Essential Ingredients Every Business Needs

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Unfortunately, you can’t simply launch a company and expect business to be booming overnight. There’s a framework you need to put in place, and essential ingredients you’ll want to include that will help you succeed and get through the rough times.

It’s not a wise idea to move forward blindly without specifics in place from how you’re going to get from one point to the next. Always be forward-thinking and coming up with ideas for how you can be improving as you go. Include the following key requirements you need to experience long-term stability, and you’ll be quickly heading down the right path.

A Solid Business Model & Objectives

If you want to make money with your venture, then you’re going to need to have a sound business model in place with a list of critical objectives you’re going to tackle. Pay attention to what sources of revenue you have available to you and if you feel you’re competitively priced or not as you work on your roadmap. Set goals for what you’re going to work toward in the coming years and include specifics for how you’ll achieve each one. This is an instance where you do want to obsess over the details and make sure you’re putting yourselves on a solid course to victory for the long-term.

Policies, Processes & Procedures

Every business needs to have policies, processes, and procedures in place to function optimally. It’s not a wise idea to launch your company and simply hope for the best without documenting and communicating out your rules and expectations. You’ll need this type of structure in place as you begin to hire on more staff and expand your offerings. Efficiency and speed will become even more important as you grow and the only way to do this is by coming up with a framework of best practices. There will be less confusion on a daily basis and more communication occurring between departments and individuals when everyone’s on the same page.

Technology Solutions

Doing your work manually isn’t a good solution for the future because it slows you down and provides more opportunity for errors to occur. You can read more about what your options are for how technology can improve your business such as tracking time and individual projects. This way you’ll know exactly who’s in the office when you’ll save yourself money and can quickly take note of who’s working on what projects. Adopting more technology solutions will allow your employees to be more productive and you’ll be happier because you’ll be achieving your goals at a quicker rate. Bring more of what you’re doing online, and you’ll likely notice that your business runs a lot more seamlessly and there are fewer complications.

Talented Employees

Every successful business needs to have skilled and talented employees who are ready to work hard each day. Hire wisely by taking the time to come up with specific job descriptions, read through resumes and participate in the interviewing process. Be very careful and mindful of who you hire and bring onboard because it will cost you even more money to keep replacing people. Your company will progress nicely when you can depend on the staff who you’ve hired to complete their tasks correctly the first time around and not have to constantly be babysitting and correcting mistakes. Hold regular company-wide meetings and assign your employees individual coaches to ensure everyone feels valued and connected.

Strong Leadership

No business ever made it too far without having a strong team of leaders and management in place to guide employees and execute on the company’s objectives. Surround yourself with good people who have experience working in high-level positions and understand and can help you achieve your vision. Your company needs direction and people who are committed to building a bright future filled with a lot of positive outcomes. This will be especially important in difficult times or when your staff isn’t feeling very motivated. Your business will require strong leaders who will step up in the face of adversity and never give up or quit.

Paying Customers

Your business won’t survive too long without a long list of loyal and paying customers who you can depend on in good times and in bad. It’s essential you pay attention to your clients and offer them consistent and outstanding customer service. Reach out and seek feedback and listen to their viewpoints so you can make any necessary changes going forward. Focus on delivering quality products or services that are innovative and meet the needs of your customers. Engage with them on social media and be available to answer their questions or talk through any concerns. What will help you out the most is continuously testing out new products or services with small groups of people before you go to market with them, so you can guarantee they’re a hit.

A Plan for Problems

You should never expect all to go smoothly and as planned when you’re running a business. There will always be roadblocks, obstacles and unexpected happenings that you’ll need to deal with and manage. Think ahead by planning for problems and determining what it is that could possibly go wrong, so you’re prepared for these hiccups when they do occur. Always spend within your means and have resources available to you should anything get steered in another direction, and you need to act fast. Focus on problem-solving your way out of sticky situations instead of flying off the handle or giving in to these inevitable issues.


These are just a few of the essential ingredients every business needs to truly thrive in a competitive and cutthroat landscape. Work on achieving success in these areas, and you’ll be a lot better off as you continue to develop your company. What will help you to accomplish this goal is if you make a list and then prioritize what you believe is most important that you get done first and continue to work your way through the remaining items.

Are These Problems Restricting Growth In Your Business?

