Every business owner wants to stand out from the crowd and outshine their competitors. But, business is booming, and with so many people out there offering similar products and services, how do you show your customers that you deserve their business?
Your business wants to shine; you just need the spotlight. Here are a few tips to stand out from the competition in a competitive market.
1. Creativity
Though it might seem obvious, many businesses fail to fully capitalize on their most creative and unique elements, especially when it comes to marketing themselves.
To stand out among the masses, you need to show your customers that there is something unique about your business that deserves their time and attention.
It may seem risky to adopt marketing strategies that stray from the industry norms, but as a business owner, you probably understand that risk comes with the territory. Playing it safe and sticking to messaging and branding that conforms to everybody else just places your business and your reputation right in line with the rest.
Instead, exercise your creativity through your marketing. After all, the quality of your products or services speaks for themselves. You just need to get customers in the door to show them what you have to offer.
2. Strategy
No amount of marketing will be effective if you don’t implement it with a well-researched and well thought out strategy. Even a multimillion-dollar marketing budget, if poorly executed, won’t help you stand out from your competition.
You need to conduct thorough research, know your target audience, and create campaigns that make maximum use of every marketing dollar.
In the digital age, visibility is critical to success. With virtually everyone turning to a screen to research products and services and ultimately deciding who to do business with, ensuring that you have a strategy to maximize your visibility on search engines is essential to growth and success. By making use of DC SEO, you can get that spotlight your business deserves and shine brighter than the competition.
3. Quality
No amount of visibility and consumer engagement will repair a bad business. Even if every one of your target customers knows your name, it amounts nothing if you are unable to serve their needs adequately.
Consumers today are conducting more product research than ever before, and with the prevalence of social media and online reviews, they have the information at their disposal to make well-informed purchase decisions.
This problem is compounded in a competitive market. People are aware that they have many options, and have the privilege to be selective about where they spend their hard-earned money.
If you take pride in your business and have a product or service that you can stand behind, then you have the foundation to grow your business into an industry leader. All you need to do is market yourself creatively, and get your name out there. The rest will follow.
https://www.strategydriven.com/wp-content/uploads/img_7419.jpg8321280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2018-01-18 11:00:442018-01-21 11:16:43How to Make Your Business Stand Out in a Competitive Market
Office spaces are a delicate balance to get right. Unless you have the budget to custom build your office, or renovate a property to fit your specifications, you typically have to accept and work with what you have and what is nearby. If the only office space near you also happens to be run down, it’s up to you to spruce it up so that your employees can enjoy working there, and your clients can feel assured of your professional and exceptional quality. That is why, when you move into a less-than-ideal office space, you should use these strategies to improve its function and appeal:
1. Easy Fixes Before You Move In
Ideally, these fixes will be paid for or reimbursed by the owners of the property from whom you are renting. If not, it could still be worthwhile to make these fixes yourself. For instance, replacing rotting or broken ceiling panels, or even adding a linoleum cover on top of broken tiles in the reception area. The specific fixes that you need to make your place look great will depend on the current state of the office. It is always worthwhile to repaint the walls if they are damaged or outdated. Also consider updating the flooring, to help keep the reception and workspaces looking clean and orderly.
2. Add Storage
The next step before you move in is to add custom storage. This way you have all the space you need, without having awkwardly placed filing cabinets or bulky plastic shelves to accommodate them. Get your custom closet design installed by 180 Closet Design, and be wowed by the professionalism of your office, and, more importantly, how everything has its place. It is the best way to have room to expand your business, rather than be overrun by your paperwork and supplies.
3. Furniture Fixes
If the chairs aren’t comfortable, or for any other reason the furniture provided isn’t up to standard (or furniture wasn’t provided at all) you have options to fit your budget. You could buy new, or you could shop around and see what used furniture other companies are selling. You may find some amazingly high-quality items for a fraction of the cost.
Furnishing an employee break room can be very affordable, Because customers and clients won’t see this space, you can find low cost, comfortable furniture rather than shelling out for decorative name-brand pieces.
