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StrategyDriven Podcast Special Edition 20b – An Interview with Gary Cohen, author of Just Ask Leadership, part 2 of 2

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 20b – An Interview with Gary Cohen, author of Just Ask Leadership, part 2 of 2 explores how leaders can enhance their organization’s alignment and accountability through question-based leadership. During our discussion, Gary Cohen, Partner and co-Founder of CO2 Partners and author of Just Ask Leadership: Why Great Managers Always Ask the Right Questions shares his insights regarding:

  • a process for determining what questions to ask for a given situation
  • attributes of good questions
  • impacts of asking too many or too few questions and how to identify when that point is reached
  • how to incorporate questions into one’s leadership style

Additional Information

In addition to the invaluable insights Gary shares in Just Ask Leadership and this special edition podcast are the additional resources accessible from his Just Ask Leadership website (www.JustAskLeadership.com) and the CO2 Partners website (www.CO2Partners.com). The values assessment discussed during the podcast can be accessed at www.CEOTest.com. Gary’s book, Just Ask Leadership, can be purchased by clicking here.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!


About the Author

Gary Cohen, author of Just Ask Leadership, is Partner and co-Founder of CO2 Partners, a Minneapolis based executive coaching and consulting firm. Gary is renowned for his work as the President and co-Founder of ACI Telecentrics, a company he took from 2 to 2,200 employees and a peak of $32 million in annual revenues. Under his leadership, ACI grew at an average compounded rate of over 50 percent for almost 13 years and was recognized as one of Venture Magazine’s Top 10 Best Performance Businesses and Business Journal’s 25 Fastest Growth Small Public Companies. Gary is frequently interviewed on leadership issues by many of today’s leading publications including USA Today, the Washington Post, and Business Week. To read Gary’s full biography, click here.

StrategyDriven Podcast Special Edition 20a – An Interview with Gary Cohen, author of Just Ask Leadership, part 1 of 2

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 20a – An Interview with Gary Cohen, author of Just Ask Leadership, part 1 of 2 explores how leaders can enhance their organization’s alignment and accountability through question-based leadership. During part 1 of our discussion, Gary Cohen, Partner and co-Founder of CO2 Partners and author of Just Ask Leadership: Why Great Managers Always Ask the Right Questions shares his insights regarding:

  • what question-based leadership is
  • quantitative and qualitative benefits realized by those using question-based leadership
  • how question-based leadership drives organizational alignment and accountability
  • importance of identifying the decision-maker for a given situation

Additional Information

In addition to the invaluable insights Gary shares in Just Ask Leadership and this special edition podcast are the additional resources accessible from his Just Ask Leadership website (www.JustAskLeadership.com) and the CO2 Partners website (www.CO2Partners.com). The values assessment discussed during the podcast can be accessed at www.CEOTest.com. Gary’s book, Just Ask Leadership, can be purchased by clicking here.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!


About the Author

Gary Cohen, author of Just Ask Leadership, is Partner and co-Founder of CO2 Partners, a Minneapolis based executive coaching and consulting firm. Gary is renowned for his work as the President and co-Founder of ACI Telecentrics, a company he took from 2 to 2,200 employees and a peak of $32 million in annual revenues. Under his leadership, ACI grew at an average compounded rate of over 50 percent for almost 13 years and was recognized as one of Venture Magazine’s Top 10 Best Performance Businesses and Business Journal’s 25 Fastest Growth Small Public Companies. Gary is frequently interviewed on leadership issues by many of today’s leading publications including USA Today, the Washington Post, and Business Week. To read Gary’s full biography, click here.

Business Performance Assessment Program Best Practice 4 – Random, Unannounced Inspections

StrategyDriven Business Performance Assessment Program Best Practice ArticleIt’s perfectly natural and expected that individuals want to do a good job and be recognized for it or at a minimum want to do a good enough job to avoid what are to them undesired consequences. Subsequently, people look to what their superiors communicate as required job performance to gag the level and timing of their efforts.