StrategyDriven Entrepreneurship ArticleYou may have the greatest product the world has ever seen (we like to be optimistic). Your staff may be of the highest calibre. And you have reliable customers using your business on a regular basis. But if your business isn’t growing, there is clearly something wrong somewhere. You could sit back and hope the situation improves – and it might – but it’s worth getting to the root source of any possible issues. In this article, we will look at some of the problems that may be restricting growth in your business.

Problem #1: You have a limited online presence

You probably understand already how your business can benefit from an online presence, but you need to extend your reach beyond the typical environs of your website. Improve your marketing attempts on social media, by utilising social media buttons on your site, and encouraging your customers to pass the word about your worth. Contribute to other blogs, and ask the blogger for permission to use backlinks to your site. And consider the benefit of SEO services to improve your presence on Google’s page rankings, getting your website from page 101 to page 1 on the search engine.

Problem #2: You are spending too much money

You want your business to be the best it can be, but spending too much can eat into your profits. So, if you are constantly splashing out on technologies your business doesn’t need, and if you are neglecting practical ways to save money across your business, you won’t see much growth within your bank balance. Only buy what you need, keep money in reserves for rainy day emergencies, and look for ways to reduce the costs in both your small and large expenses.

Problem #3: You aren’t spending enough money

Sorry for the apparent contradiction, but you should see our point. While you don’t want to overspend on the things that don’t matter, there are some areas in your business where you should invest your money to make growth possible. These areas include marketing, staff training, and even a change in premises if your business is dependent on your location in town. Again, save money where you can when focusing on these things, but make them a priority when choosing where to spend your money.

Problem #4: Fear of rejection

Don’t be a wallflower, and don’t let your fears of rejection from others paralyse your business. You need to push yourself, not only within your marketing efforts but in building relationships with others. Get to know the people within your industry, and learn from their valued advice. Get yourself to conferences and other industry events to meet them. Talk to your customers, and ask them for referrals. Use social media and face-to-face contact to ask them. Speak to your staff and ask them for advice from time to time, and if you are struggling in any way, let them shoulder some of your burdens. By putting yourself out there, people will know what you need, and they will help you in ways that may benefit the overall status of your business.

Problem #5: You!

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Sorry, but you may be holding the business back from growth. The previous point illustrates this to a degree, but there may be other problems inherent in your leadership. You may be pushing your staff too hard, causing burnout and unproductivity. You may not be pushing them enough, meaning your staff aren’t being as efficient as they could be. You may be doing too much or too little yourself, so delegate those tasks you struggle with yourself, and concentrate your efforts into the tasks you can do well. Be polite to your customers, and don’t do anything that will cause them to dislike you. Take a long hard look at yourself and reflect on your behaviour within your business. You don’t have to be perfect, but if you are doing anything that acts as a detriment to your business growing, start making changes to better yourself and your practices today.

Problem #6: Your rivals are better than you

Why should somebody choose your business over that of your nearest rival? You need to be better than the competition, outsmarting them at every turn. This includes pricing your product or service competitively, offering discounts and promotional deals to beat your rival in sales, and excelling with whatever it is you are offering the customer, ensuring quality is the key word within every facet of your business. In business, you are at war – you are fighting to keep your customers on your side – so always be alert to what your rivals are doing, and resolve to beat them in everything you do.

Problem #7: You are not learning from your mistakes

Nobody is perfect, so don’t worry if you make mistakes. You are human, after all. But taking the previous points in this article as examples, you may have made some fundamental errors in your business. Your website may not have been up to scratch. You may have neglected to market your business properly. You may have had issues with your spending. And you may have managed other facets of your business incorrectly. It’s tough running a business, so don’t sweat it if you do make mistakes here and there. But here’s the thing. If you don’t learn from your mistakes, your business will never grow. If you fail to make corrections to weak areas within yourself or your business, there will be little or no change, other than towards the negative. Look at your mistakes, figure out what went wrong, and move forward with a head for change, and a vision to better yourself. Only then will growth take place, not only within your business, but in your personal life too.

Final word

Let’s be honest. It takes time to grow a business, and profits don’t come quickly. But to ensure growth, you do need to tackle any problems that can hinder your chances of success. Follow the tips in this article, and reach out to other people within your business and social circles who can help you deal with any of the potential problems you may be facing.