4. Small Decorations for Employee Happiness
If you want your employees to be more productive, you need to ensure that they are happy while working. One of the best ways to do this is to improve their environment. For instance, adding plant life can enhance air quality and add some much-needed color, and adding simple decorative pieces can help improve the look of the space.
Decorating your office so that it is clean, professional, and functions the way you want it to is crucial. These tips will ensure that not only do you have the space to expand your business, you also have a nice and welcoming environment for your employees and clients.
https://www.strategydriven.com/wp-content/uploads/img_7418.jpg8561280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2018-01-17 20:00:582018-01-21 11:27:32Top Strategies to Improve Your Office Space’s Function and Appeal
Being a leader is hard enough, but then you have to worry about being an effective one on top of it, which can, in turn, be incredibly stressful. Your company is counting on you to deliver your best results and you can’t be caught dragging your feet on the job. Being a good leader means you’re willing to step up and put yourself out there with the purpose of benefiting the group.
Always be brushing up on your leadership skills and thinking about what you could be doing better. The minute you start to get comfortable is when you’re going to lose your edge, which may cause you to lose some of your pull too. Your first step is to learn a few tips that will help you be more effective in your leadership position.
Always Make Time for you
Where some professionals get it wrong is that they’re always focusing on their tasks and other people. Remember that being a strong leader comes from inside you. This is why it’s important to put yourself first and take care of yourself. You can’t lead if you don’t feel your best and have the energy to do so. It also includes you taking the time to educate and train yourself on what you need to know to be more effective in your role.
Speak up
Leadership is all about having the courage to speak up and ignite change. If you notice a process that’s in place that’s holding everyone up then address it with the relevant parties. For example, if payroll is failing to provide pay stubs efficiently then tell them to use a company who can provide the service at a low cost and avoid fake paystub maker. Although it’s not your job to implement this change, you’re speaking up and being a leader to help the greater good.
Expand your Circle
To be a good leader you have to step outside your circle and get to know other people from different departments. There’s no room for having clicks and being secretive if you want to take charge at your company. Make time to get to know people in all positions and ask for their feedback regarding how it’s going for them. Have an open door policy and let everyone know they’re always welcome to step in and chat about anything that’s on their minds.
Delegate Wisely
First, you have to know how to delegate, and then you have to do it wisely. This means assigning appropriate responsibilities to others and people seeing you as an authority figure, so the work gets done on time. You must be clear and assertive in your delivery. To be an effective leader you have to be viewed as someone who means business, but also as someone who is easily approachable if there are questions or concerns.
Conclusion
Being a leader is crucial to the inner workings of your company. There’s always room for improving your skills and becoming more effective. The best way to learn is to start practicing new behaviors and getting more experience.
https://www.strategydriven.com/wp-content/uploads/img_7417.jpg8471280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2018-01-17 16:00:192018-12-31 14:32:10How To Be A More Effective Leader At Your Company
For any business, there can be times when your market starts to slow down. There could be a number of reasons why this happens, but the important thing is what you do as a business to keep your company moving forward. If you are a new business, it can be a scary experience, especially if this is the first time and you haven’t put a strategy in place. However, here are a few ideas that can help you to focus on the important things and encourage you to keep going.
Fight Your Fear
Seeing the market slow down can be a worrying time for any company. You want to do things to try and boost your exposure, but you are wary of doing something that will cost money. While being cautious is a good thing, you need to weigh up your options and see where your opportunities are. Instead of becoming too fearful, try to analyze things objectively and decide the best way forward. If you find trying to be objective difficult to do, ask a friend in business to take a look for you.
Do Your Research
Before you can start to do something about your company growth, you need to know what areas you have to target. That is why you need to do your research not just on your customers, but also on your competitors. You should also be thinking about what has caused the slowdown in your market. Is it anything that you can work against? Is there a way that you can use it to your advantage? See where your competitors are going and see if there is an area they aren’t currently occupying. That might be the angle you need to start your company moving forward again.
Researching your customer’s feelings are also a good way to see what’s changed. Send out a survey on your social media accounts or try to email your existing customers. Their feedback could be the key to finding out which way to go.
