Ensuring Small Business Success

StrategyDriven Entrepreneurship Article |Small Business Success|Ensuring Small Business SuccessWhen you decide to pursue your dreams and open your own small business, there are many things that can disrupt your venture and reduce your chances of success. Making sure that you have covered all bases is so vital to ensure that your company can thrive, but without a wealth of previous experience then how can you stay in control and push your small business in the right direction? Luckily, there are a few simple steps that you can follow to be as successful as possible throughout your company’s lifetime, and it couldn’t be easier to start making positive changes today! So, if you want to know more about what you can do to ensure your small business is a success, then read on to uncover some of the best tips and tricks that you can utilise to push your profit to respectable levels in no time at all!

Staying On Top Of Paperwork

Opening your own small business is often an overwhelming experience, as the sheer quantity of paperwork that you have to complete to a very high standard can be too much for just one person to handle. Failing to stay on top of your paperwork can easily cause your business to spiral into difficulties, as not only do you have a moral responsibility to keep track of your company, but also a legal requirement too. A large amount of general paperwork can actually be outsourced and completed by another organisation, such as any payroll services for small business needs which can take a huge weight off your shoulders.

The Importance Of Marketing

When you are in the very early stages of business, this is the most important time for you to start marketing and advertising your brand, product or services to gain enough attention and custom to grow and thrive. New small businesses must put effort into getting their name out there to attract customers and develop a reputation, otherwise you will likely not receive even one single customer. Even a small emphasis on advertising can encourage local people to start talking about your business, and word of mouth marketing is one of the most beneficial techniques, as it’s completely free and can help your brand name to spread at a super fast speed.

Sourcing Excellent Staff

Though you may find it difficult to let go of some responsibility and allow other people to get involved and contribute to your small business, it’s so important for growth and success that you can source excellent staff to support you and help your company expand and evolve. Finding a great team doesn’t have to be a difficult task, as you can approach an employment agency with the job role description you have to offer, and allow them to find the perfect candidate to fit your needs. Qualifications and previous experience are a must, as you cannot afford to spend time training and educating your staff.

Ensuring that your small business is a great success has never been so simple when you can make the most of the steps above!

Investing in Your Employees: 4 Ways To Attract and Keep Hold of Top Talent

StrategyDriven Managing Your People Article |Attracting Talent|Investing in Your Employees: 4 Ways To Attract and Keep Hold of Top TalentSecuring top talent is undeniably essential to the long-term success of any business.

But certain high-level professional skills are in incredibly high demand. There are so many roles to fill, that those who have proven their ability can afford to be picky, and to move on if they aren’t satisfied with the position.

So now the job market swings so heavily in favour of these candidates, how can you attract them to join your enterprise, and convince them to stay for the long haul? If you’re looking for some pointers, check out the list below.

Know Your Value

Highly-trained candidates with specialist skills will have many employment options. So your recruitment process needs to be as much about communicating the value and potential of your business, as it is about assessing their suitability for the role.

What are the wider repercussions of the work you do? What are you proud of having achieved? And what are you striving for in the future?

Your employees want to feel that they will contribute significantly to something progressive and exciting. Make it clear how they will fit in, how their skills will move the business forward, and how they can become part of something impactful.

Invest in your promotional material – your website, careers pages, videos, and personal communication from your team – to spread this message loud and clear.

More Than Just A Job

A long-term career is more than just a job. It’s a personal investment that touches every aspect of your life. And potential candidates will want to know that your business puts time and effort into developing a healthy work-life balance.

Can you offer more flexible working hours? Can you give the option to work at home when needed? How does your business support parents, or those will disabilities? Do you provide meals, activities, or mental health initiatives for employees?

Think about what is going to be important to the contentment of your employees outside of the role and the salary. Because family, health and happiness will play a bigger role in their decision than just about anything else.

StrategyDriven Managing Your People Article |Attracting Talent|Investing in Your Employees: 4 Ways To Attract and Keep Hold of Top TalentInvest in Their Professional Development

Smart, ambitious people will get restless in a job that doesn’t challenge them or lead somewhere exciting. And when they feel like they’re stagnating or heading towards a dead-end, your employees will simply look for employment opportunities elsewhere.

So it’s important to discuss the professional development goals of your employees and plan regularly how to facilitate them. This might include gaining experiences in other roles, learning new skills through outside IT Training, or training for management or leadership positions.

Wherever they want to go, you should do your best to help them progress. Because a sense of purpose comes hand in hand with loyalty and motivation.

The Social Side

One of the biggest factors in job satisfaction is having good friendships with your colleagues. So working hard to foster the social side of your business is absolutely essential.

Take the time to introduce new employees to the team and try using a buddy system to make sure they feel supported from day one.

Invest in social events and team building exercises and give people the chance to get to know each other outside of work.

