Posts

What Does a Marketing Agency Do?

/in /by

StrategyDriven Marketing and Sales Article | What Does a Marketing Agency Do?

An agency can provide resources, analytics, and software if you want to grow your business. They also have the expertise to interpret and translate the data into actionable steps. Agencies like Seattle Marketing Agency are dedicated to the growth of companies and can create customized marketing strategies to achieve this goal. In addition, they can make and implement social media, mobile advertising, and content for your brand.

Full-service marketing agencies help clients develop an overall marketing strategy

Whether you need a brand refresh or need to develop a marketing strategy for a new product, a full-service agency can help you out. These agencies are staffed by highly specialized professionals and have the resources to deliver outstanding results across various marketing channels. You won’t have to worry about fragmented branding, conflicting ideas, or inconsistent messaging.

A full-service marketing agency can also handle your graphics needs, particular media marketing strategies, and SEO blueprint. Additionally, they have a media director who will handle media negotiations and facilitate media purchases. A full-service agency will also have an account, finance, and creative team.

They can advertise on mobile devices

Advertising on mobile devices is becoming increasingly important, with more people turning to their smartphones and tablets to access the internet. The benefits of using mobile advertising are numerous, including the ability to target specific demographics and location-based targeting. As a result, the number of mobile subscribers is expected to increase by several hundred million in the coming years.

Mobile advertising is an increasingly effective way to reach consumers and can help brands improve sales. There are many ways to get mobile consumers, including sending coupons to potential customers within half a mile of a store. Advertising on mobile devices is easier and less technical than other forms of marketing, and you can measure the success of your campaign more efficiently.


They conduct market research

Market research agencies collect data on consumers, competitors, distributors, and other market players. Some focus on specific industries, while others contain a wide range of information and sell it to other companies. Examples of such companies include A.C. Nielsen Co., which collects marketing data about television viewing habits. Other firms specialize in specific categories, such as supermarket purchases.

Market research provides businesses with information on consumer behavior and helps them predict future needs. It also enables them to tailor their advertising efforts to the needs of their target audience. By collecting data about the needs of consumers, businesses can determine what products and services they should offer and what prices they should charge.

They create content for your business’s brand

One of the best ways to build a brand is by creating content and distributing it to your target audience. You can use this content in many ways, including newsletters, web spaces, and FAQs. It can also be used to reach out to existing customers, which is the best source of revenue. By using marketing automation and segmentation tools, you can keep track of what interests your current customers.

When choosing a marketing agency, ensure they have experience creating content for your brand. Some agencies are better at creating content for specific channels, while others are better at producing different content across various channels. Look for a company focusing on specific content, such as articles, videos, and infographics. You can also talk to a representative from each agency to ensure they’re a good fit for your brand. Please make sure they’re responsive and friendly.

They manage marketing operations

Marketing operations specialists oversee day-to-day functions and use data analytics to evaluate overall performance. They also ensure that systems are linked, and alerts are sent to the marketing team. They may be responsible for updating marketing automation platforms or modifying CRM software. They also participate in strategy-level conversations and cross-tactical execution planning. Finally, they monitor campaign performance and adjust processes to achieve marketing objectives. A marketing operations specialist should be able to understand and implement new technologies to improve marketing efficiency.

Marketing operations involve all aspects of marketing, including strategy, analytics, technology, compliance, campaign planning, and media planning. When combined, these factors drive end-to-end marketing optimization. This helps improve the efficiency of marketing and produce the desired results.

3 Ways To Optimize Your Marketing

/in /by

StrategyDriven Marketing and Sales Article |Optimize your marketing|3 Ways To Optimize Your MarketingEvery business owner knows they need to advertise their company to develop leads and conversions. Without it, you mightn’t see as much revenue as your business needs to survive. That doesn’t mean advertising for the sake of it.

You’ll need to do it the right way, which means knowing how to optimize your marketing. As simple as that sounds, it can be difficult to put into practice. Where do you even start?

Certain strategies come highly recommended, as they’ll ensure your marketing spend works for you rather than being a waste of money. Once you’ve implemented them, you should see more leads and conversions, generating a large return on investment.