Look Within Your Company
At these times, it can be a good thing to take a look at your operation to see if anything can be changed or improved. Assess and decide if there are any processes that can be managed in a better way or if there are members of staff who would be more efficient in other areas. It doesn’t mean you have to release any staff; it just gives you the opportunity to take stock of the company. It can also be a good time to look ahead and see if there are any ways you can save money, just in case things don’t improve. Look at your suppliers – are there any that could renegotiate their arrangements? Are there any contracts that are losing your company money? If there are, you might have to consider stopping them and putting your resources elsewhere. It also means that if you manage to save a little money without losing staff, you can then reinvest that money in marketing.
Have a Strategy
Once you have done your research, you should be able to think about how you are going to keep your company growing. Why have your customers stopped using your company? Is it the same for your competitors? If your competitors are doing better than you currently, then try to see why that is, what are they offering that your business is not? It may be a simple thing that you can do which will start to grow your customers again, or perhaps you can offer a different service where you see a demand. Try to devise a strategy that can be adjusted to suit a variety of conditions. For example, set limits on the amount you spend on bonuses or overseas trips, these can be raised or lowered depending on how well the company is achieving.
Consider New Approaches
Part of your review of your company may have shown that you need to think about offering a new approach to your customers. If you have always dealt with them in person, then maybe offering an online service would entice them back. Perhaps you need to offer some new additional services that have become popular with other companies. For example, if you are a law firm, then maybe using a Practical Planning System estate program to help people with their will and power of attorney will attract some additional clients. Perhaps you can take advantage of new technology to do more interviews and meetings via video conference instead of traveling to them. Not only will it save you money, but it will also enable you to arrange meetings quickly and increase your productivity.
Change Your Marketing Strategy
Another way that you may be able to get the jump on your competitors is to refocus your marketing strategy. There may be nothing wrong with what you are currently doing, though by adjusting it to other areas, you may increase your reach and obtain more leads.
Take a look and see if there are any areas that you are not currently advertising. It could be that you have never placed an ad on television before, but it might be a good idea, especially locally. This is where you need to be brave and think about the long-term benefits of advertising. Try a limited run, to begin with, and see how many new leads it generates.
Another good idea is to email your old clients and see if they need your services. It might seem unlikely, but there may be people that have been putting something off until the time was right. Your email might be the nudge they need to get it done.
It can be easy to think the worst and try to downsize your company when the market begins to slow down. Though that can be a good way to save money, it doesn’t help attract new customers and drive the market once again. If you begin to panic, it’s important to think about all the things you haven’t done yet and give them a try, but be decisive, because the sooner you get moving, the quicker you will see the results.
https://www.strategydriven.com/wp-content/uploads/img_7416.jpg7501280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2018-01-17 11:00:002018-01-21 11:51:53How to Move Your Business Forward
In the rest of this post, I will share with you some of the most common myths about starting a small business. A lot of first-time entrepreneurs can get started on the wrong foot if they believe in these myths, which is exactly why such should be debunked.
You Need a Lot of Money
This is one of the most common myths that need to be debunked. Even without the luxury of financial resources, you can start a business. Common Desk can provide offices at reasonable rates. The internet also provides an attractive platform to outsource services that will replace traditional employees. There are also financial institutions that will help you to start your business idea.
There is No Need for an Office
The truth is, even if your business is small, you will benefit from having an office. It will provide a conducive space where you and your employees can carry out basic job functions. To add, it will make a great impression amongst potential clients, especially when you are setting up a meeting with them. Luckily, offices these days do not have to be expensive. For instance, https://thecommondesk.com/ offers an office rental at a price that will be affordable for most people.
Low Price is Better
A lot of new entrepreneurs may be tempted to offer their products and services at a cheap price to attract buyers. While this can work, there are also be significant repercussions. Nonetheless, take note that low price is not the only concern of customers. Many are willing to pay a premium if they know that a company can deliver products with top-notch quality and customer service that is unrivaled.
It Can Let You Live the Lifestyle of your Dreams
If you think that having a small business means lazing around and waiting for money to come, you are totally wrong. You have to be involved and you will have to exert a lot of effort. You will have exhausting days and tiring nights. You will have little time, or none at all, to be lazy. The first few months will be the hardest as you need to get established.