And if you have a great social environment already, let potential candidates know this! Show them around the office and give them a sense of how much fun it would be to work here. Because if they feel like they’ll fit right in, they’ll pick you over your competitors.

5 Ways HCM Can Improve Talent Recruitment

StrategyDriven Talent Management Article |HCM|5 Ways HCM Can Improve Talent RecruitmentThe right talent is essential for the success of any organization. However, sometimes it can be difficult and even time consuming and expensive to find the right people to work for you. Choosing the wrong person for the job can ruin your reputation and bring your profits down. Thus, no matter what it takes, you have to do your best to find the right talent. One of the steps you can take to make the recruitment process more successful is to use a human capital management (HCM) system. Such a solution can be helpful in five key ways

Job Posting

An HCM system can simplify the process of sending out job posts or Ads. With most systems, you can share the post to job forums and even social media directly from the platform. You will also get an option for employee referrals. Referrals from your employees have higher chances of turning out right because they are like recommendations from people you know. However, you still need to do thorough screening for the referrals, just like you would for the other applicants.

Applicants Experience

Another key benefit of using an HCM system is that it can give the applicants a great experience during the entire process. As a business, you should strive to build a good reputation, not only with your customers but with potential employees as well. You can make a good impression on potential employees by providing a smooth application process and proper communication after one has submitted their application. When you offer something short of that, applicants will have a bad impression about your business and may leave before completing the application or getting feedback. By investing in a good system, you can avoid losing top talent along the application process.

Timely and Personalized Communication

Generic messages aren’t good for both the employees and the applicants. With a good system, you can send personalized messages to all your applicants. A personalized message shows that you appreciate the effort of your applicants. And with such appreciation, the applicant may be disappointed if they don’t make it but they are less likely to walk away bitter.

One Dashboard

Another benefit of having an HCM system is that you can track everything from one dashboard. With one dashboard, you can avoid duplication and repetition. Also, when everything is being coordinated from one centralized place, there will be better collaboration among the parties involved in the hiring process.

Background Checks

HCM software (also referred to as human capital management) includes background checks. Examples of checks you can complete using the software include criminal record checks, identity, and employment checks. However, note that while these checks are useful, they may not be comprehensive. You will have to do more checks by yourself before making a decision to hire someone.

With the right HCM software, you will be able to recruit and hire the best talent without spending so much time or going through so many struggles. However, it is important to remember that not all systems have the same features. The benefits you get will depend on the features of the system you choose. Thus, check the features well when shopping for software for your business.

The First Things You Must Do When Hiring Anyone

StrategyDriven Talent Management Article |Hiring |The First Things You Must Do When Hiring AnyoneFor most people in business, the whole prospect of hiring and firing is one of the most daunting aspects of running a business at all. If you find that you are worrying about this a little in your own business, then you will probably want to try and do whatever you can to make it a little easier, and that will generally mean coming to terms with what you are going to have to do about it. In particular, it’s useful to know what you are going to have to do when you are hiring someone, so that you can make sure that you do it in a way which is fair to all, useful for the business, legal and above board, and ultimately in a way which provides the best outcome for all. Clearly, that is something that might be very difficult to make sure of for many people, and it’s going to be a struggle.

However, in this post, we will aim to make this a little easier, primarily by focusing on some of the very first things that you should do when you are hiring absolutely anyone at all. As long as you are aware of these things, and you take them on board, you should find that you are going to be able to make much more of whoever you do hire, which is essential.

Check Their Right To Work

First of all, you need to concern yourself with some of the legal proceedings that you can’t ignore. One of the most important is checking that the person you are hiring actually has the legal right to work in the country in which you are operating. It is your legal duty to check that, and if you fail to then you could get in a lot of trouble indeed, especially if it turns out that they are not able to work there after all. It also helps to protect against any inherent or institutional racism, as you are going to need to make these checks on everyone, not just those you happen to know came to the country from abroad.

The issue and practical concern of how to check their right to work is actually very simple. In the case of those from abroad, you will need to check their visa allows work, and you’ll have to take a copy of it. For everyone else, simply take a copy of their ID – passport, driving licence, or official ID card. Get all this down, and you are going to be in a much better situation with the law.

StrategyDriven Talent Management Article |Hiring |The First Things You Must Do When Hiring AnyoneDraw Up A Contract

Of course, you are going to have to make sure that you and your new employee have an official agreement about what you should get from them, and what they can expect from you in return. This is the whole point of contracts, and you will need to make sure that you are working on drawing one up early on so that they can sign it when you take them on board. The contract should involve everything that is necessary to know about the position, and includes a description of basic tasks and responsibilities. It should also outline starting pay, and what chances there are for that increasing. You should also have a section there on the terms of dismissal, so that they know them from the very start and there can be no arguments about it later on. Many people find it troublesome drawing up contracts, but with Agiloft contract management software and a decent HR team in charge of the process, it should be considerably simpler indeed.