How To Optimize Your Marketing: 3 Practical Strategies

1. Understand Your Target Audience

You can’t start advertising to people without understanding them. You’ll need to know as much as possible about your target market as possible. Their interests, demographics, pain points, and more will all be significant aspects of this.
If you don’t know these, you won’t be able to develop a marketing strategy that effectively captures their attention and turns them into customers. You’ll need to perform extensive market research to get this information.

Once you do, you can more carefully craft a marketing strategy that converts them into paying customers.


2. Outsource

Marketing can be a time-consuming and often confusing process. Figuring out how to optimize your marketing can seem impossible because of that. Why not use an expert to do it for you?

By outsourcing to an experiential marketing agency or similar company, you can do exactly that. Taking this approach not only gives you access to industry expertise, but can be more affordable than hiring a marketing employee.

Once you’re outsourcing, you’ll see a lower marketing investment while increasing the conversions and revenues you generate. It also takes the effort out of your hands, letting you focus on other areas of your business.

3. Focus On Conversions

It’s natural to focus on a few key performance indicators once you’ve started marketing your business. One of the more notable of these is the leads that your strategies generate. It’s not the most important KPI to focus on, however,
Instead, you’ll need to focus on conversions. These are the sales that your marketing strategies lead to. While leads play into these, you’ll have far more of these than conversions. Your conversions directly impact your revenues, making them more worth focusing on.

Be sure to track them and determine which strategies and adjustments can improve them.

How To Optimize Your Marketing: Wrapping Up

As simple as figuring out how to optimize your marketing sounds, it can be difficult to put into practice. By focusing on conversions, understanding your target audience, and even outsourcing key areas, you can get this done.
Once you do, your marketing spend will be better spent, and you’ll see a better return on investment and more customers buying from you. While this seems like a lot of time and effort will be needed, it’ll be more than worth the hassle.

Your Small Business Should Be Focusing On Branding (and this is why)

/in /by

StrategyDriven Marketing and Sales Article |Small Business Branding|Your Small Business Should Be Focusing On Branding (and this is why)So, you have a small business and it is doing ok, but you cannot seem to take it to the “next step”, what do you do?

If you are serious about moving your small business from tabletop tinkering to garage empire, there is one thing you should be focusing on: Branding!

Branding For The Future

So many small businesses miss out on great opportunities because they do not think that branding is important, and even fail to see how putting a clear focus on their brand and brand experience can be important to their business.

British marketing agency, Eleven Marketing, know all about branding and help all kinds of clients to solve their marketing challenges, and one of the first ways they do this is by helping them to create a strong and recognizable brand that will catapult them forward.

Here are four reasons your small business should be focusing on branding right now to build a better future for you tomorrow.

Branding Helps You Get Noticed

When you think of McDonald’s you immediately see the golden arches on a red background, Coca-Cola has that specific red and white look, and if it is Apple you can bet that it is white, sleek, and has a premium feel.

Branding helps your small business to be recognizable, even if you are only advertising to your town right now, plenty of big businesses started as small-time enterprises.

Branding Builds Authority

Having a strong and consistent brand is key if you want to build authority and trust in your business.

If people can recognize who you are from a mile off, they are more likely to be trusting of you and want to buy from you.

Branding Boosts SEO

It is not just people who need to recognize you, sooner or later your brand will need to be online, on social media, and on Google My Business.

Having a strong and consistent brand across all of your digital properties – that matches your in-print properties – will help you to stay on top of your search engine optimization (SEO) and improve your search result rankings.

The bottom line with SEO is that the more Google and other search engines can see you are the same company across all of your properties online, the more its algorithms are likely to boost your rankings and get you closer to the top of the SERP (Search Engine Results Page).

Branding Helps Your Business Expand

The final reason for exploring branding in your small business is so that you can expand your offering and get more customers who want to be shopping with you.

No matter what it is you do, getting more customers (or more clients) who are higher paying is like the holy grail, and there are not many businesses who want to have less custom!

Improving your brand means brand loyalty, but it also means brand advocacy, letting your current customers do the hard work of your marketing for you by word-of-mouth, reviews, and brand advocacy through their own channels.

9 Reasons to Hire a Design Agency

/in /by

StrategyDriven Marketing and Sales Article |Design Agency |9 Reasons to Hire a Design AgencyYou have seven seconds to make a good first impression.

As a business, you must have a strong brand identity so consumers know about your product and whether your business’s ethos appeals to them.