No Need for Marketing Plan
Some of the reasons why your small business needs a marketing plan include having a well-defined guide, being able to estimate the costs, and forecasting. Your plan must stipulate the things that have to be done to get the word across, creating an awareness about the products and the services that you are offering. It will provide a detailed guide on how you will be marketing your business, including the costs that are involved in doing so. Consulting with people who have marketing expertise is necessary for creating this plan.
Starting a small business is never an easy feat. There will be a lot of challenges along the way, but you should remain steadfast to achieve your goal. Do not believe the myths that have been mentioned above and it will be easier for you to have a good start.
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Business Programs
How to Make Your Business Stand Out in a Competitive Market
/in Entrepreneurship, Marketing & Sales/by StrategyDrivenYour business wants to shine; you just need the spotlight. Here are a few tips to stand out from the competition in a competitive market.
1. Creativity
Though it might seem obvious, many businesses fail to fully capitalize on their most creative and unique elements, especially when it comes to marketing themselves.
To stand out among the masses, you need to show your customers that there is something unique about your business that deserves their time and attention.
It may seem risky to adopt marketing strategies that stray from the industry norms, but as a business owner, you probably understand that risk comes with the territory. Playing it safe and sticking to messaging and branding that conforms to everybody else just places your business and your reputation right in line with the rest.
Instead, exercise your creativity through your marketing. After all, the quality of your products or services speaks for themselves. You just need to get customers in the door to show them what you have to offer.
2. Strategy
No amount of marketing will be effective if you don’t implement it with a well-researched and well thought out strategy. Even a multimillion-dollar marketing budget, if poorly executed, won’t help you stand out from your competition.
You need to conduct thorough research, know your target audience, and create campaigns that make maximum use of every marketing dollar.
In the digital age, visibility is critical to success. With virtually everyone turning to a screen to research products and services and ultimately deciding who to do business with, ensuring that you have a strategy to maximize your visibility on search engines is essential to growth and success. By making use of DC SEO, you can get that spotlight your business deserves and shine brighter than the competition.
3. Quality
No amount of visibility and consumer engagement will repair a bad business. Even if every one of your target customers knows your name, it amounts nothing if you are unable to serve their needs adequately.
Consumers today are conducting more product research than ever before, and with the prevalence of social media and online reviews, they have the information at their disposal to make well-informed purchase decisions.
This problem is compounded in a competitive market. People are aware that they have many options, and have the privilege to be selective about where they spend their hard-earned money.
If you take pride in your business and have a product or service that you can stand behind, then you have the foundation to grow your business into an industry leader. All you need to do is market yourself creatively, and get your name out there. The rest will follow.
Top Strategies to Improve Your Office Space’s Function and Appeal
/in Entrepreneurship/by StrategyDriven1. Easy Fixes Before You Move In
Ideally, these fixes will be paid for or reimbursed by the owners of the property from whom you are renting. If not, it could still be worthwhile to make these fixes yourself. For instance, replacing rotting or broken ceiling panels, or even adding a linoleum cover on top of broken tiles in the reception area. The specific fixes that you need to make your place look great will depend on the current state of the office. It is always worthwhile to repaint the walls if they are damaged or outdated. Also consider updating the flooring, to help keep the reception and workspaces looking clean and orderly.
2. Add Storage
The next step before you move in is to add custom storage. This way you have all the space you need, without having awkwardly placed filing cabinets or bulky plastic shelves to accommodate them. Get your custom closet design installed by 180 Closet Design, and be wowed by the professionalism of your office, and, more importantly, how everything has its place. It is the best way to have room to expand your business, rather than be overrun by your paperwork and supplies.
3. Furniture Fixes
If the chairs aren’t comfortable, or for any other reason the furniture provided isn’t up to standard (or furniture wasn’t provided at all) you have options to fit your budget. You could buy new, or you could shop around and see what used furniture other companies are selling. You may find some amazingly high-quality items for a fraction of the cost.
Furnishing an employee break room can be very affordable, Because customers and clients won’t see this space, you can find low cost, comfortable furniture rather than shelling out for decorative name-brand pieces.
