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How to Increase Website Traffic: 8 Helpful Tips

StrategyDriven Online Marketing and Website Development Article |how to increase website traffic |How to Increase Website Traffic: 8 Helpful TipsYou’ve got a top of the line product idea that you’re ready to tell everyone about. The thing is, if you don’t take the time to drive traffic to your site, nobody will know about what you have to offer.

You see, the more clicks your website gets, the higher your Google ranking will be. Since nobody ventures too far in their search, you need to be sure you make it to page number one.

Not sure how to increase website traffic? We can help you out. Check out this guide to learn how to get more clicks and keep all eyes on your site.

1. Use Social Media to Your Advantage

If you don’t have a social media page for your business yet, you should get on that. It’s too important of a resource to ignore. You can use social media ads to drive users to a landing page where they can check out your products.
If you have a sale going on, you can tell all your followers about it via a post. Make sure to include images, a description, and a link to the items when you create one of these posts.

You can also use your social media account to promote your blog if you have one.

2. Choose Interesting Titles

Your headlines and titles are a person’s first introduction to your site or blogs. They’re what gets people to click on your content. That means you need to choose something catchy.

There are two things that you need to keep in mind when you’re typing up your titles. Number one, they need to contain keywords. These are words that people type into Google to search for a particular item or piece of information.

So, what are these secret words? You’ll have to use a keyword tool to figure this out. These tools will tell you what a word’s competition and difficulty rating are.

You’ll need whatever words you choose to rank low in these two categories while also having plenty of traffic.

The second thing to keep in mind is trial and error. Once you have your keywords in mind, write a few titles that seem catchy to you. You can ask other people which one they think works the best.

3. Long-Tail Keywords

Single-word keywords are great and all but, long-tail keywords are the best. They can be as long as an entire sentence. They work well for a few reasons.

For one, they’re not typically high as far as competition and difficulty are concerned. They also provide a lot of traffic. The other thing is that many people take a hands-free approach by using talk to text.

When they Google search something with their voice, they’re more likely to use a long-tail keyword than a short one.

4. Keep Things Fresh

You’re going to have a million different people going to your site. Not all of them want to read an in-depth 1500-word article on how to paint their car. You need to have a mixture of short-form and long-form content on your site, or you’re in for a poor user experience.

It’s also a good idea to use some visual content. More people recall what they see vs what they read. This means that someone is more likely to share a bright, fun image on social media than a wall of text.

The more shares you get, the more people will visit your site. If you don’t use any images, you’ll be lucky if your social media post gets noticed at all.

5. Try Out Guest Blogging

Guest blogging will get you a higher search engine ranking than almost anything else. If you’re unfamiliar with what this entails, it involves giving your URL to other blogs like yours.

Whenever the blog user posts something, they may link externally to your site. When Google sifts through the posts and sees your URL there, it will see that you’re an influential website and thus, give you a higher ranking.

While you’re at it, you can allow guest posts on your blog as well. It will help the search engines understand what niche you’re going for and rank you accordingly.

6. Utilize Internal Links as Well

SEO tips 101 states that you need to use internal links as well as external ones. Let’s say for a second that you sell hair products. In an article about how to take care of your hair, you can link to what you have in your store.

Since the person reading the content is already interested in hair care, there’s a good chance that they’ll click the links so that they can see what you have.

Even if they don’t buy one of your products, the extra action means more traffic. Search engines will see that someone visited several of your webpages, which makes you look great.

7. Podcasts

Podcasts work sort of like a television series except for the fact that it’s all audio. They’ve gained a lot of popularity lately, so many companies have started using them in their marketing strategy.

The problem is that they can be expensive to create. If you’re a new company, you might not be able to afford the equipment. What you can do is volunteer to be a guest on a Podcast.

It’s not much, but it should be enough to get listeners interested in your website.

8. Comment on Blogs Similar to Yours

If you notice that a blog similar to yours has posted something relevant to your products and services, don’t be afraid to make a comment and provide a link.

Just make sure that the information you provide in the comment is helpful to people. If you drop a link with no context, you look like a spammer.

How to Increase Website Traffic and Increase Your Ranking

If you’re not able to drive people to your site, it won’t generate the traffic it needs to rank high in search engines. Since many people don’t go past the first page of Google, this can be a huge detriment to your business.

We hope that you’re able to use the tips that we’ve provided here today to learn how to increase website traffic and start getting the clicks that you deserve.