A fantastic way to do this is by hiring a design agency that can help your branding. Not sure whether to hire one? Don’t worry, you’ve come to the right place.

Here are nine reasons to hire a design agency.

What Is a Design Agency?

A creative design agency offers a mixture of design, technology, and advertising to help clients with branding.

Another term that’s popping up is DesignOps. “What is Design Ops?” You ask.

Known as a design operation team, DesignOps optimizes design teams by improving workflow and streamlining many processes like recruiting. This means designers can focus on their job instead.

The 9 Reasons to Hire a Design Agency

Before you Google “design agencies near me”, it’s important to understand the advantages of hiring a graphic design agency.
Many can help establish a strong brand identity and give essential advice. Consider these reasons, for example:

1. Branding Is Different From Marketing

You must hire a brand design agency as it’s completely different from marketing. Branding helps you design your business and product while marketing lets you reach your desired audience.

Branding plays a major role in every business as it builds business recognition, boosts business value, and generates new customers. According to the experts associated with this company, the style and functionality of the design can ensure success for all your branding plans.

Further, branding makes you ask fundamental questions about your business regarding your vision, target audience, and how to stand out.
Once you have these questions, you can roll out your marketing campaign.

2. Fresh Perspective

It’s difficult to ask your internal marketing team to be objective about branding as they’re exposed to your company’s aesthetic every day.

But when you hire a logo design agency, they give you a big-picture analysis of your business from an objective stance. As a result, they can brainstorm innovative ways to bring your brand to life.

3. Cross-Industry Experience

Agencies have worked across a wide range of industries which gives them a broader perspective and skillset.

Because of this, agencies can bring new ideas to your industry to help differentiate your business from competitors.

Don’t be turned off if a creative agency hasn’t worked in your industry. Instead, look at their portfolio and see whether they’ve successfully solved challenges across a range of industries.

4. The Right Expertise

Branding agencies are unique because they’re experts in researching, the lifeblood of branding.

When you hire a creative agency, you access a design team that creates unique branding based on strategy and research. This is because the agency has had the experience with an array of projects so you end up with a strong brand identity that eclipses your competitors’.
Once the agency has created your brand, they’ll post the end result on their blog and social media channels so it’s free advertising for you.

5. Adds Consistency

A consistent presentation of a brand has increased revenue by 33% and creative agencies know this.

It’s crucial that your business’s marketing material is consistent from the typeface to the color palette. A creative design agency ensures your ideas are coordinated and consistent as it’s the foundation of a successful business.

6. Alleviates Training Costs

If you want your marketing team to expand to branding, it’ll require extra courses and another employee to train them. Not only is this expensive, but you’ll lose a large chunk of time which isn’t ideal for a business.

And there’s a chance your employees won’t have good chemistry working with each other which means there’s less chance of producing outstanding branding.

Instead, hire a creative agency for your branding as they’re guaranteed to produce high-quality results.

7. Helps You Stand Out From Competitors

Creative design agencies help you differentiate your brand so you stand apart from the rest. Branding lets you highlight the products you offer that are unique compared to what’s currently on the market.

When you outsource your branding to an agency, you’ll have a new voice, style, and feel. Because of this, you’ll get new opportunities which will bring in more revenue, making it a fantastic return on investment.

8. Lets You Connect With New Audiences

When you hire a creative design agency, you’ll reach new customers. But this can only happen thanks to the agency’s strategy and fresh perspective.

Once your new branding is established across all platforms, you’ll reap the benefits. Plus, design agencies ensure their work like logos is ahead of the curve so customers are attracted to your brand.

Further, your business can increase your network by working with a reputable design agency. And because the agency has worked with companies across a variety of industries, they know how to create a strong brand campaign.

9. Follows the Latest Trends and Technology

When you hire a design agency, they stay atop the latest trends and use technology to do so. This saves you money as you don’t have to invest in purchasing new technology or software.

No business wants to be outdated so use the agency’s expertise so this doesn’t happen.

That’s Why You Should Work With a Design Agency

Those are the nine main reasons you should work with a creative design agency.

Their team has the expertise and ability to bring a fresh perspective so your business can stand out from competitors. Hiring a creative design agency also saves you time, money, while producing fantastic results. Happy hiring!