3 Strategies to Fuel Your Business Growth

StrategyDriven Entrepreneurship ArticleGrowing a business is a complicated matter because it takes a lot of time, determination and sometimes even a bit of investment. Besides finding a profitable idea, defining a target audience and providing them with either a valuable product or service, one has to figure out the best marketing strategies for their company. Whether they are selling products, services or sharing information with their customers, it is important to note that the business world has become hard to access. That is why it is vital to find the right marketing strategies. Otherwise, making a profit or staying afloat is a complicated matter.

Nonetheless, finding the right marketing strategy is a struggle itself. You need to find a way to get your message to the right audience, boost visibility, increase sales and many more. To do that, you can check out the following strategies.

Create Video Tutorials

Creating video tutorials is probably the best and most effective way of getting the word out. It is simple and quite quick. Moreover, thanks to your expertise and valuable knowledge, prospects can easily turn into regular customers or at least frequent visitors of your page. Video tutorials are a very good way to start. The better those videos are, the more value you provide to your audience. As a result, you are able to boost your visibility and ultimately, increase your sales. Most people use video platforms in order to learn something quick. This could be the future of marketing, especially since people don’t have a lot of time on their hands.

Start Blogging

Every business company should have a blog. However, it is not absolutely necessary to have a blog on your own. There are a lot of entrepreneurs out there who find this task mundane because they don’t get that much visibility. Therefore, they start authority blogging. If you’re new to the blogging world, this is a great way to gain exposure. There are quite a few platforms out there that allow you to post valuable content. The only difference between your blog and those platforms is that they have massive audiences, a factor that gives you instant reach. Though, if you consider starting a blog, you should definitely learn more about SEO techniques. Get online and learn how powerful SEO Techniques can boost you and lead to business growth.

Build a Great Lead Magnet

Another great and effective marketing strategy is creating a lead magnet. A lot of professionals believe that the right lead magnet presented to the right candidates can have incredible results. There are many types of lead magnets that one can build from e-books, to cheat sheets to videos and checklists. Though, before doing that is it important to identify pain points so that you know how to offer solutions. Of course, the lead market plays a small part in this equation, but it is important to create the right one. If you want to reach your audience, you need to make it as effective as possible.

There are many great strategies that entrepreneurs can use to grow their business. While most of them are effective, they all require a bit of effort.

Ready to Grow Your Business? How to Appeal to Niche Audiences

StrategyDriven Entrepreneurship ArticleRunning your own business means that you must make major decisions daily, but the one decision that a lot of owners tend to struggle with is when to expand their business. It’s a big leap, and you must prepare well for the transition, but how do you know when it’s time to take the first steps?

Here are 5 signs that you are ready to expand:

1. You have a loyal customer base

Loyalty is the key word here. If you have regular repeat customers, you are on to a winner. It’s a sure sign that the products or services that you are offering are quality and that you are providing customer satisfaction. The more interactions and positive experiences that your customers have with you, the more likely they are to convert from consumer into a brand advocate, and so the message of your brand will spread organically.

2. Your business is stable

You can’t base your desire to expand your business on the fact that you have had a good quarter. It needs to have been making a stable profit for at least a couple of years before you contemplate expanding. This delay may frustrate your plans, but it is essential so that you can gauge seasonal variations and confirm that your boost in profits is not just a temporary position.

3. Your team is A1

If you are planning an expansion, you need to have an efficient and strong team behind you to cope with the demands of growth. They need to be agile and dynamic to respond to the new challenges expansion creates – increased demands on their knowledge, skills and time.

4. Your processes are A1

When your operational and back office processes are aligned you work efficiently and productively. Your streamlined processes mean that you have the capacity to take on more work and the time to devote to growing your business.

5. You identify gaps

If you have steady sales of the products and services that you offer, you may repeatedly be asked for associated items that you can add to your product list. Associated items that will complement the products or services that you offer are a natural way to grow your business.

You may also recognize that you are not servicing niche audiences and that you have gaps in your products’ appeal. By adapting your marketing strategy, you will be able to target new audiences for your products and services.

Let’s look at the niche markets that you can tap into boost your business’s growth and profitability:


With life expectancy typically increasing and medical innovations positively impacting people’s health, for the first time since records began there are more seniors than children under 5 years. This means that products or services that appeal to the older generations are tapping into a huge market with an equally impressive potential profit – something to consider for your business and perhaps where to invest your profits.

