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How To Create An SEO Strategy For Your Small Business

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StrategyDriven Online Marketing and Website Development Article, How To Create An SEO Strategy For Your Small Business

If your small business has a website, you’re familiar with search engine optimization (SEO). Although you know how important SEO and increased search engine rankings are for your business, you may be confused about where to start. First, you need a strategy as it plays an integral role in determining the steps you need to take. Entrepreneurs who have relied on effective SEO strategies say that it has increased organic traffic to their website and increased search engine rankings and revenue. After all, 68% of nearly all business interactions start with a search engine. Fortunately, this article will guide you on your SEO journey. You will learn how to produce your SEO strategy, which will help you produce the right SEO content for your business site.

1. Assess your existing SEO performance

The first thing you must do when creating an SEO strategy is to assess your current performance. Otherwise, how else would you know what you need to do? Analyzing the existing data to help you strategize effectively and make more informed decisions is essential.

The good news is that there are several tools on the market to help you gather as many insights as possible. This is done by helping you see your keyword rankings and how well they perform within a given period. Understanding what’s going on behind the scenes of your website will help you identify any gaps or opportunities you can take advantage of. That way, your strategy will have a more tailored purpose and goal.

2. Study your competitors’ SEO strategies

Now that you know where you stand, it’s time to research what your competitors are doing. Thorough research will give you an idea of what your competitors are doing right and what isn’t working for them. Once you study their strong and weak points, you can use that information to develop your strategy.

When researching your competitors’ SEO practices, you should pay attention to the type of searches they focus on and their keyword rankings. You should also find out what their customers say about them and how they promote their content to their audience. There’s a lot of information you can glean that will help you find a gap your business can offer.


3. Work with an agency

As an entrepreneur, running a business may mean wearing many hats. Therefore, with your numerous responsibilities, you might not have the time to create an effective SEO strategy. Fortunately, you can outsource this task to an agency that specializes in SEO, so keep this in mind.

There are several benefits when you work with an agency. Not only does it save you time and decrease your workload, but you also have the opportunity to take advantage of industry expertise and gain valuable data for your business. You can click here to find more information on reliable SEO agencies to consider.

4. Research your target audience

Knowing your audience is a crucial step in creating an effective SEO strategy. Many companies fail to identify their target audiences, which could explain why they don’t get the results they anticipate. A good SEO strategy should not only have the basic information of customers. It should demonstrate a deeper understanding of their online habits, the keywords they use, and the content they like to watch.

But, how can you get such information? Online surveys, social media, and your customer database can give you a gentle push into your research. Knowing who you are marketing to will help you create compelling content designed to catch their attention.

5. Keep your website user-friendly

It is extremely frustrating visiting websites with poor navigation. Therefore, it is vital that your business’s websites are appealing and functional. Additionally, user experience is a very important factor to consider in your SEO strategy. When your site is user-friendly, your customers will spend more time browsing through pages, learning more about the company, and increasing interest in what you have to offer. As a result, search engines will view your page as relevant and push you up in search results.

You can do a few things to ensure your website runs seamlessly. You can speed up your website’s loading times, use strong call-to-action, use simple language to produce content, and improve site navigation. Your website’s design also plays an important role.

The bottom line is that you need an effective SEO strategy for your business to help you reach your business goals. Using these tips, you can create the best strategy for your business and stay ahead of your competition.

The Four Pillars of Omni-Channel Strategy

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StrategyDriven Managing Your Business Article | The Four Pillars of Omni-Channel StrategyAn effective omnichannel strategy involves orchestration, connection, and fulfillment. Let’s take a closer look at each. What are they? If you’re unsure, here are four essential pieces to consider. First, you should tailor your marketing strategy to your customers’ preferences. Then you can curate an experience around those preferences. 74% of customers prefer to shop online at sites that cater to their interests, while nearly half leave a website that doesn’t provide a curated experience. Personalized experiences make customers feel like they’re a valuable part of your business, and orchestration is part of this process.

Connectivity

The ability to create an integrated experience that spans multiple channels is a key component of a successful omnichannel strategy. For example, omnichannel platforms can integrate all aspects of a customer’s shopping experience, including past purchases, social media activity, email lists, and Internet of Things data. The data from these sources can help automate customer service and marketing while allowing for two-way communication.