In many cases, you will find that there is a need for training. If that is the case for your business and its employees, then this is something you are going to need to arrange straight away, before you actually have them sit at their desk and start working. It is useful and necessary for many reasons, but of course one of the main ones is that it is a reliable way of ensuring that they are going to do the work right. It will also help them to feel much more ready for the work, and mean that they can ease in more successfully, which is definitely something to think about too.

As long as you get all this right, you should find that you are going to be able to hire people much more successful indeed.

Phenomenal Tactics For A Hassle Free Business Expansion

You only have to say the word expansion, and people working within a business start to sweat. It’s not that they inherently dislike the idea. It’s just that traditionally, alongside growth, you can expect additional work, risks, as well as an increase in stress and hassle. Of course, when expanding your business, there will always be additional tasks, and hazards to navigate, the same is true for any business. However, much of the hassle can be avoided if you manage the expansion right. Something that you can read all about doing in the post below.

Do your research

The first tactic for a hassle-free business expansion is to do plenty of research before you go ahead. In fact, data is one of the most valuable assets when it comes to successfully growing your business. The reason being that if you make your decisions based on cold, hard facts, rather than instinct, you have a much better chance of mitigating any risks.

What that means is you need to invest in market research before you plan to expand. This being an activity that can provide you with all sorts of information. Such as what type of demographics your products will appeal to and what kind of prices customers will be willing to pay. It can even help to inform the sort of launch that would work best for your expansion.

Additionally, market research is not the only information-gathering exercise that you should do before deciding to grow your business. You also need to make sure that you have all of the figures and projections from your current endeavor. Something that will allow you to establish whether you have the finances to fund a successful expansion or not.

Source new staff before you get big

Next, if you wish to minimize hassle when expanding your business, you need to be on top of your recruitment process. What that means is you need to start thinking about the possible roles you will need to fill. You will also need to consider the different type of employees you will need for your expansion to be a success. Well, before you start to enact your plans.

Happily, there are strategies you can use to help you with this, including creating a database of potential candidates that you can call upon should the need arise. Additionally, for some firms partnering with an agency can help them to quickly fill mission-critical positions during expansion, without having to dedicate too much person-power to this task.

Rebrand accordingly

The next things you need to get a handle on, if you want your expansion to go off without a hitch, is your rebrand. In fact, this is crucial and nearly always necessary. The reason being that there are few products that can be transitioned to other markets and demographics with precisely the same marketing materials that were used before.
Of course, savvy businesses will use the information they gathered at the research stage to inform their rebrand. Something that will make sure that it is as effective as possible for the market in which it is intended.

Particular caution needs to be taken here if you are hoping to expand into overseas markets, as international branding faux pas are common. Of course, these can be hilarious to observers but disastrous to any expansions success, and so be a costly mistake that is best avoided whenever possible.

StrategyDriven Entrepreneurship Article |Business Expansion|Phenomenal Tactics For A Hassle Free Business ExpansionUse scalable IT services

Scalability is another important concept that you will need to grasp if your business expansion is to be conducted with the minimum amount of stress possible.

In particular, scalable IT solutions are a must for any type of expansion that you want to be a success. The reason being that you will be able to expand the infrastructure of your company as your need for output increases. A situation that more practical, and cost-effective than having to rebuild everything from the ground up every time you move into a new market.

With that in mind, using a data management service for your IT before you begin your expansion is the best course of action. Then, your IT provision can expand quickly with the needs of your business, without it interfering or delaying your movement into other profitable markets.

Secure your supply lines

Finally, if you want your business expansion to go off without a hitch, you need to be sure you can supply the next influence of customers with product. This means you will also need to make sure that you have a consistent supply of materials and the resources you need to create the products. All within enough time to go through the manufacturing process.

Additionally, do not forget to factor in delivery time when you start to supply a new market either. Especially if you plan to make the product in the country in which you are based, and then ship it overseas and distribute it to individual customers.

Happily, making use of the logistics infrastructure that is already in place within a new location can help you to do this. In fact, many smaller businesses choose to partner up with companies that are well established in their new location like Amazon. An action that can make a successful geographical expansion significantly less complicated and stressful to achieve.


If you are looking for a hassle-free expansion, there are some things you need to bear in mind. The first is that there will always be some risk, and additional work associated with growing your business. However, you can ensure that things go as smoothly as possible by doing the following things.

First of all, you must do your research both in terms of what your potential new customers want. Secondly, be sure that you can staff your expansion successfully. Thirdly, at least some rebranding will be necessary if you’re going to grow your business. While fourth on the list is that you will need to grow your IT alongside the other parts of your business for things to work.

Finally, don’t forget that if your expansion is to go off without a problem you need to source the additional supplies, as well as deliver the product to your new market. Something that partnering with another company can help you do most effectively.