4. Small Decorations for Employee Happiness
If you want your employees to be more productive, you need to ensure that they are happy while working. One of the best ways to do this is to improve their environment. For instance, adding plant life can enhance air quality and add some much-needed color, and adding simple decorative pieces can help improve the look of the space.
Decorating your office so that it is clean, professional, and functions the way you want it to is crucial. These tips will ensure that not only do you have the space to expand your business, you also have a nice and welcoming environment for your employees and clients.
How To Be A More Effective Leader At Your Company
/in Management & Leadership, Practices for Professionals, Professional Development/by StrategyDrivenBeing a leader is hard enough, but then you have to worry about being an effective one on top of it, which can, in turn, be incredibly stressful. Your company is counting on you to deliver your best results and you can’t be caught dragging your feet on the job. Being a good leader means you’re willing to step up and put yourself out there with the purpose of benefiting the group.
Always be brushing up on your leadership skills and thinking about what you could be doing better. The minute you start to get comfortable is when you’re going to lose your edge, which may cause you to lose some of your pull too. Your first step is to learn a few tips that will help you be more effective in your leadership position.
Always Make Time for you
Where some professionals get it wrong is that they’re always focusing on their tasks and other people. Remember that being a strong leader comes from inside you. This is why it’s important to put yourself first and take care of yourself. You can’t lead if you don’t feel your best and have the energy to do so. It also includes you taking the time to educate and train yourself on what you need to know to be more effective in your role.
Speak up
Leadership is all about having the courage to speak up and ignite change. If you notice a process that’s in place that’s holding everyone up then address it with the relevant parties. For example, if payroll is failing to provide pay stubs efficiently then tell them to use a company who can provide the service at a low cost and avoid fake paystub maker. Although it’s not your job to implement this change, you’re speaking up and being a leader to help the greater good.
Expand your Circle
To be a good leader you have to step outside your circle and get to know other people from different departments. There’s no room for having clicks and being secretive if you want to take charge at your company. Make time to get to know people in all positions and ask for their feedback regarding how it’s going for them. Have an open door policy and let everyone know they’re always welcome to step in and chat about anything that’s on their minds.
Delegate Wisely
First, you have to know how to delegate, and then you have to do it wisely. This means assigning appropriate responsibilities to others and people seeing you as an authority figure, so the work gets done on time. You must be clear and assertive in your delivery. To be an effective leader you have to be viewed as someone who means business, but also as someone who is easily approachable if there are questions or concerns.
Conclusion
Being a leader is crucial to the inner workings of your company. There’s always room for improving your skills and becoming more effective. The best way to learn is to start practicing new behaviors and getting more experience.
How to Move Your Business Forward
/in Business Performance Assessment Program, Entrepreneurship, Marketing & Sales/by StrategyDrivenFight Your Fear
Seeing the market slow down can be a worrying time for any company. You want to do things to try and boost your exposure, but you are wary of doing something that will cost money. While being cautious is a good thing, you need to weigh up your options and see where your opportunities are. Instead of becoming too fearful, try to analyze things objectively and decide the best way forward. If you find trying to be objective difficult to do, ask a friend in business to take a look for you.
Do Your Research
Before you can start to do something about your company growth, you need to know what areas you have to target. That is why you need to do your research not just on your customers, but also on your competitors. You should also be thinking about what has caused the slowdown in your market. Is it anything that you can work against? Is there a way that you can use it to your advantage? See where your competitors are going and see if there is an area they aren’t currently occupying. That might be the angle you need to start your company moving forward again.
Researching your customer’s feelings are also a good way to see what’s changed. Send out a survey on your social media accounts or try to email your existing customers. Their feedback could be the key to finding out which way to go.
Look Within Your Company
At these times, it can be a good thing to take a look at your operation to see if anything can be changed or improved. Assess and decide if there are any processes that can be managed in a better way or if there are members of staff who would be more efficient in other areas. It doesn’t mean you have to release any staff; it just gives you the opportunity to take stock of the company. It can also be a good time to look ahead and see if there are any ways you can save money, just in case things don’t improve. Look at your suppliers – are there any that could renegotiate their arrangements? Are there any contracts that are losing your company money? If there are, you might have to consider stopping them and putting your resources elsewhere. It also means that if you manage to save a little money without losing staff, you can then reinvest that money in marketing.