As consumer preferences evolve, companies must be flexible enough to keep up. While diversification through every channel isn’t ideal, it is essential for an Omni-channel strategy. For example, Disney pays close attention to its website. Not only does it support all channels, but it also makes the site user-friendly for any device. In addition, it has a new Magic Band program that allows Disneyland and Walt Disney World visitors to unlock their hotel rooms and enter the parks using the same account.

A good omni-channel strategy has many moving parts, but all of them should function as a cohesive system. Ideally, each touchpoint should offer a distinctive experience and build upon previous interactions. The omni-channel strategy also should empower users to make decisions, such as when to react to a specific type of customer behavior. Further, it should enable users with the right information and make decisions based on that information.

Operations

An effective omnichannel strategy is dependent on several different factors. It requires the ability to reach the broadest possible audience with a single marketing message. Still, it also relies on a comprehensive understanding of the effects of the omnichannel strategy across all channels. The four pillars of the omnichannel strategy are visibility, measurement, personalization, and optimization. This article will look at the four pillars of omnichannel marketing and how they will work together to help you maximize your marketing efforts.

Your omnichannel strategy must be effective at integrating different channels to maximize sales and customer satisfaction. While you may have an existing multi-channel strategy, you must determine the channels you want to reach. Ultimately, your goal is to increase your customers’ lifetime value and loyalty. To do this, you must know your customers’ needs and understand how they engage with you. For example, if a customer visits your website from their mobile phone, they should have the same level of service they’d get if they were to visit your store via desktop.


Fulfillment

A successful omni-channel strategy is built upon the premise that consumers are increasingly accustomed to various channels and ways to purchase products. For example, a recent study from the National Retail Federation (NRF) revealed that 83% of shoppers want to be able to purchase products wherever and whenever they want. An omni-channel strategy recognizes these changes in consumer behavior and puts the technology and operations in place to meet customers where they want to shop.

The successful omni-channel strategy includes the integration of various fulfillment channels. The first pillar is order orchestration, while the second is fulfillment. Both require efficient fulfillment operations. A successful fulfillment operation can boost revenue and delight customers. BigCommerce’s shipping and fulfillment solutions make the process seamless for all parties. Customers expect to receive their orders quickly and with minimum effort. Moreover, shipping and fulfillment are essential components of the customer experience.

Behavioral triggers

A successful omnichannel strategy is a multi-channel marketing process. A marketing automation tool can help you track user behavior in order to provide targeted content and services. The data generated by this tool can be used to segment the user base and optimize customer engagement strategies. You can also set up triggered campaigns across channels, including SMS and email. Personalized messages and alerts are sent to users at the moments when they expect them.

Managing various channels simultaneously is difficult and time-consuming, but the rewards are immense. Increasing revenues, customer loyalty, and brand recognition require an omnichannel approach. Moreover, omnichannel marketing requires a complete view of the online and offline customer journey. Behavioral triggers are just one of the four pillars of a successful omni-channel strategy.

Why the MBA Alone is not Enough

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StrategyDriven Professional Development Article | Why the MBA Alone is not EnoughThere was a time when simply achieving a Master’s in Business Administration would be enough to prepare someone for a launch into the executive role and C-suite. Today, even with an MBA from a top school, many are finding that specialization is essential, particularly for those who need to have a solid grip on the financial side and how the accounting records are generated.

While the role of an executive may not require one to have all the credentials of a certified public accountant, having a solid understanding of how accounting systems work and data is generated has become a bread and butter condition for anyone in a role that involves a budget and considerable company assets, as well as related decision-making. And as companies continue to move into enterprise systems where metrics are fed and re-utilized across disciplines, anything that is feeding into the accounting system as a measurement should be better understood by the manager whose program it affects.

Traditionally, accountants who want to win promotions and go higher in their organization than just a report supervisor or payables manager see the MBA as a natural stepping-stone level to achieve. However, for those coming from other disciplines such as sales or operations management, accounting may never have been a primary need at the time. Yet once they reach the executive level, everyone has to be familiar and versed in the income statements, cash flow reports, and balance sheets. It becomes the bread and butter of financial conversation in the company at the decision-making level. The standard MBA provides some training, but it doesn’t really expand on the accounting aspects with enough detail to really say one is versed in the field. The accounting concentration solves this problem effectively.

