Content Marketing Success Through Audience Targeting

StrategyDriven Online Marketing and Website Development Article, Content Marketing Success Through Audience Targeting

It seems to happen to the best of us. You devote hours and hours of time to writing a great piece of content that you just know is going to drive hordes of people to your website. Of those hordes of people, hopefully, a few will become customers. For some reason, however, it doesn’t work. Very few people read it and those who do aren’t engaging with you or your business. You’re left wondering what happened and what you could have done better.

Often the problem lies in a disconnect between the content creator and their audience. If a piece of content fails to pick up traction, it’s usually because it doesn’t fit what the audience was searching for. Content marketing towards your target audience is an essential piece of the puzzle. Before you can effectively deliver your message, you need to understand who you are marketing it to and why.

Understanding your target audience is complicated and involves more than one step. Here are some ways to achieve content marketing success by targeting the right audience.

Conduct Market Research

The fact of the matter is if you want to know who your target audience is, you’ve got to do the research. Both SEO and content marketing demand research to be successful. It doesn’t matter if you’re looking up keyword strategies or choosing topics for long-form content, you have to begin by researching what topics people want to know about.

Thankfully, you don’t have to just guess. There are several tools available that can help you find out what topics and keywords your audience is searching for. Audience Key, for example, allows you to optimize content, quantify search audience, map your keyword strategy, and much more. You can find data and analytics that will help you know what’s working and get to know your audience.

Sometimes the research may take just as long as it does to produce your content – and that’s ok. It’s better to take the time to produce content for your intended audience and see results instead of spending all that time to effectively have the content flop.

Engage Your Readers Using Emotion

In any case, you’re looking for your readers to have an emotional response to what you’re saying. Of course, you want clicks, shares, and conversions. It’s your business after all. None of that follows if you can’t reach your audience on an emotional level, however.

One of the easiest ways to drive engagement on your site and connect with your audience is to ask them questions. You want your audience to share their own feelings and opinions to connect with you. Ask your readers what they want to hear about. You can also end your content with direct questions to get the conversation going in the comments. Additionally, ask their opinions on your recommended products and services. Encourage conversation, questions, and healthy debates.

Reconnect With Your Audience

If you are having trouble engaging your audience, try starting over again. You’ll need to get a good understanding of your audience. This includes:

  • Find out what your audience is passionate about, and write content for them.
  • Connect with your readers on an emotional level to build a community. Encourage conversation and questions.
  • Research the market demographics of your audience thoroughly.
  • Remember to include a call to action when you want your audience to do something. Often, people simply need to be told what you’d like them to do.

It’s easy to see how these guidelines can help increase the amount of engagement your content receives, as well as sales and conversions. When it comes to content marketing, it doesn’t have to be a mystery.

Common-Sense Website Tips For Newbies

StrategyDriven Online Marketing and Website Development Article, Common-Sense Website Tips For Newbies

If you’re starting up a business, one of the first things you’re going to need is a website. But if you’ve never built a website before, it can feel like an impossible task – especially if you’re not very tech-savvy.

But that doesn’t mean you can’t do it! Building a website is straightforward, with a lot of tools out there to help you get started. Some additional tips will help make sure your efforts pay off and help you develop a successful website for your business.

Here are some common-sense website tips for newbies to get your site off the ground.

Decide on the kind of website you want

Don’t have a website yet? There are plenty of strong arguments for having a business website. A website can help you improve your sales, help you provide information to clients, show off your portfolio – whatever you want. Making the decision about what kind of website you want and the features you want it to have will make it easier to create.

Use an easy web builder

Building a website doesn’t have to involve a complicated design and a degree in coding. There are some fantastic website builders out there that can help you create a simple, striking website in minutes. The best website builders feature a wide range of designs to choose from and a lot of extra features to help you get the most out of your website. From an online store to an online booking system, you can make whatever you want possible.

Approach it from the user’s point of view

Your user’s perspective is the most important thing when creating a website. What would you want to read online? Which features are the most important to you? By taking this approach, you can help build a website that people will actually want to use. You can use tree testing to make sure your menu options are all relevant and easy for your user to find. Regular testing is a great idea to make sure your website is delivering what your customers or clients need.

Keep your layout simple

The layout of your website needs to be clean and simple. If you put too much on a page, nobody is going to want to read it. Your website doesn’t have to be flashy, but playing around with your layout can make a big impact. Use a mixture of words and images and don’t be afraid to play with different font sizes and weights. You’ll want to draw the eye to the most important parts of your website and make it clear what you’re offering.

Need some ideas for a cool website design? Take a look at some unique website layouts to give you some inspiration.