Have a Strategy
Once you have done your research, you should be able to think about how you are going to keep your company growing. Why have your customers stopped using your company? Is it the same for your competitors? If your competitors are doing better than you currently, then try to see why that is, what are they offering that your business is not? It may be a simple thing that you can do which will start to grow your customers again, or perhaps you can offer a different service where you see a demand. Try to devise a strategy that can be adjusted to suit a variety of conditions. For example, set limits on the amount you spend on bonuses or overseas trips, these can be raised or lowered depending on how well the company is achieving.
Consider New Approaches
Part of your review of your company may have shown that you need to think about offering a new approach to your customers. If you have always dealt with them in person, then maybe offering an online service would entice them back. Perhaps you need to offer some new additional services that have become popular with other companies. For example, if you are a law firm, then maybe using a Practical Planning System estate program to help people with their will and power of attorney will attract some additional clients. Perhaps you can take advantage of new technology to do more interviews and meetings via video conference instead of traveling to them. Not only will it save you money, but it will also enable you to arrange meetings quickly and increase your productivity.
Change Your Marketing Strategy
Another way that you may be able to get the jump on your competitors is to refocus your marketing strategy. There may be nothing wrong with what you are currently doing, though by adjusting it to other areas, you may increase your reach and obtain more leads.
Take a look and see if there are any areas that you are not currently advertising. It could be that you have never placed an ad on television before, but it might be a good idea, especially locally. This is where you need to be brave and think about the long-term benefits of advertising. Try a limited run, to begin with, and see how many new leads it generates.
Another good idea is to email your old clients and see if they need your services. It might seem unlikely, but there may be people that have been putting something off until the time was right. Your email might be the nudge they need to get it done.
It can be easy to think the worst and try to downsize your company when the market begins to slow down. Though that can be a good way to save money, it doesn’t help attract new customers and drive the market once again. If you begin to panic, it’s important to think about all the things you haven’t done yet and give them a try, but be decisive, because the sooner you get moving, the quicker you will see the results.
Small Business Myths Debunked
/in Entrepreneurship/by StrategyDrivenYou Need a Lot of Money
This is one of the most common myths that need to be debunked. Even without the luxury of financial resources, you can start a business. Common Desk can provide offices at reasonable rates. The internet also provides an attractive platform to outsource services that will replace traditional employees. There are also financial institutions that will help you to start your business idea.
There is No Need for an Office
The truth is, even if your business is small, you will benefit from having an office. It will provide a conducive space where you and your employees can carry out basic job functions. To add, it will make a great impression amongst potential clients, especially when you are setting up a meeting with them. Luckily, offices these days do not have to be expensive. For instance, https://thecommondesk.com/ offers an office rental at a price that will be affordable for most people.
Low Price is Better
A lot of new entrepreneurs may be tempted to offer their products and services at a cheap price to attract buyers. While this can work, there are also be significant repercussions. Nonetheless, take note that low price is not the only concern of customers. Many are willing to pay a premium if they know that a company can deliver products with top-notch quality and customer service that is unrivaled.
It Can Let You Live the Lifestyle of your Dreams
If you think that having a small business means lazing around and waiting for money to come, you are totally wrong. You have to be involved and you will have to exert a lot of effort. You will have exhausting days and tiring nights. You will have little time, or none at all, to be lazy. The first few months will be the hardest as you need to get established.
No Need for Marketing Plan
Some of the reasons why your small business needs a marketing plan include having a well-defined guide, being able to estimate the costs, and forecasting. Your plan must stipulate the things that have to be done to get the word across, creating an awareness about the products and the services that you are offering. It will provide a detailed guide on how you will be marketing your business, including the costs that are involved in doing so. Consulting with people who have marketing expertise is necessary for creating this plan.
Starting a small business is never an easy feat. There will be a lot of challenges along the way, but you should remain steadfast to achieve your goal. Do not believe the myths that have been mentioned above and it will be easier for you to have a good start.