Where the typical MBA program will cover a summary of accounting, some attention to indirect cost accounting, and financial portfolio management, the MBA with an accounting concentration goes much further. It practically combines many of the key aspects of an accounting degree with an MBA, preparing the executive to not just be able to understand financial records and their generation fluently, but to also be able to oversee an accounting shop in a pinch if needed. For those who are going to be managing financial IT systems and related databases, the accounting concentration provides key details and aspects of how financial activity occurs and gets tracked, something that will never be obtained through a standard IT training path.

The added aspects of accounting training enhance one’s sense of ethics as well. When exposed to multiple classes and topics that focus on how compliance is provided, examined, and reported, a student walks away with an inherent understanding and sensitivity to staying on the right track, even when challenged to push the edges of the envelope in operational conditions. Upper-level managers and executives come out of an enhanced MBA program with a keen understanding of how to behave financially as well as what to avoid that can get them into serious trouble, both internally as well as with external regulatory controls where they operate, including international environments as well.


Students on the Masters of Business Administration accounting concentration path will also enjoy added specialization aspects also typically not available in other MBA programs. These topics include fraud examination, the marriage of accounting with information systems, government accounting, advanced auditing, and even non-profit organizational accounting, a key area of employment that is often overlooked but spans the country with opportunities in every city and state. No surprise, graduates find themselves easily starting in entry positions for high-level finance, and when married with database management they end up becoming key players in some of the latest financial activities today, such as data visualization and management dashboard design work.

Again, there are plenty of MBA programs to train one to be an executive in general, but the Master’s of Business Administration accounting concentration matches today’s demands far better, especially when it comes to understanding the finance that allows programs and businesses to operate and grow.

How Can Your Sports Day Camp Increase Its Revenue?

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StrategyDriven Managing Your Business Article|Sports Day Camp|How Can Your Sports Day Camp Increase Its Revenue?Whether your company runs throughout the year as a coaching service or operates as a summer day camp, optimized revenue should be a priority. Generating more money is an essential ingredient in the recipe for sustained success.

Likewise, it will enable you to make further investments to improve the business. So, how can your business actively increase its revenue? Here’s all you need to know.

Grow your audience

A bigger customer base is your ticket to lifting the ceiling on what your business can achieve. As a sports-based service like a coach or day camp provider, you will primarily look to target a local audience. A strong local SEO strategy can help you gain greater online visibility. Where possible, try to gain reviews from customers too. The power of recommendation is a wonderfully powerful tool.

Local marketing efforts can include posters and leaflets. However, you can also look to give talks in schools or gain pr through radio, local TV, or newspapers. When taking a proactive approach, it’s important to think about your niche. You want to promote the benefits to parents while also encouraging kids to feel excited by the prospect of joining the sports day camp. Keeping this in mind can help you build a far better strategy.

Once you begin to see more bookings, it will be possible to think about growing your business with additional coaches or moving to a larger venue.

Build a community atmosphere

Building a larger potential customer base is one thing. But the truth is that your day camp or weekly sessions will be far easier to fill when you have loyal users. A family that books their two children in for a fortnight of camp each year will provide a far better lifetime customer value than one-time users. Moreover, remarketing can be a lot quicker and cheaper.

A community atmosphere where people feel valued and excited by your fitness business will serve you well. Social media marketing allows you to show an appreciation of your customers on an individual and collective level. You can also use this opportunity to provide content such as home-based training routines. Kids can practice these between sessions. The added value will boost their thoughts toward the brand.

This is supported by the fact that regular interactions keep your company fresh in their mind. So, you should see more regular bookings from repeat clients.


Ensure your schedule remains packed

Keeping your schedule full and spots fully booked is essential for any service-based business. Especially when you are focused on serving multiple children at once through group training. Good organizational skills will be one of the most valuable attributes you can possess. When offering fitness tuition like one-to-one sessions, good organization will allow you to see more clients.

For day camps, the goal is to achieve maximum capacity and then avoid drop-outs. Day camp registration management software allows you to stay on top of the situation while also organizing invoices. After all, bookings count for very little if they aren’t followed by prompt payments. Discounts on bulk placements – either booking out multiple weeks or having siblings join together – can work well too.

Gaining maximum bookings allows you to adapt and increase the capacity. Or raise your prices. Likewise, having more people signed up for sessions makes sessions more fun.

Look for additional revenue opportunities

The bulk of your earnings will come from running day camps or sports-based coaching sessions. However, there are many opportunities that can be used to supplement your primary source of income. Providing online sessions, either by dedicated coaching or downloadable plans, can work well. It also means you can reach out to audiences outside of your geographic limitations.

