Digital Marketing for Dentists: 5 Ways to Get More Patients

StrategyDriven Online Marketing and Website Development Article |Digital marketing for dentists|Digital Marketing for Dentists: 5 Ways to Get More PatientsAre you trying to get more patients for your dental practice? Wondering how you can start marketing your dental practice successfully?

If you want to get more patients for your dental clinic, you need to make sure that you’re being proactive. Building an online presence and using digital marketing techniques can be helpful for building your practice.

In this guide to digital marketing for dentists, we’ll tell you about the 5 best ways you can get new patients.

1. Use Local SEO Techniques

One of the things that you can do to market your dental practice is to use local search engine optimization (SEO) techniques.

Local SEO techniques can make it more likely that the pages on your website will show up in search engine results, especially for people in your local area. Some local SEO techniques include managing your Google My Business (GMB) page, getting local citations, and adding locally relevant keywords to your website content.

If you’re interested in learning more about local SEO for dentists, be sure to click here for more information.

2. Stay Active On Social Media

Social media can be a great tool for attracting new patients, so you should be sure that you’re using it. It’s a good idea to create profiles on some of your favorite social media platforms and then start posting regularly to build an audience.
By posting interesting content, offering discounts, and sharing information about your dental staff, you can build a dialogue with potential and current patients. This can also help you to collect more online reviews and to boost your presence in search engines as well.

3. Launch Some Online Ads

Another great method you can use to market your dental services online and get more patients is to run online ads. When running Facebook Ads or Google Ads, for example, you can easily target your ideal patients and can show ads to them in a cost-effective way.

By launching some pay-per-click (PPC) ads you can potentially get a lot of new patients and will build more awareness about your practice.

4. Create a Content Marketing Strategy

One of the best ways that you can use digital marketing to get more patients is to implement a content marketing strategy.
With content marketing, you’ll attract patients to your website by creating useful and informative blog content, videos, infographics, and more. Using content marketing can be very cost-effective and is a good long-term strategy for digital marketing, so make sure that you try it out.

5. Collect Patient Emails

Starting an email list is another powerful way that you can market your practice online.

With email marketing, you’ll start building an email list of both current and prospective patients and will send regular email updates to them. You may want to ask your patients to sign up for the email list when they visit your practice in person or capture their information when they visit your website.

Building an email list can give you a great way to stay in touch with patients and remind them about the importance of dental care.

Making Use of This Guide to Digital Marketing For Dentists

If you want to grow your practice, you should be sure to make use of this guide to digital marketing for dentists. Follow the above tips if you want to start attracting new patients more easily.
In search of more marketing advice? Learn more about dental marketing by browsing our blog now.

5 Sure-Fire Ways to Increase Your SEO Rankings

StrategyDriven Online Marketing and Website Development Article, 5 Sure-Fire Ways to Increase Your SEO RankingsNo matter what sector your business operates in, online visibility is essential to your success. As well as building credibility and gaining trust, online visibility enables you to acquire new customers and retain existing ones.
Having a functional, well-designed website is the first step to building an online profile, but this alone isn’t sufficient. In order to drive traffic to your site and facilitate brand recognition, you’ll need to rank highly on search engine results pages (SERPs) for keywords and terms that are relevant to your business.

The only way to increase your rankings is with consistent search online optimisation. With an evidence-based SEO strategy, you can ensure your webpages are the first thing users see when they search for relevant terms. While there are hundreds of factors to consider, you can get started by using these five sure-fire ways to increase your SEO rankings:

1. Increase Page Loading Speeds

The functionality of your website is important in terms of user experience (UX), but it also has a significant impact on your SEO rankings. With loading speeds between 1-3 seconds, bounce rates average around 32%. However, just a one second delay sees bounce rates skyrocket to a staggering 90%. As loading speeds have such a significant impact on user behaviour, they’re a critical factor when it comes to ranking webpages on SERPs.

Remember – Google wants to deliver an optimal UX. Anything which detracts from this is likely to have a negative impact on your rankings. Conversely, improving UX via page loading speeds and other factors can boost your SERP rankings.

2. Publish Original Content

Your content marketing strategy is critical to the success of your overall SEO campaign. To achieve high rankings, your website needs to feature fresh content on a regular basis. Furthermore, this content needs to be fully optimised for relevant keywords and terms. This is how search engines can determine whether your content is relevant to a user’s search query, so it’s vital that you tell Google what your content is about.

Many businesses use blog posts and articles as a way of sharing original, unique and relevant content. While these are certainly an excellent way to increase your rankings, there are other types of content to consider too. Videos, images, infographics, white papers and podcasts can all be used to engage users and improve your rankings.

