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Professional Development Best Practice 1 – Maintaining Annual, Three, and Five Year Development Plans

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The StrategyDriven Professional acts deliberately and with focus on achieving his or her short-term and long-term goals. Like any business seeking to optimize effectiveness and efficiency, these professionals develop for themselves annual, three-year, and five-year plans complete with near-term actions building on longer-term milestones and monitored by a comprehensive set of quantifiable performance measures. It is through using this plan that the StrategyDriven professional optimizes his or her efforts to achieving their ultimate personal objectives; minimizing the amount of effort wasted on superfluous activities.

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What can you do to get better? Follow the masters.

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I began this year in retrospect by reading a 60-year-old book on the masters of selling. The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953.

The book was based on the fact that each one of these master salespeople had one extremely powerful overriding principle or philosophy upon which his or her success was based.

Not that it was their ‘only,’ but rather were the words they stood for. For example: When you think of Martin Luther King – you think of “I Have A Dream.” He stood for those words. When you think of Patrick Henry – you think of, “Give Me Liberty or Give Me Death.” When you think of Richard Nixon – you think “I’m Not a Crook.” (and you’d be thinking wrong)

It is amazing how self-truths become self-evident truths after thirty or forty years of exposure – one way or the other.

Back to the book. Suppose you could adopt (or adapt) all of these master’s single best characteristic into your own set of capabilities. That would be power.

And so, to challenge your 2015 thinking, here are the master’s philosophies from 1953. And yes, I have added my own to the list – even though in 1953 I was a mere child.

  1. James A. Farley (corporate executive) Principle: Idlers do not last long. Starting as a door-to-door salesman, raising to Vice President of Sales for Universal Gypsum, and ultimately a board of director for several large companies including Coca-Cola, Farley believed that doing several things at once was the key to accomplishment. His secret was doing new things at the same time he was following up and building relationships. Often sending 100 letters a day, he was renowned for making and keeping friends.
  2. Max Hess, Jr. (retail store chain owner) Principle: Strive for a specific goals. Hess’s father used to say, “There’s no fun or excitement in just running a store. That way it’s drudgery. The fun and excitement come out of always figuring ways to stay ahead of the other fellow.” He believed in the stimulating power of keeping Hess Brothers forever exciting – exciting not only for the people who shop there but for those who work in the store. Hess made a business plan full of goals. And in a small town environment achieved big city results by working his plan every day, and having a happy army of people (his employees) helping him every step of the way.
  3. Conrad N. Hilton (hotel owner) Principle: Make them want to come back. “It is our theory that when a hotel is in the top-glamour category… you just can’t make it too luxurious. You heap it on. You never stop pondering the question, ‘What aren’t guests getting that they might be getting in the way of elegance and personal attention?’” Hilton knew that one hotel is like any other hotel. The difference is in how you treat the guests. All he asked of his employees was to be nice to people so they will want to come back. They have been coming back for nearly 100 years.
  4. Alex M. Lewyt (manufacturer of the Lewyt vacuum cleaner) Principle: Believe in your product and love it. So will the world! He was an engineer that was convinced he had built the world’s best vacuum cleaner. Advertised it before production was finished. Created a demand in the market with no product (a market vacuum if you will pardon the pun). When the cleaner finally emerged on the market, it was swept up (sorry again). Four million sales in four years. Lewyt said that having the best product is not enough. You must believe it’s the best, and share your passion through every marketing and advertising means.
  5. Mary Margaret McBride (radio broadcaster and columnist. Influencer of millions) Principle: Honesty is the best policy. “If I am convinced in my heart and mind that I’m speaking the truth, I approach the job as I would a sale — with zest and interest. And in my heart I know that I am actually performing a service on behalf of my listener — who is in reality, my customer. Honesty breeds loyal customers.” Her values made her a fortune.

Gitomer Note On Honesty: When you hear a corporate message like: “To serve you better…” or an employee says, “We’re doing the best we can…,” no matter how you want to defend those words, they’re lies.

The Orison Swett Marden quote: “No substitute has yet been found for honesty,” is a benchmark that everyone will read and agree with – yet very few will follow.

OK. There’s five of them. Pretty cool so far, huh? Next week in part two, more of the master salespeople of their time, including Red Motley and Elmer Letterman, will reveal sales insights that will take you to the next level.

Stay tuned…

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Assumptions: Why Being Right Is Wrong

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While researching my new book What? I discovered that when listening to others, we naturally assume we understand what’s meant and don’t question our assumption. Yet the filters our brain uses to hear what others mean to convey preclude accuracy, leading to faulty assumptions. Essentially, here’s what happens that makes accuracy so difficult (for more detail and research references read my free digital book What? Did you really say what I think I heard?):

  1. We only retain words we hear for approximately 3 seconds.
  2. On direct listening, our brain automatically and haphazardly deletes portions of what is foreign to our typical thinking.
  3. Our brain then takes what’s left over after the initial deletion and seeks an historic match (from a prior conversation our brain deems similar), and deletes whatever is divergent from that match.
  4. Our brain then takes the remainder from that deletion and filters it through our beliefs, values, filters, habits and memory.
  5. Whatever is left after deletions in steps 2, 3, 4 is what we adamantly assume we have heard.

A simple example of this just happened today. I was introduced as ‘Sharon Drew’ to a friend’s friend followed by this dialogue:

V: Hi Sharon.
SDM: Actually, my first name is Sharon Drew.
V: Oh. I don’t know anyone who calls themselves by their first name AND last name.
SDM: Neither do I.
V: But you just told me that’s how you refer to yourself!

Because a double first name was foreign to her, she put it in an accustomed category, deleting how she heard the introduction, and then wrongly assumed a typical a first name/last name configuration. She exacerbated the problem by then assuming she was right and I was wrong when I corrected her.