Are you looking for more ways to help your small business grow? Check out the entrepreneur section of our blog daily for all the latest advice.

What Are Some Of The Ways To Increase Traffic To Your Blog?

StrategyDriven Online Marketing and Website Development Article |Increase Traffic to your Blog|What Are Some Of The Ways To Increase Traffic To Your Blog?There are many different reasons why people set-up blogs today. Some people establish blogs as a way of facilitating their business website and driving more traffic to their online store. There are then people who start blogs because they are passionate about certain subjects and a blog enables them to share their voice and opinions. You can also monetise your blog. However, you are only going to be able to achieve your goals if you get a lot of traffic to your blog. Keeping that in mind, we are going to take a look at some of the different ways that you can drive blog traffic.

Make the most of social media

When it comes to online marketing, all of the different channels are very much integrated. SEO, social media marketing, and blog writing all work together to help you to build your online presence. Therefore, it makes sense to build an effective social media presence for your blog in order to attract more traffic and followers.

However, one of the biggest mistakes that people make when it comes to social media is trying to establish a presence on every social network site. When you consider the wealth of social media sites that are available today, this is simply not possible. Your efforts will be diluted because it will not be possible to give every platform the amount of effort and attention that is required. As a consequence, one of the most important things that you need to do is determine what social media networks you should focus on.

This means that you need to figure out where your target audience is. What sort of social media networks are blog readers most likely to use? For example, if your blog readership is predominately females who are of college age, Pinterest would be a wise social media network to integrate into your strategy. This is because the Pinterest demographic matches up with this. You can grow blog traffic with Pinterest if it is the right social media platform for your audience.

Focus on delivering quality content

Not only should you think about your approach to social media, but quality really is everything when running a blog. You cannot expect to put out poor quality content and have a successful blog. Your content needs to be original, exciting, and informative.

If you do a quick search on the web, you will see that there are so many different blogs out there today. Competition is fierce. What is going to make people choose your blog over other blogs? The answer lies within the content you create. If you create high-quality content that is different from the norm, you are more likely to have people following your blog. However, if your content is low quality and it does not provide anything new or helpful, no one is going to read your blog. It is as simple as that.

Make sure you have a consistent posting schedule

Yes, your content needs to be of a high quality. However, it also needs to be consistent. Posting several times in one week and then disappearing for a few weeks is no good. It is much better to post once or twice per week than it is to have an erratic posting schedule.

People like to know what to expect. They want to know when they are going to receive new content from your blog. This is the only way you are going to build up a following. If you post on an erratic basis, people will lose interest when you do not post on your blog for quite some time. The best thing to do is create a calendar for your blog so that you can schedule content.

Create guest posts that link back to your blog

To boost the power of your own blog, you need to post content on other blogs! If you have other websites that point back to your own, it can help to boost your social media ranking. This will give you more visibility online, which can result in more viewers for your blog.

However, we must stress that it is imperative to only link up with premium quality blogs that are relevant to your blog. If you were to run a sports blog, for example, linking to a blog about unicorns wouldn’t help you to climb up the search engine rankings. There is no relevance. This is why you need to make sure that you carefully consider the blogs that you post guest posts onto. Make sure you check their domain ranking so you can be sure that the site has high authority.

Be patient

We know that it can be hard to be patient when you are desperate to build your blog. However, we are sure you have heard the saying that Rome was not built in a day. You cannot expect any blog or website to be a smash hit overnight. It just does not happen. Instead, it takes a lot of hard work and dedication.

Slow and steady truly is the best approach when building your presence online because it will help you to create a natural and organic ranking, which is much more likely to last. If you try to take shortcuts, you will only end up hurting your blog in the long run.

So there you have it: an insight into some of the different ways that you can drive more traffic to your blog. If you try the different strategies and techniques that we have discussed above, you can give yourself the best chance of increasing the traffic to your blog. From focusing on your social media marketing efforts to ensuring that your content is original and engaging, there are lots of different tactics that are important when it comes to increasing the visibility of your blog. Try out the approaches above and remember that you need to be patient to see results.