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3. Work with an Agency

Managing your SEO in-house can be a drain on your resources, particularly for start-ups and smaller enterprises. There are hundreds of ranking factors which are taken into account when determining where your webpages will appear on SERPs. To secure a place on the first page of Google, you’ll need to stay up to date with the ranking factors that matter most and gain access to the tools you need to modify your own position in the listings.

Fortunately, you don’t have to handle this yourself. Working with established SEO professionals, like this agency, gives you access to the expertise and experience you need. As the #1 Perth SEO agency, PWD is adept at devising and executing successful SEO strategies on behalf of their clients. From keyword research and content creation to site optimisation and local campaigns, outsourcing your SEO needs can be the best way to achieve your commercial goals.

4. Secure Backlinks

Every website has a score, ranging from 1-100, known as its domain authority. The higher your score, the higher your webpages are likely to rank on SERPs. Securing high-quality backlinks is one way of successfully increasing your domain authority and, therefore, your SEO rankings.

When your links are featured on an external site, it acts as an unofficial endorsement and tells Google that your content is credible, trustworthy and reputable. This encourages Google and other search engines to rank your content more highly, in order to deliver a better UX.

Of course, where your backlinks are placed has a significant impact on your own rankings. Securing backlinks on a website with a high domain authority will have a positive impact on your own domain authority score, for example. Conversely, low-quality backlinks can have a negative impact on your score and cause your rankings to drop. While backlinks are essential to SEO success, a strategic approach is necessary.

There are several ways on how to secure backlinks. According to the SEO management team at Invicta Agency, backlinks can be acquired on-page and off-page through various strategies including maximising the content of your website through its keywords.

5. Use Local SEO

Local SEO is a great way for businesses to target certain geographical regions. By modifying your keywords and terms to include locations, you can respond to search queries that are focused on a particular area.

Furthermore, local SEO enables you to achieve results more quickly and offers a more cost-effective SEO option. When you’re targeting the key term, ‘SEO Perth’, for example, there is going to be less competition than if you attempt to target the key term, ‘SEO’. This means you can successfully rank for the local term with fewer resources, thus lowering costs. Similarly, less competition ensures you’ll notice a positive impact on your rankings more quickly.

Many people assume local SEO is only beneficial for local business, but this isn’t the case. While local SEO is certainly essential for local firms, national and even international businesses should be capitalising on local SEO too. With the opportunity to target specific areas, raise your profile in particular regions, achieve results more quickly and increase your ROI, local SEO is a tool that all businesses should be using.

Grow Your Business with SEO

As you can see, there are many facets to a successful search engine optimisation campaign. This means you’ll need to consider numerous factors to create and execute a successful SEO strategy. Furthermore, you’ll need to monitor your SEO activities, measure your performance and analyse the results in order to maintain and improve your rankings.

Search engine optimisation isn’t a one-off activity. A consistent approach is required if you want to boost your online visibility, outperform competitors and grow your business. Due to this, it’s important to access the expertise and skills that can help your business to implement effective, long-term SEO strategies. By doing so, you can increase your market share, generate higher profits and gain unrivalled online visibility.

7 Reasons Why You Can’t Do It Yourself

There’s an app for that.
I’ve got a tool that does it for me.
It’ll be done in a few clicks.

StrategyDriven Online Marketing and Website Development Article |Digital Strategy|7 Reasons Why You Can’t Do It YourselfWe all love the idea of relying on software solutions and automated formulas to succeed digitally. Unfortunately, for solo entrepreneurs, technology serves a dual purpose, acting both as a fit-for-purpose tool and an advisor. Understandably so, when you are launching a venture with limited time and budget, it’s easy to fall in the trap of automated solutions. Yet, the tech-based DIY approach of small business owners isn’t always the most effective path to success.

The real question you want to ask is not which tool can plan your digital strategy on your behalf, but which expert can you trust with the job. Outsourcing may appear as a less cost-effective solution, but it is likely to drive more satisfying outcomes than any automated or smart tech tool. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. Just as anybody can use a hammer, only trained professionals can build a house. The same principle applies to your digital strategy. Here is what happens when you choose to do it yourself with an online tool.

Your website is not unique

WordPress, Wix and Squarespace are some of the most popular DIY web platforms that enable everyone to create a functioning and professional-looking site without preliminary skills. However, it’s fair to say that while building a website may only take a few minutes, the lasting impression could be ever shorter. Indeed, the fresh-out-of-the-box look suffers from the own limitation of its template. Your website ends up looking like any other site and becomes a forgettable experience in the digital world of possibilities. Creating a design that is unique, and that reflects your personality and brand is a conscious effort. Ideally, you want to reach out to a professional or develop your web building skills accordingly. Otherwise, your web presence could become unrecognizable from other sites and brands. More importantly, you may not be able to offer the functions and options you need or implement the tools that are meaningful to your business without affecting the design.