Assumptions Restrict Authentic Communication 

We all do this. Using conventional listening practice, it’s pretty difficult to hear what is meant without making assumptions. As a result, we end up restricting, harming, or diminishing authentic communication, and proceed to self-righteously huff and puff about what we believe is ‘right’, potentially getting the context, the outcome, the description, or the communication, wrong. Or we assume the speaker meant something they didn’t mean at all. In business it gets costly when we wrongly assume a task we were never asked to perform.

I recently got a reproaching note from an annoyed colleague when, among several faulty assumptions he made that were far, far from my intent (and in one case making an assumption about my behavior that in fact was a direct response to something he did!), I didn’t behave according to his beliefs: I had asked if he wanted to ‘preview’ my new book before it came out, and he felt my subsequent behaviors insufficient given my request that he ‘review’ the book. When I pointed out his faulty assumption he got quite bumptious until I sent him back to the original email. It cost us both a possible business collaboration.

Assumptions cost us greatly, harming relationships, business success, and health:

  • Sellers assume prospects are buyers when they ‘hear’ a ‘need’ that matches their solution and end up wasting a huge amount of time chasing prospects who will never buy;
  • Consultants assume they know what a client needs from discussions  with a few top decision makers while ignoring some of the important influencers, causing resistance to change;
  • Decision scientists assume they gather accurate data from the people that hired them and discount important data held by employees lower down the management chain, inadvertently skewering the results and making implementation difficult;
  • Doctors, layers, dentists assume foundational, standard certainties that may not be true in any unique patient/client situation and don’t get to the real issues, potentially causing harm;
  • Coaches assume clients mean something they are not really saying or skewering the focus of the conversation, ending up biasing the outcome with inappropriate questions that lead the client away from the real issues that never get resolved.

Using normal listening habits we can’t avoid making assumptions. But we can supersede our brains by taking the Observer/Coach role and listening for the metamessages – patterns, system, structure – of what is said rather than the story line or content (which is what our brains use to acquire the assumptions).

About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

To contact Sharon Drew at [email protected] or go to www.didihearyou.com to choose your favorite digital site to download your free book.

Two Awesome Hours

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Whether we love or hate our jobs, the amount of work most of us have to do each day has reached unsustainable levels. We start a typical workday anxious about how we will get it all done, who we might let down, and which important tasks we will sacrifice-again- so we can keep our heads above water.

As we grab our first cups of coffee, we check our e-mail inboxes on our handheld devices, scanning to see who has added a new task to our to-do list. The stress builds as we read e-mail after e-mail, each containing a request that we know can’t be dealt with quickly. We mark these e-mails as unread and save them for . . . ‘later.’ We mentally add them to the piles of work left undone the night before (when we left our offices much too late). More e-mails to answer, more phone calls to return, more paperwork to fill out. And everything needs our immediate attention.

In fact, too many things need our attention before we can even get to the tasks that really matter-and too many things matter. We frequently work all day long-at the office and then at home, taking care of our families, cleaning up, paying bills-sometimes only stopping to sleep. There simply isn’t enough time, but so much always needs to be done.

The key to achieving fantastic levels of effectiveness is to work with our biology. We may all be capable of impressive feats of comprehension, motivation, emotional control, problem solving, creativity, and decision making when our biological systems are functioning optimally. But we can be terrible at those very same things when our biological systems are suboptimal. The amount of exercise and sleep we get and the food we eat can greatly influence these mental functions in the short term—even within hours. The mental functions we engage in just prior to tackling a task can also have a powerful effect on whether we accomplish that task.

Research findings from the fields of psychology and neuroscience are revealing a great deal about when and how we can set up periods of highly effective mental functioning. In this book, I’ll share in detail five deceptively simple strategies that I have found are the most successful in helping busy people create the conditions for at least two hours of incredible productivity each day:

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About the Author

Josh Davis (Photo Credit © 2013 Ron Holtz Photography)Josh Davis, Ph.D., received his bachelor¹s from Brown University and his doctorate from Columbia University. He is the director of research for the NeuroLeadership Institute (NLI), a global institute dedicated to synthesizing scientific research and guiding its use in the business and leadership fields. Davis is also a member of the faculty at Barnard College of Columbia University, a NeuroCoach, and a certified Master Practitioner in Neurolinguistic Programming (NLP). HE has blogged for HBR.org and Psychology Today, and his work has been reported online at CNN, CBS News, MSNBC, USA Today, and Bloomberg Businessweek.

New Ways to Minimize Financial Concerns that Erode Employee Performance

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Research shows that money worries have a distinct negative impact on employees’ ability to perform their jobs. Financial education can help, but new voluntary benefits—such as student loan refinancing—offer employers a more proactive tool for combatting this productivity drain.

If you’ve ever had any doubt that financial challenges affect your employees’ productivity, findings from the 2014 SHRM Financial Wellness in the Workplace Survey may put that doubt to rest.

Conducted among more than 400 HR professionals, the SHRM survey revealed:

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About the Author

DanMacklinDan Macklin is a co-founder and vice president at SoFi. He is a thought leader whose perspectives on Gen X and Millennial personal finance topics have been featured in a variety of media outlets including CNBC, Fast Company and Mashable, as well as his personal favorite, Italian Vogue!

About SoFi

SoFi is a leader in marketplace lending and the largest provider of student loan refinancing, with over $2 billion in loans issued. SoFi helps ambitious early stage professionals accelerate their success with student loan refinancing, MBA loans, mortgages and personal loans. Its nontraditional underwriting approach takes into account merit and employment history among other factors to provide unique financial and investment products. Borrowers who refinance their student loans with SoFi can expect to save $11,783, on average, over the lifetime of their loans. For more information, visit SoFi.com.