Use fewer words

It’s natural to want to provide people with as much information as possible, but word counts are very important when it comes to your website. Being able to write concisely will help you keep the reader’s attention, and hopefully help them linger on your site longer. You can find some good tips for writing for the web that can help the reader scan the page and feel engaged with your content. Writing well takes practice, but it will be worth it to have great web copy on your site.

Choose the best images

Images can have a huge impact on your website, and there are a couple of ways you can do this. A hero image is a great way to draw attention on your website, creating a great first impression. You should also think about the types of images you use on the rest of your web content, making sure each one is carefully selected to help tell the story of your business.

You’ll need to make sure that you have all of the appropriate permissions for the photos you use. You can either take them yourself, or you can find them through stock websites. Make sure you check you’re using online photos legally, you wouldn’t want to have to remove them after working hard to get your website looking just right.

Double-check everything

A good piece of advice to follow is to proof all of your content, or make sure that someone else does. Having typos and other errors doesn’t look very professional, and it also helps to sense-check what you’ve already written.

As well as proofing your content, you should check that everything works. Regular testing to make sure the links are working, everything is loading and that your process work can help prevent problems that could cost your business. Carry out regular checks on your website and resolve any problems immediately.

Make it secure

Data protection is extremely vital in today’s day and age, and any kind of breach could be disastrous for your business. Protect your website by making sure its kept up to date, use the right security software and use https encryption. These elements will help provide the basic protection your website needs. If you’re dealing with financial transactions and personal data on your website, it can be a good idea to speak to web security experts who can help ensure your website has the protection it needs.

Don’t forget to promote it

After launching your website, you need to promote it. An effective website promotion plan will help you drive visitors to your website and help them connect with your business. There are plenty of creative marketing ideas for your business that include free and affordable options while you get your business off the ground. Don’t forget to include links in your social media posts to help drive as many people to your website as possible.

Designing your own website is a great way to ensure your business gets the attention it deserves. By following some of the guidance above, you can create a fantastic website that will get your business off the ground. There are some fantastic website builders like sitejet out there that can help you create a simple, striking website in minutes. It’s quicker and easier than ever to get started, so make a start on your new business website today.

Three No-Brainer Outsourcing Opportunites for Growing Businesses

StrategyDriven Managing Your Business Article |Business Expansion|Three No-Brainer Outsourcing Opportunites for Growing BusinessesIs your growing business falling behind your competitors because you’re stretched too thin? Entrepreneurs know better than anybody that there are only so many hours in a day. If you’re spending too many of them attempting to manage your whole operation and too few of them doing the creative thinking and growth-oriented work required to take your business further, you need to think about outsourcing.

If you’d like to outsource the most draining aspects of your operation in the hope of a hassle free business expansion, this list of the most widely utilized outsourcing options will help you make up your mind.

Let Nerds Handle Your IT

The word ‘nerd’ is hardly an insult these days, as coders and IT professionals have all but taken over the world! Managed IT is making its mark on the small-to-medium sized business environment, and for good reason. Research has shown that over half of small to medium-sized businesses are outsourcing at least some of their IT requirements, while a further third would like to in the near future. The benefits are huge. Aside from the peace of mind that you get from handing over responsibility for your systems and sensitive data to experts, you also stand to save as much as 40% compared to hiring your own full-time IT team. IT services are also a great option for growing companies who need to be able to scale their operations at short notice in response to increased demand.

Hit the Snooze Button on Payroll

Let’s be honest: doing payroll is not fun. There is a lot of technical detail and compliance to get your head around, and if you make a mistake, it’s your team who suffers, and that’s the last thing you want. Many small businesses find HR and tax compliance a complete headache until the happy day that they opt to outsource their payroll needs. Handing over this highly complex work to skilled professionals—or at least investing in specialized software—is well known to drastically improve your compliance stats and reduce your operating costs. It’s worth pointing out that the savings are not small change, either: businesses that outsource their payroll needs typically save 20% more than companies that handle payroll in-house. No brainer, right? Add to the savings the increased trust you stand to build within your team, as payroll mistakes and accounting errors are ruled out for good, and you’d be crazy not to take advantage of this outsourcing option as soon as you have the means.

Content Marketing

Otherwise known as blogging, content marketing is taking the SME word by storm. If your business does not have a blog yet, you are missing out. Why? Because not only will your blog supercharge your Search Engine Optimization (SEO) efforts, but it can help you to build a solid relationship with your customer. It can also position your business as a credible source of key info on the issues your audience cares about, thus fostering brand trust and enhancing the reputation of your company in the wider arena. A blog is also extremely handy for HR and recruitment purposes, as it provides an excellent way for potential new employees to get a flavour of what working for you will be like.

When business is getting busier by the day, handling everything yourself is not likely to be the answer. Depending on your needs, outsourcing could be the ideal solution. These ideas will help you find the right service for your business.