Your landing pages are not UX-optimised

Everybody understands the importance of landing pages to support online conversions. Your landing page serves as a conversion platform, targeting interesting leads and turning them into customers. Therefore, the landing page is a mini page that displays highly targeted content. Thankfully, a variety of online tools can let you create high-quality landing pages that are designed to grab users’ attention. However, a performing landing page requires dedicated skills, including specialist UI and UX knowledge to convert. Did you know that the majority of low-converting pages share issues that a trained UX designer would have avoided? Indeed, they are too cluttered and colorful, confusing readers. They also often fail to redirect visitors to the main site, which can affect the credibility of the landing page. These mistakes can be counterproductive and cost you a lot of profitable conversions.

You don’t have a sales strategy

What is an online sales strategy? A lot of solo entrepreneurs reach out to proven business formulas, such as sales funnels that map out the customers’ journey to making any kind of purchase. Sales funnels are hugely popular because, when they are correctly applied, they can do wonders for business growth. The automated selling strategy can virtually boost your profit on autopilot. Except that there’s one crucial condition if you’re going to deploy sales funnels: You need to have a solid understanding of digital marketing; otherwise you could be making costly and counterproductive sales funnel mistakes. From understanding how to integrate the funnel to your other digital marketing tools to directing traffic to the right places, digital marketing professionals bring their know-how to the sales formula. Unfortunately, if you don’t have a defined strategy, you can’t make the best use of this marketing tool.

You rely on machine recommendations blindly

Most small businesses rely on Google AdWords to create manageable online marketing campaigns. Google AdWords offers businesses of all sizes the opportunity to control their marketing spending and efforts. As a result, you can create a profitable ad campaign with a limited budget. Additionally, the smart tool also provides recommendations to help you improve your account. While this might sound like a fantastic opportunity for amateurs to build a high ROI campaign, there’s a catch. According to Google, there are as many as 60 different recommendations available to users, and many of them can contradict each other or fail to benefit your campaign. Understanding which recommendations to follow and which to ignore requires marketing knowledge. But if you don’t have sufficient experience, you may end up damaging your campaign by following automated suggestions. Ideally, you don’t want to automatically apply suggestions without being able to check them first. The option is often set on auto-apply in Google AdWords.

You can’t track everything

Google Analytics is another fantastic free tool made by Google for digital marketers. If you have a website, you most likely use Google Analytics to track your traffic and understand how visitors behave on the site. Most self-building web platforms allow you to enter the Google tracking code, aka a JavaScript that tells the tool how to track online activities.

However, tracking is not as easy as it seems. Say you want to know how many of your visitors are making a purchase online. You will need to track the “thank you” page that appears after a complete transaction. Thankfully, it is something you can set directly within Google Analytics. But if the goal you want to monitor doesn’t create a new URL, you need to track events, such as clicks, for example. Event tracking requires a new JS code, which you may not be able to implement on the site.

You are missing out on advanced solutions

Google Analytics is a free tool that can do so much for digital marketers. As a result, it is a favorite. Unfortunately, amateurs are unlikely to make the most out of the tool. While you will still benefit from using Analytics, even at a superficial level, you will need additional skills to gain a significant advantage. Google Analytics API offers extensive flexibility in analyzing users’ behaviors and automating reports. However, the API interface is only accessible to trained programmers, which is where outsourcing your digital activities can make a big difference. Using an API in Analytics can offer additional insights about users – that you wouldn’t have received otherwise. It also highlights potential trends, letting you connect Analytics data with other tools.

You lose your brand through automated solutions

How much can you automate? The answer: Almost everything. However, automation is not always the right approach to digital marketing. Indeed, you can use automation to set up email campaigns or build marketing funnels. But did you know that you could also automate content creation? Automated content is not only a reality, but it’s been part of digital way-of-life for a long time. AI can perform simple tasks, such as acting as a chatbot or completing sentences. The tech also lets AI create entire blog articles. Yet, smart tools don’t replace people. The moment you trust a machine to write your blog, you lose what makes your brand unique.

Automated tools play a huge role in building a business and managing online activities for solo entrepreneurs. But it’s essential to draw a line. While tools become more advanced and intelligent, they don’t replace professional experience, personality, and strategic knowledge. There is nothing wrong with using the right tools for the jobs. But remember that technology doesn’t make you an expert!