Three digital marketing techniques your company should try in 2021

StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Three digital marketing techniques your company should try in 2021Every business knows that marketing is important. After all, it doesn’t matter how fantastic your product or service is if no one knows about it! Traditionally a lot of advertising was done in newspapers or magazines and even direct mail, but these days the digital sphere is undoubtedly the most powerful arena in which to do your marketing. Regardless of the size of your company and the industry in which you work, having a professional quality website and decent online presence is vital. With that in mind, here are three digital marketing techniques that your business should definitely consider trying in 2021:

Content Marketing

Content marketing is a strategy that involves creating ‘valuable, relevant and consistent’ content that is aimed at a particular audience (for example, people of a certain age or gender or who have certain interests), with the intention of attracting and retaining customers. Right away you can probably see that this covers a huge range of materials, from infographics and podcasts to books and videos.

When it comes to your business, one of the simplest ways to get started with content marketing is by having a blog. The key factor here is to make sure that the articles you write are genuinely interesting and informative – they shouldn’t feel like marketing to the reader. If you can give your audience something of value, they will keep returning to your website and be more likely to convert into paying customers.

Paid Advertising

While content marketing has the advantage of being free (aside from paying your staff to write it!), sometimes there are advantages to using paid advertising too. Some of the most common examples of paid advertising are pay per click Google ads, product listing ads, video ads during YouTube content, and Facebook ads.

The world of paid advertising can be a confusing one, so if you’re not an expert in the area, then it may well be worth working with a professional agency such as Octiv Digital. They can help you to design the best adverts, decide where and when to place them, and manage them once they’re up. This is a great way to ensure that you get the best return on the money that you spend.

Social Media Marketing

Although Facebook ads must be paid for, there are ways to use social media for free marketing. By creating tailored content for the most relevant social media websites in terms of your target audience, you can boost engagement with your company, raise awareness of your brand, promote your products or services, and ultimately increase your sales.

Social media is actually one of the best ways to showcase your brand’s unique personality, thanks to its informal nature and opportunities for making direct connections with people. These days the majority of people use social media, so it’s a key place to advertise and build relationships – particularly if your target audience is young. Take a look at your top competitors and see how they use social media if you want some ideas to get you started!

5 Incredible Benefits of Digital Marketing for Law Firms

StrategyDriven Online Marketing and Website Development Article |digital marketing |5 Incredible Benefits of Digital Marketing for Law FirmsAre you looking for a passive and continual stream of new clients for your law firm? If so, then you need to utilize the power of digital marketing to improve your current lead generation strategy.

Don’t worry if you don’t understand digital marketing and how it can help you, we’ve got you covered. Keep reading to learn the top benefits of online marketing.

1. Improve Awareness Around Your Brand and Business

When your clients think of law firms, you want them to think of you. To do that you must be top of their mind. And digital marketing is the best way to stay in front of your audience so you can build awareness around your business and law firm.

2. Grow Your Audience With Social Media Ads

The fastest way to increase traffic to your website is through paid advertising. Historically, you might have taken an ad out in the paper or a local magazine. Today, online marketing gives you immediate access to your future clients.

You can’t afford to not be on every social media platform that your customers are frequently visiting. If paid advertising isn’t something you feel confident in, then partner with an expert to create a winning law firm PPC ad campaign.

3. Build Authority and Trust in Your Industry

Whether you focus on content marketing or social media marketing, you can use your digital marketing strategy to build authority in your industry. Write articles that answer the questions your clients are searching online. A quality digital marketing agency can tell you what topics you should be covering on your website.

Consider running a weekly question and answer feature either through a blog post or videos that you can showcase on your social media profiles. This will showcase your expertise and grow your brand at the same time.

4. Promote Your Name Within Your Local Community

Your online marketing strategy doesn’t end at your website and social media profile. You also need to win in the local SEO arena. To do that you need an optimized Google My Business profile.

So, if you haven’t uploaded anything more than your name, address, and phone number then you need to make your local digital marketing a priority for your firm.

5. Gain New Clients

At the heart of every marketing campaign, whether it is digital or traditional, your goal is always to gain more clients. Watch your business grow as your lead generation skyrockets with a winning online strategy.

As more future clients come into contact with your brand online, your firm will gain their trust and they will think of you the next time they need help from a lawyer.

Grow Your Business With Digital Marketing Today

Stop wondering, what is digital marketing? Now you can clearly see the many benefits that a powerful online marketing strategy can do for your law firm. Start building your online presence today and watch your lead generation grow every day.
For more great information on this and other topics check out the rest of our blog.