In addition to content and online training, you could consider merchandising. Whether it’s custom printed t-shirts, mugs, or training equipment doesn’t matter. It is another potential source of revenue that also feeds into the process of building a community vibe. Therefore, the direct and indirect rewards can be huge. Sales can be completed online or before and after sessions.

Additional revenue streams could include renting out equipment. Or offering photography and video footage to help kids treasure their memories.

The final word

Your day camp or other sports-service based business can only become a success if it has a steady flow of revenue from a large audience. As such, taking the necessary steps to build a bigger customer base and maximize their value will be key. When supported by secondary revenue streams, the hopes of seeing sustained success will be greatly improved. You’ve got thos.

3 Ways Energy Modelling Can Help Developers in NYC

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StrategyDriven Managing Your Business Article |Energy modelling|3 Ways Energy Modelling Can Help Developers in NYCThree ways energy modeling helps developers in NYC are: UBEM tools allow large-scale simulations of buildings’ energy usage, and performance-based approaches allow for more design freedom than prescriptive codes do. According to thecotocongrop – NYC local law 97 provider, NYC’s Greener, Greater Buildings Plan requires that buildings over 25,000 sf benchmark their energy use. This data is then used to determine a building’s energy grade and ENERGY STAR score.

Electricity markets facilitate change in the power system

New research has shown that electricity markets can help developers in New York City make changes to their power systems. The current research focus on two types of electricity markets: spot markets, which involve immediate physical delivery, and futures markets, which involve delayed delivery and are used for risk hedging. The researchers are interested in developing new rules and frameworks for electricity markets. They also study the impact of active demand-side participation and price-responsive bids on the day-ahead power market.

The electricity industry faces new challenges as it attempts to modernize its power system. It must replace outdated infrastructure, mitigate storms, integrate variable large-scale renewables, and incorporate distributed resources into the system. The electricity industry needs to change its business model and integrate new technologies in order to keep pace with the demands of its consumers. Historically, investor-owned utilities have operated as vertically integrated monopolies or were deregulated markets. These systems were expensive and inefficient, and today, only one third of the US population is served by these utilities.


UBEM tools allow the energy simulation of buildings at large scales

UBEM provides the energy demand of buildings at a large scale and incorporates several key characteristics, including building geometry, glazing area, and year of construction. This model allows for the calculation of energy efficiency in agglomerate building stock and its associated service provisioning. Unlike top-down simulations, UBEM allows for the evaluation of several refurbishment scenarios with detailed analysis of the energy saving potential and economic aspects.

While UBEM tools allow for detailed simulations of buildings at a large scale, they require considerable computational effort to develop. However, the resulting models are capable of identifying the right mix of renovation measures and policies. Other typologies of UBEMs are limited to annual energy consumption and do not include spatiotemporal detail. UBEM tools enable energy simulation of buildings at large scales, and they can be divided into two main types: bottom-up physics-based UBEM and top-down UBEM.

Electricity storage capacity is expected to grow

New York is pursuing policies to increase energy storage, and hopes to reach net-zero emissions by 2040. To date, New York has established a 3GW goal for energy storage deployment. The Commonwealth of Virginia set a slightly larger goal of 3.1GW by 2035. As of this writing, nine states have energy storage targets, with Maine becoming the most recent to adopt one. By the end of this year, New York will have a total of 1.7GW of electricity storage capacity installed.

Despite this significant increase in demand for electricity, the impact on grid capacity is small. Energy storage resources contribute a net load to the grid, or electricity consumed more than they inject. NYISO predicts that these resources will only affect 1% of the system’s load, though new, more efficient technologies may reduce this impact. But it is still not enough. Until then, electricity storage is expected to continue growing in NYC.

Impact of electrification on future electric system demands

In the city, a bill has been introduced in the City Council to ban gas hookups for new buildings. State lawmakers are pushing for an all-electric building requirement by 2024. The bill would also ban fossil fuel conversions after that point. In New York, the bill was introduced in May but was amended in late October. As a result, the bill could face stiff opposition from the same players.

The electrification of citywide buildings will likely shift peak power demand from summer to winter. This will raise demand levels. But these changes will not happen overnight, since the pace has been slow. The utilities have time to adjust to the new peaks. By upgrading the energy efficiency of buildings and installing heat pumps, developers can keep demand increases manageable. This may require governmental programs and infrastructure upgrades to keep up with the rate of electrification.