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StrategyDriven Podcast Special Edition 13 – An Interview with Michael Dunn, author of The Marketing Accountability Imperative

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 13 – An Interview with Michael Dunn, author of The Marketing Accountability Imperative explores the challenges and solutions to creating alignment between an organization’s strategic and marketing plans and accountability to achieving predetermined marketing results. During our discussion, Michael Dunn, author of The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments and CEO and Chairman of Prophet, shares with us his insights regarding:

  • what marketing accountability is and how it benefits an organization
  • three Horizons organizations go through in order to achieve marketing accountability
  • landmines and enablers to achieving marketing accountability
  • common marketing performance metrics used by accountable organizations

Additional Information

Complimenting the outstanding insights Michael shares in The Marketing Accountability Imperative and this special edition podcast are the additional resources accessible from his organization’s website at www.Prophet.com. Michael’s book, The Marketing Accountability Imperative, can be purchased by clicking here.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!


About the Author

Michael Dunn, author of The Marketing Accountability Imperative, is CEO and Chairman of Prophet, a marketing consultancy that helps senior executives balance their organization’s short-term business needs against their long-term growth goals. Michael and his organization serve numerous Fortune 500 companies including GE, Johnson & Johnson, Staples, UBS, and American Airlines. To read Michael’s full biography, click here.

Celebrating Our First Year… Looking Toward a Bright Future

Today marks the first anniversary of the StrategyDriven website and what a year we have enjoyed! From a modest beginning on July 1, 2007, we have been joined by 344 registered members and have grown to:

  • 3362 unique monthly visitors – from 54 different countries
  • 10,434 monthly site visits – over 3 visits per visitor
  • 74,993 monthly page views – over 7 pages viewed per site visit

Our website has grown too, now offering insights on strategic business planning and tactical execution through:

  • 147 principle, best practice, and warning flag postings – covering 24 management and leadership categories
  • 19 episodes of the StrategyDriven Podcast
  • 5 whitepapers and
  • 7 models

As a community, we are fortunate to have had several of our members share their insights with us through posted comments including:

Finally, we have been complimented by many reviewers and websites linking to us including:

  • Small Business Trends Radio (www.SmBTrendWire.com)
  • EatonWeb (portal.eatonweb.com)
  • Cision (baconsblog.typepad.com)
  • Podcast Alley (www.PodcastAlley.com) – ranked number 2 or 3 of over 2000 business podcasts in four of the first six months of 2008
  • and over 100 other websites linking to StrategyDriven

Goals for Our Second Year

Seeking to be strategy driven, we have established the following series of goals for our second year. In addition to maintaining the high level of quality you, our readers and listeners, have come to expect, we are committed to providing:

  • 2 new members’ only categories
  • 4 new whitepapers
  • 4 new models
  • a templates area with 4 new templates

Additionally, we will heighten our focus on tactical execution, namely, the management and leadership practices needed to effectively execute the organization’s strategy on a day-to-day basis; creating a more aligned and accountable organization. Management and leadership focus categories will include:

with at least 5 new postings or podcasts in each category

To expand the depth of experience and breadth of perspective offered, we’ll incorporate the insights of additional business leaders through:

  • periodic podcast interviews with management and leadership experts – at least 10
  • 3 articles written by each of at least 2 new contributors

Finally, we’ll seek to grow our community; helping an increasing number of executives and managers create aligned, accountable, and successful organizations. This growth will be reflective of:

  • 1000+ registered members
  • 7500+ unique monthly visitors
  • 25,000+ monthly site visits
  • 200,000+ monthly page views
  • Podcast Alley ranking of 1, 2, or 3 from among all business podcasts for at least 8 of the next 12 months

Thank You!

The StrategyDriven family would like to thank you, our readers and listeners, for helping to make our first year a successful one! We truly value the time you spend with and the insights you offer to us and look forward to the continuing journey ahead.

All the Best,

Karen Juliano
Editor-in-Chief and
Director, Communications and Marketing