Are You Connecting With Your Customers?

StrategyDriven Customer Relationship Management Article |Customer Service|Are You Connecting With Your Customers?There are so many things that go into making any kind of business truly successful in the modern age. The truth is that trying to keep up with all of the things that you have to deal with as a business owner can actually be somewhat overwhelming. The main issue is trying to figure out what needs to be at the top of the list of your priorities. A lot of different people will give you different answers to this question. They will say that you need to focus on marketing your business. Others will insist that you need to pay attention to your bottom line above all things. Others will say that keeping up with the times should be your number one priority. However, the truth is that the thing that you should really be paying the most attention to combines all of these things together. The truth is that the one thing that you need to be focusing on more than anything else is your customer base. Your customers are the only reason that your business is something real and not just another pipe dream and you need to make sure that you’re connecting with them properly. However, that can often be something of a challenge. With that in mind, here are some things that you can do to connect more effectively with your customers.

Understanding them

The first thing that you have to understand when it comes to making sure that you’re connecting with your customers is that you have to understand who your customers actually are. There are plenty of great businesses that come up with incredibly effective marketing techniques that still end up failing because they haven’t actually figured out their demographic. This isn’t just a matter of knowing the vague age groups or gender of your target audience. You need to be able to understand your target customers well enough that you can create a clear and detailed profile of them. That way you can not only tailor your marketing to them but you can tailor all aspects of your business in such a way that it is going to be as appealing to them as possible.

Understanding the modern landscape

Of course, it’s not just your customers you need to understand, you also need to understand the context that both you and they are in. The most important change that has come about in terms of how businesses and customers relate to one another is that people generally aren’t as receptive to traditional advertising as they might once have been. Not only that but they often actually find more overt and traditional forms of advertising frustrating and distasteful. Ads are skipped at the start of Youtube videos and pop-ups are closed almost instantly. Customers are interested in content in the modern era and you need to be sure that you’re providing them with just that. Just look at the way that a lot of brands are using social media these days. They’re not just advertising their products. They’re talking to people, making jokes, creating an emotional connection that is essential to building a relationship with customers in the modern era.

Embracing new technology

Technology has also played a major part in the way that businesses connect with their customers. The internet and social media are obvious examples of this but there are ways to go beyond that in how you embrace modern technology. Something that allows you to queue up social media posts on sites like Twitter or your business’s blog means that you’re able to keep up with a clear upload schedule while still focusing on other elements of your business. A few weeks is a lifetime online so a service like that is incredibly valuable. A chatbot on your website is also incredibly useful since it lets you automate a degree of your customer service and remove any barrier between your customers and the information and support they need. Check out this bot building resource page for information how to really get the most out of your website. These might not be the biggest changes in the world, but they’re the kinds of things that can make a huge difference.

Going beyond marketing

The idea of the chatbot raises an interesting point in terms of how you might need to change the way that you’re thinking about connecting with your customers. Most of the time this idea is focussed around marketing, which is certainly important. However, it’s also important to understand that your relationship with your customers goes way beyond marketing. You also need to think about the support and customer service that you’re offering at every stage of your customer’s interaction with your business. Otherwise, you’re going to be putting in plenty of effort into bringing in customers, but no effort into keeping them.

Putting in the effort

Speaking of effort. It’s essential to understand that if you want to connect with your customers in a meaningful way, you have to be willing to put the work in. This is not a part of your business that you can set aside until it’s convenient. It’s an integral part of your business from the very start and if you’re not paying it enough attention, you’re going to end up in trouble.

Of course, it’s essential to understand that this is far from the only thing that you have to worry about when it comes to trying to really make your business the best it can possibly be. The reality is that you need to give the same level of care and attention to every single part of your business because if you don’t then you’re going to end up dropping the ball. It can often feel like you’re spinning plates and keeping them all level can be an exhausting challenge. But that’s just the nature of the beast when it comes to running your own business. It’s the choice that you need to be sure of before you dive in for good. You need to be sure that you’re the kind of person who can handle the pressure and challenge that comes with running any kind of business at all.


Ways to Impress a Client On a Business Trip

StrategyDriven Customer Relationship Management Article | Customer Relationships | Ways to Impress a Client On a Business TripHeavy luggage, lost at reception and boozy business dinners are all regular features of hosting a client who has traveled on business. One of the most important features of impressing a client while they’ve made the effort to travel is to keep them entertained while you get to know them. Spending some time talking over a few beers is great for understanding them on a personal level, but wowing them while they’re visiting can also be hugely beneficial to your company.

Don’t just take them to the local bar

If your client would really just prefer to sit in a comfy chair and drink a few beers, then perhaps take them to a quiet bar downtown. However, if they’re really interested in seeing what your town or city has to offer, take them to a restaurant that will show them you’re keen to offer them a high-quality experience. Something such as a Japanese Teppanyaki restaurant will not only offer them some impressive cuisine, but also show them a good time too.

Show them the sights of the city

Does your city have an infamous opera house? A beautiful set of gardens? Changing up where you chat to your clients about business not only gives them some mental respite, but also shows them that you hope they come and visit you again. You want them to get the sense you’re proud to have them in your home city. This also offers another chance to entertain your guests for the evening and make their work vacation have a greater focus on the vacation part.

Show them the best of your country

Some clients haven’t just traveled from one state to the other, they may have traveled from Europe or Asia, and they might be hoping to see a little more of the United States than just your board room. If you’re desperate to win this client’s approval, then showing them the best the US has to offer is a flashy way of keeping them impressed. Taking them to see the all American sights of Texas, by using a specialized transport service, can be key.

You can do this by searching for private jet charters Dallas. This will bring your company one step closer to impressing your international client, and the client one step closer to seeing a real cowboy. It’s even said that doing something silly or fun will lighten the mood and make everyone feel that little bit closer to their colleagues.

Offer them a souvenir to remind them of the trip

At the end of Local Hero, the most poignant moment is when the American lead character takes out a handful of sea shells that remind him of Scotland. Leaving them with something small and significant to place in their luggage that will hopefully remind them of the good time spent with your company, and leave them wanting more.

Clients on executive travel might be keen to be impressed, but they’re also a tired traveler. Finding activities that bring out the human and less of the business person will make the trip not only memorable for them, but also for your team.