It’s not easy running a business website. The competition can be tough, the demands of your website visitors are more strenuous than ever, and it’s a game that doesn’t allow you to sit still for too long. Still, this is the game that you sign up to play when you enter the online world. Despite the fact that there are plenty of external forces that can harm your website (such as competition and so on), in actual fact, most of the harm stems from the business operator. They make mistakes that harm the quality and trustworthiness of their website, and ultimately harms their profits. Below, we take a look at five common mistakes. Make sure you’re not making any of them!
Your products and services might be outstanding, but if someone is stopping by your website for the first time, how are they to know that? You only have a few seconds to establish your credibility to someone who doesn’t know anything about that. Alas, many companies fail this first test almost instantly, simply by using inadequate photos and videos. If yours are of a low standard, then it’ll be obvious to an experienced internet user, which, at this stage, is just about everyone.
You’re in the business of whatever it is that you sell or the service that you provide. You’re not in the business of website design and usability. Sometimes companies get away with this, but at other times it shows. They have a website that pushes the customer away, or is simply too complicated to make sense of. If you’re going to have a site that works for everyone, then you need to have an eye on the user experience. If you think yours somewhat lacks in this department, then get help from UX 4Sight. They’ll help to ensure that customers understand what your website is all about.
It’s always important to understand that the customers you’re trying to reach are marketed to all the time. As such, they’ve become pretty aware of when something is far too salesy. If your web copy is full of jargon, and never uses a simple phrase when there’s a much wordier and more complicated option available, then they’ll see through it. If you have to use complicated language to get people to buy, then it’s perhaps time to rethink what you offer!
It doesn’t matter how good your products and services might be: if you’re annoying your website visitors, then they won’t stick around long enough to discover it for themselves. Things like too many pop-ups, notification and newsletter sign up requests, and — especially — autoplay videos all frustrate web users. When the success of your business website hangs in the balance, don’t make it more difficult by annoying your visitors!
Failing to Progress
Finally, make sure you’re progressing and keeping up with the latest internet practices, designs, security, and so on. Your site might look great now, but it won’t be long before it seems outdated!