Did you find this article helpful? If so, check out our other finance-related posts.

Five Reasons Why Market Research is Necessary for Your Business

/in /by

StrategyDriven Marketing and Sales Article |Market Research|Five Reasons Why Market Research is Necessary for Your BusinessYou must have heard of a market research agency that examines factors that can affect your sales. This makes you wonder why it is crucial to carry out market research in the first place. And how does your business benefit from such an analysis?

Market research is an essential aspect of running any business either when it is being established, or when a running company is seeking ways to beat its competitors. The results of the research offer you the required data which can be utilized for making useful commercial decisions in the future.

In the article below, we will discuss some critical reasons why market research is necessary for any business.

1. Offers Better Understanding of Your Niche Customer Base

There are many questions on which your entire business, its revenue, and eventual profitability hinges:

  1. Who is the buyer of your product/service?
  2. What is the frequency of your product sale?
  3. What kind of people constitutes your niche market?
  4. Do they have a specific requirement that is fulfilled by your product/service?
  5. Are there any substitutes for your product?

Many such questions form the backbone of your entire planning, production, and sales strategy. If you can answer these questions correctly, you will have a much better understanding of your own business, the demand for your product, and how you can run your business successfully.

With the help of market research, you can not only figure out your niche market, but you can also pin down your specific customers.

Once you have mapped out the profile of niche customer, you will be able to identify the actual size of your market correctly. You will also get to know why and when people will buy your product/service.

Moreover, you will be able to understand the demographics of your niche market. It will enable you to plan and develop rewarding campaigns in the future.

2. Offers Knowledge Regarding your Competitors

Competitors can chip away at your niche market, and decrease your sales. It usually happens because they carry out market research before you do.

To remain in the market, you also need to carry out research and beat your competitors at their own game. Market research assists you in identifying how many players are there, and which ones are winners. It also allows you to find out your weaknesses, and even that of your competitors. But, most of all, you will get to know what your successful competitors are doing to attract the customers towards themselves. This knowledge can be used for updating your own product/service and your overall business dealings. Knowing your competitors is a crucial aspect of running a successful business, and thorough market research allows you to remain informed about your customers at all times.

3. Offers Product Knowledge

Of course, all the fuss is about sales, and sales are based on your product. Market research is a must before you launch your product. The market research carried out before the formal launch of your product, should let you know about its existing demand. You should also know its exact cost as well as the estimated revenue that you will be generating through the sales of this product.

If you have thoroughly carried out your market research, you will be able to make the wisest business decisions. This research will also refrain you from incurring unnecessary costs on a product, or producing something that has minimal demand. There is no guaranteeing the success of your product before it has been introduced into the market. But, there are ways through which you can be reasonably sure about its future. The market research allows you to understand the dynamics of the market you have chosen to enter, and whether your product has a future in it.

4. Offers Unexpected Opportunities

Like in every other thing in life, change is inevitable in business. And the ones that can manage this change can survive the market. Everyone must have heard about Kodak. It used to be a giant in the camera film industry. When the time of digital cameras was arriving, the company was advised to switch towards this new phenomenon, but the owners of the business refused to change their course and continued making camera films.

Eventually, other companies that were making digital cameras beat this giant and grabbed its market shares with the help of technologically advanced products. Another example is Netflix. This video-streaming giant grabbed the opportunity presented by the advent of the internet and grabbed the video-rental market.

If you are conducting regular market research, you will be able to seize all those opportunities that open in the market due to a change in public preferences, the introduction of a new product, or merely a technological advancement.

5. Offers Opportunities for Business Expansion

Market research allows you to help you understand the changing preferences of the customers and makes necessary amendments in your product merely satisfy these demands. You also get to know if there are opportunities for expansion within your niche market.

Business owners can keep track of their competitors, create and develop objective-based marketing campaigns, and take advantage of the changing market dynamics.

Another great advantage of carrying out regular market research is that you can take stock of all problems before they even occur. It offers an opportunity to either mitigate them before they occur or solve them as soon as they pop up.

The Final Word

Research allows business owners to obtain insight into the dynamics of your niche market and identify the needs of your existing and prospective customers.

It also allows you to run cost-effective operations that affect your bottom-line profitability.
Carrying out regular market research is imperative for running a profitable business, that is why every expert in this field recommends it.