If you are serious about moving your small business from tabletop tinkering to garage empire, there is one thing you should be focusing on: Branding!
Branding For The Future
So many small businesses miss out on great opportunities because they do not think that branding is important, and even fail to see how putting a clear focus on their brand and brand experience can be important to their business.
British marketing agency, Eleven Marketing, know all about branding and help all kinds of clients to solve their marketing challenges, and one of the first ways they do this is by helping them to create a strong and recognizable brand that will catapult them forward.
Here are four reasons your small business should be focusing on branding right now to build a better future for you tomorrow.
Branding Helps You Get Noticed
When you think of McDonald’s you immediately see the golden arches on a red background, Coca-Cola has that specific red and white look, and if it is Apple you can bet that it is white, sleek, and has a premium feel.
Branding helps your small business to be recognizable, even if you are only advertising to your town right now, plenty of big businesses started as small-time enterprises.
Branding Builds Authority
Having a strong and consistent brand is key if you want to build authority and trust in your business.
If people can recognize who you are from a mile off, they are more likely to be trusting of you and want to buy from you.
Branding Boosts SEO
It is not just people who need to recognize you, sooner or later your brand will need to be online, on social media, and on Google My Business.
Having a strong and consistent brand across all of your digital properties – that matches your in-print properties – will help you to stay on top of your search engine optimization (SEO) and improve your search result rankings.
The bottom line with SEO is that the more Google and other search engines can see you are the same company across all of your properties online, the more its algorithms are likely to boost your rankings and get you closer to the top of the SERP (Search Engine Results Page).
Branding Helps Your Business Expand
The final reason for exploring branding in your small business is so that you can expand your offering and get more customers who want to be shopping with you.
No matter what it is you do, getting more customers (or more clients) who are higher paying is like the holy grail, and there are not many businesses who want to have less custom!
Improving your brand means brand loyalty, but it also means brand advocacy, letting your current customers do the hard work of your marketing for you by word-of-mouth, reviews, and brand advocacy through their own channels.