team work.
Leaders should remember that their employees have different personality types and they do not necessarily function in the same way. In order to ensure that the whole team is on the same page, leaders should remind them about the significance of the vision and how it translates into everyday tasks for each employee.
Sharing the vision, sticking to it and showing how every employee can contribute to that vision every day is key to creating a successful working environment based on common goals.
Top Tip: constant communication of the vision can be executed through monthly email reminders, oral reminders during meetings or via audiovisual support materials like TV screens around the office. Make sure every employee knows the vision and knows how to contribute to it.
#2. Poor delegating of tasks
Poor delegating of tasks is equally harmful as not delegating at all. Recent research has shown that leaders who skillfully delegate tasks achieve three-year growth rates that are 112% higher than those who don’t delegate at all or who do so poorly.
Delegating tasks will not only let a leader concentrate on more important tasks of strategic value to the company but will also empower employees because by doing even the smallest task employees feel like a valued member of a team, especially when those tasks correspond to their strengths.
Here is how to delegate tasks successfully:
It has been proven that employees who have a chance to use their strengths and character traits are on average 74% more engaged at work. Moreover, the mere fact of knowing each other’s strengths makes the team 12% more effective.
Top Tip: delegating tasks based on strength finder results will help leaders achieve maximum efficiency. Sharing each other’s strengths can be of huge help to team members who work together as well as for leaders who manage those teams.
#3. Failing to adjust to changes
In today’s ever-changing world the ability to adjust to changes is crucial to successful leadership: continuous tech developments, new customer relationship management practices, employee motivation roller-coasters, and much more.
One of the main differences between a leader and a manager is the aptitude to embrace change. Real leaders know that change leads to new ways of growth and accomplishment. While there is no perfect formula for managing change, the secret of succeeding is realizing that change is inevitable and that growth happens when things change.
Top Tip: learn to be flexible as a leader: listen to your employees, constantly follow the trends and keep an open eye on market developments. Remember to surround yourself with people who can complement you in areas where your strengths are not enough to help you with your weaknesses.
There is no special school for leadership that teaches how to be a true leader. It takes a lot of everyday practice and a great deal of flexibility to be able to adjust to people, places and different developments.
About the Author
How Self-Care Can Improve Your Business
/in Entrepreneurship/by StrategyDrivenIf this is the case (as it is for many small business owners), it is essential to take a step back and think about your own self-care. After all, taking care of your physical and mental needs can improve your business. Here’s how it works.
You Can Say No
Being able to say no in business is important. If you say yes to everything that anyone asks of you, you will soon become overwhelmed and exhausted. Not only that, but you will use up all of your time doing things that are of no benefit to you, leaving little time left to do anything that will help to grow your business.
Practicing self-care means that you will be stronger and more able to say no. You will be able to look at each situation objectively and determine whether it is going to be something that you can do well and whether it will positively impact your business.
You Can Do More
Those days when you struggle into the office even though you’re feeling unwell are not productive days. It would be better if you stayed at home practicing self-care, looking after yourself and resting. That way, you will heal more quickly and get back to work sooner, resulting in less time off than if you tried to go in and became more unwell. You will also find that just a few days off to rest and mend will mean you are more productive when you return, and the quality of the work you do won’t suffer.
The more severely ill you are, the more time you will need to take off. There may be other complications including a hospital stay or the need to use The Medical Negligence Experts to help you once you have recovered if there has been a problem. No matter how long you need to take off work, rushing back will only make things worse. In these cases, insurance or a good manager will need to be used to help you.
Good Company Policy
At some point, you may well hire other people to assist you in your business. You need them to be happy and function well, and if you can lead by example this will be beneficial. Practicing self-care by having scheduled breaks throughout the day, having set working hours, taking the time to relax and exercise where possible, and eating well is something that you can instill in your employees. This will make the business somewhere that is good to work in, and your employees will be more loyal to you if they know you have their best interests at heart.
Make it company policy that self-care needs to be a priority and your workers will be more productive and much happier in their jobs.