Startup Marketing: Three Ways to Efficiently Market Your Start-Up Company

StrategyDriven Marketing and Sales Article |Startup Marketing|3 Best Ways to Market Your Startup Company in 2021Many companies in the United States spend a decent chunk of their funds on marketing. It’s been reported that most U.S. companies spend at least 10% to 12% of their yearly budget on marketing alone. These companies’ kind of marketing tactic is quantity over quality, which means getting as many advertisements done and distributed out into the world as possible.

However, digital start-up companies can’t afford to spend as much as most companies because they usually start with high expenses. But if you want your company off the ground faster than most, you’ll have to spend on marketing, as it is the only way you can increase your clientele. It might be scary to spend thousands of dollars on marketing when you’re just starting. Still, it’s the best way to grow your business, especially during this pandemic. The good thing is that it doesn’t have to be expensive to get some exposure for your company. Here are some cheap marketing strategies you can promote your digital company.

Word-of-Mouth

We want to get this out of the way, as many established companies out there have forgotten one of the most consistent and essential forms of marketing, and that is through word-of-mouth. This form of marketing has always been with us ever since the beginning and but many have forgotten it through the years.

Essentially, word-of-mouth marketing relies much on serving your current clientele and giving them the best service and deals possible. It’s all about producing a brand that many people will talk about in the future. However, due to its random nature (some clients may receive different treatment), this form of marketing can be quite volatile. But there are some ways you can reduce this randomness. One of which is through newsletters.

Newsletters are an excellent tool for digital companies to develop positive relationships with their clients. They are also a great way to advertise new offerings that some clients are looking out to get. It’s also great for stating the problems that your company might have in the beginning. This transparency can help your consumers understand your company’s current situation. At its core, newsletters are among the cheapest ways to develop your brand with your target audience.

Guerilla Marketing

There are many ways to market your company out there in the world, but most require you to be consistent with your strategies. This means spending thousands of funds on marketing every year until you get enough exposure to pay your expenses. However, if you’re planning to introduce your start-up company into the world in the cheapest way possible, then guerilla marketing is for you.

Guerilla marketing is a type of marketing strategy that relies on shock value. It’s centered on unconventional and creative ideas that can promote your company in a meaningful way. If done right, your company can get massive exposure overnight. To start your guerilla marketing campaign, you’re going to need two things: surveys and illustrative tools.

Surveys are meant to gather as much information as possible in your target audience. You want to know how your audience thinks because you wouldn’t want to do this kind of marketing randomly. It might negatively affect how your target audience views your company. Remember that any marketing that relies on shock value is a double-edged sword. However, by having enough information, you’re mitigating the chances that your campaign would backfire on you.

Next up are illustrative tools. Illustrative tools such as Adobe Illustrator can help you make good guerilla marketing advertisements. They’re great for other physical marketing as well, such that require some finesse, such as laser engraving tools. Illustrator tools can help you create your marketing idea into reality, and without it, you’ll be left out in the dust. If you’re not a trained professional with these tools, it’s always good to spend extra funds in hiring one, as they can make or break your guerilla marketing campaign.

Once you’ve got these two things, it’s time to start your campaign. Remember to lower your budget for this campaign because at least if it fails, you’re not going to spend too much. The main principle in guerilla marketing is to get your advertisements as much exposure as possible. This means you’ll have to post your advertisements on the most visited platforms by your target audience or, when it comes to the physical world, an area with a lot of foot traffic. Your goal here is not to promote your products and services. Your primary goal is to represent your company.

Content Marketing

The last on this list is one of the most reliable and consistent ways to market your digital start-up company. Content marketing relies on creating as much content as possible for your company. This includes images, videos, and blogs. As a start-up company, you’d want to start with something cheap and reliable, and that is blogs.

Having a blog on your website can make a difference in gaining exposure for your company. The best part is that you wouldn’t have to spend too much money on it if you have an in-house writer working for your company. You only need to produce one or two articles per day to gain exposure on the internet, especially on search engine sites such as Google. This is the primary way you can expand your reach and gain many other clients you might otherwise not have if you didn’t do content marketing. After establishing your blog, you can start working on videos and images to promote your company to your target audience further.

Marketing can have serious pain points for every start-up company. However, if you have a goal in mind have enough budget, you can make miracles with your marketing strategy. It only takes a singular creative mind in your company to make the marketing strategies in this list work the best way it can.