6 Ways To Create Exceptional Content In Your Business

StrategyDriven Online Marketing and Website Development Article, 6 Ways To Create Exceptional Content In Your BusinessContent is king in today’s digital age, and every brand needs to consider ways in which they can make exceptional content that will help them to stand out from the crowd and impress their target customer. This is easier said than done, particularly in a time where every company is creating a steady stream of content, but there are a few ways that you can make sure that all of your content is of the highest standard. Many brands make the mistake of believing that it is a case of quantity over quality, but you need to make sure that your content is engaging, valuable, and entertaining.

1. Consider Your Target Audience

You should always keep your target audience in mind when creating any kind of content. Consider what the audience’s wants, needs, and interests are and find ways to solve common problems that they might face in their life. The content should be thought-provoking while providing them with helpful knowledge.

2. Create Original Content

A lot of businesses simply steal ideas from their competitors and rework it, but this will not achieve the desired results and could negatively impact your SEO. Instead, try to come up with original ideas for your content, which will stand out from the crowd.

3. Use A Variety Of Media

People are bombarded with text and image content consistently throughout the day. While this is still a worthwhile form of content, you also need to make sure that you are looking into other forms of media to engage your target audience. Video is the most effective as this is highly engaging and can make it easy for you to communicate your desired message. You need to make sure that you are producing high-quality films with cameras from and professional-standard video editing software.

4. Create Strong Headlines

You will never get hits or communicate your message to your target audience without a strong headline. The headline should catch their attention, evoke emotion, and make them want to know more. Take time when crafting a headline and try a few different options until you find one which will engage the audience.

5. Keep It Concise

People these days have a short attention span, so you need to keep all content concise, pointed, and valuable. Eliminate all fluff and get to the point quickly. People will not spend their time skimming through an enormous blog post when they are looking for information.

6. Add Personality

Nobody wants to consume content which is bland and faceless. Try to get your personality across in the content, whether this is by using humor, sharing a personal story, and/or by using the first-person language. Although you should get your personality across, you must avoid being informal and unprofessional and never post anything which could be divisive or considered offensive.

Most businesses understand the importance of creating content, yet not many know how to create exceptional content that will get them noticed. The above are a few strategies to try and should deliver immediate results and help you to engage your target audience.

3 Marketing Processes Your Business Should be Automating Right Now

StrategyDriven Online Marketing and Website Development Article |Marketing Automation| 3 Marketing Processes Your Business Should be Automating Right NowThere isn’t enough time to do everything, yet most small business owners try. When it comes to marketing your business, there are things you can do to automate some of these processes. Automation helps you make sure everything is done, ensures everything is done at the right time, and helps give you more time to focus on tasks that can’t be automated. If you haven’t started automating some of your marketing processes yet, give these three a try first.

Lead Generation and Tracking

There’s a “contact us” button on the website, but just getting potential customers to contact the business is the first step for lead generation. Emails should be responded to immediately. Even a 30-minute delay can decrease the chance of the email leading to a qualified lead. Instead, start automating lead generation, so emails are responded to immediately. These are form responses, but there are ways to make it sound more personal for the customer, so they know they’re important to the business.

Along with automating these responses to generate more leads, use automation to track the leads. It’s possible to use white label reporting software to generate CRM and other reports automatically and have them sent to your email address. The lead management software tracks everything, then sends a PDF with the information neatly arranged, so it’s easy to keep an eye on lead generation for the business and how effective the current marketing processes are.

Social Media Marketing

Social media is used by just about everyone today, so it’s an excellent way to generate new leads for a business. However, to get the most from social media, it’s a good idea to post every few hours. This ensures posts are seen, but it can be difficult for someone to do all of this by hand. Content needs to be created or curated, then posted on social media websites at just the right time to have the biggest impact.

Instead of spending a couple of hours every day just curating and posting on social media, automate some of this. Automating software can find content that your potential customers might be interested in and automatically share it at set times. It’s still a good idea to post original content periodically, but this makes it easy to post more and to keep the business in the view of potential customers.

Email Marketing

Automation is great for sending emails as soon as a customer reaches out, but there’s more that can be done here. Email marketing campaigns, when done right, can be highly effective. Use automation to make sure an email campaign is more effective by sending out emails at exactly the right time. Evaluate your current email marketing plan to see how it can change and improve with the use of automation and find out how much time you can save. When emails can be written at any time, even months ahead, and sent out at the perfect time to grab a potential customer’s attention, they can lead to a lot more conversions.

There’s no need to try to do everything on your own. Instead, try implementing these automation techniques to reduce your workflow, make your marketing processes more effective, and to bring in more leads for your business. Automating the right tasks can make a huge difference in how much time you spend on marketing and can leave you with more time to work on tasks that just can’t be automated.