Shares in companies that supply products for seniors have a very healthy return – the health sector, pharmaceuticals, and even the leisure industry have been boosted by the change in demographics. Do your research into how to invest in a global aging economy to become inspired as to how different markets are making serious profits from seniors.

When marketing for seniors you need to pay great attention to the content that you produce, especially online. Your content should primarily focus on their abilities rather than the things that they can no longer do. You shouldn’t use over the top language; they want to know who, what, where and how – they don’t want over descriptive language that dilutes the message that you are communicating.


Nearly 60% of mothers who work control the household expenses, and make the key decisions within the household. Moms are keen to make purchases that offer solutions to the challenges they face bringing up their children – whether it’s saving them time, saving them money or offering them products that satisfy their values.

Your marketing strategy should be focused on making your content snappy – this particular audience values efficiency. Avoid trying to appeal to the stereotypes of moms who are on the edge of coping, too perfect or other stereotypes – you risk labeling women in a way that they won’t appreciate. You want your campaign to be inclusive and not something that restricts the idea of diversity.

Bilingual Consumers

In the United States, there are approximately 20% of the population speak a language other than English as their first language – Spanish and Spanish Creole being 12% of that figure. It makes great sense to provide information about your products or services in more than one language.

The rise of the internet means that you are not limited to just serving your local community with products and services. Even small businesses can embrace using different languages in their marketing strategy. The most obvious sector to benefit is the tourism industry, but other sectors can thrive by appealing to non-English speakers – we all have the same needs and requirements. If you market to consumers in their native tongue, you will inspire confidence in your offerings and profit from referral within their communities.

By tapping into niche audiences, you can access a new market in which to promote your products. The senior, mom and bilingual consumers are examples of niche markets that you can target, and by doing so, you have the very real opportunity to become a market leader by exploiting the gaps that others have not yet identified. To do this successfully, you must spend some time to understand who your consumers are and what their needs are. You can then deliver a better solution to their problem that other firms have failed to address.

Recognizing when it’s the right time to grow your business is key to its success. Your timing is critical. You want the decisions you make to support a long-term strategy to achieve your goals, expand your business and accomplish success.

Key Practises You Must Get Right To Grow Your Small Business

Too many businesses fail within their initial stages, and you don’t want yours to be next. That’s why it’s crucial to optimize your business procedures right from the start. It will be much easier to implement them when you only have a few staff, rather than waiting until you have dozens or even hundreds.


If your company is small, then every team member is crucial. For example, let’s say you have a team of five. Every person is responsible for 20% of the workload. Imagine if your new hire is simply not performing. That takes your business down to 80% effectiveness. Now imagine another staff member suddenly quits without notice. You’re suddenly down to 60%.

The smaller a company is, the greater the importance of each employee. It doesn’t matter if a large company hires a few bad apples because it will have hundreds of other workers to take up the slack. Unfortunately, you don’t have that luxury.

Make sure you develop a comprehensive hiring process to weed out lazy and unreliable workers. Have a look at to learn more about what you should be looking for.


Make sure you hire a good accountant and make sure you document all your expenses and revenue closely. Any bookkeeping stuff ups can cause chaos throughout your company, potentially land you in tax trouble, and impair your ability to plan for the future.


If you want your business to grow, then you need to get it seen. The best way to do this is to develop your online presence as much as possible. If you’re not familiar with social media marketing (you should be), now is the time to learn. You want to start developing posts that connect with your audience.

You should also aim to get your company site seen on Google. If you have no idea how to do this, then it may be time to learn about SEO (search engine optimization). This involves a variety of processes to get your site ranking on the highest page possible. The easiest and most efficient way is to develop content that is relevant to viewers. This could be in the form of articles or videos.

Quality Control

It’s easy to think that because your business is small, there is no need to implant major quality control procedures. Why it does depend on your industry, it usually pays to implement these procedures sooner rather than later. Imagine you send out an order that is completely wrong, all because of a simple mislabelling mistake. You may end up losing a customer who would have gone on to spend hundreds or thousands. While human error will always occur, it’s important to minimize it as much as possible.

Final Thoughts…

These practices are crucial to almost any business, regardless of their industry. If you’re a small business owner who wants to level up to a medium sized business, then you need to get your procedures perfect.